What’s Your Entrepreneurial Archetype?

Why do some entrepreneurs relentlessly pursue a social mission while others are driven by innovation, freedom, or mastery of a craft?

After years of working with entrepreneurs, I’ve noticed recurring patterns in what motivates people to build a business. These aren’t about personality types or measures of business skills. They’re entrepreneurial archetypes: the core motivations that shape how we build businesses, make decisions and define success.

Understanding your archetype can reveal what fuels you, where you’re most effective and where you’re most likely to stumble. As you explore the seven archetypes below, identify the one that resonates most, then choose a second. Most entrepreneurs are a combination of both.

The goal isn’t to label yourself. It’s to understand what drives you and develop the skills that may not come naturally. Whether you’re starting a business in Canada or figuring out your next stage of growth, that self-awareness can help you make more intentional decisions.

The Mission-Driven Archetype

Core drive: Purpose, impact and meaning.

You’re motivated by a cause, whether it’s social justice, environmental sustainability, community development, or supporting artists. You feel a deep sense of responsibility to create positive change and often build a business with a strong mission at its heart.

Your superpower: Relentless commitment to a cause. You stay the course when others lose interest.

Your blind spot: You can become cause-blind to cash flow. Passion replaces practicality. You may underprice, overgive, or avoid financial discipline because it feels misaligned with your mission.

Growth advice: Treat money as a tool for impact, not a betrayal of it. Build simple financial habits around pricing, profitability and cash flow.

Ask yourself: “Does my mission have a sustainable business model behind it?”

The Artist/Inventor Archetype

Core drive: Originality, expression and innovation.

You’re drawn to creativity and originality, wanting to bring unique, breakthrough ideas to life. Artists and inventors can be found in every industry, from technology to food production, constantly pushing boundaries with new designs, products and concepts.

Your superpower: You create what doesn’t yet exist. You see possibilities others miss.

Your blind spot: You can drift into a “no one gets it” mindset. Ideas remain abstract, unfinished, or disconnected from what customers need.

Growth advice: Creation is only half the game. Translation is the other half. Practice making your ideas accessible: test early, explain simply and invite feedback.

Ask yourself: “How can I make this useful, not just original?”

The Opportunist Archetype

Core drive: Timing, momentum, opportunity.

When people picture an entrepreneur, this is often who they imagine. You spot gaps in the market, identify trends early, and sense when the timing is right for something new.

Your superpower: You spot openings quickly and act decisively. You’re highly responsive to the market.

Your blind spot: You can become addicted to the chase, jumping too quickly, spreading yourself thin, or abandoning ideas before they mature.

Growth Advice: Not every opportunity deserves your attention. Discipline your follow-through. Winning often comes from staying longer than others, not just starting faster.

Ask yourself: “Does this align with a bigger direction, or is it just exciting?”

The Lifestylist Archetype

Core Drive: Freedom, flexibility and quality of life.

You’re driven by the desire to create a business that supports a particular lifestyle, whether that means flexible hours, remote work, travel, family time, or simply greater autonomy.

Your superpower: You design work around life, not the other way around. You’re adaptable and resourceful.

Your blind spot: You may settle into a comfortable equilibrium: enough revenue to sustain the lifestyle, but not enough structure to create long-term resilience. In protecting your freedom, you may inadvertently limit future opportunities.

Growth Advice: Consider what commitments, clients, or projects you can minimize to create greater focus. Lifestyle businesses also have a natural ceiling and reaching beyond it may mean trading away some of the freedom that inspired the business in the first place. Choose that path deliberately rather than drifting into it.

Ask yourself: “Am I designing a lifestyle, or creating a bigger burden?”

The Collaborator Archetype

Core Drive: Connection, co-creation and shared success.

You thrive on shared ownership, building ideas through partnerships. Co-founders, joint ventures, collectives and community-driven models are where you do your best work.

Your superpower: You bring out the best in others. You create trust, synergy and collective momentum.

Your blind spot: You can over-trust or under-assert yourself, leading to unclear roles, uneven contribution, or diluted ownership.

Growth Advice: Strong collaboration requires clear boundaries. Define roles, expectations and decision-making authority early.

Practice saying: “Here’s what I need and here’s what I bring.”

The System-Builder Archetype

Core Drive: Scale, structure and efficiency.

You aim to create a business that operates through repeatable systems and processes. Whether it’s a sales funnel, a franchise model, or a scalable operation, your goal is to build something that can ultimately function without your constant involvement.

Your superpower: You create order from chaos. You build processes, systems and structures that allow businesses to scale efficiently and consistently.

Your blind spot: You can over-engineer too early, building complex structures before validating demand or losing touch with the human side of the business.

Growth Advice: Sequence matters: validate first, then systemize. Stay close to customers longer than feels comfortable.

Ask yourself: “Am I solving a real problem, or just perfecting a system?”

The Expert Archetype

Core Drive: Mastery, credibility and depth.

After years of honing your craft, you’re ready to turn your expertise into a business. You want to share what you’ve learned, solve meaningful problems and be compensated for the value you provide.

Your superpower: You deliver real value through deep knowledge and skill. People trust your expertise.

Your blind spot: You can over-rely on your craft and underinvest in visibility, sales, or growth. “If I’m good enough, they’ll come” becomes a quiet limiter.

Growth Advice: Expertise doesn’t automatically create opportunity. Exposure does. Build the habit of sharing what you know. Teach, publish, speak and contribute.

Ask yourself: “If no one knows how good I am, does it matter?”

One Archetype Rarely Tells the Whole Story

Most entrepreneurs won’t fit neatly into a single category. You may be a Mission-Driven Artist, an Expert who is also a Collaborator, or an Opportunist with strong System-Builder tendencies.

What matters isn’t finding a perfect match. It’s recognizing the forces that consistently shape your decisions so you can build intentionally and sidestep the traps that can hold you back.

Success doesn’t come from becoming a different kind of entrepreneur. It comes from understanding the entrepreneur you already are.

Dominik Loncar is an entrepreneurship coach at Futurpreneur. Over the last decade, he has dedicated his practical skills and expertise from building three businesses and running his own social purpose business to guide young entrepreneurs. Dominik believes that becoming an entrepreneur is a transformative identity shift and has worked with over 200 young entrepreneurs to launch social purpose ventures and both traditional and innovation-based businesses in a multitude of industries.

Ready to grow into your next identity? If you’re an entrepreneur looking to test your ideas and build with confidence, Futurpreneur offers flexible loan financing, expert mentorship and resources to support your journey. Learn more and take your next step today.

The story behind Calgary’s Champ2Champ: How newcomer Yaryna Motovylina became Canada’s exclusive Adidas Karate distributor

For Yaryna Motovylina, karate has always been more than a sport. It’s a way of life. After building a network of karate clubs in Ukraine, she and her husband brought that passion to Calgary, where they founded Champ2Champ Equipment Inc., now the official and exclusive distributor of Adidas Karate in Canada. Yaryna shared with us how she and her husband turned their love of karate into two connected businesses and why she believes Canada is a place where any dream can be built.

1. Please tell us about yourself and your experience as a newcomer entrepreneur in Canada.

I moved to Canada four years ago. Back in Ukraine, we already had a successful business, a network of karate clubs, so we decided to bring our experience and knowledge here as well. During our very first year, we opened our first business, Champion Karate Club, in Calgary, Alberta. A year later, we launched another company, Champ2Champ Equipment Inc.

