{"id":4747,"date":"2012-10-16T13:40:06","date_gmt":"2012-10-16T17:40:06","guid":{"rendered":"https:\/\/futurpreneur.ca\/?p=4747"},"modified":"2024-02-16T16:26:47","modified_gmt":"2024-02-16T21:26:47","slug":"having-a-unique-selling-proposition-is-overrated","status":"publish","type":"post","link":"https:\/\/futurpreneur.ca\/en\/blog\/having-a-unique-selling-proposition-is-overrated\/","title":{"rendered":"Having a unique selling proposition is overrated"},"content":{"rendered":"<p><a href=\"https:\/\/futurpreneur.ca\/cybf_initiatives\/gew-canada\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-10937\" title=\"Blogposts_GEW_logoEN\" src=\"https:\/\/futurpreneur.ca\/wp-content\/uploads\/2012\/09\/Blogposts_GEW_logoEN-150x124.jpg\" alt=\"GEW\" width=\"150\" height=\"124\" \/><\/a><\/p>\n<p><em>Dominik Loncar, CYBF Entrepreneur-in-Residence, <a href=\"mailto:dloncar@cybf.ca\">dloncar@cybf.ca<\/a><\/em><\/p>\n<p>Many start-up businesses think that by being so different than the competition they will be successful.<\/p>\n<p>There is nothing wrong with having a unique value proposition provided there is a market for it and people are willing to pay for it. And please don\u2019t say you have no competitors \u2013 it only tells me you haven\u2019t done enough market research.<\/p>\n<p>I prefer the words \u2018compelling value\u2019 over unique selling proposition (USP). People buy for various reasons and they\u2019re not always because the business is unique (just ask yourself why you go to a convenience store).<\/p>\n<p>Here are other possible \u2018compelling values\u2019 to consider for your business:<\/p>\n<ul>\n<li>Do something ten percent better than your competition (deliver it quicker, offer better quality etc.);<\/li>\n<li>Focus on an underserved target group\/area with an existing product or service. For example, you could offer eco-adventure tours, that traditionally young people buy, and target baby boomers;<\/li>\n<li>Offer a similar product\/service that is more convenient or quicker to buy. Just think of some of the online businesses.<\/li>\n<\/ul>\n<p>At all costs (pun intended), avoid selling on price (there are some exceptions) \u2013 it\u2019s the worst compelling value to start off with!\u00a0 I\u2019ll write about that in my next blog.<\/p>\n<p>So, by all means offer something unique, but don\u2019t underestimate the power of a simple compelling value you can deliver well.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many start-up businesses think that by being so different than the competition they will be successful. There is nothing wrong with having&#8230;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-4747","post","type-post","status-publish","format-standard","hentry","category-marketing-and-sales"],"acf":[],"_links":{"self":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/posts\/4747","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/comments?post=4747"}],"version-history":[{"count":0,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/posts\/4747\/revisions"}],"wp:attachment":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/media?parent=4747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/categories?post=4747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/tags?post=4747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}