From Egypt to Saskatoon: The inspiring journey of Futurpreneur Mahoud Gaber in transforming textile waste into style
At the cutting edge of circular fashion, MAG Clothing Inc. is a Canadian brand turning textile waste into wearable innovation. Founded in Saskatoon by newcomer entrepreneur Mahmoud Gaber, MAG combines AI-powered design with pre-consumer fabric recycling to produce sustainable, on-demand clothing. With roots in Egypt’s textile industry and support from Futurpreneur, Mahmoud is building a fashion tech company that’s redefining production norms, one zero-waste garment at a time. We spoke with him about the inspiration, challenges and impact behind MAG’s mission to make fashion smarter, cleaner and more circular.
1. Please tell us about yourself and your experience as a newcomer entrepreneur in Canada.
My name is Mahmoud Gaber, originally from Egypt and now based in Saskatoon, Saskatchewan, where I founded MAG Clothing Inc.—a Canadian fashion tech company focused on sustainability. Before arriving in Canada, I discovered Futurpreneur through Immigration, Refugees and Citizenship Canada (IRCC)’s pre-arrival services. Futurpreneur’s mission to support young entrepreneurs, including newcomers like me, instantly resonated.
From day one, I committed to building MAG. Thanks to pre-arrival guidance and local settlement support, I quickly learned how to navigate Canada’s financial system, taxes, and startup process, which gave me the confidence to move forward.
2. Please tell us about your business, its origin story, your mission and vision.
MAG is a Canadian eco-fashion tech company tackling one of the industry’s biggest issues: textile waste and overproduction. We use AI to design based on real customer preferences, producing only what’s in demand and minimizing excess inventory. What sets us apart is our use of pre-consumer textile waste to create high-quality, affordable clothing, which turns leftovers into style.
Our mission is to make fashion smarter, cleaner and more circular, with a long-term goal of zero textile waste. Like many newcomers, accessing financing was a major hurdle, especially without credit history in Canadian. Futurpreneur believed in me when others didn’t.
Today, we’re focused on growing our customer base, building trust and preparing to launch our first concept store in Saskatoon.
3. What inspired you to start your own business in Canada?
Back in Egypt, I had hands-on experience in the textile industry, and I always dreamed of creating a fashion brand that puts sustainability and customer needs first.
When I arrived in Canada, I immediately noticed a strong market opportunity. I started doing pop-up events and engaging directly with customers. Through surveys and one-on-one conversations, I found there was a real interest in our fabrics, our prices, and most importantly the idea behind MAG. The feedback was overwhelmingly positive, and that gave me the validation to keep going.
Long-term, I believe MAG has the potential to help create the first yarn made in Canada from local textile waste, which would be a game-changer for the circular fashion economy here.
4. What are some of your biggest wins since launching your business?
There have been a few exciting milestones I’m really proud of:
- We were accepted by North Forge / ElevateIP to start the process of registering the intellectual property for our recycled fabric.
- I was shortlisted for a one-on-one meeting with Walmart at the Walmart Growth Summit, where we’re exploring the opportunity to become a supplier.
These milestones remind me that we’re on the right track and that our vision resonates with both consumers and industry leaders.
5. How did Futurpreneur support your entrepreneurial journey?
Futurpreneur has played a foundational role in my entrepreneurial journey. As a newcomer with no Canadian credit history, Futurpreneur believed in me when others didn’t. They connected me with a dedicated mentor, Sandy Sager from Premier Suits, whose support and expertise have been invaluable. I also benefited from mental health and work-life balance support through sessions with inkblot, by way of Futurpreneur’s collaboration with BDC, something I hadn’t expected but deeply appreciated.
The Futurpreneur Marketplace gave us a platform to showcase our products, and Fturepreneur’s workshops covered essential topics like taxes, government procurement, and business planning — all critical tools for building a sustainable business in Canada.
6. What advice would you offer to newcomer entrepreneurs starting their businesses in Canada?
My biggest piece of advice: start small. If you can, begin your business as a side hustle while you get settled. It is challenging but it gives you the time to learn, test and adapt. Also, be flexible. Be open to feedback, stay humble, and always keep learning. Understanding the Canadian market, investor expectations, and customer behaviour takes time, but once you get there, the results are deeply rewarding. And don’t forget, there’s a strong ecosystem of support out there. You don’t have to do this alone.
7. What’s the most important thing you’ve learned about yourself as an entrepreneur?
I’ve learned that I’m persistent, consistent, and a self-learner. When I started MAG, I had to teach myself almost everything about Shopify, SEO, Google Ads, and social media marketing, just to get the store off the ground. Thanks to the Digital Marketing Skills Canada (DMSC) Fund and a growth marketing program with Growclass, funded by the Upskill Canada grant under the Government of Canada, I was able to sharpen those skills. That helped me not only build the brand but also connect with more customers online and a supportive community. Being an entrepreneur forces you to wear many hats, but it also shows you what you’re truly capable of when you believe in what you’re building.
If you are a newcomer entrepreneur like Mahmoud, click here to learn more about Futurpreneur’s My Canadian Startup program presented by TD Bank and make sure to check out our upcoming workshops. And if you are looking for financing with mentorship to start or buy a business in Canada, click here to learn more.
Startup to scale-up: Futurpreneur and BDC highlight your roadmap to thriving in Canada’s entrepreneurial revolution
We’ve all felt it—the ground is shifting. Canada’s entrepreneurial landscape is going through a revolution, powered by rapid technological shifts and economic change.
To help entrepreneurs and business owners navigate this transition, Futurpreneur and the Business Development Bank of Canada (BDC) teamed up during Small Business Week (Oct. 22, 2025) to host two exclusive panel discussions.
Titled “Startup to Succession: Thriving in Canada’s Entrepreneurial Revolution,” these events brought together top experts and successful young founders to share a roadmap for not just surviving but thriving in today’s fast-moving ecosystem. This partnership demonstrates our joint commitment to supporting entrepreneurs through every stage, from launching ventures to planning long-term growth.
These dynamic panels were moderated by Futurpreneur’s own Maryse Gingras (Vice President, Business Development) and Mona-Lisa Prosper (Senior Director, Community Engagement) and welcomed incredible experts and successful young founders supported by both BDC and Futurpreneur. Attendees heard from Amanda Kattan (Business Partner at BDC Capital), Geneviève Cyr (Repreneuriat Québec), Liz McRae (Co-Founder of Village Wellth) and inspiring Futurpreneur-supported entrepreneurs: Vian Anh Nguyen (Founder of Rude Mama Hot Sauce), and Gabriel Roy Doyon and Guillaume Dagher (Co-founders of Redfrog Labs). Attendees didn’t just listen—they got to ask tough questions and walk away with practical strategies to adapt and grow in this rapidly changing economic climate.