That first year was incredibly challenging. Immigration, the birth of our child and launching a new business all happened at the same time, in an English-speaking environment. But my husband and I have always had a strong desire to create something meaningful and ambitious. That mindset kept pushing us forward.

2. Please tell us about your business, its origin story, your mission and vision.

Since our two businesses are so closely connected, I’d love to share a bit about both. My husband, Yevhen Motovylin, is a world karate champion. In Ukraine, we already had a network of karate clubs, so when we moved to Canada, there was never really a question about what we wanted to do here. For us, a karate club is much more than a business; it’s at the heart of everything we do. My husband is not only a coach but also a mentor. In fact, over the many years our athletes spend working toward a black belt, they become like family. That is one of the beautiful things about karate. Alongside free community events and activities for children, we also run competitions, summer camps and a comprehensive training program that helps students grow both physically and mentally.

The idea for Champ2Champ came later, when we started purchasing equipment for our students and realized there was an opportunity for another business. Local equipment suppliers often charged high prices and had inconvenient ordering systems, so we set out to bring more variety and accessibility to the market by partnering with a strong global brand like Adidas. That is how we became the official and exclusive distributor of Adidas Karate in Canada. Our mission is reflected directly in our name, Champion to Champion, by sharing expertise, knowledge and premium equipment with the next generation of champions.

3. What inspired you to start your own business in Canada?

I think people who have experienced the entrepreneurial path can never fully walk away from it. The feeling of building something of your own and creating opportunities for others is incomparable. Yes, sometimes it is difficult and every entrepreneur faces challenges and burnout at some point. But the sense of freedom and possibility that entrepreneurship gives you is absolutely worth it.

4. What are some of your biggest wins since launching your business?

My biggest wins are the people I work with. Business has its ups and downs, but the people who come into your life through this journey become the most motivating and inspiring part of it all.

5. How did Futurpreneur support your entrepreneurial journey?

I am very grateful to the program for the opportunity to work with a mentor and to learn from someone who had already walked this path before me, including both the successes and the setbacks. I also really appreciate the access to resources, educational materials and online sessions with professionals across different fields. And of course, events like the Growth Accelerator, where we met 20 entrepreneurs who were all so different, yet so similar at the same time.

6. What advice would you offer to newcomer entrepreneurs starting their businesses in Canada?

Don’t be afraid of absolutely anything. I truly believe that Canada is a country where you can build the business of your dreams. Here, almost anything is possible if you’re willing to keep working toward it.

There is an incredible amount of support, resources and people willing to help you along the way. And as Adidas likes to remind us, “Impossible Is Nothing.”

7. What’s the most important thing you’ve learned about yourself as an entrepreneur?

I learned that I am much stronger and more resilient than I thought. Entrepreneurship teaches you to adapt quickly, make decisions under pressure and keep moving forward even when things feel uncertain. I also learned that I genuinely love creating and growing things, not only businesses but also communities, opportunities and environments where other people can grow too.

Ready to build your own success story in Canada? Yaryna’s journey shows that with determination and the right support, newcomers can build successful businesses and strong communities. Discover how Futurpreneur’s My Canadian Startup program, presented by TD Bank, can help you turn your idea into a thriving business.

From Newcomer to Founder: How Han Yue Built OHME! Foods in Vancouver

OHME! Foods is giving classic fruit snacks a fresh, flavourful crunch. Founded in Vancouver, B.C., the freeze-dried fruit and snack brand transforms carefully sourced, ripe fruit into colourful, craveable bites. We sat down with co-founder Han Yue to discuss the vision, values and newcomer journey behind a brand finding its place on shelves across Canada.

1. Please tell us about yourself and your experience as a newcomer entrepreneur in Canada.

My name is Han, and I’m the co-founder of OHME! Foods Inc., a Vancouver-based freeze-dried fruit and snack brand. I came to Canada in 2012 to study health information science at the University of Victoria. What started as an international student experience turned into the foundation for a new life. After graduating, I worked full-time in health IT before taking the leap into entrepreneurship.

Being a newcomer gave me a unique perspective. I learned to navigate unfamiliar systems, build trust from scratch and keep moving when things felt uncertain. Those same instincts became essential when I started building a business. I didn’t plan to become an entrepreneur in Canada, but looking back, each step prepared me for it.

2. Please tell us about your business, its origin story, your mission and vision.

OHME! began with a familiar pandemic habit: eating on autopilot. We reached for the same breakfast and the same snacks every day. The food was technically fine, but it had stopped feeling enjoyable.

My co-founder Jenny and I were both working in healthcare. We knew what eating well was supposed to look like but knowing that didn’t make it feel good or intentional. That disconnect got us curious, and that curiosity led us to freeze-dried fruit: fruit picked ripe, dried in a way that locks in its flavour and nutrients, and transformed into something genuinely crunchy and fun to eat.

We loved how it tasted, but not how it showed up on shelves. Most of what we found felt dated, as though it hadn’t been invited into real life yet. So, we built the version we wanted. What began as kitchen experiments became farmers’ markets, late nights packing orders and a moment that kept repeating itself: someone would take a bite, pause and say, “Wait… this is actually really good.” That reaction is the reason OHME! exists.

Our mission is to make healthy snacking an easy yes: no guilt, no overthinking and no compromise on taste. Our vision is to earn a permanent spot in Canadian homes and, eventually, homes beyond Canada.

3. What inspired you to start your own business in Canada?

It started with a gap we felt personally. Jenny and I are health-conscious people who were struggling to find nutritious and enjoyable snacks. That tension felt worth solving.

Canada gave us a supportive environment in which to try. Programs, support networks and an openness to new ideas made entrepreneurship feel possible. As newcomers, we also felt we had something to prove, and that energy became a powerful motivator as we built the business from the ground up.

4. What are some of your biggest wins since launching your business?

The one that still surprises me to say out loud: OHME! is now carried in more than 500 retail stores across Canada. When we were packing orders on our kitchen table, that number would have felt impossible.

But before that milestone, the wins were smaller and just as meaningful. There was our first farmers’ market, where strangers tried our product and came back for more. There was our first wholesale reorder, and there was getting accepted into York University’s YSpace Food & Beverage Accelerator this year. Each of those moments told us we were onto something real.

Our products are also available online, and our community of customers from across the country keeps coming back for more.

5. How did Futurpreneur support your entrepreneurial journey?

Futurpreneur came in at a critical stage. We invested the financing directly in inventory and packaging, the unglamorous but essential work of getting our product out the door and onto store shelves. Without that support, reaching our current scale would have taken much longer.

Beyond the loan, having a Futurpreneur mentor assigned to us made a real difference. Running a business throws problems at you that you never saw coming. Having someone experienced in your corner, someone who asks the right questions and keeps you grounded, is invaluable.

6. What advice would you offer to newcomer entrepreneurs starting their businesses in Canada?

There are three things I’d genuinely stand behind:

First, find programs offered by Futurpreneur, accelerators and newcomer business networks. Starting a business in a new country is hard and these resources are here to help.

Second, don’t underestimate the power of showing up in person. Our farmers’ markets and pop-ups taught us more about our customers than any spreadsheet could. Get in front of people early.

Third, your outsider perspective is an advantage. As a newcomer, you see things that others take for granted. That’s where new ideas come from. Lean into what makes your point of view different.

7. What’s the most important thing you’ve learned about yourself as an entrepreneur?

That I’m more resilient than I thought I was. Building OHME! has thrown things at us I never could have prepared for: supply chain challenges, logistical headaches, regulatory changes and the unglamorous reality of an early-stage business. And every time, the answer was the same: stay calm, solve the problem in front of you and keep going.

