Celebrating four years of supporting Black entrepreneurs 

In March 2021, the Futurpreneur Black Entrepreneur Startup Program (BESP), funded by RBC, launched with a clear mission: to provide Black entrepreneurs across Canada with access to the capital, mentorship, resources and networks they need to succeed. 

Since then, the impact speaks for itself: 

• $20.5 million in loan financing and follow-on loan financing disbursed; 

• 511 Black-owned businesses supported; and 

• 50% of supported Black-owned businesses are women-led. 

These numbers tell part of the story, but for me, BESP’s impact is personal. 

Why this work matters to me 

Like many Black professionals, I spent years in corporate spaces as the only Black woman in the room. I mastered code-switching, learned how to shape-shift to fit in, but the higher I climbed, the more disconnected I felt from my purpose. 

In 2017, I walked away from corporate and started consulting. A lot of my time went to Black non-profits and grassroots organizations. I wanted to contribute to a community that was too often overlooked and underfunded. 

Then BESP found me. 

A friend sent me a job posting at Futurpreneur in 2022. I applied, thinking, “Why not?” But the more I engaged with the organization, the more I saw something rare: real commitment to diversity, not just in words but in action. A Head of DEI at the senior leadership level? In a climate where companies are quietly backing away from diversity efforts, that means something. 

When the opportunity to lead BESP came, I took another leap. And it changed everything. 

A program that’s reshaping the economic landscape 

Let’s be real, Black entrepreneurs face systemic barriers that make success harder. Limited access to capital, a lack of mentorship, and fewer industry connections make it tougher to scale a business. According to BDC, 84% of Black entrepreneurs are the first in their immediate or extended family to own a business, a rate higher than their non-Black peers.¹ Despite these challenges, community support is strong, with 95% of Black business owners having previously supported another Black-owned business.  

That’s why BESP isn’t just about financing; it’s about shifting the landscape entirely. 

We’re not just investing in Black businesses. We’re investing in Black entrepreneurs—their ideas, their resilience, their ability to innovate and lead. 

Take David Owasi, for example. He built Outreach Genius, an AI-driven marketing company in Winnipeg. In just 18 months, his team expanded tenfold, proving that Black tech founders are leading innovation in unexpected places. 

Or Jayrell Diggs, who turned his frustration with juggling laundry and school into SudDrop, a Halifax-based fast-growing laundry service that’s now expanding beyond Nova Scotia. After winning a $10,000 Rock My Business Start-Up Award prize, he’s using his prize money to scale even further. 

Beyond loans: The power of mentorship & community 

Money is one thing. But access to mentorship, resources and networks? That’s where the real magic happens. 

One of the most powerful aspects of BESP is that we’re not just handing out loans; we’re creating real connections. Having a mentor who understands your reality, who’s navigated the same barriers, changes everything. Because when you see someone who looks like you win, you realize you can win too. 

Through financial literacy workshops, business planning support, and peer-to-peer connections, we’re making sure Black entrepreneurs don’t just launch their businesses; they successfully sustain and scale them. 

Looking ahead: Expanding our reach 

None of this would be possible without RBC. As BESP’s founding partner and biggest champion, RBC has been instrumental in turning a vision into reality. Their commitment to Black entrepreneurship isn’t just a pledge; it’s a game-changer. Thanks to their support, and additional loan financing from BDC, we’re reaching more Black entrepreneurs and helping them turn bold ideas into thriving businesses. 

That means: 

• Expanding beyond major urban centers: because Black entrepreneurs exist everywhere, not just in big cities; 

• Strengthening post-disbursement support: with more marketing and financial workshops so that businesses can thrive after accessing their loans; and 

• Building more networking opportunities: because sometimes, the best business advice comes from another entrepreneur who’s been in your shoes. 

The work doesn’t stop here. We’re just getting started. 

This is just the beginning. 

We’ve seen what happens when Black entrepreneurs get the right support: businesses grow, industries shift, new opportunities open up and economies flourish. 

BESP is here to make sure that continues. Through mentorship, community, and the right resources, we’re backing Black entrepreneurs who are ready to build. 

If you’re serious about taking your business to the next level, we’re here. Pull up. Let’s make it happen. 

Startup your future, today! Learn more about Futurpreneur’s Black Entrepreneur Startup Program, click here.   

Tamara Chanoine is Futurpreneur’s Director, Black Entrepreneur Startup Program. She is a bilingual marketing professional with a dynamic background of more than 15 years of experience, working with national and global brands across a mix of exciting fields like automotive, retail, government, non-profit organizations and creative agencies. 

This path led her to Futurpreneur’s Black Entrepreneur Startup Program (BESP), leading a team of dedicated individuals who are committed to offering continuous support to Black entrepreneurs, helping them start up and expand their businesses. 

Changing lives, one coat at a time: Futurpreneur Jordan Britton’s journey from idea to impact  

Entrepreneurship is a journey—exciting, unpredictable, and filled with both challenges and opportunities. For Alberta-based entrepreneur Jordan Britton, founder of Warm Social Co., that journey has been shaped by his Indigenous identity and a deep commitment to making a difference. 

What started as a simple idea—ensuring people have proper winter coats—has grown into a mission-driven business making a community impact. Jordan’s story is a testament to the fact that entrepreneurship isn’t just about making money; it’s about creating real, lasting change. 

Embracing identity and purpose 

For Jordan, launching a business has been as much about self-discovery as it has been about entrepreneurship. 

“Being Indigenous is a complex thing… but meeting strong Indigenous role models really helped me embrace my identity,” he shares. 

His heritage has been a key element in navigating the challenges of business ownership. 