Ready to launch? Here are the key takeaways
Your mental health is your biggest asset
Entrepreneurs can’t do this alone. The panellists emphasized that mentorship isn’t just nice-to-have—it’s essential. The best strategy is to be proactive: step outside your comfort zone, reach out to people you admire, and build your own personal support squad. Just as crucial is self-care. Success is taxing, and maintaining your mental health is vital. Remember to recognize your strengths during difficult moments and, most importantly, ask for help when you need it.
Plans are useless, but planning is essential
To build a sustainable business, you need to think like a funder. Adopting that proactive, strategic mindset helps you refine your business and your pitch to investors. The panellists shared a quote that sums up entrepreneurship perfectly: “All plans are useless, but planning is essential.” Create a clear roadmap, but stay flexible, stay agile, and keep your focus laser-sharp on the central problem your business solves. The ability to pivot quickly is what defines success in this new economy.
Think big: It’s never too early for long-term growth
Whether you’re starting from scratch or looking at buying an existing company, you must prioritize scaling and long-term projections. The planning required to achieve major milestones—like acquiring or selling a business—takes serious time and strategic fine-tuning. That’s why Futurpreneur and BDC are committed to providing you with resources, funding, and support designed to empower you through every stage of your growth journey.
As co-lending partners, Futurpreneur and BDC share a joint commitment to building a resilient future for young entrepreneurs across Canada. We’re here to help you weather any economic storm or entrepreneurial revolution.
Ready to launch, buy, or grow your business? We’ve got the startup loans, the mentorship and the resources you need to turn your vision into success. Learn more and connect with us today.
Futurpreneur celebrates 15 years of G20 YEA in South Africa with high-impact delegation and pitch competition
As a founding organization, Futurpreneur is proud to celebrate a decade and a half of global youth entrepreneurship connection and global impact through the G20 Young Entrepreneurs’ Alliance (G20 YEA). As Canada’s delegation leader for the G20 YEA, Futurpreneur has witnessed the remarkable resilience of Canadian businesses and entrepreneurs. For the fifteenth year, we proudly led the Canadian delegation at the annual G20 YEA summit in Johannesburg, South Africa, from Sept. 18-21, 2025, contributing to uniting young business leaders and promoting innovation, sustainable development, and inclusive economic growth internationally.
This year’s summit focused on the theme “Celebrating 15 years of impact. Together we thrive.” In the spirit of global collaboration, Futurpreneur sent 39 diverse, high-impact young entrepreneurs to represent Canada on the world stage. Our commitment to diverse young entrepreneurs was demonstrated through a delegation that included businesses from Ontario, Quebec, British Columbia, Alberta, Nova Scotia, Newfoundland and Labrador, New Brunswick, Saskatchewan and Manitoba.
Beyond the wide regional representation, which contributed to Canada’s delegation winning the award for the largest delegation, the participating group represented Canada’s diversity, with 59% of the businesses being women-led and 30 entrepreneurs out of 39 identifying as Black, Indigenous or People of Colour. The group also included two entrepreneurs with disabilities and two entrepreneurs from the 2SLGBTQIA+ community.
Pitching for the win and shaping global vision
One of the highlights of the annual G20 YEA Summit is the pitch competition, which comes with a monetary award for the winner. In Johannesburg, two Canadian delegates competed as finalists and the Canadian delegation brought home the title for the first time in eight years, with Futurpreneur Diana Virgovicova, CEO of Xatoms, winning the pitch competition! Building on this major achievement, our delegates played a prominent role in informing the latest G20 YEA communiqué and shaping a shared global entrepreneurial vision.
During the summit, Canadian delegates participated in several panels on crucial topics such as circular economy, inclusive finance, women entrepreneurship, creative industries, tech, artificial intelligence, and the state of education. Canadian delegates capitalized on this momentum by connecting with peers from around the world and engaging with Canadian and South African business leaders, including The Da Vinci Institute, The Southern Africa–Canada Chamber of Commerce (SACANCHAM), NSDV Law, PKF Octagon and the Tshimologong Digital Innovation Precinct Innovation. They also met James Christoff, High Commissioner for Canada in South Africa, and other officials whose unwavering support greatly encouraged their efforts and amplified the delegation’s voice.
Key recommendations for global growth
This year’s G20 YEA communiqué presented five key recommendations that reaffirmed the Alliance’s mission to empower young entrepreneurs and drive global economic renewal. It called on G20 leaders to restore trade certainty by committing to a rules-based international trading system, ensuring stability for startups and small businesses navigating global markets. The communiqué also emphasized the importance of inclusive growth by expanding opportunities for young entrepreneurs who face social or economic barriers.
Beyond inclusion, the G20 YEA urged governments to strengthen support for young entrepreneurs leading innovation in sustainable agriculture, the green economic transition, and digital technology sectors critical to building a more resilient, equitable, and sustainable global economy.
Our commitment to global impact
As a founding member of the G20 Young Entrepreneurs’ Alliance, which has a global network of more than 500,000 young entrepreneurs, Futurpreneur remains committed to fostering innovation, sustainable development, and inclusive economic growth. “Futurpreneur created a space for and by young entrepreneurs to build international partnerships and secure support for our entrepreneurs and their startups,” says Mona-Lisa Prosper, Futurpreneur’s Senior Director, Community Engagement and Interim G20 YEA Canadian Delegation President. “It was a transformative experience. I’m proud to have championed a brilliant, diverse group of entrepreneurs whose global impact continues to inspire. The international connections we built—across cultures, industries, and borders—were deeply enriching for all of us. My heart is full, and my mind is sparking with new ideas.”
The G20 YEA trip to South Africa was more than a summit or a trade mission; it was a milestone for Canadian youth. Beyond celebrating the Alliance’s 15th anniversary, they reaffirmed their strong position on this unique world stage by bringing new connections, ideas, and a pitch competition win back to Canada.
Ready to expand your horizons, gain new insights and take your business to the global stagr? Visit Futurpreneur’s G20 YEA page to learn more.