I’ve also learned that the hardest moments often teach you the most. I wouldn’t trade any of them.

Ready to build your own success story in Canada? Like Han, you don’t have to do it alone. Discover how Futurpreneur’s My Canadian Startup program, presented by TD Bank, can help you turn your idea into a thriving business.

The Entrepreneurial Self-Image: Updating Who You Are

The Pitch

Samad* booked a call with me to discuss an app he believed would transform his industry. He opened with his pitch, and as we talked, I realized that his idea was still in the early stages.

“So, my business plan is useless?” Samad asked.
“Not at all,” I said. “It’s just premature. You can return to it once you know more.”
I recommended that he conduct further market research, validate the idea with potential customers and allow himself more time to develop it.
“But my app will be a game changer,” Samad insisted. “I’m breaking all the rules.”
“Before you can break the rules, you need to understand them,” I said. “I’m not questioning your vision. I’m asking you to reconsider your approach to achieving it.”

Samad was deeply invested in the “doing”: the pitch, the app and the vision. What he had not yet considered was the “being”: the identity shaping the idea.

Doing vs. Being: Why Entrepreneurial Identity Matters

Many first-time entrepreneurs are eager to tackle the “doing” of building a business: writing a business plan, registering the company, creating a website and so on. These tasks matter but they are only one part of the entrepreneurial journey. However, many neglect the “being” of running a business: the mindset, habits and perspective that guide how you make decisions, respond to feedback and adapt along the way.

Popular stories about entrepreneurship often highlight the hero, super-driven, hustle-culture mindset (see my blog on this subject here). Here are some examples:

the disruptor;
the visionary;

the risk-taker;
the innovator.

None of these identities is inherently negative or harmful. However, many entrepreneurs feel pressure to adopt the unrealistic expectations these identities imply.

For example, if you see yourself as a “disruptor”, you may feel the need to fight “the system” because “it doesn’t understand your vision.” This mindset can lead you to believe you don’t need to do anything the “standard way,” such as preparing a proper cash flow forecast or learning how and why customers buy certain products. This is a dangerous game to play in any entrepreneurial quest.

The disruptor identity needs to fully understand the game it’s playing: That revolutionary idea is a starting point. It needs to be stress-tested and validated before it can become a sustainable business

So, how can you test an idea without losing the confidence that inspired it? Instead of leaping from one identity to another, try shifting gears.

Choose a Transition Identity That Supports Your Next Step

Our sense of identity is a dynamic process. It evolves as we grow and gain experience over time.

Instead of moving directly from “status quo follower” to “disruptor,” consider having in-between identities, like intermediate gears between park and fifth. For example: status quo follower → curious observer → resourceful tester→ “disruptor.

Behavior reinforces each identity, and each identity calls for certain behaviors. A curious observer takes time to understand the industry better. A resourceful tester maximizes the resources available to gather customer feedback. This allows for low-risk steps, a crucial building block for entrepreneurial success.

A transition identity relieves the pressure to perform. You do not need the perfect tagline, a sweeping vision or an out-of-this-world idea. You don’t have to pretend to have all the answers. You only need a transition identity, a temporary way of seeing yourself that supports the work required at your current stage.

Why Shifting Gears Works

That lightness you feel is not an accident. It’s what happens when you stop trying to be one fixed version of yourself.

In Your Symphony of Selves, James Fadiman and Jordan Gruber argue that people are not defined by a single identity. Instead, we function as a dynamic mix of different versions of ourselves in different situations.

James Clear argues that people often struggle to change when their identity is tied to a particular belief or behavior. As he writes in Atomic Habits, “The more deeply a thought or action is tied to your identity, the more difficult it is to change it.” For example, if you strongly identify as a “disruptor”, you may be more resistant to changing behaviors or beliefs that reinforce that identity.

What Happened to Samad

So, what happened to Samad? I would like to say that he reconsidered his approach, but that’s not what happened.

Have you ever tried changing someone’s mind with facts, logic and evidence, only to see them hold their beliefs even more firmly? When we become strongly attached to an identity, we will dismiss information that contradicts our beliefs while searching for evidence that supports them.

Other entrepreneurs I have worked with were more open in their approach. This is not to say it’s straightforward or easy to make a shift in identity. But being open to that shift looks less dramatic than you’d expect. It often begins with a willingness to say: “I’m not a disruptor yet; I’m a curious observer.” Saying this does not undermine an entrepreneur’s ambition. It makes space for learning.

Downshift Before You Shift Up

This is usually the hardest part. Downshifting may not feel like progress because it can seem like an admission that you were wrong about something. In reality, it gives you the insight and stability you need to move forward.

If the identity you have chosen feels too heavy, try naming the gear below it. Instead of “founder,” you might be “someone testing an idea.” Notice what this transition identity allows you to do.

Your self-image isn’t a destination. It can change as you learn, test and grow. Give yourself permission to shift up or down, depending on what will help you take the next meaningful step in your entrepreneurial journey.

*Name changed to protect confidentiality.

Toronto Hosts Youth Entrepreneurship Leaders Ahead of the 2026 G20 YEA Summit

From international partnerships to global growth opportunities, Toronto was at the centre of the conversation as entrepreneurial leaders from across the G20 gathered for the G20 Young Entrepreneurs Alliance (G20 YEA) Leadership Assembly. Hosted by Futurpreneur, the Assembly brought together leaders from around the world to strengthen relationships, exchange ideas and help shape the future of youth entrepreneurship.

The G20 YEA is a global network representing more than 500,000 young entrepreneurs and the organizations that support them. As a proud founding member of the Alliance, Futurpreneur represents Canadian entrepreneurship on the world stage and works alongside international partners to advance policies and initiatives that help young entrepreneurs succeed.

Each year, ahead of the G20 Leader’s Summit, the G20 YEA convenes hundreds of the world’s top young entrepreneurs for the G20 YEA Summit to advance youth entrepreneurship as a driver of economic growth, innovation and social change. Hosted by YES for Europe, this year’s Summit will take place in Vienna, Austria from September 16-18 and will bring together emerging business leaders to foster international trade opportunities, share ideas, address common challenges and contribute recommendations that support entrepreneurial success globally. To meet the delegates representing Canada at this year’s summit, click here.

As part of the preparations for Vienna, Futurpreneur was honoured to host the G20 YEA Leadership Assembly, welcoming leaders from Brazil, China, Germany, the European Union, Japan, Mexico and the United Kingdom for four days of collaboration, planning and knowledge sharing.

Throughout the Assembly, Presidents and Sherpas participated in working sessions, networking events and discussions focused on entrepreneurship, innovation, international growth and economic opportunity.

The week began with a call with Shawn Steil, the G7/G20 Sous-Sherpa & Director of G7/G20 Summits, Global Affairs Canada. He shared his perspectives on the current dynamics surrounding the upcoming Summits and provided recommendations on how our thought leadership could be taken into greater consideration. The call was followed by an interactive panel discussion on global perspectives on youth entrepreneurship and economic growth featuring Ontario’s Associate Minister of Small Business, Nina Tangri, alongside ecosystem leaders Futurpreneur CEO Karen Greve Young, Miryam Lazarte, CEO of Global Startups, and Steven Wang, CEO of Venture for Canada.

A recurring theme throughout the week was how entrepreneurial ecosystems can better support young founders in navigating an increasingly complex and rapidly evolving global economy. Discussions explored trade diversification, market expansion, investment attraction and the practical resources young entrepreneurs need to grow beyond their home markets. Conversations reinforced the importance of collaboration among governments, ecosystem organizations and entrepreneurs to unlock new opportunities for innovation and growth.