But Warm Social Co. is about more than just coats—it’s a movement. Jordan believes business should be a force for good, and his company proves that success and social impact can go hand in hand. His mission is simple: no one in Canada should have to endure harsh winters without a proper coat. That’s why Warm Social Co. follows a one-for-one model, donating one equal article of outerwear for every single purchase. 

Entrepreneurship with empathy 

Before launching Warm Social Co., Jordan worked as a counselor for seven years. He saw families struggling to afford warm clothing—an issue that was both urgent and solvable. That’s when the idea clicked. 

“We want to make sure that every single Canadian who needs a winter coat gets one,” Jordan explains. 

This deep sense of empathy—honed through years of working with vulnerable communities—became the foundation of his business. His story highlights a key lesson: empathy drives innovation. The best business ideas don’t just fill a gap in the market—they solve real problems and improve lives. 

Watch Jordan’s story 

See how Jordan turned a simple idea into a thriving, impact-driven business.  

Turning an idea into a sustainable business is no small feat, but Futurpreneur’s Indigenous Entrepreneur Startup Program was a game-changer for Jordan. Over the past two years, the program has provided him with essential funding, mentorship, and resources to help grow Warm Social Co. 

“I would not have seen the growth I’ve had over the last two years without Futurpreneur’s support,” he says. 

Beyond financial support, Jordan credits his mentors and the connections he made through Futurpreneur as some of the most valuable aspects of the program. 

“Amazing people at Futurpreneur. Would work with them again,” he adds. 

For Jordan, having a supportive and passionate entrepreneurial community has made all the difference. And while he’s proud of how far his business has come, he’s even more excited about what’s ahead. 

Key takeaways from Jordan’s entrepreneurial journey 

Jordan’s experience offers valuable insights for any aspiring entrepreneur: 

• Embrace your identity – Your background, culture and experiences can shape your business in powerful ways. 

• Entrepreneurship is about impact – A business isn’t just about profit; it’s about making meaningful change. 

• Empathy drives innovation – The best business ideas solve real-world problems. 

• Resilience is key – Overcoming challenges and staying committed to your vision is essential. 

• Mentorship matters – Learning from experienced entrepreneurs can be a game-changer. 

• Funding fuels growth – A great idea needs financial support to scale—seek out funding opportunities. 

• Surround yourself with the right people – A strong support network makes all the difference. 

• Stay true to your mission – Let your purpose guide every business decision. 

Your turn: Start your entrepreneurial journey 

Are you an Indigenous entrepreneur ready to turn your idea into a thriving business? Futurpreneur’s Indigenous Entrepreneur Startup Program provides loan financing, mentorship and support to help you start, buy or grow your small business. Apply today and take the first step toward making your vision a reality. 

The Power of Community: Stories from Black entrepreneurs in Canada 

When you think about building a business, it’s easy to fall into the “hustle hard” mindset. But for many Black entrepreneurs, success is less about the grind and more about the power of community. Across Canada, young Black business owners are making it happen through networks, mentorship, and collective support that fuel their drive. 

For Black History Month, we caught up with three inspiring entrepreneurs from Futurpreneur’s Black Entrepreneur Startup Program (BESP). Their stories highlight how the program and the broader community helped them overcome obstacles and thrive. 

Alain Barcimin: Nurturing connections through Villa 961 

Co-Founder, Villa 961 (Quebec City, QC) 

Alain Barcimin co-founded Villa 961, a Mediterranean restaurant in Quebec City, with Hussein Ezzeddine to create a space where people can gather and share culinary experiences. 

“Futurpreneur gave me the tools I needed to bring my ideas to life,” says Alain. “From Rodrique Lomomba’s (Black Entrepreneur Startup Program Specialist) advice to Karoline Yelle (Business Development Manager), who helped me structure my business plan, I felt supported every step of the way. Even Tamara Chanoine, Director of the Black Entrepreneur Startup Program, visited my restaurant—it was an incredible show of support.” 

Alain explains how the guidance went beyond financial support. “They helped me analyze my business, avoid mistakes, and connected me with a mentor who equipped me with essential tools.” 

His restaurant also became a place of inspiration. “People often visit not just to eat but to ask about starting their own businesses. I always tell them about Futurpreneur because I’ve seen firsthand how they can help.” 

His advice: “You don’t need to have everything figured out to begin. Take that first small step, and you’ll go places you never imagined.” 

Mary-Noah Ndateramye: Building a village for success 

Founder, Garderie Les Petits Yogis (Beaumont, AB) 

For Mary-Noah Ndateramye, opening her daycare wasn’t easy. Facing multiple loan rejections from banks, she found a lifeline through Futurpreneur’s Black Entrepreneur Startup Program. 

“Without their support, I wouldn’t have been able to open my daycare,” says Mary-Noah. A key connection came through Black Canadian Women in Action (BCW in Action). “Their workshops and networking events introduced me to other women entrepreneurs who encouraged me to keep going.” 

It was Jeanne Lehman (CEO of Black Canadian Women in Action) who connected her with Marie-Laure Polydore (Senior Business Development Manager) at Futurpreneur. “That connection made all the difference,” she says. Futurpreneur helped her fine-tune her business plan and financial projections. 

Mary-Noah credits representation and community for her strength. “Seeing people like you succeed helps you believe you can do it too. But we need to support each other more—we need to build our own village where we can share successes and challenges.” 

Her advice: “If you have a solid idea, don’t wait for the perfect moment. Just start.” 

Lance Thomas-James: Accountability and community support 

Founder, Vancity Slingshot Rental (Vancouver, BC) 

For Lance Thomas-James, joining Futurpreneur’s Black Entrepreneur Startup Program was a game-changer. 