Breaking barriers: Lulu Mashonganyika’s mission to make childcare accessible
For Lulu Mashonganyika, entrepreneurship began with a challenge many parents know all too well. As a working mom, she felt the mental, emotional, and financial strain of finding reliable childcare. “The process is often overwhelming, unpredictable, and inaccessible for many, especially women, newcomers, and those working irregular hours,” Lulu explains. That struggle sparked an idea: a platform that makes finding trusted childcare as easy as booking a ride or ordering food—anywhere, anytime.
That idea became LiiT Care Connect, a technology-enabled marketplace connecting families with childcare providers. Whether a parent needs a babysitter for a few hours, full-time care in a dayhome, or a host wants to make their event inclusive, LiiT Care Connect prioritizes convenience, safety, and trust. “We’re building technology-enabled trust in an industry where reliability and peace of mind are everything,” Lulu says.
The concept was deeply personal. When Lulu became a parent, she realized how profoundly childcare affects every aspect of family and community life. “It’s not just a personal issue,” she says. “Childcare is a barrier that leaves many women emotionally, mentally, and financially strained. I wanted to create a solution that not only makes childcare accessible but also empowers caregivers, many of them women and newcomers.”
Her experience as a former dayhome provider and an immigrant shaped her perspective. “My experiences weren’t barriers—they were my strengths,” she reflects. Seeing other women entrepreneurs turn their own challenges into solutions inspired her to take the leap.
Overcoming hurdles
Every entrepreneur faces challenges, and Lulu had plenty. As a non-technical founder, building a tech platform without a coding background felt daunting. Financial constraints added pressure. She overcame these obstacles by learning fast, leaning on advisers, finding the right people, and being resourceful. Bootstrapping, applying for grants, and engaging community support became essential.
Marketing presented its own challenge. She had to build trust with two very different audiences—parents seeking care and providers looking for opportunities. “It’s not just about awareness,” Lulu says. “It’s about building credibility and trust in a new, streamlined way of finding childcare.”
A digital boost
The DIY Marketing program sponsored by Empower by GoDaddy gave her practical tools. Lulu used what she learned to improve website navigation, enhance calls to action, and streamline registration. On social media, she focused on consistent branding, storytelling, and content that resonates with both parents and providers. “The program showed me how to clearly tell our story online and leverage tools to build trust, which is essential in childcare,” she says.
The $1,000 grant that came with the program also helped launch marketing initiatives, create materials, and raise awareness. Today, Lulu is focused on onboarding more dayhomes and babysitters, running targeted campaigns, and strengthening the platform’s ratings and reviews.
Looking ahead
Lulu’s vision for LiiT Care Connect is ambitious but grounded. She hopes to transform childcare access in Canada, making it flexible, reliable, and inclusive. “Our goal is to expand access, build community partnerships, and eventually integrate more services that support parents and providers,” she explains.
For those starting out, Lulu has simple advice: “Start before you feel ready. You’ll never have all the answers, but you’ll figure it out step by step. Use your challenges as fuel, surround yourself with people who believe in your vision, and remember, your lived experience is your unique advantage.”
Are you a young Black entrepreneur ready to launch, buy or grow your business? Futurpreneur’s Black Entrepreneur Startup Program (BESP) reflects Black communities across Canada through its leadership and team. BESP offers loan financing, mentorship, and culturally relevant resources to empower your success. Learn more.
The story behind Lili et Gordo: The Quebecois-Mexican fusion cuisine business from Futurpreneurs Kévin Bélisle and Lili Perez Vera
At the heart of Quebec’s evolving culinary landscape, Lili et Gordo is redefining how authentic Mexican cuisine is experienced—one taco at a time. Co-founded by chefs Lili (originally from Mexico) and Kévin (from Quebec), the business is a vibrant blend of two cultures, rooted in tradition and driven by innovation. We sat down with the founders to learn more about their journey, values, and the passion that fuels their growing brand.
1. Please tell us about yourself and your entrepreneurial journey.
We’re Kévin and Lili, Co-Founders of Lili et Gordo (and Marché MX), a business celebrating authentic Mexican cuisine in Drummondville, Quebec. As a Québécois-Mexican couple, we blend our cultures to bring something unique to our community. This journey teaches us daily about management, adaptation, and innovation.
2. Please tell us about your business, its origin story, your mission and vision.
Our company is called Lili et Gordo and operates Marché MX in Drummondville. Born from our passion for authentic Mexican cuisine, we offer fully cooked, seasoned taco fillings, vacuum-sealed and frozen for convenience. We also run an online grocery store, a taco bar, catering services, Mexican cooking classes (in-person and online), and a restaurant-style counter. Our mission is to make real Mexican food easy to enjoy at home and bring people together through a friendly, flavorful experience.
Early challenges included introducing unfamiliar Mexican flavors to the local market, managing food production logistics, and educating customers about our products. Looking ahead, we aim to expand our online grocery and classes across Canada.
3. What inspired you to start your own business in Canada?
The inspiration really came from the meeting of our two cultures. We saw an opportunity to introduce the richness of Mexican gastronomy to our area, where authentic options were limited. The support and curiosity of our local community also encouraged us to take the leap and build something meaningful together.
4. What are some of your biggest wins since launching your business?
Some of our biggest successes to date include:
- Building a loyal local customer base and opening our specialty grocery store, Marché MX, in Drummondville.
- Launching our signature line of vacuum-sealed, ready-to-eat taco fillings, combining authenticity and convenience.
- Developing in-store and online Direct-to-Consumer (D2C distribution), allowing us to ship frozen products across Quebec and beyond.
- Expanding services to include taco bar catering and cooking classes (in-person and online), strengthening community engagement.
- Receiving consistent positive feedback for product quality and authenticity.
- Growing organically through D2C sales and exploring strategic partnership avenues to scale production and distribution across Canada.
5. How did Futurpreneur support your entrepreneurial journey?
Futurpreneur played a key role by providing us with financing when it was challenging to access traditional loans. Futurpreneur’s support helped us get off the ground and invest in equipment and inventory. Their online resources and business planning tools were also extremely helpful, giving us practical guidance as we navigated the Canadian market.
6. What advice would you offer to newcomer entrepreneurs starting their businesses in Canada?
One of the first things we noticed, especially Lili, was how many more rules there are here compared to Mexico. Our advice to other newcomers is to take the time to understand the key differences in business laws and regulations between Canada and your home country.
