{"id":14600,"date":"2026-05-01T13:58:22","date_gmt":"2026-05-01T17:58:22","guid":{"rendered":"https:\/\/futurpreneur.ca\/?post_type=resource&#038;p=14600"},"modified":"2026-05-01T13:58:24","modified_gmt":"2026-05-01T17:58:24","slug":"an-introduction-to-market-research","status":"publish","type":"resource","link":"https:\/\/futurpreneur.ca\/en\/resource\/an-introduction-to-market-research\/","title":{"rendered":"An Introduction to Market Research"},"content":{"rendered":"\n<p>Understanding your market is essential to building a strong and sustainable business. In this video, you will explore how market research can help you identify your target audience, understand their needs, and make informed decisions that support your growth. You will learn how to define the problem you are solving, gather meaningful insights, and analyze data to guide your strategy. In this video, you will also discover practical ways to conduct market research on a budget, including how to use qualitative and quantitative methods, leverage customer feedback, and apply free and accessible tools. It is designed to help you build confidence, make data-informed decisions, and continuously refine your approach as your business evolves.<\/p>\n\n\n\n<p>Developed by Futurpreneur, with Nicole Antoine, entrepreneur and brand strategist, this video helps entrepreneurs build practical market research skills and apply insights to support business growth.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"An introduction to Market Research featuring Nicole Antoine\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/shAZzontLoI?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Understanding your market is essential to building a strong and sustainable business. In this video, you will explore how market research can help you identify your target audience, understand their needs, and make informed decisions that support your growth. You will learn how to define the problem you are solving, gather meaningful insights, and analyze [&hellip;]<\/p>\n","protected":false},"featured_media":0,"template":"","resource_category":[57],"resource_type":[88],"resource_phase":[90,91,92,95,96],"class_list":["post-14600","resource","type-resource","status-publish","hentry","resource_category-marketing-and-sales","resource_type-video","resource_phase-entrepreneur-idea","resource_phase-entrepreneur-launch","resource_phase-entrepreneur-plan","resource_phase-mentor-prepare","resource_phase-mentor-support"],"acf":[],"_links":{"self":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/resource\/14600","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/resource"}],"about":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/types\/resource"}],"version-history":[{"count":0,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/resource\/14600\/revisions"}],"wp:attachment":[{"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/media?parent=14600"}],"wp:term":[{"taxonomy":"resource_category","embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/resource_category?post=14600"},{"taxonomy":"resource_type","embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/resource_type?post=14600"},{"taxonomy":"resource_phase","embeddable":true,"href":"https:\/\/futurpreneur.ca\/en\/wp-json\/wp\/v2\/resource_phase?post=14600"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}