Buying a business, building a future: How Lana Larson found success through #OwnersWanted
When Lana Larson was ready to take the next step in her career by purchasing an existing business, Futurpreneur’s #OwnersWanted program provided her with the support she needed to make that goal a reality.
Passion, resilience and a commitment to quality healthcare—these are the driving forces behind Lana’s journey from registered nurse to business owner. With over a decade of experience in pediatric nursing, she recently took a bold step by acquiring Aim Nursing Services Inc., a private nursing company specializing in pediatric care in Edmonton.
For Lana, entrepreneurship isn’t just about running a business—it’s about creating meaningful change in her community while balancing life as a mother of three.
From nurse to business owner: A natural progression
Lana’s path into healthcare started with a diploma in physical and occupational therapy assistance from MacEwan University, followed by a Bachelor of Science in nursing from the University of Alberta in 2015. She built a career in pediatric medicine at the Stollery Children’s Hospital, trauma-informed nursing at the Edmonton Young Offender Centre, and homecare services.
Business ownership was always in the back of her mind. She had previously owned a dance studio at the start of her nursing career, so when Wendy King, founder of Aim Nursing Services, decided to retire, Lana saw an opportunity. She knew she could continue Wendy’s legacy while bringing new energy to the business.
Balancing business, family and passion
As a mother of three, flexibility was key in Lana’s decision to take over Aim Nursing Services. A quote she once read resonated deeply:
“If your business or job allows you to pick up your kids from school and attend all their events, you’re already successful,” says Lana.
This realization gave her the final push to embrace business ownership, creating a career that supports both her passion for healthcare and her commitment to family.
Want to hear Lana’s top success strategies for buying a business? Listen to her insights and practical advice in this short audio clip.
A new path to business ownership
Many young entrepreneurs assume that starting a business from scratch is the only way forward. But buying an existing business can be a smart and rewarding path to entrepreneurship.
In fact, 76% of Canadian business owners plan to exit their business in the next decade and 54% say their biggest challenge is finding the right buyer. With the support of Futurpreneur’s #OwnersWanted program, more young entrepreneurs like Lana can take advantage of these opportunities.
Overcoming challenges with mentorship and startup loan financing
One of the biggest hurdles Lana faced was securing startup loan financing. Traditional banks required proof of ownership before approving a loan, yet she couldn’t purchase the business without one—a frustrating cycle.
That’s when she found Futurpreneur’s #OwnersWanted program through a Google search. The program provided her the knowledge and confidence she needed to acquire Aim Nursing Services—a game-changing opportunity. Lana turned to Futurpreneur’s Core Startup Program to secure a loan to make the purchase a reality.
Beyond loan financing, mentorship has played a crucial role in her success. Having a mentor outside the healthcare industry has given her a fresh perspective on running a business, helping her move from a nurse’s mindset to a strategic business approach.
Lessons learned in entrepreneurship
Lana’s journey has been filled with valuable insights. Here’s what she’s learned:
- Do your due diligence. Understand why the seller is selling and ensure the business aligns with your goals.
- Get financial clarity. Work with an accountant and create a solid business plan before committing.
- Be patient with yourself. Running a business is a learning process—embrace the challenges as part of the journey.
- Invest in mentorship. Having an experienced advisor can provide guidance and support in unexpected ways.
The impact of business ownership
Since taking over Aim Nursing Services, Lana’s life has changed profoundly. She now has the flexibility to drive her kids to school, volunteer in their classrooms, and take time for herself when needed.
Professionally, stepping into a leadership role has been a major adjustment, but she’s embraced the challenge. The learning curve is steep, but she reminds herself daily:
“I’m constantly growing into my role as ‘the boss’—and that’s okay.”
Thinking of buying a business? Here’s where to start
If you’re an aspiring entrepreneur considering buying an existing business, Futurpreneur’s #OwnersWanted program can help you build your knowledge and confidence to make your business ownership goals a reality.
You can also learn more about Futurpreneur’s startup loan with mentorship and resources, up to $75,000, here.
Want to learn more? Explore how #OwnersWanted helps young entrepreneurs purchase existing businesses in Canada. Click here
Thank you to the Government of Alberta for supporting this initiative.
Changing lives, one coat at a time: Futurpreneur Jordan Britton’s journey from idea to impact
Entrepreneurship is a journey—exciting, unpredictable, and filled with both challenges and opportunities. For Alberta-based entrepreneur Jordan Britton, founder of Warm Social Co., that journey has been shaped by his Indigenous identity and a deep commitment to making a difference.
What started as a simple idea—ensuring people have proper winter coats—has grown into a mission-driven business making a community impact. Jordan’s story is a testament to the fact that entrepreneurship isn’t just about making money; it’s about creating real, lasting change.
Embracing identity and purpose
For Jordan, launching a business has been as much about self-discovery as it has been about entrepreneurship.
“Being Indigenous is a complex thing… but meeting strong Indigenous role models really helped me embrace my identity,” he shares.
His heritage has been a key element in navigating the challenges of business ownership.
But Warm Social Co. is about more than just coats—it’s a movement. Jordan believes business should be a force for good, and his company proves that success and social impact can go hand in hand. His mission is simple: no one in Canada should have to endure harsh winters without a proper coat. That’s why Warm Social Co. follows a one-for-one model, donating one equal article of outerwear for every single purchase.
Entrepreneurship with empathy
Before launching Warm Social Co., Jordan worked as a counselor for seven years. He saw families struggling to afford warm clothing—an issue that was both urgent and solvable. That’s when the idea clicked.
“We want to make sure that every single Canadian who needs a winter coat gets one,” Jordan explains.