“At first, I didn’t think having a mentor would make a big difference,” admits Lance. “But my mentor helped me think differently—especially about budgeting and accountability.” 

Futurpreneur’s structured approach also made an impact. “Their platform keeps you on track with tasks and reflections that ensure you’re ready to move forward.” 

Lance highlights the challenges of competition within the Black entrepreneurial community. “We need to realize there’s strength in numbers and collaboration,” he says. A visit to Atlanta inspired him when fellow entrepreneurs generously shared insights. 

His advice: “Get with Futurpreneur! Don’t think you need to do it all alone. Build a team, accept help, and listen more than you talk. That knowledge is what will help you grow.” 

No matter where you are in your entrepreneurial journey, your community can help you level up. Just like Alain, Mary-Noah and Lance, you don’t have to go it alone—Futurpreneur has the resources, mentors and networks to help. 

Don’t wait for the stars to align. Connect with Futurpreneur today to get the support you need to make your business a reality. Learn more

Five reasons young entrepreneurs should experience the G20 Young Entrepreneurs’ Alliance Summit

Looking to take your business to the next level? A global perspective could be the game-changer you need on your entrepreneurial journey.

The annual G20 Young Entrepreneurs’ Alliance (YEA) Summit brings together some of the most driven young entrepreneurs from across the globe to collaborate, innovate and grow. Hosted by a different international delegation every year, recent iterations of the Summit have taken place in locations ranging from Brazil to India.

As a founding member of the G20 YEA, Futurpreneur is proud to support young entrepreneurs in representing Canadian voices on the world stage, joining a powerful global network. By participating in the annual summit, Canada’s young entrepreneurs have opportunities to gain international insights and contribute directly to the future of global entrepreneurship. Here are the top five reasons why you should consider attending.

1. Join a global network

The G20 YEA Summit offers participants access to an unparalleled global network of entrepreneurs, industry leaders and policymakers from G20 countries. Imagine the possibilities of connecting with over 500,000 young entrepreneurs from diverse backgrounds and industries. You’re not just making contacts—you’re building an international network that can open doors to partnerships, resources and new markets.

“The response was overwhelming,” says Nina Lantinga, CEO and Co-Founder of Nets for Net Zero. “Sharing my journey at the G20 YEA in Brazil led to collaborations I could never have anticipated. It’s a community where shared goals and collective action are more than just words.”

If you’re looking to expand internationally, these connections can be crucial. You’re gaining not only business contacts but also allies who can help you understand market dynamics in other regions, offer new perspectives on challenges and spark fresh ideas for growth.

2. Shape policies that impact global entrepreneurship

As a G20 YEA delegate, you’ll be in a unique position to make your voice heard in international policy discussions. By participating in the policy taskforces at the G20 YEA, young entrepreneurs help shape recommendations presented to global leaders. This is a chance to directly influence policies that can benefit entrepreneurs everywhere.

Bryce Mathew Watts, Founder of Forager International and the Innovation Taskforce Leader as part of the G20 YEA Canadian delegation, emphasizes the impact of these discussions: “It’s an opportunity to bring forward new ideas and solutions to issues that matter to us as entrepreneurs. Knowing our input might reach policymakers makes it worthwhile.”

If you have ideas on innovation, sustainability or diversity, the G20 YEA provides a platform to share those insights. You’re not just learning about policy; you’re actively shaping it.

3. Develop leadership skills in a supportive environment

The summit is more than an international gathering—it’s a place to grow as a leader. Through collaborative projects, discussions and workshops, delegates are able to sharpen their leadership skills while learning from peers who bring unique perspectives and experiences to the table.

Andrea Bomo, a health practitioner and founder of Ann & Eli Apothecary, reflects on her time as the Diversity, Equity and Inclusion (DEI) Taskforce Co-Lead within the G20 YEA Canadian delegation: “Balancing the role with my own business was challenging, but the support from Futurpreneur and my co-lead helped me stay focused. We learned so much about collaboration, project management and leading effectively.”

The experience can be particularly valuable if you’re looking to strengthen competencies in leadership, decision-making and cross-cultural collaboration—skills that are highly transferable to any business setting.

4. Make an impact by advocating for issues you care about

As a delegate, you have a platform to drive conversations around issues that matter to you and your business values. Whether it’s innovation, equity or sustainability, the G20 YEA lets you connect with other entrepreneurs who share your passions. The summit allows you to bring your unique experiences and advocate for positive change.

Kathy Pellerin, Founder of VisaVie Canada and Co-Lead of the Diversity, Equity and Inclusion (DEI) Taskforce within the Canadian delegation, found her purpose in advocating for underrepresented groups. She recalls a team-building activity at the Summit in India where language barriers disappeared as delegates worked towards a common goal: “It was a powerful reminder of what we can achieve when we’re focused on solutions, regardless of background.”

If you’re passionate about social impact, the summit is an inspiring setting where you can champion causes close to your heart and see firsthand the power of collective action.

5. Gain a fresh perspective on entrepreneurship

The G20 YEA Summit goes beyond networking and policy—it offers a space to rethink what entrepreneurship means on a global scale. You’ll get an inside view of how other entrepreneurs and countries tackle common challenges, from scaling a business to embracing sustainable practices. Learning about diverse approaches helps you see new possibilities and rethink how you approach your own business.

As Lantinga shares, “The summit broadens your thinking. You realize that while our challenges are shared, solutions can look very different from one country to another.”

This exposure to diverse perspectives and business practices can broaden your outlook, inspire fresh ideas and leave you with new strategies to tackle issues within your own business.