The Assembly also provided an opportunity to showcase Ontario’s vibrant entrepreneurial ecosystem. On July 22, hosted by representatives Eric Chou and Mark Rupcic from Niagara Region Economic Development, the leaders visited Brock University in Niagara, where they met Forzana Crocco, Executive Director, and Tamara Jensen, Entrepreneurship Program Manager from Brock LINC, an innovation and entrepreneurship centre that supports research commercialization, startup development and industry collaboration. Katie Poissant-Paul, Marketing & Operations Executive at Innovate Niagara also presented to the group.

Leaders also toured the Niagara Falls Innovation Hub, hosted by CEO Dan Bordenave, gaining firsthand insight into the programs, resources and partnerships helping entrepreneurs launch and scale their businesses in the region. The visit highlighted the strength of Niagara region’s innovation ecosystem while offering participants the chance to experience one of Canada’s most iconic destinations.

Most importantly, the week reminded us that while countries may face different challenges, young entrepreneurs around the world share many of the same ambitions: to build innovative businesses, create jobs, strengthen their communities and drive positive economic impact.

A heartfelt thank you to the leaders, partners, speakers and ecosystem leaders who contributed their time, expertise and perspectives throughout the week. As we look ahead to the 2026 G20 YEA Summit in Vienna, the connections forged and ideas exchanged in Toronto will help shape a stronger collective voice for young entrepreneurs on the global stage.

Next stop: Vienna!

Futurpreneur achieves Rainbow Registered accreditation, reinforcing our commitment to inclusion

At Futurpreneur, creating an environment where entrepreneurs can show up as their authentic selves has always been part of who we are. Today, we are proud to share an important milestone in that journey: Futurpreneur is now Rainbow Registered.

Administered by the Canadian Queer Chamber of Commerce (CQCC), the Rainbow Registered accreditation recognizes organizations that meet rigorous standards for 2SLGBTQIA+ inclusion and have demonstrated a genuine commitment to creating safer, more welcoming and equitable spaces for employees, clients, partners and communities. For Futurpreneur, this achievement is the result of years of dedicated work, learning, collaboration and continuous improvement across the organization.

A rigorous process driven by action, not just intention

Rainbow Registered is Canada’s national accreditation program for businesses and organizations that meet established standards for 2SLGBTQIA+ inclusion. Rather than completing a one-time exercise or a simple checklist, the process involves investing time and resources to conduct a comprehensive assessment of policies, practices, employee experience, training, governance and organizational culture. To be accredited, organizations must demonstrate meaningful progress, not only in identifying gaps but also implementing improvements and building accountability measures that support lasting change.

“This formal registration not only tells the people of Canada that we want to be welcoming to the community, but it also it clearly shows that we have done what it takes to truly be welcoming!”- David Eisnor, Regional Director, Business Development – Atlantic.

For Futurpreneur, earning Rainbow Registered status reflects a sustained commitment to embedding diversity, inclusion and belonging into the way we work and serve entrepreneurs across Canada who are members of the 2SLGBTQIA+ communities.

“Becoming Rainbow Registered with the Canadian Queer Chamber of Commerce reflects our commitment to building an organization where every entrepreneur feels seen, valued and supported. It strengthens our responsibility to foster an inclusive environment that creates clear pathways to success for all, regardless of identity or background. Representation matters, and by ensuring our team is equipped with the knowledge, resources and understanding to support Queer entrepreneurs in all their intersectionality, we are not only addressing barriers, but championing opportunity. This is not a moment, but an ongoing commitment, one we have entered with intention, and one we will carry forward into the future.” – Holly Atjecoutay, Futurpreneur’s Head of Inclusive Impact and Director, Indigenous and Northern Entrepreneurs

“Rainbow Registered bridges the gap between valuing inclusion and putting it into practice,” says Victoria Wicks, Program Lead, Rainbow Registered. “We serve as a trusted partner for businesses, entrepreneurs and organizations working to advance equity across Canada. More than a badge of support, the accreditation provides a rigorous framework for accountability, helping organizations align their policies and experiences with national standards and drive meaningful, measurable change in the communities they serve.”

A journey years in the making

The path to accreditation was driven by passionate Futurpreneur team members who championed this work over several years. From reviewing policies and procedures to strengthening employee education, advancing inclusive practices and gathering organizational evidence, the process required collaboration and dedication from teams across the organization.

“A certificate on a wall doesn’t prove anything. The proof is in the fact that Futurpreneur spent more than three years willingly opening itself to external scrutiny, addressing areas for improvement and building the evidence needed to back up its commitment to inclusion. The accreditation challenged us to look beyond how we viewed ourselves as an organization and examine whether our policies and practices consistently supported the inclusive culture we wanted to create.“ – Logan Daoust, Business Development Manager, Indigenous Entrepreneurs

Their work helped ensure that inclusion is reflected across Futurpreneur’s communications as well as its daily operations.

Why Rainbow Registered matters

Rainbow Registered is an important reflection of Futurpreneur’s commitment to creating an environment where everyone feels respected, welcomed and supported. For our employees, as well as the entrepreneurs, mentors, partners and community members we work with, the accreditation signals that inclusion is embedded in our culture and backed by meaningful action. It demonstrates our commitment to fostering inclusive spaces where people can bring their authentic selves and fully participate in the entrepreneurial ecosystem.

We recognize that young entrepreneurs from underrepresented groups often face unique barriers on their entrepreneurial journeys. To support their success, we offer a range of programs delivered by team members with lived experience, including those who identify as Queer. Currently, 10% of our team identifies as 2SLGBTQIA+, including 12% of our Leadership Team and 8% of our Senior Leadership Team.

Through initiatives such as the Black Entrepreneur Startup Program and the Indigenous Entrepreneur Startup Program, as well as our ongoing support for women entrepreneurs and newcomers to Canada, we continue to work toward a more inclusive and accessible entrepreneurial landscape, and we’re making progress.

Between April 2025 and March 2026, 41% of the businesses supported by Futurpreneur were women-led, 11% had 2SLGBTQIA+ founders, 15% had Black founders and 3% had Indigenous founders. Through programs such as My Canadian Startup and other tailored supports, Futurpreneur also helps newcomer entrepreneurs access the financing, mentorship, resources and networks they need to launch and grow successful businesses across Canada.

This Rainbow Registered accreditation reinforces our commitment to ensuring that all entrepreneurs, regardless of their identity or background, feel welcome and supported when engaging with our team.

Looking ahead

As Futurpreneur celebrates 30 years of empowering young entrepreneurs, Rainbow Registered marks an important milestone in our ongoing journey to create a more inclusive entrepreneurial ecosystem.

While we are proud of this achievement, we know the work does not stop here. We remain committed to listening, learning and evolving so that entrepreneurs, employees, mentors and partners can thrive and succeed.

By continuing to champion inclusion and expand opportunities for underrepresented communities, we can help build a stronger, more innovative and more prosperous Canada for everyone. Read more about our commitment to diversity and inclusion here.

Building from within: Futurpreneur’s commitment to Indigenous economic resilience

As part of our ongoing series celebrating National Indigenous Peoples Month, this post includes highlights from a conversation about Indigenous economic resilience between our CEO, Karen Greve Young, and Holly Atjecoutay, head of inclusive impact and director of Indigenous and Northern Entrepreneurs at Futurpreneur.