This deep sense of empathy—honed through years of working with vulnerable communities—became the foundation of his business. His story highlights a key lesson: empathy drives innovation. The best business ideas don’t just fill a gap in the market—they solve real problems and improve lives.
Watch Jordan’s story
See how Jordan turned a simple idea into a thriving, impact-driven business.
Turning an idea into a sustainable business is no small feat, but Futurpreneur’s Indigenous Entrepreneur Startup Program was a game-changer for Jordan. Over the past two years, the program has provided him with essential funding, mentorship, and resources to help grow Warm Social Co.
“I would not have seen the growth I’ve had over the last two years without Futurpreneur’s support,” he says.
Beyond financial support, Jordan credits his mentors and the connections he made through Futurpreneur as some of the most valuable aspects of the program.
“Amazing people at Futurpreneur. Would work with them again,” he adds.
For Jordan, having a supportive and passionate entrepreneurial community has made all the difference. And while he’s proud of how far his business has come, he’s even more excited about what’s ahead.
Key takeaways from Jordan’s entrepreneurial journey
Jordan’s experience offers valuable insights for any aspiring entrepreneur:
- Embrace your identity – Your background, culture and experiences can shape your business in powerful ways.
- Entrepreneurship is about impact – A business isn’t just about profit; it’s about making meaningful change.
- Empathy drives innovation – The best business ideas solve real-world problems.
- Resilience is key – Overcoming challenges and staying committed to your vision is essential.
- Mentorship matters – Learning from experienced entrepreneurs can be a game-changer.
- Funding fuels growth – A great idea needs financial support to scale—seek out funding opportunities.
- Surround yourself with the right people – A strong support network makes all the difference.
- Stay true to your mission – Let your purpose guide every business decision.
Your turn: Start your entrepreneurial journey
Are you an Indigenous entrepreneur ready to turn your idea into a thriving business? Futurpreneur’s Indigenous Entrepreneur Startup Program provides loan financing, mentorship and support to help you start, buy or grow your small business. Apply today and take the first step toward making your vision a reality.
Turning passion into purpose: Three entrepreneurship lessons from Richa Gupta and Kailey Gilchrist
Richa Gupta, Founder of Good Food for Good, and Kailey Gilchrist, Founder of NONA Vegan, are on a mission: transforming their passion for food into purpose-driven, successful businesses.
Richa launched Good Food for Good, a B Corp-certified company to offer organic condiments and sauces with no added sugar, dairy, wheat or preservatives.
Kailey turned her love for plant-based food into NONA Vegan, a thriving business producing a variety of lactose-free, gluten-free vegan sauces.
Two entrepreneurial stories that began 10 years ago. Two inspiring women entrepreneurs with practical advice for aspiring business owners.
Richa and Kailey were panelists in a virtual session co-hosted by Futurpreneur and Business Development Bank of Canada (BDC) during StrikeUP 2025, Canada’s leading digital conference for women entrepreneurs.
Here are three essential lessons from their entrepreneurial journeys:
1. Know your industry inside and out
Both Good Food for Good and NONA Vegan were born with the same purpose: making good food and using it to create a positive impact. They also aimed to fill a market gap.
Richa was looking for healthy, no-sugar, no-preservative sauces to feed her four-year-old daughter. “I was working in the food industry, and the more I learned, the more I questioned what I was feeding my child. I was putting ketchup on her potatoes while taking away her cookie, without realizing that a teaspoon of ketchup contains the same amount of sugar as one cookie.”
Around the same time, Kailey was working in a health food store and searching for tasty, healthy vegan sauces. “Nobody was making a bottled vegan Alfredo sauce or a cashew cheese sauce back then. I had the knowledge and the passion, and after my mom passed away, I needed something to channel my grief. Cooking was my way of staying connected to her.”
While industry experience isn’t a requirement for starting a business, both entrepreneurs emphasize the importance of understanding the market before launching.
“Know everything possible about your industry: the data, the numbers, the product categories. No matter what industry you enter, deep dive into it—understand how it works, the supply chains, the key players. This is all crucial,” explains Richa.
This knowledge will be invaluable when sourcing ingredients or building reliable supply chains. “I’ve worked with seven different co-packers in the past 10 years,” says Kailey. “Mastering your industry helps you pivot quickly when needed.”
2. Let your purpose and values guide your business decisions
Both Kailey and Richa built purpose-driven businesses. Through conscious sourcing, responsible production and a commitment to quality, their companies prove that success isn’t just about profit—it’s also about making a positive impact.
“I’ve always been passionate about inclusivity. At NONA Vegan, we say, ‘Tutti a tavola,’ which means ‘Everyone to the table.’ This applies across all aspects of life—who you are, who you love and what you eat. Everyone should feel included,” says Kailey.
The way a business communicates shapes how customers perceive the brand and builds trust. “I always ask my team to pay attention to the words we use. Instead of saying, ‘This is crazy,’ or ‘I felt paralyzed,’ we say, ‘This is wild,’ or ‘I felt frozen.’ Ultimately, it’s about living your brand values,” Kailey explains.
At Good Food for Good, every purchase helps someone in need. “We’ve donated over two million meals through partnerships with food banks and nonprofit organizations,” says Richa. “Our values drive our decisions. It’s about good food—and food for good. The food I create for others is the food I’d serve my family.”
3. Reach out for help—you don’t have to do it alone
Both entrepreneurs credit the support they received early on from Futurpreneur and BDC, along with other entrepreneurship-focused organizations, as key to their success. From Futurpreneur’s business plan writer and BDC’s cash flow forecast to loan financing, networking and mentorship, ecosystem support is essential.