From food safety and permits to labeling and taxes, the regulatory environment can feel overwhelming at first. But investing the time to learn and comply with these rules is essential—not just to stay legally protected, but also to build trust and credibility with your customers.
Don’t be afraid to ask for help. Local business organizations, government programs, and mentorship networks can offer valuable guidance. It’s absolutely worth it in the long run.
7. What’s the most important thing you’ve learned about yourself as an entrepreneur?
We’ve learned that we’re able to adapt and thrive in a multicultural environment. Working with team members, distributors, and customers who speak Spanish, French, and English has challenged us to be more flexible, open-minded, and creative in how we communicate and solve problems. This diversity has become one of our greatest strengths. It helps us to grow and learn every day.
If you are a newcomer entrepreneur like Kévin and Lili, click here to learn more about Futurpreneur’s My Canadian Startup program presented by TD Bank.
Truth, reconciliation & entrepreneurship: Amplifying the voices of Indigenous founders
In September, communities across Canada mark National Day for Truth and Reconciliation. It is a time to reflect on and learn from a difficult history and take action to advance reconciliation. At Futurpreneur, we proudly support the Truth and Reconciliation Commission of Canada’s Call-to-Action #92, focusing on Indigenous economic empowerment.
We believe entrepreneurship is a transformative tool for Indigenous self-determination and economic reconciliation, fostering growth and prosperity. The Indigenous Entrepreneur Startup Program (IESP) was created to support young Indigenous entrepreneurs as they build businesses that reflect their values and contribute to thriving communities.
To better understand the role of entrepreneurship in advancing reconciliation, we spoke with three young Indigenous entrepreneurs supported by Futurpreneur. We asked them to share their personal and professional journeys and how their businesses are contributing to a stronger future for their communities.
Finding purpose and pride in entrepreneurship
Branden Bruyere, who is from Biigtigong Nishnaabeg (in Northwestern Ontario), is the founder of Giniw Printing Co., a side business he runs alongside his full-time work with the Pic River Development Corporation. He started his business after recognizing a gap for local printing services in his community.
“I had a vision for my business, but I needed support to make it a reality,” Branden says. “Futurpreneur’s loan financing gave me the capital I needed, and the mentorship has been a huge resource when challenges come up.”
Giniw Printing Co. has already grown beyond Branden’s expectations, and he takes great pride in serving local First Nation bands and businesses, as well as nearby Pukaskwa National Park. His dream is to grow the business to a full-time operation that provides employment and opportunities for his community.
For Branden, truth and reconciliation means moving forward together to build lasting, respectful relationships between Indigenous and non-Indigenous communities. It is about honouring the struggles of ancestors while also walking with pride today.
“I have seen how important it is to work side by side and support one another, and I want to continue growing those lasting relationships in both business and community,” he says. “It means sharing traditions and celebrating each other’s successes. Friendship grows when we cheer for one another.”
From a personal journey to a mission to empower
Jacinda Belisle, an Ojibwe woman with ancestry from Batchewana First Nation in Northern Ontario, is the founder of Lilies Pages, a planner and stationery brand. The business was born during a financially and emotionally difficult time in her life.
“Everything pointed back to planning, but I couldn’t find the right tools to organize my thoughts, goals and next steps,” Jacinda says. “What started as a personal need became a business that helps others find clarity and purpose through beautifully designed planners and tools.”
For Jacinda, truth and reconciliation is deeply personal. She reflects on what her grandmother, a residential school survivor, endured, and the “what ifs” of a culture lost to shame.
“Truth and reconciliation means acknowledging those painful truths and working toward healing and restoration,” she says. “While Lilies Pages is not inspired by Indigenous women specifically, it is built on the belief that every person has a story worth telling. In that way, it contributes to reconciliation by helping people reconnect with themselves and their values, including cultural identity when that’s part of their journey.”
Jacinda wants to share a message of empowerment with other Indigenous entrepreneurs. “Your story matters. Your voice is powerful. You don’t need to fit a mold — your path is valid, and your culture is a strength.”
Healing intergenerational trauma through business
Dr. Sadie Laronde is an Anishinaabe Ojibwekwe from Teme-Augama First Nation. She is the founder of The Effect Healing Collective, a trauma-informed healing centre in Ottawa. Her vision is to decolonize healthcare by blending chiropractic care with a wholistic, Indigenous worldview.
“I recognized the limitations of conventional, extractive healthcare models,” she says. “Inspired by my own healing journey and cultural teachings, I launched The Effect Healing Collective to bring accessible, collaborative and culturally grounded care to my community.”
For Sadie, truth and reconciliation is a path to reconnecting with our collective humanity. In her business, it shows up as creating a decolonized healthcare model, centering values of equity, community and cultural safety. She encourages Indigenous youth to see their cultural knowledge as strength.
“Entrepreneurship has the power to advance truth and reconciliation by demonstrating Indigenous ways of doing business, ways that are grounded in respect, reciprocity and sustainability,” Sadie says. “My hope is that others see entrepreneurship not only as a path for personal success, but also as a way to repair relationships, build generational wealth and strengthen our communities for the future.”
Entrepreneurship as an act of reconciliation
Futurpreneur is honoured to walk alongside entrepreneurs like Branden, Jacinda and Sadie. Their stories illustrate the power of entrepreneurship as a tool for self-determination and economic reconciliation.
Holly Atjecoutay, Futurpreneur’s Head of Inclusive Impact and Director of Indigenous and Northern Entrepreneurs, reflects on this deeply personal connection. “Historically, Indigenous economies were egalitarian, independent and flourishing, akin to modern-day entrepreneurship,” she says. “These ways were lost with colonialism. Indigenous Peoples possess a blood memory of entrepreneurship; it comes naturally to so many Indigenous youth.”
“At the foundation of Indigenous economic prosperity and reconciliation is entrepreneurship. We are witnessing the revitalization of Indigenous economies, reclaiming our sovereignty and space within the broader Canadian economy. Our all-Indigenous team works alongside young Indigenous entrepreneurs, building tailored programs and connecting them to valuable resources and supports.”
Starting your business journey
The stories of these entrepreneurs show that businesses are more than a service or product. They are a reflection of culture, resilience and hope.
The Indigenous Entrepreneur Startup Program (IESP) provides start-up loan financing and up to two years of mentorship, supported by an Indigenous team, offering access to tools and networking.