Ready to join the next G20 YEA Summit? For young entrepreneurs, experiences like the G20 YEA Summit offer so much more than just knowledge—they provide a transformative opportunity to connect with other driven entrepreneurs, shape policies, advocate for meaningful change and gain an international perspective on business. If you’re ready to expand your horizons, gain new insights and take your business to the next level, visit Futurpreneur’s G20 YEA page to learn more about the summit and how you can get involved.

Supporting Indigenous business: Six ways you can make a difference on National Day for Truth and Reconciliation

In September, communities across Canada mark National Day for Truth and Reconciliation (falls annually on Sept. 30), a time a to reflect on and learn from Canada’s history and take action to advance reconciliation. Futurpreneur proudly supports the Truth and Reconciliation Commission of Canada’s Call-to-Action #92, focusing on Indigenous economic empowerment.  

Supporting Indigenous-led businesses is one impactful way to contribute. Every purchase helps build equitable relationships with Indigenous communities. Every purchase from these businesses not only helps to uplift and empower Indigenous entrepreneurs but also fosters greater economic reconciliation with Indigenous communities.

By choosing to shop Indigenous, you’re participating in a meaningful act of reconciliation, helping to bridge gaps and build stronger, more equitable relationships. Discover how your purchasing power can be a force for positive change and join the movement towards reconciliation by supporting Indigenous entrepreneurs.

Not sure where to start? Futurpreneur has put together a list of six awesome products and services from entrepreneurs supported by the Indigenous Entrepreneur Startup Program (IESP), to allow you to help these Indigenous businesses thrive.

1. Support an Indigenous retail leader with your purchase of an Orange Shirt

Show your commitment to healing and justice by purchasing an Orange Shirt from aaniin. Founded by Chelsee Pettit, a visionary Indigenous leader and trailblazer in women-owned retail, aaniin is making a significant impact through its commitment to Truth & Reconciliation. By purchasing an Orange Shirt from aaniin, you’re helping acknowledge the systemic barriers and inter-generational traumas experienced by Indigenous Peoples and communities. Each shirt is more than just apparel—it’s a symbol of solidarity with healing and justice for Indigenous communities. Embrace this opportunity to support aaniin and Chelsee’s inspiring journey toward reconciliation and change.

What can I do? Add aaniin’s Orange T-Shirt to your cart today!

2. Stand in solidarity and support reconciliation with Red Rebel Armour’s Indigenous Ally T-Shirt

Another option for Indigenous allies who want to show their commitment to reconciliation and support Indigenous communities is by purchasing the ‘Indigenous Ally’ t-shirt from Red Rebel Armour. This powerful and stylish garment is more than just a statement piece—it’s a symbol of your dedication to standing alongside Indigenous Peoples in their journey towards justice and equality. By wearing this shirt, you’re amplifying the call for change and demonstrating your role in fostering a more inclusive and respectful society. Join the movement, make your support visible, and be a true ally.

What can I do? Buy your Indigenous Ally t-shirt from Red Rebel Armour today!

3. Nourish your skin and support Indigenous entrepreneurship at Aki Boutique

Discover the essence of natural beauty with Aki Boutique’s Blueberry and Sage skin toner, proudly founded by Indigenous entrepreneur, Charity Lax. This revitalizing toner not only enhances your skincare routine but also embodies the spirit of Indigenous entrepreneurship. By choosing this product, you’re supporting Charity’s dedication to promoting holistic wellness and empowering Indigenous communities. Embrace the rejuvenating power of blueberry and sage while contributing to a meaningful cause.

What can I do? Elevate your skincare and make a positive impact—pick-up the Blueberry and Sage toner at Aki Boutique!

4. Buy a jacket to give a jacket: Double the warmth

Keep cozy this winter while helping others stay warm. Warm Social Founder Jordan Britton builds his social mission directly into Warm’s business model. By purchasing a winter coat from Warm Social, you’re not only endorsing a meaningful cause but also supporting Indigenous entrepreneurs dedicated to making a difference. For every Warm winter jacket purchased, one jacket is donated to a person in need.

What can I do? Warm up this winter and make an impact with your men’s or women’s Long Down Puffer Coat from Warm Social.

5. Get spicy and make your meals more flavourful

Spice up your dishes the Hibiscus-Tamarind hot sauce from Tofino Hot Sauce. British Columbia-based Indigenous entrepreneur, Lise Richard, launched Tofino Hot Sauce with the mission to help others make delicious meals. British Columbians know where to find the flavour at more than 30 grocery and retail locations. Adding Tofino Hot Sauce to your dishes can not only be a way to add delicious flavours to your meals but it can also be a meaningful contribution to Indigenous economic reconciliation.

What can I do? Spice things up with Tofino Hot Sauce’s Hibiscus and Tamarind this fall!

6. Elevate your corporate culture with Deanne Hupfield’s cultural competence training

If you are corporate or community leader, or a business owner, you can help elevate your organizational culture by engaging, Deanne Hupfield, to build Indigenous awareness and cultural competencies. With her extensive expertise and deep understanding of Indigenous cultures, Deanne offers transformative sessions that empower employees with the knowledge and skills needed to navigate and appreciate the diversity of Indigenous perspectives. Investing in this training not only demonstrates your commitment to equity and inclusion but also enhances team dynamics and strengthens organizational values.

What can I do? Make a meaningful impact—partner with Deanne Hupfield to lead your company towards a more culturally competent and respectful future.

Learn more about Futurpreneur’s Indigenous Entrepreneur Startup Program (IESP) by clicking here.

