{"id":4708,"date":"2013-04-08T13:58:21","date_gmt":"2013-04-08T17:58:21","guid":{"rendered":"https:\/\/futurpreneur.ca\/?p=4708"},"modified":"2024-12-09T14:42:19","modified_gmt":"2024-12-09T19:42:19","slug":"eight-top-reasons-to-become-a-socially-responsible-business","status":"publish","type":"post","link":"https:\/\/futurpreneur.ca\/en\/blog\/eight-top-reasons-to-become-a-socially-responsible-business\/","title":{"rendered":"Eight top reasons to become a socially responsible business"},"content":{"rendered":"

Savvy consumers are speaking out. They want companies to create ways for them to participate positively on a socially responsible level through simple business transactions. This global consumer study done in 2009 by Edelman* sheds some light on the matter:<\/p>\n

    \n
  1. 83 percent of consumers are willing to change their consumption habits if it will impact the world positively;<\/li>\n
  2. 82 percent prefer to support a good cause as it makes them feel better about themselves;<\/li>\n
  3. 67 percent would switch brands if a brand of similar quality supported a good cause;<\/li>\n
  4. 66 percent of people globally think it\u2019s not good enough for a corporation to simply give money to a good cause \u2013 they need to integrate good causes into their everyday business;<\/li>\n
  5. 65 percent have more trust in a brand that is ethically and socially responsible;<\/li>\n
  6. 64 percent would recommend a brand that supports a good cause;<\/li>\n
  7. 63 percent of consumers want brands to make it easier for them to make a positive difference in the world; and<\/li>\n
  8. 61 percent have bought a brand that supported a good cause, even though it was more expensive.<\/li>\n<\/ol>\n

    Take time to reflect on these statistics and ask yourself, \u201cWhat am I doing in my business that can impact my community or world positively?\u201d Be creative, make partnerships and come up with innovative ways of being a socially responsible business\u2026it\u2019ll be worth the effort!<\/p>\n

    *statistics provided by Edelman Global Consumer Study \u2013 <\/em>www.edelman.com<\/em><\/a><\/p>\n

    By Cathy Yeomans, Imagine Public Relations, White Rock, BC, <\/em>imaginepr@shaw.ca<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Savvy consumers are speaking out. They want companies to create ways for them to participate positively on a socially responsible level through simple business transactions. This global consumer study done in 2009 by Edelman* sheds some light on the matter: 83 percent of consumers are willing to change their consumption habits if it will impact […]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-4708","post","type-post","status-publish","format-standard","hentry","category-social-impact-and-sustainability"],"acf":[],"_links":{"self":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/posts\/4708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/comments?post=4708"}],"version-history":[{"count":0,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/posts\/4708\/revisions"}],"wp:attachment":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/media?parent=4708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/categories?post=4708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/tags?post=4708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}