If you are an Indigenous entrepreneur, ages 18-39, anywhere in Canada interested in starting, buying or growing a business, you can learn more about a loan with mentorship and resources from the Futurpreneur Indigenous Entrepreneur Startup Program. Click here to learn more.
Sustainable fashion finds a new home in Corner Brook: Futurpreneur Roshayne Mendis’s success story
At the forefront of sustainable fashion, Contour Clothing Boutique is the first North American brand to offer complete end-to-end transparency in its design and production process. Founded and designed in Newfoundland and Labrador, Contour is redefining what it means to dress with purpose—meticulously curating upcycled fabrics, collaborating closely with ethical offshore manufacturers, and prioritizing environmental responsibility at every stage. We sat down with founder Roshayne Mendis to explore the vision, values, and journey behind the brand that’s making eco-conscious fashion both stylish and meaningful.
1. Please tell us about yourself and your experience as a newcomer entrepreneur in Canada.
My name is Roshayne Mendis, founder and creative force behind Contour Clothing Boutique in Corner Brook, Newfoundland & Labrador (NL). My journey to Canada began in 2018, when I arrived to pursue a master’s degree; today, I’m proudly advancing my academic career with a PhD at Memorial University’s Grenfell Campus. Alongside my academic and entrepreneurial journey, I’m also the proud mother of a spirited and joyful 3-year-old who brings laughter into my everyday life. I love being an entrepreneur, a mother, and a lifelong creator.
2. Please tell us about your business, its origin story, your mission and vision.
Before moving to Canada, I spent over seven years in the apparel manufacturing industry, working as a Designer and Product Development Manager. After settling into my new life, I began exploring ways to reconnect with my creative roots and apply my industry experience—all while navigating the early stages of motherhood. Although the pandemic brought unexpected challenges and delays, it also offered a rare pause, allowing me the space to reflect, and ultimately reignite my passion for fashion and purposeful design.
Contour Clothing was born out of a desire to create sustainable, versatile fashion that aligns with my values: sustainability and eco-conscious fashion. My brand focuses on timeless pieces that can be styled in multiple ways and worn for different occasions—from office wear to dinner—embracing the concept of “Desk to Dinner.” I want people to rethink how they shop for clothing by choosing pieces that offer both value and versatility.
One of the biggest challenges I faced when starting my business was the high cost of importing fabric, due to the limited number of textile manufacturers in Canada. I was fortunate to receive early support through a loan from Futurpreneur and a Women’s Enterprise Organizations of Canada (WEOC) loan from Newfoundland and Labrador Organization of Women Entrepreneurs (NLOWE), which helped me lay the foundation for Contour Clothing.
Another significant hurdle for newcomer entrepreneurs is building a professional network. While I have a strong support system in Sri Lanka, establishing brand recognition in Canada takes time, persistence, and consistent outreach. As a newcomer, it can also be difficult to gain trust—many are hesitant to collaborate with or invest in unfamiliar brands. Despite these obstacles, I remain committed to growing a community that uplifts women and empowers newcomer entrepreneurs across Newfoundland and Labrador.
3. What inspired you to start your own business in Canada?
Driven by a deep passion for textiles and product development, I felt a strong calling to apply my knowledge and experience in a meaningful way. I recognized a clear gap in the market for sustainable designer wear that blends elegance with everyday practicality—and that insight became the catalyst for launching my own brand. I wanted to create clothing that not only looks beautiful but also aligns with conscious living and modern lifestyles.
4. What are some of your biggest wins since launching your business?
One of my proudest moments was launching my store with the support of The Shop, Salt. Emily and Lauren have been incredibly encouraging, especially toward new entrepreneurs. I’ve also collaborated with local businesses such as Sea Salt and Twig and JR Fashion Designs to feature their jewelry and fashion in my store. I strongly believe in supporting fellow designers and makers in any way I can.
But above all, my greatest achievement has been the connections I’ve built with my customers. The long, heartfelt conversations and their ongoing support remind me every day why I do what I do.
5. How did Futurpreneur support your entrepreneurial journey?
Starting a retail business is costly, especially when setting up a physical store. I needed fixtures, lighting, renovations, and initial stock to launch successfully. The $25,000 loan I received from Futurpreneur helped me convert my online store into a brick-and-mortar location. It was a major stepping stone and an absolute blessing.
6. What advice would you offer to newcomer entrepreneurs starting their businesses in Canada?
If you have a great idea, believe in it and start. It may or may not work out, but failure is never final, it’s just part of the journey. Each step helps you gain experience and grow. Reach out to fellow entrepreneurs in your community and be open to partnerships. Especially in places like Newfoundland and Labrador, we need stronger entrepreneurial networks that uplift and support one another. I also work as a startup advisor for NLOWE, a great organization that supports women entrepreneurs.
7. What’s the most important thing you’ve learned about yourself as an entrepreneur?
The journey is tough, but resilience is everything. I’ve come to understand the power of perseverance and confidence. I have a toddler at home who looks up to me, and every day I remind myself that I’m showing him how to dream big, work hard, and never give up.
If you are a newcomer entrepreneur like Roshayne, click here to learn more about Futurpreneur’s My Canadian Startup program presented by TD Bank.
Igniting ambition: How Futurpreneur’s Women in Entrepreneurship Initiative is empowering young women founders across Canada
Everywhere in Canada, young women are turning their ideas into businesses that change lives. Whether it’s a new product designed at the kitchen table or a bold service launched in their community, women entrepreneurs are building a stronger future for Canada. Yet, too many face barriers, not by lack of talent or ambition, but because of systemic challenges that hold them back.
Research from the Canadian Chamber of Commerce highlights a higher-than-average share of “missing women entrepreneurs”—women who could be contributing to the economy if not for gender-based and intersectional barriers. The estimated loss of 710,000 women entrepreneurs over the past decade represents up to $180 billion in unrealized economic impact.
This is not just a social issue; it’s an economic opportunity. That’s where Futurpreneur comes in. With the support of TD, we’ve launched the Women in Entrepreneurship Initiative, a program designed to help women founders across Canada access the financing, mentorship and community they need to succeed.
Why supporting women entrepreneurs matters in Canada
The Women Entrepreneurship Knowledge Hub (WEKH) reports steady progress: in 2024, 19% of all businesses in Canada were majority-owned by women, up from 18.4% in 2023. It’s encouraging momentum, but far from enough.