“Put aside that first-time founder ego. Ask for help,” says Kailey, encouraging entrepreneurs to lean into their communities. “Go to events—you never know who you’ll meet. Entrepreneurship can be lonely, but knowing others are going through the same challenges is reassuring. There’s so much to learn from each other’s successes and struggles.”
For young, first-time entrepreneurs, it’s crucial to seek advisors with proven track records, adds Richa. “There’s a great network of support out there. The financing, planning, connections and visibility are invaluable. I have a business degree, but I had never run a business before. The advice and support I received over the years were priceless.”
Learn more about Futurpreneur’s loan financing with mentorship and resources for young entrepreneurs, here.
You can learn more about how BDC supports women entrepreneurs, here.
StrikeUP 2025 registrants can re-watch content from the conference, here.
This article is presented in partnership with:
Business Development Bank of Canada (BDC)
Bringing plant-based protein to Canadian shelves: A Q&A with Futurpreneur Li-an Delos Reyes
This story is presented as part of My Canadian Startup, a newcomer entrepreneur initiative presented by Futurpreneur and TD through its corporate citizenship platform, the TD Ready Commitment.
When Li-an Delos Reyes moved to Petty Harbour, Newfoundland from the Philippines in 2018, she was on the hunt for a product she needed but couldn’t find—breastfeeding coffee, a decaf drink made for nursing mothers. Instead of giving up, she created her own and quickly found a market for it at local farmers’ markets.
Her entrepreneurial spirit led her to another gap in the market—shelf-stable, plant-based protein. Once again, she couldn’t find what she was looking for, so she decided to make it herself. This time, instead of relying on investors, she turned to Futurpreneur to help launch Brother Sprout, a business that has grown beyond her wildest dreams.
What inspired you to start your own business in Canada?
I’ve struggled with digestive issues for a long time, and my health was declining. People kept suggesting I try a plant-based diet, so I did—and within a month, I thought, why didn’t I try this earlier?
But in Newfoundland, I noticed most people who went plant-based relied on tofu or Beyond Burgers. I kept wondering, why aren’t there more shelf-stable, plant-based protein products? Since I couldn’t find what I wanted, I decided to make it myself and see if people would buy it.
I started researching how to create a long-lasting meat alternative, but as a newcomer, I was still establishing myself. Financially, I wasn’t in a position to launch a business from scratch without support.
What are some of your biggest wins since launching your business?
The first big milestone was rebranding and redesigning my product with professional packaging. With the help of my Futurpreneur loan, I bought my first round of inventory, and being able to sell it successfully was a huge moment for me.
The second milestone was landing a national retail partnership with Loblaws. Seeing something that started as a small farmers’ market product now available nationwide is overwhelming in the best way. I’m incredibly grateful.
How did Futurpreneur support your entrepreneurial journey?
I participated in Futurpreneur’s Rock My Business workshop, where I learned about cash flow planning and accessed free business resources. The financing I received covered critical startup costs—things that often aren’t funded elsewhere, like marketing and launching.
One of the biggest game-changers was my Futurpreneur mentor, who had deep experience in the plant-based industry. They helped me refine my branding and messaging so that it truly resonated with my target market. The Futurpreneur loan also allowed me to turn my small farmers’ market business into a professional product now available across Canada.
Are you a newcomer entrepreneur looking to start, buy or grow a business in Canada? Learn more about My Canadian Startup, here.
What advice would you offer to newcomer entrepreneurs starting their businesses in Canada?
Find the right mentors. You need people who understand the market and can guide you. Futurpreneur was always there when I had questions—they would follow up with me instead of the other way around, which made me feel truly supported.
Do your market research. Know your customers—who they are, what they want, and how to convert them into buyers. I started by chatting with people at farmers’ markets, asking why they bought my product and what they liked about it. That simple approach helped me see an even bigger market opportunity—like parents looking for high-fiber options for their kids.
What’s the most important thing you’ve learned about yourself as an entrepreneur?
I’ve learned that if I never tried, never failed, and never made mistakes, I wouldn’t have discovered my ability to create something out of nothing.
Starting a business as a newcomer was challenging, but every obstacle taught me something valuable. This journey has shown me that resilience, adaptability, and trusting in my ability to keep moving forward are key to long-term success.
Want to start your own business in Canada? Discover the free resources, mentorship, and support available through My Canadian Startup!
Presented by TD Bank Group
Bringing vibrant African-inspired decor to Canada: A Q&A with Futurpreneur Prima Mabonzo
This story is presented as part of My Canadian Startup, a newcomer entrepreneur initiative presented by Futurpreneur and TD through its corporate citizenship platform, the TD Ready Commitment.
When Prima Mabonzo moved to Canada, she quickly realized something was missing from the interiors around her—vibrancy and colour. Inspired by her African heritage, she launched Kisina Déco in 2018 to bring bold, African-inspired home decor to Canadian households.
Building a business as a newcomer comes with challenges, from understanding regulations to securing financing. Prima shares her entrepreneurial journey and advice for fellow newcomers looking to turn their business ideas into reality.
What inspired you to start your own small business in Canada?
Where I’m from in Africa, clothing and home decor are vibrant and full of colour. When I moved to Canada, I noticed a lack of colour around me—homes felt very similar. Over time, I started imagining a business that could bring African-inspired decorative accessories to Canadian homes, blending traditional craftsmanship with modern design.
What challenges did you face when launching your business?
The first challenge was understanding the Canadian regulatory system and market. Learning about customer preferences was crucial because a business’s success depends on identifying market gaps and positioning itself effectively.
The biggest challenge, however, was securing financing. My employment status made it difficult to access funding—no one wanted to finance me. Futurpreneur was the only organization willing to support me, and that made all the difference.
