{"id":5258,"date":"2011-07-04T14:10:13","date_gmt":"2011-07-04T18:10:13","guid":{"rendered":"https:\/\/futurpreneur.ca\/?p=5258"},"modified":"2024-02-14T10:39:44","modified_gmt":"2024-02-14T15:39:44","slug":"monday-morning-resource-2-3","status":"publish","type":"post","link":"https:\/\/futurpreneur.ca\/fr\/blog\/monday-morning-resource-2-3\/","title":{"rendered":"Monday Morning Resource"},"content":{"rendered":"<p><em><strong>How to Divorce a Business Idea<\/strong><\/em><\/p>\n<p><em>By Jenan Mujkic, www.sneezr.ca, Saskatoon, SK, CYBF Mentor<\/em><\/p>\n<p>Divorcing a business idea can be\u00a0an extremely difficult thing to do. Even for mature, successful companies such as Coca-Cola.<\/p>\n<p>Let\u2019s for a minute go all the way back to April of 1985, when Coca-Cola introduced New Coke. This was not a good idea, but it took Coca-Cola a little while to realize that they needed to divorce it.<\/p>\n<p>And even Coca-Cola didn\u2019t do it without some outside help. After being flooded with thousands of phone calls, 40,000 plus letters and reams of bad press, the company finally backtracked three months later announcing the return of Coca-Cola \u201cClassic\u201d.<\/p>\n<p>Recently (May 21, 2011), I read an interesting article in the Globe and Mail titled <a href=\"http:\/\/www.theglobeandmail.com\/globe-drive\/car-life\/classic-cars\/the-cars-that-almost-broke-bmw\/article2028714\/page2\/\">The cars that almost broke BMW<\/a>, which reminded me of the story about New Coke. The moral of both stories is that divorcing certain business ideas is\u00a0about saving your assets, not destroying them.<\/p>\n<p>Divorcing a business idea can be an extremely difficult and emotional thing to do in the short-run. But in the long-run, as we can see from the Coca Cola &amp; BMW examples, divorcing a business idea can be just an event in the life of a business\u2014it does not need to define it.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to Divorce a Business Idea By Jenan Mujkic, www.sneezr.ca, Saskatoon, SK, CYBF Mentor Divorcing a business idea can be\u00a0an extremely difficult thing to do. Even for mature, successful companies such as Coca-Cola. Let\u2019s for a minute go all the way back to April of 1985, when Coca-Cola introduced New Coke. This was not a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[18,19],"tags":[],"class_list":["post-5258","post","type-post","status-publish","format-standard","hentry","category-entrepreneuriat","category-futurpreneurs-et-partenaires"],"acf":[],"_links":{"self":[{"href":"https:\/\/futurpreneur.ca\/fr\/wp-json\/wp\/v2\/posts\/5258","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/futurpreneur.ca\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/futurpreneur.ca\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/futurpreneur.ca\/fr\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/futurpreneur.ca\/fr\/wp-json\/wp\/v2\/comments?post=5258"}],"version-history":[{"count":0,"href":"https:\/\/futurpreneur.ca\/fr\/wp-json\/wp\/v2\/posts\/5258\/revisions"}],"wp:attachment":[{"href":"https:\/\/futurpreneur.ca\/fr\/wp-json\/wp\/v2\/media?parent=5258"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/futurpreneur.ca\/fr\/wp-json\/wp\/v2\/categories?post=5258"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/futurpreneur.ca\/fr\/wp-json\/wp\/v2\/tags?post=5258"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}