Weekend Reading List

Photo Credit: Kamil Porembiński

It’s time for a roundup of some great content we have found over the last few weeks online for entrepreneurs. Need a weekend read? Here is a list to power through and help motivate and inspire you this weekend.

The single biggest reason why startups succeed – TED
Aren’t you curious why some startups fail and some succeed? Bill Gross, founder of Idealab took a look behind the data and statistics from hundreds of companies to determine what the five key factors were for success (and failure). What he discovered even surprised him, that the “idea” wasn’t the most important factor to success. Watch his powerful and informative TED talk to hear what else he discovered.

The science of the perfect pitch – MaRS
Frank Erschen, angel investor, pitch coach and director of Network of Angel Organization, says that pitching to investors is a science and an art form. The importance of storytelling and timing is critical to developing the perfect pitch for your business and Frank has developed a formula for creating the perfect 13 slide pitch deck following a storyline that will please investors.

Tips to understand, identify, and use PR to support your startup – MaRS & Edelman Canada
What is public relations (PR) and why is it important to your business? In this article, MaRS sat down with Edelman Canada to chat about the latest trends in public relations for startups and what entrepreneurs, whether seasoned or new, should be focusing on.

Why share of heart is more important than share of wallet – Corrine Sandler via Profit Guide
Companies often have a tendency to mix up brand loyalty with transactional behavior, many businesses make the mistake of believing that repeat purchases by their consumers means brand loyalty, but in reality, the minute your customer finds value elsewhere, they’ll switch without hesitation. Corrine Sandler believes that if you only measure one thing about your customer, measure emotional engagement, because that’s the only meaningful indicator of the health of your business.

8 attitudes every CEO should possess – Ken Cognell via LinkedIn Pulse
Every CEO is unique in their own way and approach business differently, their variety of backgrounds and experiences cause them to each take innovative and different approaches to business. Even though CEOs differ in many aspects, Ken Cognell finds that there are eight common attitudes that every successful CEO possess despite their differences.

The 4 simplest ways to avoid entrepreneur burnout in your first year – Entrepreneur.com
The first year of entrepreneurship is fun, exciting, challenging and will fly by in a flash, but excitement can turn into burnout really fast. You’re dealing with a whole ballgame of new stressors that you weren’t before, that will take a toll on your body and mind. Entrepreneur.com provides four patterns that distinguish successful people from those who have a tendency to burn out early.

Did you read or write something great recently that you think our audience would love? Feel free to send it along to us at content@futurpreneur.ca