{"id":3354,"date":"2016-03-28T17:05:14","date_gmt":"2016-03-28T21:05:14","guid":{"rendered":"https:\/\/futurpreneur.ca\/?p=3354"},"modified":"2024-02-13T11:51:46","modified_gmt":"2024-02-13T16:51:46","slug":"spotlight-on-sunberry-fitness-bringing-bunnies-to-the-yoga-mat-for-a-good-cause","status":"publish","type":"post","link":"https:\/\/futurpreneur.ca\/en\/blog\/spotlight-on-sunberry-fitness-bringing-bunnies-to-the-yoga-mat-for-a-good-cause\/","title":{"rendered":"Spotlight on Sunberry Fitness: Bringing Bunnies to the Yoga Mat For a Good Cause"},"content":{"rendered":"

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\n<\/em>After finishing her Master\u2019s Degree in Finance at the University of British Columbia, Nancy Lin teamed up with her friend, Julia Zu, who was working in the financial industry to start Sunberry Fitness<\/a> in Richmond, British Columbia. Sunberry Fitness is a women-only fitness centre specializing in fun fitness classes in a safe and supportive environment.<\/p>\n

In January 2016, Nancy and Julia received an unexpected burst of media attention from places like CBC<\/a>, Buzzfeed<\/a>, Yoga Australia, Huffington Post<\/a>, and were talked about widely across social media around the world. So what was it that caught the media\u2019s attention? A charity event for Bandaids for Bunnies<\/a>, which consisted of a yoga class featuring an unusual guest, bunnies!<\/p>\n

Bunny yoga is a flow\/yin yoga class where ten bunnies roam freely around the room. Flow and yin yoga are gentler yoga styles that involve slower movements which prevents the bunnies from getting scared or stepped on by the yogis. The classes were put together to support Bandaids for Bunnies, a local organization that helps former pet rabbits that were abandoned by their owners.<\/p>\n

The idea for the unique fundraiser came from one of Sunberry Fitness\u2019s customers who posted a message on their Facebook wall about\u00a0 a similar class that the Vancouver Small Animal Rescue held earlier in 2015. \u201cShe meant it as a joke, but we thought it was a fabulous idea,\u201d Nancy shared. \u201cThe customer\u2019s sister volunteers at Bandaids for Bunnies, so she put us in touch.\u201d<\/p>\n

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\nAlthough bunny yoga isn\u2019t something you will find anywhere, Nancy and Julia never expected to receive so much attention and buzz around the initiative. \u201cWe were expecting some media attention, but never to this extent,\u201d Nancy explained. The pair thought that maybe some of the local press would pick up the story but were thrilled that with the international coverage it received, the event ended up creating so much awareness and media coverage for Bandaid for Bunnies. \u201cThey [Bandaids for Bunnies] have told us that other rabbit shelters across Canada have also expressed interest in hosting bunny yoga fundraisers in the future.\u201d<\/p>\n

Through this experience with partnering with a local charity, the pair learned that it\u2019s important to make sure that the charity you are looking to work with is open to customizing the event so both your business and the charity is showcased together, in a way that meets both your goals.<\/p>\n

The success of this local initiative brought Nancy and Julia to the finals of the Small Business BC Awards<\/a> in the Best Online Marketing <\/em>award category earlier this year where five finalists were invited to present to a panel of judges who are experts in the online marketing industry. \u201cWe were really surprised to make it to the finals, because there were many online marketing companies that entered the competition,\u201d Nancy explained. \u201cIn fact, we got selected over eight online marketing companies to be in the finals.\u201d Although Sunberry Fitness didn\u2019t bring home the award, they describe the competition process a very good learning experience. \u201cWe learned about the different metrics that you can use to track marketing\u00a0success and we had the\u00a0opportunity\u00a0to really develop our presentation techniques,\u201d Nancy explained.<\/p>\n

Due to the success of these events, Nancy & Julia have decided to try and host classes every couple of months in support of Bandaids for Bunnies, you can stay tuned for events and future classes at Sunberry Fitness here<\/a>.<\/p>\n

Written By:<\/em><\/strong>\u00a0Lauren Marinigh, Social Media & Content Creation Coordinator, Futurpreneur Canada\u00a0<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

After finishing her Master\u2019s Degree in Finance at the University of British Columbia, Nancy Lin teamed up with her friend, Julia Zu, who was working in the financial industry to start Sunberry Fitness in Richmond, British Columbia. Sunberry Fitness is a women-only fitness centre specializing in fun fitness classes in a safe and supportive environment. […]<\/p>\n","protected":false},"author":3,"featured_media":3355,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[10],"tags":[],"class_list":["post-3354","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-futurpreneurs-and-partners"],"acf":[],"_links":{"self":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/posts\/3354","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/comments?post=3354"}],"version-history":[{"count":0,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/posts\/3354\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/media\/3355"}],"wp:attachment":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/media?parent=3354"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/categories?post=3354"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/tags?post=3354"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}