Empowered to succeed: Jessica Wylychenko’s Growth Accelerator experience 

Futurpreneur Jessica Wylychenko was interested in accelerating the growth of her small business. The Futurpreneur Growth Accelerator, presented by Spin Master and Lexus Canada, has helped her to do just that. 

Geared towards ambitious Futurpreneurs, the Growth Accelerator program, presented by Spin Master and Lexus Canada, is your launchpad to successfully propel your startup toward rapid growth and success. Participants engage in interactive workshops over an eight-week period, culminating in a strategy pitch competition judged by Spin Master, Lexus, and entrepreneurial ecosystem partners in Toronto. The Growth Accelerator panel of judges includes representatives from Spin Master and Lexus, as well as other partners. The pitch competition awards $10,000 to the Futurpreneur who presents the most compelling vision for growth. 

Jessica’s entrepreneurial journey led to the successful Hudson Bagels, an establishment that has since become a beloved local business in Winnipeg, Manitoba. Reflecting on her journey, Jessica recalls how her passion for entrepreneurship was rekindled during her time with the Growth Accelerator program. 

The Growth Accelerator program provided Jessica with new perspectives and opportunities for her business. Surrounded by passionate entrepreneurs, the program’s environment fueled her ambition, pushing her to think bigger and explore new avenues for growth. Each workshop served as a stepping stone, providing actionable insights and prepping her for future challenges. 

One pivotal session on cash flow management transformed how Jessica viewed her business’s financials. The guidance helped her dive deep into understanding and managing her cash flow, laying a solid foundation for future growth. This newfound financial acumen allowed her to project and plan for her business’s expansion more effectively. 

In today’s business landscape, social impact and sustainability are non-negotiable. While her business was already involved in community initiatives, the Futurpreneur Growth Accelerator two-day summit event and pitch competition in Toronto helped her address sustainability challenges. Inspired by the discussions, she plans to implement small yet significant changes, such as reducing plastic use in packaging and collaborating with delivery companies to adopt sustainable practices. 

Networking played a crucial role in Jessica’s journey. The summit provided a platform to connect with a diverse group of entrepreneurs, industry experts, and even a Futurpreneur board member. These connections opened doors for growth and strategic development, reinforcing the importance of building a robust professional network. 

The pitch competition was a defining moment for Jessica. Her meticulous preparation, clear understanding of the requirements, and extensive practice paid off, despite the nerves of presenting to a large group. Jessica used her pitch as an opportunity to candidly share the ups and downs of her entrepreneurial experience with the Growth Accelerator cohort. The experience underscored the importance of confidence, transparency and preparation in business. 

And the pitch competition winners were… DOUBL. While this wasn’t the result Jessica was hoping for, the experience was still fulfilling. Co-founders Jessica Bosman and Bryn Davis Williams from British Columbia impressed the judges with their innovative business, DOUBL, which specializes in made-to-measure bras powered by AI technology. Learn more about their exciting venture on their website and check out Futurpreneur’s Instagram post celebrating DOUBL’s win. 

A unique activity at the summit involved writing a letter to her future self. Jessica used this exercise to set a vision for her business and remind herself of her potential. It was a moment of reflection and motivation, reinforcing her commitment to growth and self-improvement. 

Jessica’s journey through the Growth Accelerator program was marked by significant learning, growth, and invaluable connections. Her story is a testament to the power of seizing opportunities, continuous learning, and the impact of a supportive entrepreneurial community. Through her experiences, she has not only grown her business but also solidified her role as a passionate and resilient entrepreneur. 

Futurpreneur can help you take your small business to the next level. Benefit from our loan with mentorship and resources, as well as our programs, like the Growth Accelerator, that can empower you, like Jessica, toward your small business goals. 

Learn more about the Futurpreneur Growth Accelerator. 

Céline Juppeau of Kotmo: Staying true to company values in a crisis

In November 2019, we asked Kotmo founder Céline Juppeau about what defines a “local product” (read the article).

She spoke to us with conviction and enthusiasm about Kotmo’s values and her choice to develop, produce and market unique and sustainable promotional items, made in Quebec, with the emphasis on educating business owners on the positive impact that their actions can have on society, the economy and the environment.

We caught up with Juppeau a year later, in a social and economic context profoundly transformed by COVID-19.

In March 2020, Kotmo was in full growth mode – but overnight, the events sector had to stop all activity, and the company’s partner factories were forced to close.

On top of the loss of a significant number of customers, Kotmo, which at the time had no finished inventory, found itself without any items to sell. It was a blow for the entire team, and a considerable weight on the shoulders of Juppeau and her partner, Cindy Couture, who were responsible for the future of the company and their six employees.

Still, they didn’t miss a beat. Quickly, the team decided to use the coming months to review the company’s strategy and create a sustainable action plan aligned with the company’s values.

Question your vision and values

“The start of the crisis was a special period that enabled us to reflect on our model, but also to consolidate our corporate vision and to rely on it to make the right decisions,” Juppeau says.

“Through Kotmo, we believe that we provide a solution to the challenges of sustainable development by placing people and design at the heart of an innovative transformation for companies, building an economy responsible for its community and our planet.

“We know the company is here to stay. Looking at things in this light invites us to take another look at the difficulties and challenges that we encounter.”

Crisis or not, promotional items remain a powerful way to communicate – to “convey a message, a vision, or even to offer thanks,” Juppeau says.

“When the factories were able to reopen in May, our activity resumed naturally, because people need to create this kind of link.”

Adapt and renew

Kotmo has adapted in various ways to the crisis – and to the evolution of customer demand.