Looking to launch your own business in Canada? Explore free workshops, resources and support offered through My Canadian Startup, presented by Futurpreneur and TD Bank Group.
What pitfalls would you advise new entrepreneurs to avoid?
Focusing too much on the product and underestimating the importance of marketing and communication. Where I come from, businesses grow mainly through word-of-mouth. That works in Canada too, but you can’t rely on it alone—you need a strong online presence and marketing strategy to reach a wider audience.
How did Futurpreneur’s loan with mentorship impact your business success?
It was essential. I had my business plan, but I needed equipment and raw materials to get started. The mentorship program helped me make smart decisions at the right time.
When you’re starting out, it’s easy to want to do everything at once, but that can be overwhelming. My mentor helped me focus on priorities, guiding me toward building a strong foundation for my business.
What’s the most important lesson you’ve learned about doing business in Canada?
The first challenge is understanding Canadian culture and customer expectations. As newcomers, we bring our own cultural perspectives, but business approaches aren’t always the same here. Taking the time to get to know your customers and adapt to the local market is key.
The second lesson is the importance of building a strong network. When you move to a new country, you don’t have the same support system you had back home. It’s important to rebuild that structure by networking and surrounding yourself with people who understand your vision and are willing to support you.
For me, I found a great community through Business Professional Women (BPW) Montreal, a businesswomen’s network where I volunteered. I always encourage entrepreneurs to look beyond incubators and get involved in their communities. Giving back can open doors in unexpected ways.
What strategies would you recommend to newcomer entrepreneurs launching a business?
Build your network early. Volunteering or working in Canada before launching your business helps you understand how things work here. Seeing the business world through a Canadian lens makes everything easier.
Learn from others. Observe what works for successful businesses and adapt those insights to your own venture.
Don’t go it alone. Seeking mentorship, connecting with peers, and engaging with your community will help you succeed.
Want to access startup loan financing with mentorship and tailored resources for Black entrepreneurs? Learn more about Futurpreneur’s Black Entrepreneur Startup Program (BESP).
Presented by the TD Bank Group
The Power of Community: Stories from Black entrepreneurs in Canada
When you think about building a business, it’s easy to fall into the “hustle hard” mindset. But for many Black entrepreneurs, success is less about the grind and more about the power of community. Across Canada, young Black business owners are making it happen through networks, mentorship, and collective support that fuel their drive.
For Black History Month, we caught up with three inspiring entrepreneurs from Futurpreneur’s Black Entrepreneur Startup Program (BESP). Their stories highlight how the program and the broader community helped them overcome obstacles and thrive.
Alain Barcimin: Nurturing connections through Villa 961
Co-Founder, Villa 961 (Quebec City, QC)
Alain Barcimin co-founded Villa 961, a Mediterranean restaurant in Quebec City, with Hussein Ezzeddine to create a space where people can gather and share culinary experiences.
“Futurpreneur gave me the tools I needed to bring my ideas to life,” says Alain. “From Rodrique Lomomba’s (Black Entrepreneur Startup Program Specialist) advice to Karoline Yelle (Business Development Manager), who helped me structure my business plan, I felt supported every step of the way. Even Tamara Chanoine, Director of the Black Entrepreneur Startup Program, visited my restaurant—it was an incredible show of support.”
Alain explains how the guidance went beyond financial support. “They helped me analyze my business, avoid mistakes, and connected me with a mentor who equipped me with essential tools.”
His restaurant also became a place of inspiration. “People often visit not just to eat but to ask about starting their own businesses. I always tell them about Futurpreneur because I’ve seen firsthand how they can help.”
His advice: “You don’t need to have everything figured out to begin. Take that first small step, and you’ll go places you never imagined.”
Mary-Noah Ndateramye: Building a village for success
Founder, Garderie Les Petits Yogis (Beaumont, AB)
For Mary-Noah Ndateramye, opening her daycare wasn’t easy. Facing multiple loan rejections from banks, she found a lifeline through Futurpreneur’s Black Entrepreneur Startup Program.
“Without their support, I wouldn’t have been able to open my daycare,” says Mary-Noah. A key connection came through Black Canadian Women in Action (BCW in Action). “Their workshops and networking events introduced me to other women entrepreneurs who encouraged me to keep going.”
It was Jeanne Lehman (CEO of Black Canadian Women in Action) who connected her with Marie-Laure Polydore (Senior Business Development Manager) at Futurpreneur. “That connection made all the difference,” she says. Futurpreneur helped her fine-tune her business plan and financial projections.
Mary-Noah credits representation and community for her strength. “Seeing people like you succeed helps you believe you can do it too. But we need to support each other more—we need to build our own village where we can share successes and challenges.”
Her advice: “If you have a solid idea, don’t wait for the perfect moment. Just start.”
Lance Thomas-James: Accountability and community support
Founder, Vancity Slingshot Rental (Vancouver, BC)
For Lance Thomas-James, joining Futurpreneur’s Black Entrepreneur Startup Program was a game-changer.
“At first, I didn’t think having a mentor would make a big difference,” admits Lance. “But my mentor helped me think differently—especially about budgeting and accountability.”
Futurpreneur’s structured approach also made an impact. “Their platform keeps you on track with tasks and reflections that ensure you’re ready to move forward.”
Lance highlights the challenges of competition within the Black entrepreneurial community. “We need to realize there’s strength in numbers and collaboration,” he says. A visit to Atlanta inspired him when fellow entrepreneurs generously shared insights.
His advice: “Get with Futurpreneur! Don’t think you need to do it all alone. Build a team, accept help, and listen more than you talk. That knowledge is what will help you grow.”