Across Indigenous communities, entrepreneurship has always been rooted in innovation, resilience and mutual support. While economic landscapes have changed over time, this core spirit of resilience and business ownership continues to drive growth and success for Indigenous entrepreneurs today.

This June, as Canada celebrates National Indigenous Peoples Month, Futurpreneur is focusing on a vital narrative: amplifying the journeys of thriving, young Indigenous entrepreneurs who are reshaping Canada’s entrepreneurial landscape by reclaiming economic independence and championing authentic representation over tokenism.

Resilience through success

True resilience is about acknowledging enduring hardships while celebrating the triumphs of the present. When discussing Indigenous communities, most mainstream media often focus on historical hardships. But at Futurpreneur, the spotlight is intentionally on the here and now, countering outdated stereotypes by celebrating the successes of Indigenous founders and their thriving businesses.

Focusing on success and celebration honours the strength and determination of Indigenous communities while giving the next generation the confidence to step into business ownership. “We need to focus on the people,” notes Holly Atjecoutay, Head of Inclusive Impact and Director of Indigenous and Northern Entrepreneurs at Futurpreneur. “We’ve come astronomically far. Highlighting these successes gives young people the realization that their business dreams are completely within reach.”

Cultivating culturally rooted programming

Led by a team with lived experience, Futurpreneur’s Indigenous Entrepreneur Startup Program (IESP) supports young Indigenous entrepreneurs with a range of resources and programming grounded in Indigenous values and community realities, enabling these young founders to build businesses on their own terms.

This commitment comes to life through specialized programs, partnerships and community-led initiatives. For example, Futurpreneur’s Ohpikiwin program1 offers vital financial advice tailored for Indigenous innovators. Similarly, the Indigenous Founders Circle, launched in November 2025, creates a space for founders to connect, share experiences and support one another.

This approach works because the IESP team understands that every entrepreneurial journey looks different. Instead of following a rigid timeline, the team meets founders where they are and supports them at their own pace. Some entrepreneurs might attend several workshops before taking the next step, while others benefit from one-on-one conversations and relationship-building. Throughout the process, the focus remains on creating a welcoming and accessible environment where founders feel supported.

The blueprint of collaboration: Building trust

Sustainable economic opportunities are built on trust, relationships and mutual respect. In many First Nations, Inuit and Métis communities, trust in corporate and government institutions has been shaped by a long history of exclusion. The IESP team recognizes that reality and instead of focusing on quick wins, invests time in visiting communities, listening, fostering relationships and laying a strong foundation for future generations.

“When we first visit Indigenous communities to offer free workshops and resources, people naturally want to get to know us and understand our intentions,” Holly explains. “They ask, ‘What is your goal here?’ It takes time and real commitment to show that we are genuinely there simply to support their growth. Cultivating that relationship takes dedication, but it allows us to build strong, lifelong partnerships.” Through partnerships with organizations like the Business Development Bank of Canada (BDC), Futurpreneur helps facilitate co-lending opportunities that give young founders access to critical startup capital. These partnerships also help entrepreneurs build long-term relationships, making it easier for them to access additional financing as their businesses grow.

Representation vs. Tokenism

A key strength of Futurpreneur is its commitment to meaningful representation: Indigenous and non-Indigenous leaders work together as equal partners to guide the organization. This goes beyond tokenism by creating leadership opportunities where diverse voices have real influence, decision-making power and the ability to shape organizational strategy.

“Before Holly joined our Leadership Team, we had well-intentioned, non-Indigenous leaders making decisions about what Indigenous founders needed, and that simply does not work,” Karen Greve Young, Futurpreneur CEO, says. “We value lived experience alongside professional expertise. Having representation at the leadership level and on our Board removes assumptions, allows for honest, transformative learning and ensures we co-create programs that truly align with what entrepreneurs need.”

Futurpreneur also ensures Indigenous leadership is reflected across the broader organization by recognizing leaders for their full professional expertise. When Holly joined Futurpreneur’s Senior Leadership Team in 2024, her responsibilities expanded beyond the IESP to encompass inclusive impact across the organization.

“I bring my perspective as a Cree and Saulteaux woman to the table, but I also bring years of professional expertise across multiple industries,” Holly says. “When an organization values your whole background, you become a voice for all, breaking down boundaries and showing young people that their leadership potential has no limits.”

Looking forward: An unshakable community

The future of the IESP is bright, driven by momentum that extends far beyond the formal program itself. Economic resilience grows stronger when entrepreneurs connect, collaborate and support one another. That momentum is already taking shape within the Indigenous Founders Circle. After the formal sessions ended, the participating entrepreneurs chose to continue meeting regularly on their own to share advice, exchange experiences and support one another across cities and provinces. This peer-led initiative reflects the lasting impact of the program: creating a self-sustaining community built on connection, collaboration and mutual support.

As Futurpreneur looks beyond this celebratory month, the focus remains on valuing Indigenous representation, fostering community-led prosperity across the Canadian economy and growing the reach of the IESP by staying closely connected to the evolving needs of Indigenous communities.

“We want to authentically reach more Indigenous founders by keeping our finger on the pulse, continually talking to communities, listening to their experiences and adapting our resources based on what we learn. Increasing lived experience and representation within the program is how we ensure our support remains meaningful, ” Holly notes.

For Futurpreneur, this ongoing evolution supports a broader, long-term vision.

“When we look ahead, our goal is to foster Indigenous economic prosperity for generations to come,” Karen says. “By giving young, Indigenous entrepreneurs the tools to succeed today, we are helping build a sustainable foundation, ensuring that the economic success of this generation opens even greater doors for the next.”

If you are an aspiring or early-stage Indigenous entrepreneur aged 18 to 39 looking for financing, culturally rooted mentorship and a powerful network of peers who understand your experience, explore the Indigenous Entrepreneur Startup Program (IESP).

Discover how our dedicated team can support you on your journey towards economic resilience and business success.

Redefining Success: Darion Ducharme bridges the digital divide for Indigenous communities

As part of our ongoing 30th anniversary campaign, co-presented by BDC and RBC, we’re celebrating the young Futurpreneur-supported entrepreneurs shaping Canada’s economic future, as well as the mentors and partners who have supported them since 1996.

For Darion Ducharme, a proud member of Lac Seul First Nation now living in Winnipeg, building a business meant completely rethinking what it means to be successful.

Ten years ago, his dream was to buy a classic, air-cooled Porsche 911. He achieved that goal three years ago and eventually sold the vehicle at a profit. But hitting that major milestone didn’t bring the fulfillment he thought it would. Instead, it prompted him to rethink success and focus on purpose-driven growth.

Today, Darion is translating that mindset into action as the owner and founder of Teqare, a Winnipeg-based corporation that provides vital safety and digital literacy training to Indigenous communities across Canada.

Spotting a gap in the community

Before launching his business in 2021, Darion worked as a manager at Wow Mobile. He enjoyed offering unbiased advice to customers but his daily interactions revealed a troubling trend that hit incredibly close to home. Many Indigenous community members, especially Elders, were struggling to navigate their mobile devices, leaving them vulnerable to digital scams and losing access to essential services.

Darion saw a clear gap. No services focused on delivering technology literacy specifically tailored for Indigenous communities. As a proud member of Lac Seul First Nation, he felt a responsibility to help protect and empower both youth and Elders. “I really believe that every entrepreneur and every person has a calling in their heart,” Darion says. “And that calling is for a greater purpose to do something that’s incredible and it’s incredible for you.” For Darion, that meant answering his own call to community service. “If I was worth $300 million, I would still do what I am doing today,” he adds. “Doing the training for the kids and for the Elders warms my heart.”