Small and medium sized businesses make up 98% of all Canadian businesses. If more women could fully participate, imagine the growth, possibilities and inclusive prosperity that would follow. Supporting women entrepreneurs isn’t just the right thing to do, it the smart thing to do for Canada’s future.
Futurpreneur’s track record of impact
At Futurpreneur, we know what’s possible when women have the right support. In FY2025, 43% of the businesses we supported were women-led. That’s 2.4 times higher than the Canadian average.
This success shows what happens when barriers are removed and women are given access to financing, mentorship and resources. Thousands of women founders have launched businesses with Futurpreneur, creating jobs, strengthening communities and contributing to inclusive economic prosperity across Canada.
The Women in Entrepreneurship Initiative builds on this success, ensuring even more women have the tools, knowledge and confidence to thrive.
About Futurpreneur’s Women in Entrepreneurship Initiative
Officially launched in Toronto on Sept. 10, 2025, and presented by TD, the Women in Entrepreneurship Initiative is designed to help young women founders start and succeed. It complements Futurpreneur’s proven model of financing up to $75,000 paired with two years of mentorship and tailored programming built around three key pillars:
Networking events: Opportunities to connect with coaches, mentors, business leaders and fellow women entrepreneurs
Peer-supported communities: Safe, collaborative spaces to share experiences, insights and encouragement
Capacity-building workshops: Practical training on financial management, marketing, international expansion and raising capital.
This holistic approach ensures women entrepreneurs in Canada can build businesses with confidence and resilience.
A conversation with Mona-Lisa Prosper
To help us learn more about this exciting new program, we sat down with Mona-Lisa Prosper, Senior Director of Community Engagement at Futurpreneur.
Q: What is the purpose of Futurpreneur’s new Women in Entrepreneurship Initiative and why is it so important right now?
A: Women entrepreneurs are resilient and innovative, yet they still face barriers that men often don’t, whether it’s access to financing, mentorship or technology adoption. We know from research and our own experience that women, particularly those from diverse backgrounds, continue to encounter roadblocks to business success. By offering a dedicated program, we’re accelerating women’s success and addressing those gaps. When women thrive, communities thrive.
Q: What sets Futurpreneur apart in supporting women entrepreneurs?
A: Since 1996, Futurpreneur has helped more than 20,000 entrepreneurs across Canada start, buy and grow their businesses. Our impact with women entrepreneurs is especially significant: in FY2025, 43% of the businesses we supported were majority women-owned – 2.4x higher than the national average. That shows our approach works.
We’re also national, bilingual and deeply connected in communities coast to coast. Our long-standing partnerships with TD through the TD Ready Commitment has enabled us to offer programs like My Canadian Startup for newcomers. Together, with this Women in Entrepreneurship Initiative, we’re aiming to connect 1,500 women founders with the resources and communities they need to succeed.
Q: What is your vision for the future of women in entrepreneurship?
A: I want every woman with a business idea to know that she belongs here. This initiative is about equipping women not only to start or buy businesses, but to lead with confidence, create jobs and strengthen communities across Canada. I see a future where women’s entrepreneurship is not the exception but the expectation.
How to join the Women in Entrepreneurship Initiative
If you are woman between the ages of 18-39 with a business idea or even just a spark of one, Futurpreneur is here for you. With financing, mentorship, networking and workshops tailored to women, this initiative is designed to help you move from idea to action.
Learn more about the Futurpreneur Women in Entrepreneurship Initiative presented by TD and discover how Futurpreneur can help you launch and grow your business.
Frequently Asked Questions (FAQ)
Q: What support does Futurpreneur provide for women entrepreneurs?
A: Loan financing of up to $75,000, two years of one-to-one mentorship, plus networking, peer support, and workshops through the Women in Entrepreneurship Initiative.
Q: Who is eligible to apply?
A: Women entrepreneurs aged 18–39 across Canada who are starting, buying, or growing a business.
Q: How does Futurpreneur compare to national averages?
A: In FY2025, 43% of the businesses supported by Futurpreneur were women-led – 2.4x higher than the Canadian average of 19%.
Q: How do I get started?
A: Visit our home page to learn more about the process. Our team is here to support you, every step of the way.
Your time is now
Your idea matters. Your vision matters. And your time is now. Futurpreneur’s Women in Entrepreneurship Initiative, presented by TD, is here to help you take the first step. With mentorship, financing, and a community that believes in you, there has never been a better moment to start your entrepreneurial journey.
Join Futurpreneur’s Women in Entrepreneurship Initiative presented by TD, today, and turn your ambition into action.
Radiant ambitions: Oumar Bah’s journey to revolutionize skincare
For Oumar Bah, his entrepreneurship journey started early.
Growing up, he spent his time in two very different places—his mom’s pharmacy and his dad’s construction sites. One was about care and healing. The other was about building from the ground up. Together, those experiences shaped a big dream: to create his own line of skincare products.
“I always wanted to learn how to make skincare,” Oumar says. “Helping my mom in her pharmacy and watching her create solutions for skin problems really stuck with me. I knew I wanted to do something like that too.”
Today, that dream has taken shape through Cosmepharm, a Cowansville, Quebec-based family-run business that manufactures and distributes dermocosmetic products. Their signature line, Radiant Skin, stands out for its multitasking formulas. “Each product of our brand addresses multiple skin issues in a single product,” Oumar explains. The result? High-end skincare that remains accessible and affordable compared to competitors.
But even with strong products, Oumar knew there was a missing piece. “Our biggest hurdle was marketing,” Oumar explains. “We didn’t have the experience, and the costs can add up quickly. We also didn’t know how to use digital marketing to turn interest into sales.”
To tackle these challenges, Oumar joined the Futurpreneur DIY Marketing program, sponsored by Empower by GoDaddy.
The program included:
- Live expert-led training with marketing coach Fortune Ibare-Jones
- Flexible self-paced modules to fit busy entrepreneurial schedules
- A focus on tools like AI, SEO, and social media to grow online presence
- A $1,000 marketing grant to help put strategies into action
This flexible mix of live coaching and self-paced learning helped Oumar and other participants to build a marketing plan that truly fits their business’ needs.
“The program showed me how to refresh our branding across our website and social media. It also taught me how to use SEO keywords to stand out online.”
Oumar also discovered new ways to work smarter: “We learned how AI tools can make us more effective and boost productivity without breaking the budget.” With this fresh knowledge, he plans to use email marketing, retargeting, and online communities to convert more prospects into customers.