“In May, our customers asked us for masks. We worked with a manufacturer in Beauce that offered great value for money in order to meet this new need,” Juppeau said. “In the end, that allowed us to not only serve our usual customers but also develop a new clientele who were at first attracted by the masks, but now ask us for gifts for their clients or their employees.”

Starting in the month of April, the Kotmo team envisioned itself in the middle of a long-term crisis, anticipating the probability of a second wave in autumn and another shutdown of the manufacturing sector.

“From there, we decided to create a new range of products during the summer that we would keep in stock. That would allow us to support the local economy by reconnecting with our manufacturers, but also by creating new partnerships – particularly by working with illustrators from Quebec for the first time.”

And so, a new series of eight limited-run promotional objects – coasters, slippers, socks, chocolate, cookie cutters, posters, cards and candlesticks – was born.

“Through this line, the story of the extraordinary year we are living is told – our story. We wanted it to reflect Kotmo’s values ​​of equity, inclusion, and collaboration.”

The inventory is being stored by a Kotmo partner organization, a social reintegration company in Quebec. The objects are sold in the form of a set, and are accessible via Kotmo’s new, purpose-built online sales platform.

Review your financial strategy

Before the crisis, Kotmo’s cash flow was strong – an undeniable asset when it came to overcome the period of business inactivity, but still not enough to fund the overhaul of their product line.

Juppeau relied on the advice of her mentor from the banking sector to make financial decisions, particularly when it came to the launch of their new product range and website redesign. Government financial aid was crucial in making investments and maintaining jobs.

Quebec’s PATME training, which offered support to companies and individuals experiencing business reduction due to COVID, enabled the team to advance in understanding the company’s finances and to put in place a sustainable financial strategy.

“Until now, we had no knowledge of how our prices were set. Thanks to the training, we created a price catalog for resellers, allowing us to more easily bring in new distributors,” Juppeau says.

“We would not have initiated such changes so quickly if the crisis had not occurred. It gave us the opportunity to structure ourselves to continue to grow. ”

No matter what the coming weeks and months have in store, Kotmo’s future is looking bright.

We made a mistake. We fixed it. Now we learn from it and move forward.

Just last week, we had a virtual meeting in which our Futurpreneur team members from across Canada discussed our new Diversity & Inclusion commitments.

As we talked about the next steps on our journey, I shared a thought with our team: “We will do our best, and along our journey to be a more diverse & inclusive organization, we will make mistakes. We need to learn from these mistakes so we can do better.”

It isn’t that I want to make mistakes, I have just learned over time that if you are working toward real, meaningful positive change, missteps will happen on the path to improvement, and I didn’t want our team to be discouraged when we took our first wrong turn. How we learn from these moments, adapting and pivoting our approach, plays a vital role in our learning and growth.

Well, yesterday we discovered our first mistake on our Diversity & Inclusion journey.

As our core values also include accountability & transparency, we are sharing our misstep and our course correction, in hopes that sharing our experience will benefit our entrepreneurs, mentors and partners on their respective journeys.

In early June, one of our team members received an email from an entrepreneur that contained screenshots of social media comments from one of Futurpreneur’s 3,000 volunteer mentors. The comments, made on a public Instagram discussion thread, were the mentor’s views – which Futurpreneur does not share – about police action and the Black community.

Although the entrepreneur was not a Futurpreneur client, our senior leadership team took this seriously and acted quickly to understand the situation. Based on our review of the full Instagram thread and the mentor’s broader social media presence, his mentor record at Futurpreneur and several conversations with him, we understood that:

• The mentor believed in equal opportunity regardless of race (which he shared on the Instagram thread). He said he was open to becoming more informed about the impact of systemic racism and oppression, which he disregarded as a factor based on his current understanding.
• The mentor’s Instagram comments appeared to be an isolated incident. It occurred outside Futurpreneur channels/programs on a platform on which he didn’t identify his Futurpreneur affiliation. There was no evidence of other mentions of race-related topics.
• The mentor had dedicated significant time to helping Futurpreneur’s young entrepreneurs (including at least one person of colour) over a four-year period, with positive reviews from all four entrepreneurs he had supported.

After evaluating the situation and weighing four years of the mentor’s positive Futurpreneur experience and professed openness to learn, relative to what appeared to be a single instance of misinformed rather than malicious comments, we made the difficult, measured decision to continue working with him.

This wasn’t an easy decision or one we took lightly – it was one we made based on our understanding of the situation and our commitment to learn and grow, which also means encouraging members of our community to learn and grow. In communicating our decision to the mentor, we asked him to be mindful of his comments going forward and informed him that we would review our decision to keep working with him if necessary.

Yesterday, we discovered from a third party that the mentor had posted a long, detailed blog on a public channel on July 6 – several weeks after our last interaction with him – basically reiterating his perspective that systemic racism is not a factor in the policing of Black communities. Instead of listening and learning, as we had hoped, he intensified and amplified his argument.

Within an hour, our senior leadership team unanimously decided to end our relationship with the mentor, effective immediately. Within two hours, we communicated to the mentor that while we appreciated his past support of entrepreneurs, his post was inconsistent with our values and we would not continue our relationship with him.

Diversity & Inclusion are very important to Futurpreneur, including equity and anti-racism. We strive to be a learning organization, focused on continual improvement.

It turns out that we made a mistake in continuing to work with this mentor. Although I’m disappointed and frustrated, it is important that we learned about his subsequent post, so we could take the appropriate action to end our relationship with him.

