• Marketing and sales

Customer Empathy Map: Understanding Your Customer

Undertake a “day in the life” exercise exploring who your customers are and how you reach them.

For most companies their ability to generate sales is the largest factor that contributes to their success. To successfully sell your product and service, you need to have an understanding of the needs of your customers whether they are end-users or other businesses.

The customer empathy map will help you to better understand what your customers are thinking. This exercise helps you to stop and consider what your customers are hearing, seeing, saying and thinking.

Download our template today by clicking the ‘Download’ button.