No matter where you are in your entrepreneurial journey, your community can help you level up. Just like Alain, Mary-Noah and Lance, you don’t have to go it alone—Futurpreneur has the resources, mentors and networks to help.
Don’t wait for the stars to align. Connect with Futurpreneur today to get the support you need to make your business a reality. Learn more
Empowering newcomer entrepreneurs through mentoring: A Q & A with Futurpreneur Alex Chunga
This story is presented as part of My Canadian Startup, a newcomer entrepreneur initiative presented by Futurpreneur and TD through its corporate citizenship platform, the TD Ready Commitment.
In December 2015, Alex Chunga moved to Canada from Zambia, where he was a wildlife biologist. As a newcomer, he was inspired to take the leap from employee to employer in 2017 when the general contracting company he worked for was selling off some of its equipment.
Alex, who had a background in construction and carpentry — but no experience in running a business — decided to buy the equipment and start his own general construction company. His business, iHome Prestige Luxury, based in Kawartha Lakes, Ontario, specializes in home renovation and restoration as well as building new homes. Now, Alex looks back on his experience as a Futurpreneur and how he found support and success on his entrepreneurial journey.
What were the biggest hurdles you faced when launching your small business in Canada, and how did Futurpreneur help you navigate some of those challenges?
The mentorship, resources and funds I got through Futurpreneur really boosted the startup part of my business when I had no means to support myself, no credit history, and no idea about business plans or cash flow or anything in relation to that. On Futurpreneur’s website, there’s a link that sends you over to a cash flow template where you fill in all the details and they guide you through creating a two-year cash flow. And Futurpreneur’s business plan writer was really, really great. With the funds that I got from Futurpreneur, I was able to purchase tools and materials for my first job and to give me a boost to get more jobs.
My mentor, Bonnie, helped me learn how to get going, to understand how the Canadian system works. I didn’t know how to speak to clients, how to draft up contracts or quotes or a scope of work. Thanks to Bonnie’s guidance, I was ready to get going on my own.
I still reach out to my mentor sometimes, just to say thank you for helping me navigate through my first years and giving me the confidence to let me know you can do this regardless of the challenges, regardless of where you’re coming from, your background. If you put your work into it, you will definitely be able to achieve it.
What other supports beyond Futurpreneur have made a difference on your entrepreneurial journey?
I have gotten support from my previous employer, who I purchased the equipment from.
Other than Futurpreneur and my mentor, he was the “left hand man” who walked me through the other side of the business, helping me figure out how to price work, because by the time I purchased the equipment from him, it came with a bit of clientele. I also got clients by networking with local retail stores and manufacturers.
How important is it for a newcomer to do research on the Canadian market for a product or service, and how did you go about researching the market?
It’s really important to understand the field that you’re getting into by doing the market research. For me, being in a different country, it was a surprise that the field I’m getting into was somewhat different in Canada than what I’m used to where I come from.
I did quick research about construction companies that were in my area, what type of services they were providing, and I tried to identify how I would be able to fit into a competitive market.
I reached out to one guy who was my competitor, just trying to figure it all out. He took it pretty good and he gave me all the answers that I was looking for. Even stuff that I had no idea about, he walked me through.
Are you a newcomer entrepreneur looking to start, buy or grow a business in Canada? Learn more about My Canadian Startup, here.
What advice would you offer a newcomer entrepreneur who wants to launch a business?
My advice to newcomers thinking about starting a business in Canada would be to find yourself a mentor to help guide you through getting started in a new country.
And second, I would say just try to find your niche— where can I fit in best in this field and be able to flourish? I would say get started with a business plan that helps you understand the market you’re getting into — Futurpreneur’s business plan writer has sections in it to help you do market research, like who your competitors are. Third, I’d probably say, just be who you are, and trust yourself, and it’s going to work out.
What are the most important things you’ve learned about doing business in Canada?
The most important thing I’ve learned about doing business in Canada is the importance of networking and socializing with the community that’s in the field that you’re getting into. And I would also say, being in the construction industry, doing good quality work with big volumes.
What’s the most important thing you’ve learned about yourself on your journey in entrepreneurship?
The most important thing I’ve learned about myself throughout this journey the past seven years, I would say is how resilient, strong, hardworking and focused I am. I refuse to accept failure. I’ve never looked back since then. I always tell myself to stay focused, be patient and work hard, and the rest will follow suit.
Every Futurpreneur loan comes with mentorship and resources. If you are a young entrepreneur looking for information about the benefits of mentorship, click here to learn more.
Presented by the TD Bank Group
Mental health as a superpower: Jennifer Marotta’s approach to entrepreneurship and well-being
Entrepreneurship is full of challenges—from big decisions to managing teams to growing a business. For many, mental health can either be a hidden hurdle or, as Jennifer Marotta, owner of Halifax-based East Coast Dog, has discovered, a source of strength and inspiration.
Jennifer’s story shows how embracing mental health struggles can help entrepreneurs thrive. Her journey, marked by compassion and resilience, offers lessons for anyone navigating the intersection of business and well-being.
Building a business rooted in care
Jennifer’s entrepreneurial path was shaped by her own mental health challenges. “What inspired me to start my business was my struggle with mental health and the frustrations I faced in traditional workplaces,” she explains. Having spent years in the service industry, Jennifer witnessed burnout and a lack of support firsthand.
Instead of letting these challenges hold her back, Jennifer used them as motivation to create a workplace where mental health is prioritized for herself and her team.
Tip: Use personal experiences, even the tough ones, to shape your business vision. Often, challenges can lead to meaningful solutions.
