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Spotlight on Robert Carriere of Aorte: Turning a Theory Into Reality

Lauren Marinigh | June 20, 2016

When realizing the notable decrease in career opportunities for millennials, Robert Carriere felt that starting his own business was a necessity, not only for himself, but for the Canadian economy. “It sparked the concept that we, whether we choose to or not, are the job creators,” he explained.

Growing up in an entrepreneurial family, Robert studied philosophy at the University of Toronto, and that’s where he began to theorize a formula for achieving the greatest good for our bodies. This theory led Robert to creating his business, Aorte Fitness Gear, a start-up that has taken Robert’s theoretical formula, and produced the world’s first kinetic resistant apparatus. This apparatus is a mobile device which helps humans exercise using our body’s own natural movements.


But where did the idea of this fitness apparatus really come from? Robert explained that it was born from his own inability to achieve correct physical form and balance, which affected his mental state. As a child, Robert stepped on a broken beer bottle which forced his body weight to naturally shift to the adjacent side of his body, which impaired his form. Aorte, was created to help himself and others to follow.

Like most entrepreneurs, especially those pushing the barriers and developing a product that doesn’t already exist, Robert explained that being an entrepreneur is a continuous challenge, and that he solves challenges by reminding himself that nothing is perfect. He isn’t scared of reformulated or altering his plan based on challenges and feedback, and welcomes the challenges.

One thing that helped Robert build his business was the Spin Master Innovation Fund which he was chosen as a recipient of from Futurpreneur Canada and Spin Master Ltd. last year. The program offers a select group of innovative entrepreneurs financing, mentorship and access to valuable resources like workshops with top business leaders. Robert explained that being a recipient of this program was one of Aorte’s greatest milestones so far, as it made him realize that it wasn’t just him who saw and believed in his dream.


Being a part of the Spin Master Innovation Fund introduced Robert to other like-minded entrepreneurs, who were all struggling, building and overcoming their fears in life and in business, he explained. The program also gave him the resources and the hope and drive required to see, that anyone can make their dream a reality. “The motivation I receive from watching my colleagues, peers, and new friends share their own dreams, is breathtaking beyond inspiration,” he shared. “It is embracing a lifestyle choice that is required for our country’s growth.”

To learn more about Aorte, click here. To learn more about the Spin Master Innovation Fund, click here.

Written By: Lauren Marinigh, Social Media & Content Creation Coordinator, Futurpreneur Canada