{"id":4605,"date":"2014-09-12T14:18:54","date_gmt":"2014-09-12T18:18:54","guid":{"rendered":"https:\/\/futurpreneur.ca\/?p=4605"},"modified":"2024-02-14T10:38:33","modified_gmt":"2024-02-14T15:38:33","slug":"four-steps-in-creating-a-good-pitch","status":"publish","type":"post","link":"https:\/\/futurpreneur.ca\/en\/blog\/four-steps-in-creating-a-good-pitch\/","title":{"rendered":"Four Steps in Creating a Good Pitch"},"content":{"rendered":"

Tim Rudkins, Small Business Coach & Solopreneur<\/em><\/p>\n

I don\u2019t know how many times I’ve developed the \u201cperfect\u201d sales pitch and found I had to throw it away the first time I used it on a customer. In my mind (and on paper) I had anticipated the way the call was going to go, all their questions and how I was going to answer them all.\u00a0Then, the call started and before I knew it they weren\u2019t asking the \u201cright\u201d questions and were asking things or talking about stuff that wasn\u2019t in the script!<\/p>\n

How can you go about developing a good pitch? Here are my four steps.<\/p>\n

    \n
  1. Determine the prospect\u2019s problem\/opportunity.\u00a0<\/strong>
    \nThink of the problem\/opportunity that the customer has and how your product or service might solve it. If asked about my business I tend to start with the phrase \u201cI help solopreneurs start their small business quickly and successfully.\u201d\u00a0 If not asked, I ask \u201cHow is your business start-up going?\u201d\u00a0Simple and to the point.\u00a0Best of all, the pitch has that most important element in it \u2013 a question the customer can ask or answer.<\/li>\n
  2. Have a question.<\/strong>
    \nThe \u201cquestion\u201d in the first case is, \u201cWhat\u2019s a solopreneur?\u201d now we have a conversation going and from there I can continue to explain. In the second case, I asked the question and depending on their answer I know whether the person is a prospect or not.<\/li>\n
  3. Have some answers.\u00a0<\/strong>
    \nOnce the conversation starts, the prospect usually has some questions and this is where I do most of my preparation.\u00a0I say \u201cmost\u201d because each time I think that I\u2019ve got a good idea of all the questions they might ask, I am surprised by a bunch of new ones. This is why you can\u2019t have the perfect pitch. It is something that grows and improves over time.<\/li>\n
  4. Follow-up in some way.<\/strong>
    \nDepending on how the conversation goes, I try to follow up in some way. If things are going great for them, I congratulate them and ask more questions. If there is some interest, I suggest that I send them something or follow-up with an email or call.\u00a0 Again, no pre-set ideas, simply continuing the conversation to a logical end.<\/li>\n<\/ol>\n

    What are the lessons learned in this situation?\u00a0Don\u2019t try and perfect your pitch.\u00a0Create one fast, try it out and make sure you learn each time you deliver it.\u00a0Time and practice is what it\u2019s all about!<\/p>\n","protected":false},"excerpt":{"rendered":"

    Tim Rudkins, Small Business Coach & Solopreneur I don\u2019t know how many times I’ve developed the \u201cperfect\u201d sales pitch and found I had to throw it away the first time I used it on a customer. In my mind (and on paper) I had anticipated the way the call was going to go, all their […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[15,10],"tags":[],"class_list":["post-4605","post","type-post","status-publish","format-standard","hentry","category-entrepreneurship","category-futurpreneurs-and-partners"],"acf":[],"_links":{"self":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/posts\/4605","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/comments?post=4605"}],"version-history":[{"count":0,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/posts\/4605\/revisions"}],"wp:attachment":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/media?parent=4605"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/categories?post=4605"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/tags?post=4605"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}