The power of community
Jennifer emphasizes the importance of connection for mental well-being. “Building a community of support has been essential for me,” she shares. For Jennifer, that means surrounding herself with family, friends, mentors, and fellow entrepreneurs. Therapy has also been an essential resource, helping her process challenges and gain clarity.
Tip: Seek out support networks, whether through mentorship, peer groups, or professional help. Sharing experiences can lead to invaluable insights and encouragement.
Creating a culture of well-being
Jennifer makes employee mental health a priority at East Coast Dog. Wellness days, an Employee Assistance Program, and a culture of openness allow her team to take care of themselves without guilt.
By fostering a supportive workplace, Jennifer has created a thriving team that feels valued and motivated.
Tip: As a business owner, prioritize your team’s mental health. Simple steps like flexible time off or mental health resources can make a big impact.
Mental health can be a superpower
Jennifer’s advice to entrepreneurs is clear: “Your mental health challenges are not a weakness—they’re your superpower.” By addressing her struggles directly, Jennifer has built empathy and resilience, traits that enhance her leadership and decision-making.
Tip: Embrace your mental health journey and see it as a strength. It can help you lead with greater understanding and compassion.
Futurpreneur is partnering with Business Development Bank of Canada (BDC) to offer free mental health resources to approximately 200 Futurpreneur-supported entrepreneurs. If you have received a loan with mentorship from Futurpreneur, check your email to learn more about this offering.
Embracing opportunity: Five newcomer entrepreneur success strategies from the co-founders of Whipdd
Starting a business is always a bold move, but doing so as a newcomer to a new country? That’s a whole new level of daring! Meet Akshay Kalekar and Shruti Priya Agarwal, the dynamic duo behind Whipdd, a fast-growing flavoured butter brand that’s making waves across Canada. Originally from India, they brought with them a wealth of experience in business and culinary arts. With the incredible support from Futurpreneur, they transformed their journey as newcomers into a thriving business success story.
Here are five key success strategies from their journey that can benefit newcomer entrepreneurs like you:
1. Secure the right support: Financing and mentorship are game-changers
For Akshay and Shruti, securing Futurpreneur’s loan with mentorship was a turning point. With access to up to $75,000 in startup financing and guidance from an experienced mentor, they gained the tools needed to navigate Canada’s entrepreneurial landscape. Having the right financial backing and a trusted mentor at your side can make all the difference when you’re launching a business in a new country. It’s more than just funding—it’s about having expert advice to help you overcome challenges and seize opportunities.
2. Be prepared for challenges: Understand the rules and regulations
Starting fresh in a new country during a global pandemic was no easy feat. One of the biggest hurdles Akshay and Shruti faced was navigating Canada’s regulatory landscape. For example, understanding Canadian Food Inspection Agency (CFIA) requirements around food safety, labeling and packaging was overwhelming at first. But through research and persistence, they were able to meet these standards and grow their business. Their advice: take the time to thoroughly understand the regulations in your industry—being well-prepared can save you time and setbacks.
3. Find the right mentor: Align with someone who understands your industry
A key lesson for Akshay and Shruti was finding a mentor with expertise in the Consumer Packaged Goods (CPG) space. Futurpreneur helped them connect with a mentor who understood the ins and outs of their industry, which accelerated their business growth and helped them avoid common mistakes. Their advice: make sure your mentor is aligned with your brand and industry. A mentor with relevant experience can offer invaluable guidance that is tailored to your business needs.
4. Stay flexible: Adapt to challenges and pivot when necessary
Running a business means being ready to adapt to unexpected challenges. For Akshay and Shruti, one of the biggest hurdles was meeting Canada’s food safety regulations, which required them to revamp their packaging. Instead of giving up, they embraced the changes and moved forward. Flexibility and adaptability are key traits for entrepreneurs, especially when facing regulatory or operational challenges. Remember, being willing to pivot when necessary can set your business up for long-term success.
5. Build personal networks: Leverage connections and be persistent
Before securing national brokers, Akshay and Shruti relied on personal connections to get their products into stores. They went directly to store managers and owners with samples of their flavored butters, building valuable relationships along the way. Networking and persistence were critical in their early stages. Their advice: don’t be afraid to knock on doors and introduce yourself. Building personal relationships and being persistent can open doors, even when traditional channels seem out of reach.
What’s next for Whipdd?
Akshay and Shruti have big dreams for Whipdd. They aim to become a household name in Canada’s butter industry, with plans to expand into major retailers across the country and enter the U.S. market by 2025. With their drive, strategic planning and continued support from Futurpreneur, their future looks bright.
Final thoughts for aspiring entrepreneurs
Akshay and Shruti’s journey highlights the power of mentorship, persistence and adaptability. Their story shows that newcomers can overcome obstacles, leverage their cultural strengths and use available resources to succeed in Canada’s entrepreneurial ecosystem. They encourage other young entrepreneurs to focus on time management and networking—two key factors that can help turn your business idea into a thriving reality.
Ready to take the next step?
If you’re a newcomer to Canada and dreaming of starting your own business, Futurpreneur’s My Canadian Startup initiative, presented by TD Bank through their corporate citizenship platform, TD Ready Commitment, offers free workshops, networking events and digital resources to help you launch and grow your business. Learn more about how you can get the support you need to succeed on your entrepreneurial journey with My Canadian Startup.
Supporting Indigenous business: Six ways you can make a difference on National Day for Truth and Reconciliation
In September, communities across Canada mark National Day for Truth and Reconciliation (falls annually on Sept. 30), a time a to reflect on and learn from Canada’s history and take action to advance reconciliation. Futurpreneur proudly supports the Truth and Reconciliation Commission of Canada’s Call-to-Action #92, focusing on Indigenous economic empowerment.
