{"id":1974,"date":"2018-04-30T13:13:54","date_gmt":"2018-04-30T17:13:54","guid":{"rendered":"https:\/\/futurpreneur.ca\/?p=1974"},"modified":"2024-02-13T11:50:51","modified_gmt":"2024-02-13T16:50:51","slug":"spotlight-on-cineflair-productions-from-passion-project-to-full-time-business","status":"publish","type":"post","link":"https:\/\/futurpreneur.ca\/en\/blog\/spotlight-on-cineflair-productions-from-passion-project-to-full-time-business\/","title":{"rendered":"Spotlight on Cineflair Productions: From Passion Project to Full-Time Business"},"content":{"rendered":"<p>Amro Maghrabi has been playing around with photography and video production for as long as he can remember.<\/p>\n<p>But it wasn\u2019t until he attended the Art Institute of Vancouver\u2019s Digital Film and Video Program that he started pursuing his hobby professionally.<\/p>\n<p>Still, while he had the passion and the talent, his time post-graduation wasn\u2019t exactly picture perfect.<\/p>\n<p>\u201cIt was a challenging year for me following film school, working the odd shoots for no pay and trying to find a way into the film industry,\u201d says Amro.<\/p>\n<p>Things took a turn when he started working as a street and experiential marketing rep. This role introduced him to the world of public relations and marketing, which lead him to pursue a PR diploma at Grant MacEwan University and start building a career in the field.<\/p>\n<p>\u201cFollowing my time at MacEwan, I took on roles as a <a href=\"https:\/\/futurpreneur.ca\/2017\/pr-101-work-influencers-promote-brand\/\" target=\"_blank\" rel=\"noopener noreferrer\">public relations coordinator<\/a> in non-profit and public sector organizations over the span of four years, meanwhile pursuing passion projects in video and film,\u201d says Amro.<\/p>\n<p>Eventually, he turned his side hustle into his main gig and founded <a href=\"https:\/\/www.cineflair.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cineflair Productions<\/a> in 2014.<\/p>\n<p>Based in Edmonton, Alberta, Cineflair is a video marketing and production agency that helps businesses, brands and organizations engage their audiences using video. They service clients across North America and abroad.<\/p>\n<p>\u201cOur team is made up of strategists, marketers and passionate storytellers who are obsessed with all aspects of video, all the way from concept to distribution,\u201d says Amro.<\/p>\n<p>He was inspired to start his business when he saw the growing popularity of <a href=\"https:\/\/futurpreneur.ca\/2017\/video-marketing-twisted-frame\/\" target=\"_blank\" rel=\"noopener noreferrer\">online video content<\/a>.<\/p>\n<p>\u201cI believed that my unique combination of skills in both video production and communications was a good value proposition in itself when working with businesses and organizations with communications challenges,\u201d says Amro.<\/p>\n<p>And he was right. Today, Cineflair is a thriving business with a team of <a href=\"https:\/\/www.cineflair.com\/about\/\" target=\"_blank\" rel=\"noopener noreferrer\">five full-time staff<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-50966\" src=\"https:\/\/futurpreneur.ca\/wp-content\/uploads\/2024\/02\/Cineflair-2-1024x270.png\" alt=\"Cineflair 2\" width=\"1024\" height=\"270\" \/><\/p>\n<p>\u201cI\u2019m most proud of the team I\u2019m surrounded by today,\u201d says Amro. \u201cThey\u2019re so talented and hard-working \u2013 and we all share similar passion and vision. It\u2019s incredibly exciting to think about what we\u2019ll achieve together in the future.\u201d<\/p>\n<p>To get Cineflair off the ground, he turned to <a href=\"https:\/\/futurpreneur.ca\/en\/get-started\/\" target=\"_blank\" rel=\"noopener noreferrer\">Futurpreneur Canada<\/a> for financial support.<\/p>\n<p>\u201cThere were a lot of hurdles, but I think the most intense ones were the financial ones,\u201d says Amro about the early days of the business. \u201cIt was key for me to be smart about every spending decision I made, but also securing financial help through Futurpreneur helped with important investments in <a href=\"https:\/\/futurpreneur.ca\/2017\/how-difficult-to-find-financing\/\" target=\"_blank\" rel=\"noopener noreferrer\">new equipment<\/a>.\u201d<\/p>\n<p>He\u2019s also extremely grateful for the support of his Futurpreneur mentor. His business management, finance and accounting advice was critical.<\/p>\n<p>\u201cFuturpreneur did a great job matching me with Randy Fries of <a href=\"http:\/\/www.friesconsulting.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fries Financial Consulting<\/a>,\u201d says Amro. \u201cHe is worth his weight in gold. When I felt stuck or unsure about approaching an important business decision, his perspective was usually what I needed to feel confident about making those decisions.\u201d<\/p>\n<p>He continues: \u201cThe impression I always got from all my interactions with Futurpreneur is that you guys just get it. You understand the challenging journey that aspiring entrepreneurs are about to take on and do so much to arm them with the resources they need to start. All of that was so important for me to feel more empowered about what I was doing, and I owe a big part of where we are today to the help I got from you.\u201d<\/p>\n<p>For any aspiring entrepreneurs, Amro has the following advice:<\/p>\n<p>\u201cFind something you\u2019re passionate about to start a business in. Believe me, it will make the suffering you\u2019ll endure as a starting entrepreneur more tolerable. But also, find someone who\u2019s going through similar experiences as you to bounce ideas off of and vent to \u2013 it\u2019s a great form of therapy. Better yet, <a href=\"https:\/\/futurpreneur.ca\/2018\/mentor-spotlight-margo-soucy-making-business-development-personal\/\" target=\"_blank\" rel=\"noopener noreferrer\">find a mentor<\/a> who\u2019s already gone through it all and can give you valuable insight on how to deal with tricky situations.\u201d<\/p>\n<h3><strong>Ready to be your own boss? Learn more about our <a href=\"https:\/\/futurpreneur.ca\/en\/get-started\/\">Start-Up Program!<\/a><\/strong><\/h3>\n<h4><em>Written by: Jasmine Williams, Social Media and Content Specialist, Futurpreneur Canada<\/em><\/h4>\n","protected":false},"excerpt":{"rendered":"<p>Based in Edmonton, Alberta, Cineflair is a video marketing and production agency that helps businesses, brands and organizations engage their audiences using video. They service clients across North America and abroad.<\/p>\n","protected":false},"author":3,"featured_media":1975,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-1974","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-futurpreneurs-and-partners"],"acf":[],"_links":{"self":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/posts\/1974","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/comments?post=1974"}],"version-history":[{"count":0,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/posts\/1974\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/media\/1975"}],"wp:attachment":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/media?parent=1974"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/categories?post=1974"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/tags?post=1974"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}