{"id":4857,"date":"2012-11-07T16:50:07","date_gmt":"2012-11-07T21:50:07","guid":{"rendered":"https:\/\/futurpreneur.ca\/?p=4857"},"modified":"2024-02-16T16:25:17","modified_gmt":"2024-02-16T21:25:17","slug":"twitter-as-a-market-research-tool","status":"publish","type":"post","link":"https:\/\/futurpreneur.ca\/en\/blog\/twitter-as-a-market-research-tool\/","title":{"rendered":"Twitter as a market research tool"},"content":{"rendered":"<p><strong><a href=\"https:\/\/futurpreneur.ca\/cybf_initiatives\/gew-canada\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-thumbnail wp-image-10937\" title=\"Blogposts_GEW_logoEN\" src=\"https:\/\/futurpreneur.ca\/wp-content\/uploads\/2012\/09\/Blogposts_GEW_logoEN-150x124.jpg\" alt=\"GEW\" width=\"150\" height=\"124\" \/><\/a><\/strong><\/p>\n<p><em>Dominik Loncar, CYBF Entrepreneur-in-Residence, <a href=\"mailto:dloncar@cybf.ca\">dloncar@cybf.ca<\/a><\/em><\/p>\n<p>I recently attended an Entrepeer Experience event (where CYBF entrepreneurs, mentors and staff\u00a0\u00a0 enjoy face-to-face networking) and I met someone who said that he uses Twitter as a way of finding out who to connect with (he has an app that helps him with that).<\/p>\n<p>It occurred to me that Twitter could also be used as a useful market research tool \u2013 to see what was happening in a particular industry by gauging discussion on a topic or sector. This could be helpful in writing a business plan, understanding marketing approaches or looking at opportunities\/threats.<\/p>\n<p>Obviously Twitter will have its limits because it\u2019s only as good as the people who participate, but it can gauge the \u201cpulse\u201d and engagement of an industry.<\/p>\n<p>I came across the article <a href=\"http:\/\/socialmediatoday.com\/SMC\/192464\" target=\"_blank\" rel=\"noopener\">20 Top Twitter Monitoring and Analytics Tools<\/a> with suggested apps and tools that can help you gauge what is happening on Twitter. Take a look and see if one of them is worth the time and if you know of a better tool please recommend one.<\/p>\n<p>A word of caution: chose one and stick with it for a while to really see if it\u2019s useful for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dominik Loncar, CYBF Entrepreneur-in-Residence, dloncar@cybf.ca I recently attended an Entrepeer Experience event (where CYBF entrepreneurs, mentors and staff\u00a0\u00a0 enjoy face-to-face networking) and I met someone who said that he uses Twitter as a way of finding out who to connect with (he has an app that helps him with that). It occurred to me that [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[11],"tags":[],"class_list":["post-4857","post","type-post","status-publish","format-standard","hentry","category-marketing-and-sales"],"acf":[],"_links":{"self":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/posts\/4857","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/comments?post=4857"}],"version-history":[{"count":0,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/posts\/4857\/revisions"}],"wp:attachment":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/media?parent=4857"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/categories?post=4857"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/tags?post=4857"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}