Supporting Indigenous-led businesses is one impactful way to contribute. Every purchase helps build equitable relationships with Indigenous communities. Every purchase from these businesses not only helps to uplift and empower Indigenous entrepreneurs but also fosters greater economic reconciliation with Indigenous communities.
By choosing to shop Indigenous, you’re participating in a meaningful act of reconciliation, helping to bridge gaps and build stronger, more equitable relationships. Discover how your purchasing power can be a force for positive change and join the movement towards reconciliation by supporting Indigenous entrepreneurs.
Not sure where to start? Futurpreneur has put together a list of six awesome products and services from entrepreneurs supported by the Indigenous Entrepreneur Startup Program (IESP), to allow you to help these Indigenous businesses thrive.
1. Support an Indigenous retail leader with your purchase of an Orange Shirt
Show your commitment to healing and justice by purchasing an Orange Shirt from aaniin. Founded by Chelsee Pettit, a visionary Indigenous leader and trailblazer in women-owned retail, aaniin is making a significant impact through its commitment to Truth & Reconciliation. By purchasing an Orange Shirt from aaniin, you’re helping acknowledge the systemic barriers and inter-generational traumas experienced by Indigenous Peoples and communities. Each shirt is more than just apparel—it’s a symbol of solidarity with healing and justice for Indigenous communities. Embrace this opportunity to support aaniin and Chelsee’s inspiring journey toward reconciliation and change.
What can I do? Add aaniin’s Orange T-Shirt to your cart today!
2. Stand in solidarity and support reconciliation with Red Rebel Armour’s Indigenous Ally T-Shirt
Another option for Indigenous allies who want to show their commitment to reconciliation and support Indigenous communities is by purchasing the ‘Indigenous Ally’ t-shirt from Red Rebel Armour. This powerful and stylish garment is more than just a statement piece—it’s a symbol of your dedication to standing alongside Indigenous Peoples in their journey towards justice and equality. By wearing this shirt, you’re amplifying the call for change and demonstrating your role in fostering a more inclusive and respectful society. Join the movement, make your support visible, and be a true ally.
What can I do? Buy your Indigenous Ally t-shirt from Red Rebel Armour today!
3. Nourish your skin and support Indigenous entrepreneurship at Aki Boutique
Discover the essence of natural beauty with Aki Boutique’s Blueberry and Sage skin toner, proudly founded by Indigenous entrepreneur, Charity Lax. This revitalizing toner not only enhances your skincare routine but also embodies the spirit of Indigenous entrepreneurship. By choosing this product, you’re supporting Charity’s dedication to promoting holistic wellness and empowering Indigenous communities. Embrace the rejuvenating power of blueberry and sage while contributing to a meaningful cause.
What can I do? Elevate your skincare and make a positive impact—pick-up the Blueberry and Sage toner at Aki Boutique!
4. Buy a jacket to give a jacket: Double the warmth
Keep cozy this winter while helping others stay warm. Warm Social Founder Jordan Britton builds his social mission directly into Warm’s business model. By purchasing a winter coat from Warm Social, you’re not only endorsing a meaningful cause but also supporting Indigenous entrepreneurs dedicated to making a difference. For every Warm winter jacket purchased, one jacket is donated to a person in need.
What can I do? Warm up this winter and make an impact with your men’s or women’s Long Down Puffer Coat from Warm Social.
5. Get spicy and make your meals more flavourful
Spice up your dishes the Hibiscus-Tamarind hot sauce from Tofino Hot Sauce. British Columbia-based Indigenous entrepreneur, Lise Richard, launched Tofino Hot Sauce with the mission to help others make delicious meals. British Columbians know where to find the flavour at more than 30 grocery and retail locations. Adding Tofino Hot Sauce to your dishes can not only be a way to add delicious flavours to your meals but it can also be a meaningful contribution to Indigenous economic reconciliation.
What can I do? Spice things up with Tofino Hot Sauce’s Hibiscus and Tamarind this fall!
6. Elevate your corporate culture with Deanne Hupfield’s cultural competence training
If you are corporate or community leader, or a business owner, you can help elevate your organizational culture by engaging, Deanne Hupfield, to build Indigenous awareness and cultural competencies. With her extensive expertise and deep understanding of Indigenous cultures, Deanne offers transformative sessions that empower employees with the knowledge and skills needed to navigate and appreciate the diversity of Indigenous perspectives. Investing in this training not only demonstrates your commitment to equity and inclusion but also enhances team dynamics and strengthens organizational values.
What can I do? Make a meaningful impact—partner with Deanne Hupfield to lead your company towards a more culturally competent and respectful future.
Learn more about Futurpreneur’s Indigenous Entrepreneur Startup Program (IESP) by clicking here.
Empowered to succeed: Jessica Wylychenko’s Growth Accelerator experience
Futurpreneur Jessica Wylychenko was interested in accelerating the growth of her small business. The Futurpreneur Growth Accelerator, presented by Spin Master and Lexus Canada, has helped her to do just that.
Geared towards ambitious Futurpreneurs, the Growth Accelerator program, presented by Spin Master and Lexus Canada, is your launchpad to successfully propel your startup toward rapid growth and success. Participants engage in interactive workshops over an eight-week period, culminating in a strategy pitch competition judged by Spin Master, Lexus, and entrepreneurial ecosystem partners in Toronto. The Growth Accelerator panel of judges includes representatives from Spin Master and Lexus, as well as other partners. The pitch competition awards $10,000 to the Futurpreneur who presents the most compelling vision for growth.