And he’s not doing it all alone. “We will entrust social media management to digital marketing specialists to make sure our message is clear and consistent.” Thanks to the $1,000 grant awarded after completing the program, Oumar is ready to put these new strategies into action.
Looking ahead, Oumar’s vision for Cosmepharm is both ambitious and grounded: “In the coming years, we want Cosmepharm to become a local and international reference in dermocosmetics—known for reputation, quality, solutions, and innovation.”
But it’s not just about business growth. Oumar is also passionate about giving back. “We want to help fund community organizations that support mental health and other causes like ADHD,” he shares.
To anyone just starting out, Oumar delivers this message: “Believe in yourself, empower yourself, and unleash the entrepreneur within. The entrepreneurial journey is full of ups and downs, but through the storms, you build yourself.”
Looking to start, buy or grow your business?
The Futurpreneur Black Entrepreneur Startup Program (BESP) could be your gateway. Along with financing and one-on-one support, you’ll also gain access to exclusive programs— like the DIY Marketing program, sponsored by Empower by GoDaddy that helped Oumar take his brand to the next level.
Learn more about how BESP can help bring your entrepreneurial vision to life today, here.
Launched with Pride: A Q&A with 2SLGBTQIA+ Futurpreneurs Jackie Toner and Christina Owczarek
Pride Season is a time to uplift and celebrate the voices, identities and contributions of 2SLGBTQIA+ communities — including the bold and brilliant entrepreneurs breaking barriers and building businesses on their own terms.
In Canada, 2SLGBTQIA+-owned businesses contribute an estimated $22 billion to the economy and employ more than 435,000 people. According to the Canadian Gay and Lesbian Chamber of Commerce, there are over 100,000 such businesses across the country. Yet despite their significant impact, these entrepreneurs continue to face barriers: less than 1% of venture capital funding goes to 2SLGBTQIA+ founders, and nearly half say they’ve felt the need to hide their identity in business settings.
At Futurpreneur, we proudly support diverse founders every day of the year. This Pride Season, we’re spotlighting two inspiring 2SLGBTQIA+ entrepreneurs who are building more inclusive spaces through passion and purpose:
Jackie Toner, Founder of The Woods(wo)man, is carving out space — literally and figuratively — for creativity, representation and inclusion in the traditionally male-dominated world of woodworking.
Christina Owczarek, founder of XhAle Brewery, believes in “making the world a better place one pint at a time.” Through her craft beer business, she’s brewing more than just world-class ales — she’s cultivating connection, community and celebration in every sense.
Read on as Jackie and Christina share their journeys as 2SLGBTQIA+ entrepreneurs, the inspiration behind their businesses and what Pride means to them.
What does Pride Season mean to you personally and professionally as an entrepreneur?
Jackie: Pride Season is a fine line. On one hand, it’s powerful to be seen and celebrated — but on the other, 2SLGBTQIA+ folks don’t stop existing the other eleven months of the year. Meaningful support means also showing up when it’s quiet. That said, I really listened to my community and realized I was missing something in my own offerings — representation. So, I launched a Pride Collection that reflects 2SLGBTQIA+ identities not just as a moment, but as something folks can carry with them year-round.
Christina: It’s Pride all year for us. It is a special month, but we do the work all year round. We are social ventures, loud advocates and intentionally take up space 12 months a year. We participate, support and work with other 2SLGBTQIA+ organizations, non-profits and businesses ongoing as part of our core values and community strengthening efforts. Unfortunately, we have also been pushed out of spaces during Pride because we can’t supply monetary transactions or support like other craft breweries who aren’t minority representation owned and run.
What have been some of the unique challenges or breakthroughs you’ve encountered as a 2SLGBTQIA+ entrepreneur?
Jackie: Running Woods(wo)man Woodworking as a 2SLGBTQIA+ entrepreneur has been both challenging and deeply affirming. In a male-dominated craft and rural setting, I’ve often felt like I was forging a path without a map. Visibility remains a barrier — especially for rural 2SLGBTQIA+ entrepreneurs, who are often excluded from urban-centred funding and community spaces. Still, building a business on my own terms has allowed me to create something different: a space where 2SLGBTQIA+ folks, women and marginalized makers aren’t just included — they’re centred. One of the most powerful moments is when someone walks into my booth and says, “I’ve never seen myself in this space before — until now.”
Christina: Being in Alberta comes with its own challenges — especially in today’s political climate, where progressive policies and openness to difference are being rolled back. Our company has been doxed online for being vocal advocates in our community. We’ve lost accounts, revenue and event partnerships for speaking out on harmful gender policies that directly affect us and our community. As 2SLGBTQIA+ entrepreneurs in STEM and craft brewing, we’re often doubted and have to work twice as hard to earn respect and recognition. And yet, we’ve built a loyal following of people who share our values.
What’s one moment of Pride (pun intended!) in your entrepreneurial journey that you’d love to share with us?
Jackie: One moment that continues to stick with me is the first time I ran my bowl-turning course specifically for women and gender-diverse individuals. The course was designed to be a welcoming, inclusive space — a direct response to the many folks who told me they had previously felt unwelcome, unsafe or out of place in traditional woodworking environments. One student said, “This is the first time I’ve felt like I belong in a shop space.” That moment reminded me exactly why I do this: not just to teach skills, but to help carve out spaces where people can show up fully as themselves and feel powerful doing it.
Christina: Probably when we collected our first Canadian Brewing Award in Vancouver. A longtime industry peer quietly acknowledged that not only was this a big a deal to get an award, but the fact that we’ve done it when the world constantly pushes back on you being who we are what we do is even bigger. He saw me, and us in that moment with absolute vulnerability that it brought me to tears.
How has Futurpreneur supported you on your entrepreneurial journey?
Jackie: Futurpreneur gave me the tools to turn my vision into something tangible. With the financial support they provided, I was able to scale my business to a point where I could hire and collaborate with other women and 2SLGBTQIA+ folks. That was a pivotal shift — not just building something for myself, but creating opportunities for others in my community. In a market that often feels divided or exclusionary, it meant everything to be able to grow a business that could hold space for shared values, inclusivity and dignity.
Christina: Honestly, when I received my Futurpreneur loan, there was no diversity programming in place. As a new Canadian, single, 2SLGBTQIA+ woman who lost her job due to COVID, I qualified for the bare minimum — lacking collateral, credit history or a guarantor, despite having over a decade of experience. It’s been encouraging to see Futurpreneur open the annual accelerator to more than just top performers — recognizing that access to capital and lived experience matter.
