{"id":4805,"date":"2011-11-22T13:00:11","date_gmt":"2011-11-22T18:00:11","guid":{"rendered":"https:\/\/futurpreneur.ca\/?p=4805"},"modified":"2024-02-14T10:39:36","modified_gmt":"2024-02-14T15:39:36","slug":"understanding-and-measuring-corporate-culture","status":"publish","type":"post","link":"https:\/\/futurpreneur.ca\/en\/blog\/understanding-and-measuring-corporate-culture\/","title":{"rendered":"Understanding and measuring corporate culture"},"content":{"rendered":"

Terry Thompson, Surrey, BC, CYBF Mentor, <\/em>tesh@shaw.ca<\/em><\/a><\/em><\/p>\n

Managing Corporate Culture article series<\/em><\/a><\/p>\n

In my last article, One person\u2019s path to great corporate culture (and happiness and fortune)<\/em><\/a>, I wrote about my company\u2019s need to improve corporate culture in order to maximize the long-term potential of our competitive advantage. But what is corporate culture, why is it important and how do you measure it?<\/p>\n

Definition of corporate culture<\/strong><\/p>\n

There are many definitions \u2013 the one that made the most sense to me is \u201cthe specific collection of values and norms that are shared by people and groups in an organization and that control the way they interact with each other and with stakeholders (e.g. customers) outside the organization.\u201d<\/p>\n

Importance of corporate culture<\/strong><\/p>\n

Corporate culture affects the way you and your employees behave towards each other and towards customers and suppliers.<\/span> Good corporate culture promotes good behaviour and results in highly productive, happy employees with low turnover. It also brings about loyal customers that value the services\/products that your company provides – all of which maximize the fun and profits of your organization. <\/strong>Many studies show that without a doubt, the quality of corporate culture is directly linked to the performance of an organization.<\/span><\/p>\n

How to measure corporate culture<\/strong><\/p>\n

The best way is to conduct:<\/p>\n