As our Head of Diversity & Inclusion, Kevin Garcia shared his thoughts with me about this situation: “The success of a journey is not determined by new obstacles we encounter but rather by how we learn and persevere through them as an organization. Obstacles do not define our character but rather develop and strengthen it for the journey ahead. We cannot ignore this obstacle, or the large positive strides we have taken as an organization to implement our diversity and inclusion commitment.

“Our Diversity & Inclusion commitments were created by many who have firsthand experience in racial bias and other systematic disadvantages. Together, we (our BIPOC, LGBTQ+, white and other diverse staff) will continue to learn and bring about positive change as we support diverse, young aspiring entrepreneurs & new business owners.”

Yes, we will.

Tips & Tools: 4 Ways to Make Your Start-Up More Eco-Friendly

There are a million reasons why implementing eco-friendly practices can benefit your start-up.

However, when it comes down to it, three reasons come out on top – it’s good for the planet, it’s good for your brand and it’s good for business.

According to a BDC report, half of Canadians are more inclined to buy environmentally-friendly products. Furthermore, 75% of consumers would pay more for products and services from a socially responsible company and 90% of consumers would stop buying from a company using irresponsible practices.

Your stakeholders will be nothing short of impressed by your efforts to reduce your ecological footprint. Plus, not only will you see the benefits, you will also be leading by example in your industry and it will help encourage others to do the same.

If you’re looking to go green, here are four effective ways you can make your start-up more eco-friendly:

1. Don’t let your waste go to waste

Every business inevitably produces waste but there are a few easy things you can do to reduce the amount.

Before anything, ensure your storefront or office space has a bin for recyclables, non-recyclables and compost. You could even go even further and add a compost bin. For example, at the Futurpreneur Canada national office in Toronto, local (and Futurpreneur-supported!) business Wastenot Farms regularly collects the office’s compost box to feed their worms.

Not only does working with Wastenot Farms help Futurpreneur manage office food waste in a sustainable way, we’re also contributing to our local economy by supporting a Toronto small business (win-win)!

Some other way to reduce office waste are limiting your paper use and switching to recyclable printer ink cartridges. Additionally, many office suppliers have more sustainable purchasing and recycling options, so be on the lookout! For example, Staples offers recycling services for everything from electronics to writing instruments and business like the GreenPrinter uses recycled paper for their products.

2. Create a “green” company culture

Promoting sustainable practices to employees may seem like a given, but it is also a way to boost employee engagement.

For example, you could encourage your employees to carpool, walk or bike to work instead of driving and use reusable containers for lunch. However, you could go even further by allowing employees to work from home. This is especially helpful for employees that have long commutes, as it saves them the gas-guzzling trip to the office (and can even boost morale!).

Lastly, to get your team’s creative juices flowing, you could create a “green” suggestion box for employees to pitch their own eco-friendly project ideas.

3. Work with “green” partners

Running a sustainable business is great, but it’s a little hypocritical to then work with other companies that aren’t so committed to ethical practices. For example, a retail store may have its own green practices but if it sources its merchandise from “fast-fashion” clothing brands, this completely contradicts its commitment to sustainability.

Consumers these days are more mindful about the companies they support, so do your research before partnering up! An easy way to find socially-conscious businesses to work with is through the B Corp network. B Corporations are for-profit companies that meet rigorous standards of social and environmental performance, accountability and transparency so you know that when you partner with one of these companies, they are just as committed to sustainable practices as you are.

TIP: Want to learn more about B-Corps and what it takes to become one? Check out this blog post from Futurpreneur partner, Ramp Communications!

4. Invest in better technology

Even if it means raising the prices of your products or your services, investing in energy-efficient tech and biodegradable supplies are worth it in the long run.

For example, if you run a coffee shop, most customers won’t mind paying a little more for a compostable cup if it means their purchase is helping to reduce waste. Another example is investing in eco-friendly lighting for your storefront. Traditional lighting consumes a lot of energy and needs to be replaced frequently, whereas LED light fixtures can last for years and help you save on energy costs.

There’s always room for improvement in every business model and it starts with thinking beyond today. As an entrepreneur, you have the power to make smarter choices for future generations.

Written by: Sara Pivato, Social Media & Content Coordinator, Futurpreneur Canada

Tips & Tools: The Importance of Staying True to Yourself as an Entrepreneur

Staying true to yourself is not as simple as it sounds, especially when running your own business. You may often feel the urge to conform to a stereotypical notion of what it means to be an entrepreneur. But the truth is, being an entrepreneur has many definitions and the journey is different for every individual.

Knowing who you are, both as an individual and as a business owner, will help you set yourself apart from others on the same journey as well as inspire others to believe in your vision. Lastly, it will help build your business since your passions and interests will shape the solutions and products your company offers.

If you’re struggling to figure out what makes you or your business special, here are some things to consider.

Businesses and business ideas are rarely unique, but your vision is. Take a coffee shop, for example. There are tens of thousands across Canada and new ones pop up every week. It is in no way an innovative idea on its own, but somehow many continue to flourish—despite corporate giants dominating the mainstream market. Why? Because they bring something unique to their clients. Whether it’s a rustic feel born from the owner’s love of country architecture or classic novels embedded in a glass staircase inspired by a founder’s passion for literature, people will notice these details and continue to come back because of them.

Don’t underestimate the power of your business’ story. When people are looking to purchase a product online, it is pretty common for them to look at the business’ ‘About Us’ page. This is the section that explains the business’ origin, its mission and vision – essentially the part of the business, besides the actual product/service, that people care about the most. Don’t let this section be an afterthought – your business’ story could be the difference between a customer buying from you or one of your competitors. This also applies to entrepreneurs who are hiring staff. Potential employees want to see the personality of the company to see if its vision and culture align with their own values.

