![\"Seahorse](\"https:\/\/futurpreneur.ca\/wp-content\/uploads\/2024\/02\/SeahorseSalon2017a-4416-300x200.jpg\")
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Jenn was born and raised in Newfoundland and Labrador and starting her career as a hairstylist in St John\u2019s. While she was passionate about her work, she always knew there was something more in store for her. \u201cI moved around the world only to return home again with ideas for starting a business,\u201d she said. \u201cNewfoundland and Labrador hold\u00a0a great deal of potential for entrepreneurs; locals are very eager to support small businesses and I wanted to start a business that would support and connect others like me.\u201d<\/p>\n
The idea for Seahorse Salon stemmed from Jenn working with clients with curly, kinky and wavy hair. \u201cListening to each curly client in my chair, I sensed the frustration with a lifetime of having unmanageable hair,\u201d she said. \u201cBy establishing my own safe haven for curly clients, they could feel comfortable in an environment that catered just to them.\u201d<\/p>\n
In addition to their vision of inclusivity, Seahorse only works with natural hair products and prides itself on providing \u201ctop education to every client on how to care for their hair.\u201d<\/p>\n
Jenn is also a very community-oriented entrepreneur. Her salon sells local goods and displays local art to support her community\u2019s economy. Jenn is also connected to Green Circle Salons<\/a>, an organization dedicated to reducing salon waste, and the Dresscode Project<\/a>, which is dedicated to creating a safe salon space for the LGBT+ community. In the future, Jenn plans to collaborate and engage with other local businesses.<\/p>\n Jenn has had great success in building Seahorse Salon\u2019s team and customer base and is looking to hire a new stylist in the future as their client list continues to grow.<\/p>\n When Jenn was starting out, she turned to Futurpreneur Canada<\/a> for financing and mentoring support<\/a>. \u201cWithout this amazing initiative, my company could not exist,\u201d she says. \u201cFrom providing me with the blueprint for writing a business plan\u00a0to having my mentor, Kevin Pomroy, and the local Business Development Manager, Scott Andrews, answer any business questions I may have, Futurpreneur has proved invaluable to my success, both in financing and in mentorship.\u201d<\/p>\n Whether you\u2019re just starting out or have been in business for a few years, having a mentor is incredibly valuable for an entrepreneur. \u201cI knew my industry and my trade inside and out; however, I was lacking in the skills needed to apply to the business side. My mentor has assisted me with these concerns and has directed me to the people that I should seek additional help from,\u201d she said.<\/p>\n Her advice to service-based entrepreneurs looking to launch their first business? \u201cKnow your craft and follow your gut. Be the absolute best you can be at your craft and deliver that to each and every client.\u00a0 Stay true to your passion<\/a> and open to learning<\/a> as you go. If your clients feel connected to the company, they will help grow the business with you.\u201d<\/p>\n![\"Seahorse](\"https:\/\/futurpreneur.ca\/wp-content\/uploads\/2024\/02\/SeahorseSalon2017-4352-200x300.jpg\")
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