{"id":6246,"date":"2011-05-17T00:54:40","date_gmt":"2011-05-17T04:54:40","guid":{"rendered":"https:\/\/futurpreneur.ca\/press_release\/people-wearing-people-all-over-the-world\/"},"modified":"2024-03-04T10:23:11","modified_gmt":"2024-03-04T15:23:11","slug":"people-wearing-people-all-over-the-world","status":"publish","type":"press_release","link":"https:\/\/futurpreneur.ca\/en\/press_release\/people-wearing-people-all-over-the-world\/","title":{"rendered":"People wearing people, all over the world"},"content":{"rendered":"\n

Can wearing a T-shirt bearing the image of a stranger\u2019s face promote global peace and awareness?<\/p>\n\n\n\n

Jeff Woodrow thinks so.<\/p>\n\n\n\n

The 31-year-old social entrepreneur is the owner of Joy Apparel, a Toronto-based T-shirt company with a lofty purpose. Seated beneath a dangling rainbow of Joy T-shirts in his live\/work studio off Queen West, Woodrow explains the concept.<\/p>\n\n\n\n

\u201cThe idea is that when you wear your shirt, you think about that person and about how your everyday actions affect others,\u201d says Woodrow. \u201cIt\u2019s people wearing people, all over the world.\u201d<\/p>\n\n\n\n

Here\u2019s how it works: Customers visit Joy Apparel\u2019s website and select the hand-drawn face of a real person they would like printed on a T-shirt. Each face is accompanied by the person\u2019s age, home country, and a list of things that bring them joy.<\/p>\n\n\n\n

Say you choose 36-year-old Fred from Jamaica. You will learn that his passions in life include soccer, video production, movies, hip hop, spending time with his family, Carib lager, jerk chicken, lending a helping hand, and banging on the drums.<\/p>\n\n\n\n

Once you have received your Fred shirt, you send in a photo of your own face. Woodrow then draws you, puts you on a T-shirt, and someone else buys and wears you.<\/p>\n\n\n\n

An art and film school graduate, Woodrow came up with the concept when he made a shirt bearing the hand-drawn face of his friend Megamu, a Japanese figure skater. \u201cEveryone wanted one,\u201d says Woodrow. \u201cBut not only that, everyone wanted to hear Megamu\u2019s story.\u201d<\/p>\n\n\n\n

It\u2019s been five years since the first Joy Apparel T-shirts were printed, and things have grown considerably. Today, there are more than 1,500 faces in the Joy database, and Woodrow estimates he has made some 8,000 shirts so far. He has also expanded to make scarves and pocket squares, so dapper gents can have a stranger\u2019s face peeking cheekily out of their blazer pocket. All Joy\u2019s products are 100 per cent made in Canada and he still prints everything himself.<\/p>\n\n\n\n

And Woodrow\u2019s little company now receives orders from around the world: There are people wearing Joy faces in France, Australia, Hong Kong, Finland and more.<\/p>\n\n\n\n

\u201cThis is Julius from Kenya,\u201d says Woodrow, taking a break from printing to show me a photo of a rather serious looking fellow. \u201cOne of his passions is raising awareness about children orphaned by HIV-AIDS.\u201d Julius is wearing the smiling face of three-year-old McKenna from Bradford, Ont.<\/p>\n\n\n\n

\u201cEveryone has a story,\u201d says Woodrow.<\/p>\n\n\n\n

Thanks to Joy Apparel, we can wear those stories on our hearts.<\/p>\n\n\n\n

\"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Can wearing a T-shirt bearing the image of a stranger\u2019s face promote global peace and awareness? Jeff Woodrow thinks so. The 31-year-old social entrepreneur is the owner of Joy Apparel, a Toronto-based T-shirt company with a lofty purpose. Seated beneath a dangling rainbow of Joy T-shirts in his live\/work studio off Queen West, Woodrow explains […]<\/p>\n","protected":false},"template":"","press_category":[],"class_list":["post-6246","press_release","type-press_release","status-publish","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/press_release\/6246","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/press_release"}],"about":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/types\/press_release"}],"version-history":[{"count":0,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/press_release\/6246\/revisions"}],"wp:attachment":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/media?parent=6246"}],"wp:term":[{"taxonomy":"press_category","embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/press_category?post=6246"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}