Driven by this profound sense of purpose, Darion chose to step away from the corporate world to turn his calling into a reality for First Nations across Canada.

Finding support through Futurpreneur

Trading a steady, guaranteed paycheck to start a business is a significant leap, especially for young entrepreneurs who often face challenges accessing startup financing. But Darion found his turning point when he connected with Futurpreneur. Through Futurpreneur’s Indigenous Entrepreneur Program, he secured a startup loan that helped turn his idea into reality. This funding provided the essential capital to design a logo, incorporate the business, set up bank accounts and launch a professional website. It also gave him enough working capital to survive the first few months before launching Teqare. Without this early trust and financial runway, Darion admits the business likely would have remained just an idea.

Learning to navigate the speed bumps

In the beginning, Teqare operated on a small scale, with Darion visiting people one-on-one in their homes during the height of COVID-19. As the business began to grow, he ran into a major obstacle. A prospective client who had been discussing a $ 90,000 contract suddenly stopped responding. The setback left Darion feeling completely discouraged and uncertain about the company’s future.

Needing guidance, Darion reached out to his Futurpreneur mentor, Noah Wilson. The two met at a local First Nations cafe, where Noah listened carefully as Darion shared his concerns. “I knew he was cooking something up,” Darion remembers. “He had 10 amazing solutions that I could bring in right here, right now. It was amazing because I felt like he really cared and he came in a very serving way.”

Noah’s mentorship taught Darion a vital business skill: how to pivot. By listening to advice, Darion adapted his business offerings and attracted new opportunities. The shift brought almost immediate success, leading to a wave of new bookings.

A model of success by every metric

Five years after launching, Teqare is now a thriving company with a national track record of success. Darion and his team have delivered in-person workshops to over 70 First Nations communities, teaching essential skills in cybersecurity, financial literacy and navigating life in urban centres. Reaching remote communities comes with its set of challenges. In some cases, travel costs exceeded $3,400 per person.

Despite these barriers, Teqare continues to prioritize in-person sessions for youth and Elders, because of the stronger engagement and learning outcomes it can provide. As the company’s impact has grown, so has its visibility. Teqare has been featured on CBC, Global News and The Globe and Mail. That recognition has helped attract corporate sponsors who fund workshops in lower-income communities and schools. The business has also provided financial stability for Darion and his family, enabling him to support his wife and daughter at home while continuing to invest in future growth.

Looking ahead, Darion has a bold goal for the next three years: to expand Teqare into all 630-plus First Nations across Canada.

Face your fears and take the risk

Darion’s advice to aspiring entrepreneurs is simple, urgent and deeply personal. He points out that traditional university degrees no longer guarantee a fulfilling or high-paying career path in Canada. Entrepreneurship, however, unlocks unlimited earning potential and allows people to create a purpose-driven life.

His perspective is shaped by a profound personal loss. After losing his wife to cancer, he gained a deeper appreciation for how quickly life can change and the importance of pursuing opportunities while they are in front of you. Darion learned that when people are on their deathbeds, they do not think about their material goods or the things they failed at. They are haunted by the “what-ifs”. He urges aspiring business owners not to let fear block them from building something incredible. “Losing out on a contract isn’t failure, but giving up is failure,” Darion says. “So as long as you still have breath in your lungs, don’t give up on that dream. Don’t give up on that calling. Take that risk. It is so worth it.”

Ready to start your own journey?

At Futurpreneur, we believe that young entrepreneurs like Darion are helping shape Canada’s economic future. Whether you’re looking to launch a business, buy an existing company or grow your side hustle into a full-time career, we’re here to support you every step of the way.

Learn more about Futurpreneur’s Indigenous Entrepreneur Startup Program or explore our core startup program featuring the financing and mentorship you need to succeed in Canada.

As we celebrate 30 years of inclusive impact, Futurpreneur thanks our longtime supporters in helping young entrepreneurs succeed, RBC, the Government of Canada and BDC.

From store closure to storefront: How Michael Tourand reimagined his family business

When a family business closes its doors, the story often ends there. For Michael Tourand, it was a starting point.

In August 2024, the workwear store the Tourand family had operated in Saskatchewan since 1982 shut down, leaving a gap in both the market and the community. Faced with the choice to move on or move forward, Michael and his brother chose the harder path: start over. Today, Michael is the owner of Moose Mountain Workwear in Carlyle, Saskatchewan, a new venture rooted in his family’s legacy but designed for today’s workforce.

Carrying forward a legacy on his own terms

Having grown up with the business, Michael understood the industry and the people it serves. But stepping into ownership meant rethinking what the business could be. He set out to modernize his offering, bringing in updated technology, stronger systems and a renewed focus on community.

“It was about taking that 40-year legacy and bringing in new technology, stronger corporate services and a deeper commitment to our community,” he says.

While the vision was clear, securing financing was not. Most traditional lenders viewed the business as a continuation rather than a new venture, making it difficult for Michael to access the support he needed to launch.

Finding the right partner

Michael’s turning point came when he connected with Futurpreneur. Where traditional banks saw a complicated history, Futurpreneur saw potential: an experienced entrepreneur, a clear market need and a strong plan for growth.

Through the Indigenous Entrepreneur Startup Program, Michael secured flexible, equity-free financing to open and stock his store. More importantly, he gained a partner who understood the realities of Indigenous entrepreneurship.

Learning to lead

While Michael brought more than 20 years of industry experience, running a business was a different skill set. Through Futurpreneur, he was paired with mentor Jerome Voss, who helped him navigate the shift from employee to owner.

“I can’t say enough about the mentorship program,” Michael says. “It pushed me to think differently and really understand the financial side of the business.” From payroll to bookkeeping to long-term planning, mentorship gave Michael both the tools and the confidence to lead. It also provided something less tangible but equally valuable: a trusted second opinion.

Having an experienced professional to bounce ideas off allowed him to move forward with confidence, knowing he had a solid grasp of the numbers as well as the customers.

A strong first year by every measure

In a sector where many businesses struggle to make it through their first year, Moose Mountain Workwear turned a profit. But for Michael, success goes beyond the balance sheet.

Community reinvestment – In its first year, the business gave back more than $10,000 in cash and products. As a volunteer firefighter for thirteen years, Michael sees this as an investment in the community and the place where his son will grow up.

Inclusive partnerships – As a Métis-owned business, Moose Mountain Workwear partners with White Bear First Nations, supplying safety gear for construction and housing projects.

Service that stands out – Michael’s approach is simple: show up for customers when they need you most. Whether it’s opening the shop on a Sunday afternoon or hand-delivering orders to corporate clients, his people-first approach has built strong customer loyalty.

Meeting a real need in the community

Beyond retail, Moose Mountain Workwear serves as a safety hub for workers in oil, gas and agriculture; industries where the right equipment matters. The store focuses on specialized gear, including fire-resistant clothing, high-visibility apparel and fall protection, helping workers stay safe on the job. With demand growing, Michael is already looking to expand, particularly in nearby communities like Weyburn and Estevan.

“Fortune favours the brave”

Michael’s advice to aspiring entrepreneurs, especially those in Indigenous communities, is straightforward: “Fortune favours the brave. So, be brave.”

He acknowledges the uncertainty that comes with starting a business but emphasizes the importance of taking the first step: “It’s okay to be nervous and ask for help, but it’s not okay to not try.” Michael believes small businesses that put people first will always have a place, even as industries evolve. His journey from working in a family business to building one of his own is a reminder that our backgrounds and our identities are our greatest strengths. By combining his Métis heritage with a forward-looking approach, he is building a future that is both rooted in community and built for the future.