Jessica’s entrepreneurial journey led to the successful Hudson Bagels, an establishment that has since become a beloved local business in Winnipeg, Manitoba. Reflecting on her journey, Jessica recalls how her passion for entrepreneurship was rekindled during her time with the Growth Accelerator program.
The Growth Accelerator program provided Jessica with new perspectives and opportunities for her business. Surrounded by passionate entrepreneurs, the program’s environment fueled her ambition, pushing her to think bigger and explore new avenues for growth. Each workshop served as a stepping stone, providing actionable insights and prepping her for future challenges.
One pivotal session on cash flow management transformed how Jessica viewed her business’s financials. The guidance helped her dive deep into understanding and managing her cash flow, laying a solid foundation for future growth. This newfound financial acumen allowed her to project and plan for her business’s expansion more effectively.
In today’s business landscape, social impact and sustainability are non-negotiable. While her business was already involved in community initiatives, the Futurpreneur Growth Accelerator two-day summit event and pitch competition in Toronto helped her address sustainability challenges. Inspired by the discussions, she plans to implement small yet significant changes, such as reducing plastic use in packaging and collaborating with delivery companies to adopt sustainable practices.
Networking played a crucial role in Jessica’s journey. The summit provided a platform to connect with a diverse group of entrepreneurs, industry experts, and even a Futurpreneur board member. These connections opened doors for growth and strategic development, reinforcing the importance of building a robust professional network.
The pitch competition was a defining moment for Jessica. Her meticulous preparation, clear understanding of the requirements, and extensive practice paid off, despite the nerves of presenting to a large group. Jessica used her pitch as an opportunity to candidly share the ups and downs of her entrepreneurial experience with the Growth Accelerator cohort. The experience underscored the importance of confidence, transparency and preparation in business.
And the pitch competition winners were… DOUBL. While this wasn’t the result Jessica was hoping for, the experience was still fulfilling. Co-founders Jessica Bosman and Bryn Davis Williams from British Columbia impressed the judges with their innovative business, DOUBL, which specializes in made-to-measure bras powered by AI technology. Learn more about their exciting venture on their website and check out Futurpreneur’s Instagram post celebrating DOUBL’s win.
A unique activity at the summit involved writing a letter to her future self. Jessica used this exercise to set a vision for her business and remind herself of her potential. It was a moment of reflection and motivation, reinforcing her commitment to growth and self-improvement.
Jessica’s journey through the Growth Accelerator program was marked by significant learning, growth, and invaluable connections. Her story is a testament to the power of seizing opportunities, continuous learning, and the impact of a supportive entrepreneurial community. Through her experiences, she has not only grown her business but also solidified her role as a passionate and resilient entrepreneur.
Futurpreneur can help you take your small business to the next level. Benefit from our loan with mentorship and resources, as well as our programs, like the Growth Accelerator, that can empower you, like Jessica, toward your small business goals.
Learn more about the Futurpreneur Growth Accelerator.
Top 3 benefits of Futurpreneur’s Indigenous Entrepreneur Startup Program
The journey of entrepreneurship can be challenging, but with the right support and resources, it can also be incredibly rewarding. For young aspiring Indigenous entrepreneurs, Futurpreneur’s Indigenous Entrepreneur Startup Program (IESP) provides invaluable support to help turn business dreams into reality. Here are the top three benefits of the IESP:
1. An all-Indigenous team supporting Indigenous entrepreneurs
One of the key strengths of the IESP is that it is led by an all-Indigenous team. Our team brings deep understanding of the unique challenges and opportunities that Indigenous entrepreneurs encounter. They provide customized programming tailored to the diverse needs of Indigenous communities across Canada. This culturally aligned support ensures that young Indigenous entrepreneurs feel understood, supported, and empowered to succeed in their business endeavours.
Dustin Murdock, founder of Adapt Physical Therapy in Winnipeg, shares his experience: “When I was first starting to open a business, I was looking at different options for support. The first thing that came up was Futurpreneur. So, I looked into it and realized there’s an Indigenous program I thought would be a good fit for me.”
2. Ohpikiwin Workshop Series: financial knowledge through an Indigenous lens
The IESP proudly includes the Ohpikiwin: Journey to financial empowerment workshop series. This series is designed to empower young aspiring Indigenous entrepreneurs with financial knowledge, tailored through an Indigenous perspective. Participants in these workshops gain a deeper understanding of the power of credit and learn how to leverage it to support and strengthen their communities. Presented through an Indigenous lens, this series ensures the content is both relatable and resonant for future Indigenous entrepreneurs.
3. Comprehensive support: loans, mentorship, and resources
The IESP offers more than just financial support. In addition to a startup loan, participants receive one-on-one mentorship and access to a wide range of resources to help them start, buy, or grow their businesses. This holistic approach ensures that Indigenous entrepreneurs are well-equipped to navigate the complexities of running a business. Since Futurpreneur’s launch in 1996, we have supported approximately 1,000 Indigenous-led businesses on the path to success.
Danielle Drudge further emphasizes the value of this comprehensive support: “Futurpreneur offered me a startup loan and helped me do a lot of research that I wasn’t even aware of, that I needed.”
Empowering Indigenous entrepreneurs for inclusive economic prosperity
Futurpreneur’s Indigenous Entrepreneur Startup Program reflects our commitment to empowering young aspiring Indigenous entrepreneurs. By providing culturally relevant support and resources, led by our all-Indigenous team, we are committed to playing an important role in advancing Reconciliation. Our team’s unique insights and experiences ensure that the support provided is resonant and meaningful, fostering inclusive economic prosperity in communities across Canada.
To learn more about Futurpreneur’s Indigenous Entrepreneur Startup Program, click here.