Part of being yourself is carrying your passions in whatever you do. As a new entrepreneur, your primary concern is likely generating enough sales to keep your company in the black. However, customers want to see that there is a heart and soul behind the shiny exterior. While you might feel contributing your voice to certain social causes isn’t that important, letting your inner passions shine through might actually give your business an edge over others in your market. For example, the B Corp movement is a great example of how commerce can be used as a force for good.

Whatever it is you do in life or as an entrepreneur, make sure it’s authentic to you. People will stand behind it, you’ll find support from your community and you’ll feel better about it as it continues to grow.

Written by: Sara Pivato, Social Media and Content Coordinator, Futurpreneur Canada

Spotlight on Sycamore Energy: Manitoba’s Largest Solar Energy Developer

As the world becomes increasingly aware of the existence and effects of climate change, businesses and entrepreneurs have become more conscious of their ecological footprint and the ways it can be reduced. According to Environment and Climate Change Canada, this issue is one of the greatest challenges of our time.

Futurpreneur Canada-supported Sycamore Energy is one of the Canadian companies leading the fight against climate change. Founded by Alex Stuart and his business partner Justin Phillips, the Manitoba-based company has been in the works for the last 10 years and has now become the province’s largest solar energy developer. Not only do they sell and install solar panels on a retail level, but also on a commercial and agricultural basis.

While Sycamore Energy has grown considerably over the last few years, their success did not happen overnight. The pair of entrepreneurs pitched their wind turbine product on Dragons’ Den and while it did not result in a handshake or deal, the pair had a revelation on their journey home that made it all worth it.

“We had a three-day drive home with our prototype wind turbine. The first day of driving was really miserable. The second day was filled with desperation as we realized we’d hit the end of the road for our present company, and the third day was when we decided not to fail. It was this third day when we changed direction away from developing our own product, to marketing and installing already established technologies,” said Alex.

After this pivot, Sycamore took off. While the early days were difficult, they found a way to work with very little start-up capital. Today, the company employs over 10 Manitobans and are currently hiring more.

“Seeing the team grow and knowing we have a shared purpose is really inspiring to Justin and I. We are pumped that sales are doing well, and we have the right technical experts to ensure the installations go smoothly and profitably,” he said.

In recent news, Sycamore Energy, under the brand of Solar Manitoba, has recently installed Manitoba’s largest Solar PV system in the province. With over 520 solar panels, a dairy farm in Otterburne, Manitoba will now be able to eliminate its hydro bill by using the power of the sun.

Our successful entrepreneurs were asked what advice they would offer to entrepreneurs contemplating starting their own business and this is what they had to say: “Do something you know. Pursue cash-flow first, and then you have the resources to chase your big ideas. Also, find someone who can warn you of the start-up pitfalls before you fall in (like we did). Lastly, with an open mind, you can learn so much from others in the same phase of growth, and from those who have gone before you.”

As for their experience with Futurpreneur, they say that they “would not have gotten to this point without funding from Futurpreneur Canada.” They also recommend people take advantage of the available networking and mentoring opportunities.

If you are interested in pursuing entrepreneurship, learn more here.

Written by: Sara Pivato, Social Media and Content Coordinator, Futurpreneur Canada

Spotlight on Kuwala: Giving Entrepreneurs in Africa a Chance to Shine Internationally

Born in Malawi, Africa, and raised in Canada, entrepreneur Veronica Nnensa never lost her passion for the continent. After studying public affairs and policy management with a focus on African development, in 2014, it was no surprise that her passion for her home country led her to launching her business Kuwala, with co-founder, Freeda Mulenga.

Kuwala is an online boutique curating stylish clothing and accessories from socially responsible fashion brands inspired by Africa. They partner with fashion designers and women’s co-operatives to promote their beautiful handmade pieces globally. As two women from Africa, specifically Malawi, the pair had always had a strong connection to the continent.  “We wanted clothes and accessories that reflect our heritage, fusing African prints with western styles that we could incorporate into our everyday attire,” Veronica explained. “We also knew that we could make a big difference in people’s lives by supporting and partnering with emerging fashion businesses.”

Veronica explained that they felt that the designers and co-operatives they work with could make the most difference to the lives of everyday people. After countless trips to Africa visiting friends and family, they realized they were surrounded by ambitious and talented young people doing amazing things. “We wanted to create a platform for them to be able to sell their beautiful garments internationally.”

Through developing relationships with partners and their operations while visiting Africa on different occasions, combined with the accessibility of making connections online, the pair explained how it was easier than expected to find people to work with. They even have regular brands reaching out to them directly via email and social media expressing interest in selling products on their website.

But making sure that each person they choose to work with meets the standards and vision for their business is important. Veronica explained that when people connect with Kuwala, they make sure they assess their existing business practices. “We find that when our partners already share similar values and missions prior to working with us, business runs smoother,” she shared. Veronica and Freeda also explained that when it’s possible they hire a trusted design quality specialist in the country of production who is responsible for ensuring the quality and production standards.

The pair of ambitious entrepreneurs behind Kuwala said that as much as being an entrepreneur is about running and growing a business, it’s also about the whole experience to grow as a person. “Whether we’re gaining new skills, like strategic business planning and basic web development, or networking with other entrepreneurs, we try to be very mindful as to how we individually benefit from such experiences.” They both emphasized the importance for entrepreneurs to take time to reflect on their business journey and be grateful for their accomplishments.

To read more about Veronica and Freeda’s story, click here.

Written By: Lauren Marinigh, Social Media & Content Creation Coordinator, Futurpreneur Canada