Ready to start your own journey?

At Futurpreneur, we believe that young entrepreneurs like Michael are the heartbeat of the Canadian economy. Whether you’re looking to start a business from scratch, buy an existing one or grow your side-hustle into a full-time career, we’re here to support you.

Learn more about Futurpreneur’s Indigenous Entrepreneur Startup Program or explore our core startup program with financing and mentorship to start or buy a business in Canada.

As we celebrate 30 years of inclusive impact, Futurpreneur thanks our longtime supporters in helping young entrepreneurs succeed, RBC, the Government of Canada and BDC.

Entrepreneurial self-care: Moving beyond the hero-or-zero myth

“Anything that’s human is mentionable, and anything that is mentionable can be more manageable. When we can talk about our feelings, they become less overwhelming, less upsetting, and less scary.” — Fred Rogers

There is a persistent illusion in entrepreneurship that it is you against the world.

Yes, the initiative starts with you, but this mindset quietly installs a dangerous expectation: you must always be sharp, resilient, and in control. You must always be the “Hero” or “Heroine”. Otherwise, you are failing. I call this the “Hero-or-Zero model”, an all or nothing way of seeing yourself that is rigid, unrealistic, and ultimately unsustainable. More importantly, it leaves no room for emotional self-care.

Many entrepreneurs believe they need to always project confidence, hiding doubt, fear, or fatigue. They keep pushing through telling them selves this is what it takes. Yet the irony is that the more they suppress what they are experiencing, the heavier it becomes. What they do not express does not disappear; it accumulates. Self-care is not a luxury for entrepreneurs, it is essential for staying in the game.

Name it

The first step towards self-care is awareness. Recognize what you feel and be willing to name it. When you say, “I feel anxious,” or “I feel like an imposter,” something shifts. You create distance between yourself and the emotion; you are no longer fused with it. You are observing it. Precision matters here because you have to move beyond “good” or “bad”. Try to identify whether you are feeling overwhelmed, apprehensive or disappointed? Naming emotions accurately helps you process them more effectively. Using an emotion wheel can expand your vocabulary if you get stuck.

There is also an important distinction to make: a feeling is not an identity. “I am an imposter” locks you in place. “I feel like an imposter” gives you room to move. The first is fixed, the second is temporary. That small shift creates space and with that space, you gain options. You can ask better questions, by responding instead of reacting, and acknowledging what you are experiencing without judging yourself for it. That is where change starts.

Name it, then work with it

Once you have named what you are feeling, you can get specific by asking the following questions:

What exactly is overwhelming me?

What is within my control today?

What is one small step forward?

These questions move you from being stuck inside the problem to actively working on it. While emotional clarity does not remove pressure or uncertainty, it changes your relationship to them. And that is often enough to create momentum.

One technique I have returned to consistently is the Fear vs. Faith” dialogue, inspired by Gregg Levoy. When using this technique, you write a conversation between two parts of yourself, without stopping, for 15 to 20 minutes. In this conversation, fear might say, “I have no idea what I am doing.” Faith responds, “You are not supposed to have all the answers.” Fear says, “I am winging it.” Faith asks, “So how can you get better at not winging it?” What is surprising here is that beyond fear another voice appears, a steadier, more constructive one. If you stay with it, that voice often becomes stronger. You are not suppressing what you feel; you are engaging with it, turning inward with curiosity instead of avoidance.

Create a safe space

Entrepreneurship can feel isolating, but it does not have to be. One of the most effective forms of self-care is having a space where you can speak honestly with someone who understands the reality of building something within uncertainty. This does not require a large network; one trusted peer is enough.

In a recent workshop I hosted with entrepreneurs from Futurpreneur’s Growth Accelerator, as soon as one person shared openly, others followed. The pressure to appear strong dropped and was replaced by relief. And with that relief came clarity (a shout-out to mental health practitioner and entrepreneur Nalwanga Musisi from Karibu Mental Health, who facilitated the workshop). If you do not have that kind of space yet, journaling and using the Fear vs. Faith technique above, is a powerful place to start.

Self-care is ongoing

Some of the most pressing challenges entrepreneurs listed during the Growth Accelerator workshop were remarkably consistent: financial stress, the constant weight of managing uncertainty and risk, and feeling overwhelmed. These are not temporary problems that get solved and disappear. They are part of the entrepreneurial landscape.

There will always be some level of uncertainty; financial pressure will come and go; overwhelm will return, especially during growth or change. If you expect these challenges to vanish, you will feel like you are constantly falling short. If you accept them as part of the process, you can focus on how you respond. That is where self-care comes in, it should be seen as an ongoing practice, not as an occasional reset. Something you return to regularly to help you stay steady even when conditions are not.

Moving beyond hero or zero

The “Hero-or-Zero” model tells you that you are either performing at your peak or you are failing. Real entrepreneurship does not work that way. Some days you will feel focused, confident, and capable. Other days you will feel uncertain, stretched, or stuck. Both are normal parts of building something that does not come with a clear map.

The goal is not to eliminate difficult moments; it is to meet them differently. It is to notice what is happening internally, to name it, to create space to process it, and to seek support when you need it, not as a Hero trying to carry everything alone, but as a human building something meaningful, one honest step at a time.

Ready to scale with a supportive community?

If you are a Futurpreneur-supported entrepreneur looking for space to navigate these challenges with peers who get it, explore the Futurpreneur Growth Accelerator. Learn how our programs provide the tools and community you need to move beyond the hero-or-zero myth.

Celebrating 30 years of impact : A recap of Futurpreneur’s Hill Day 2026

What an incredible week in Ottawa! As we celebrate Futurpreneur’s 30th anniversary, our team, mentors, and partners gathered in the nation’s capital for Hill Day 2026.From high-level policy discussions at the Future of Business Summit to meaningful conversations with Members of Parliament, the energy was palpable. We are thrilled to share the highlights of how we are working together to foster a more inclusive and prosperous ecosystem for Canada’s next generation of business leaders.

Driving the conversation: The Future of Business Summit

Our week began at the Future of Business Summit, hosted by our partners at the Canadian Chamber of Commerce. Futurpreneur CEO, Karen Greve Young, joined a panel titled “Enabling Small Businesses to Scale: From Insight to Impact.” During the session, she emphasized that while Canada has no shortage of entrepreneurial ambition, the challenge lies in providing the right conditions for these businesses to scale. Moderated by Déborah Cherenfant, the discussion included Cinzia Bazzo (Sage) and Simon Poulin (Upside Drinks).

Key takeaways included:

Breaking down internal barriers: For many founders, their first export market is a neighboring province, yet red tape can make this challenging.

The advisory gap: Scaling requires a different toolkit than starting a business. Founders need access to management talent and experienced advisors who have navigated these waters before.

A highlight of the summit was during the Premiers’ Session featuring The Hon. Doug Ford (Premier of Ontario), The Hon. Susan Holt (Premier of New Brunswick), The Hon. Rob Lantz (Premier of Prince Edward Island), and The Hon. R.J. Simpson (Premier of the Northwest Territories). The discussion focused on national unity and trade, reinforcing the issues entrepreneurs face across the country.