Ready to launch or grow your business? Futurpreneur supports young entrepreneurs from many diverse communities across Canada. Learn more about Futurpreneur’s flexible, equity-free loan with mentorship and resources here.
Built in Vancouver: Young, ambitious and changing the game
Vancouver stands out as a vibrant hub for entrepreneurship in Canada.
According to the City of Vancouver, approximately 80,000 businesses call Vancouver home, with a remarkable 98% classified as small businesses (employing fewer than 50 people). A significant 54% are self-employed individuals, while the remaining 46% have one or more employees. While small businesses are the predominant type, the majority of employees in Vancouver work for larger companies. However, StartUp Blink ranks Vancouver second in Canada for startup growth, just behind Toronto.
Each May, Vancouver Startup Week celebrates this dynamic ecosystem. Let’s shine a light on three inspiring Vancouver-based businesses supported by Futurpreneur, each demonstrating the innovation and drive that define the city’s entrepreneurial spirit.
Honest Camper
Futurpreneur: William Jarvis
Product: Fully-equipped rental vans
Website: https://www.honestcamper.com/
Honest Camper offers premium, fully equipped camping van rentals for those eager to explore the stunning Pacific Coast and interior. Inspired by a memorable road trip, founder William Jarvis wanted to share the experience of connecting with nature. Operating from Coquitlam, BC, Honest Camper also has a presence in San Francisco, ensuring year-round business. They provide an opportunity to escape the everyday and embrace the freedom of the open road.
Risa Vancouver
Futurpreneurs: Rid and Sal Sayyal
Product: Upcycled handbags
Website: https://risavancouver.com/
Risa Vancouver is a family-owned business crafting beautiful bags from upcycled leather. Led by two sisters, Rid and Sal Sayyal, they are committed to sustainability and ethical production, partnering with women artisans in India. Their mission is to blend affordable luxury with environmental responsibility, creating stylish, high-quality bags that contribute to a cleaner planet, one bag at a time.
Double Sunrise
Futurpreneur: Stephanie Baker
Product: Women’s clothing
Website: https://www.doublesunrise.ca/
Double Sunrise is a women’s clothing brand born from a desire for empowering apparel. Founded by Stephanie Baker in 2020, their collections draw inspiration from tropical getaways and timeless designs, offering pieces that evoke a resort-wear feel. With a focus on mindful fabric choices and smaller production runs in Vancouver, Double Sunrise champions both style and sustainability.
At Futurpreneur, we’re proud to support the energy and vision of young entrepreneurs who are not only building innovative businesses but also strengthening the fabric of communities across British Columbia and the entire country.
Ready to build your own future? Futurpreneur offers startup loan financing with mentorship and resources to help young entrepreneurs across Canada start, buy or grow their businesses. Learn more about us.
Are you a Futurpreneur-supported entrepreneur? Want to showcase your products or services in our Futurpreneur Marketplace? Submit a quick application here to be featured on our year-round platform.
From sustainability to scalability: How Futurpreneur’s Growth Accelerator program is helping young entrepreneurs rethink their supply chains and sales strategies
When you’re growing a business, you can feel like you’re juggling a dozen tasks at once.
The Futurpreneur Growth Accelerator program, presented by Spin Master, Lexus Canada, and supported by National Bank, is designed to help young entrepreneurs like you sharpen your skills and tackle key challenges, from supply chain management to sales strategies. This program is about more than just growth—it’s about building a smarter, more efficient business.
Whether you’re learning how to streamline your supply chain, create a scalable sales strategy, or build meaningful connections, the Growth Accelerator helps you move forward. Let’s look at how four young entrepreneurs have already used the program to refine their businesses and push their ideas further.
Maria Olson: Building a values-driven supply chain
Maria Olson, founder of Fox & Thistle Mercantile in Chilliwack, BC, knows that sustainability isn’t just a trend—it’s a necessity. “I’ve faced challenges with finding packaging that is affordable, Canadian-made, and available in small quantities,” Maria explains. “It’s not just about cost—it’s about ethics, carbon footprint and space.”
Through the Growth Accelerator, Maria realized the importance of forecasting and inventory management. She’s now making smarter decisions on purchasing and planning, and is focused on finding more sustainable packaging solutions that reflect her values.
Usman Uzzi Sultoni: Aligning growth with operational efficiency
Usman Uzzi Sultoni, founder of Adventure Outdoors in Abbotsford, BC, faced a different challenge: operational consistency. “The biggest issue was dealing with delays from manufacturers and having too much stock of some products while running out of others,” Usman says. “That affects customer experience and cash flow.”
Through the Growth Accelerator, Usman learned to streamline his operations by focusing on supplier relationships, regular inventory counts and centralizing his systems. He’s now well on his way to a more organized and efficient business.
Grant Guenkel: Turning events into opportunities
Grant Guenkel, who runs Mister G’s Cookhouse Corp. in Southampton, ON, turned his mobile BBQ catering business into a year-round operation. “I realized I needed to think beyond the product. It’s about creating an experience,” he says. Grant has now started partnering with local businesses for joint events to build a stronger presence, even during the off-season.
Christina Morrow: From organic growth to strategic selling
Christina Morrow, founder of Wicked Rose in Vancouver, BC, used to rely on organic growth through Instagram. But the Growth Accelerator Sales workshop showed her how to make the leap to wholesale. “Before, things felt scattered and not intentional,” Christina explains. With new strategies for outreach, prospecting, and lead generation, Christina is now building a more structured sales process.
2024 winners: DOUBL
The 2024 Growth Accelerator pitch competition saw DOUBL, founded by Jessica Bosman and Bryn Davis Williams from British Columbia, win the top prize. Their innovative approach to sustainable fashion, using AI to create made-to-measure bras, exemplifies the entrepreneurial spirit the Growth Accelerator nurtures.
Their success is a testament to how the Growth Accelerator program helps entrepreneurs turn their innovative ideas into successful businesses.
Ready to take your business to the next level?
The Growth Accelerator is your opportunity to gain the tools, mentorship, and resources to grow your business. Whether you’re refining your supply chain or scaling your sales, this program is the key to moving forward.
If you’re interested in learning more about the program, check out Futurpreneur’s Growth Accelerator page.
If you’re ready to take the next step in your entrepreneurial journey, learn more about Futurpreneur’s loan with mentorship.