A night of celebrations: Our 30th anniversary Hill Day reception

The highlight of the week was Futurpreneur’s 30th anniversary Hill Day reception at the University of Ottawa, co-presented by our long-standing partners, the Business Development Bank of Canada (BDC), represented by Miguel Barrieras, Chief Community Banking and Impact Officer, and the Royal Bank of Canada (RBC), represented by Yasser Ghazi, Vice President- Commercial Financial Services, Ontario North & East. The Honourable Rechie Valdez, Minister of Women and Gender Equality and Secretary of State (Small Business and Tourism), joined us and expressed her support for the next generation of founders. Eleven Futurpreneur-supported young entrepreneurs from across Canada showcased their businesses to policymakers and ecosystem leaders, reflecting the diversity and strength of the country’s entrepreneurial landscape.

Featured entrepreneurs included:

Joanna Pariseau (Taste the City, AB), who connects people to cities through food-based discovery experiences and turns digital recommendations into purchasable real-world routes.

Moirae Choquette (Tomato Wheels, AB), founder of one of Canada’s fastest-growing independent wine labels focused on quality and community.

Darion Ducharme (Teqare, MB), who delivers technology and cybersecurity education to First Nations communities.

David Owasi (Outreach Genius, MB) David leads a venture-backed startup that deploys AI voice agents to help home service companies and brands scale operations.

Constanza Safatle (Newbornlander, NL), G20 Alumni, who creates sustainable baby accessories while providing employment and training for newcomer and refugee women.

Diana Virgovicova (Xatoms, ON), G20 Alumni, who uses AI and quantum chemistry to develop new materials for water treatment.

Jennifer Ai (Leopard AI, ON), G20 Alumni, who is rethinking how venture capital is allocated globally.

Richa Gupta (Good Food for Good, ON), who has scaled her organic, health-conscious food brand across North America.

Viet Anh (Vian) Nguyen (Rude Mama Hot Sauce, ON), whose handcrafted Vietnamese hot sauces using locally sourced Canadian ingredients have expanded into major grocery retailers across the country.

Arold Ramboasalama & Cécile Dijoux (Or Noir de Madagascar, QC), who draw on four generations of family expertise to bring ethically sourced Madagascar vanilla to the Quebec market.

Guillaume Blais (PROD.G, QC), a veteran of the contemporary circus world, who produces immersive acrobatic performances that prioritize inclusion and diversity.

Entrepreneur David Owasi delivered a keynote address about building Outreach Genius, highlighting how access to mentorship and capital can help founders scale both their businesses and their impact.

We also heard from Futurpreneur Indigenous entrepreneur and Board member, Lorne Jr. Blesse, founder of Kiwetin Clothing, AB, who shared his journey from northern Alberta, emphasizing the importance of empowering others to envision their own success and ensuring those same doors to opportunity remain open for them.

This sense of community was echoed by Guillaume Blais (PRODG, QC), who shared how the Hill Day experience allowed him to bridge the gap between culture and commerce, securing pivotal meetings with institutions like the Canada Council for the Arts.

Experience the energy firsthand. Click below to watch a special behind-the-scenes video from Joanna Pariseau (Taste the City, AB), who reflected on her Hill Day experience.

Bringing entrepreneurial voices to parliament

To ensure the voices of young entrepreneurs are heard where decisions are made, Futurpreneur arranged one-on-one meetings between our founders and their local Members of Parliament, so they could hear firsthand about the challenges of scaling a business in Canada and the impact of federal support.

**Darion and Brett Ducharme (Teqare) met with MP Kevin Lamoureux** to discuss the evolution of their business. As the MP for Winnipeg North, Kevin Lamoureux has long focused on community development, accessibility, improving service delivery and ensuring digital literacy for all Canadians, which is at the heart of Teqare’s promise.

**Viet Anh (Vian) Nguyen (Rude Mama Hot Sauce) shared her growth story with MP Karim Bardeesy,** highlighting the vibrancy and potential of Canada’s food and beverage sector. This productive exchange went beyond policy discussion; it resulted in an exciting introduction to the Parliament of Canada’s restaurant, opening the door for Rude Mama Hot Sauce to potentially find a home in the heart of Canada’s capital.

Looking ahead

Since 1996, Futurpreneur has supported more than 21,000 young entrepreneurs, helping them launch more than 16,600 businesses across Canada. As we reflect on 30 years of success, we are reminded that while the landscape of business has changed, the spirit of the Canadian entrepreneur remains strong.

We leave Ottawa feeling optimistic. Our week underscored the importance of collaboration between entrepreneurs, government and the private sector to ensure the next generation of founders have the support, the mentorship and the capital they need to succeed.

Thank you to everyone who joined us on the Hill. Here’s to the next 30 years of building, growing and scaling together!

Experience the energy firsthand. Click to watch a special behind-the-scenes video from Joanna Pariseau (Taste the City, AB), who reflected on her Hill Day experience.

Investing in women: How Janine Jivani is helping to fuel a thriving Canadian economy

Women are building made-in-Canada businesses that power our economy. They’re majority owners of 20% of Canadian businesses, generating more than $90 billion annually, employing nearly one million Canadians and contributing about 9% of the country’s GDP. And Futurpreneur-supported businesses are a big part of the equation.

Investing in women-led businesses has long been a priority for Futurpreneur, as the results show. Today, over 40% of the businesses we support are women-led, more than double the national average.

One example is Janine Jivani, creator of Lilac & Leaf Wellness.

From healthcare regulation to holistic health

For five years, Janine worked in healthcare regulation. It was stable, respected work, but something was missing.

“For years I was working in healthcare and while I knew I wanted to help people, I often felt disconnected from my work. It didn’t really allow me to think creatively,” Janine says.

She began to see a gap between managing illness and promoting wellness. While her role focused on maintaining standards, she wanted to build something that aligned more closely with her own values and purpose.

A turning point

Janine’s shift toward entrepreneurship came with a growing sense of confidence in her own experience and perspective.

Her background in healthcare regulation gave her a strong understanding of ethics, safety and quality standards, areas she saw missing in much of the unregulated wellness market. Her identity as a woman of colour with Kenyan and Irish-Scottish heritage also shaped her vision for a more inclusive approach to wellness.

“My cultural background, which is mixed Kenyan and Irish/Scottish, truly makes me who I am. I believe my mixed heritage allows me to empathize with people from various backgrounds,” she says. “Representation and diversity are extremely important to me and are part of my business values.” Janine had the passion and the idea. What she needed next was guidance and support to launch the business. That’s where Futurpreneur came in.

Through Futurpreneur, she received financing and mentorship that helped turn Lilac & Leaf Wellness from a concept into a growing company rooted in trust and transparency.

Building community and empowering women

Today, Lilac & Leaf Wellness offers organic herbal teas and wellness products designed to support healthier lifestyles. For Janine, the business is also about creating community and making wellness accessible.

“Becoming an entrepreneur has been a transformative experience, continually teaching me what I’m truly capable of,” she says, noting that it’s pushed her to develop new skills, adapt to challenges and trust in herself. “If you’re ready to commit to your dreams, go for it. Futurpreneur isn’t just a place for financial support, they help you every step of the way and want you to succeed.”

Janine is now preparing for the next phase of the business. She’s rebranding Lilac & Leaf Wellness, including launching a new website, with resources and workshops geared specifically toward women empowerment. Her goal is to create a trusted space where women can access reliable information, products and support for their well-being.

Ready to launch your own vision?

Whether you’re a full-time founder or just thinking about starting your business, Futurpreneur is here to empower you through our dedicated Women in Entrepreneurship Initiative, as well as loan financing, mentorship and resources.

Join Futurpreneur’s Women in Entrepreneurship Initiative  presented by TD and turn your ambition into action.