Supporting Indigenous business: Six ways you can make a difference on National Day for Truth and Reconciliation

In September, communities across Canada mark National Day for Truth and Reconciliation (falls annually on Sept. 30), a time a to reflect on and learn from Canada’s history and take action to advance reconciliation. Futurpreneur proudly supports the Truth and Reconciliation Commission of Canada’s Call-to-Action #92, focusing on Indigenous economic empowerment.  

Supporting Indigenous-led businesses is one impactful way to contribute. Every purchase helps build equitable relationships with Indigenous communities. Every purchase from these businesses not only helps to uplift and empower Indigenous entrepreneurs but also fosters greater economic reconciliation with Indigenous communities.

By choosing to shop Indigenous, you’re participating in a meaningful act of reconciliation, helping to bridge gaps and build stronger, more equitable relationships. Discover how your purchasing power can be a force for positive change and join the movement towards reconciliation by supporting Indigenous entrepreneurs.

Not sure where to start? Futurpreneur has put together a list of six awesome products and services from entrepreneurs supported by the Indigenous Entrepreneur Startup Program (IESP), to allow you to help these Indigenous businesses thrive.

1. Support an Indigenous retail leader with your purchase of an Orange Shirt

Show your commitment to healing and justice by purchasing an Orange Shirt from aaniin. Founded by Chelsee Pettit, a visionary Indigenous leader and trailblazer in women-owned retail, aaniin is making a significant impact through its commitment to Truth & Reconciliation. By purchasing an Orange Shirt from aaniin, you’re helping acknowledge the systemic barriers and inter-generational traumas experienced by Indigenous Peoples and communities. Each shirt is more than just apparel—it’s a symbol of solidarity with healing and justice for Indigenous communities. Embrace this opportunity to support aaniin and Chelsee’s inspiring journey toward reconciliation and change.

What can I do? Add aaniin’s Orange T-Shirt to your cart today!

2. Stand in solidarity and support reconciliation with Red Rebel Armour’s Indigenous Ally T-Shirt

Another option for Indigenous allies who want to show their commitment to reconciliation and support Indigenous communities is by purchasing the ‘Indigenous Ally’ t-shirt from Red Rebel Armour. This powerful and stylish garment is more than just a statement piece—it’s a symbol of your dedication to standing alongside Indigenous Peoples in their journey towards justice and equality. By wearing this shirt, you’re amplifying the call for change and demonstrating your role in fostering a more inclusive and respectful society. Join the movement, make your support visible, and be a true ally.

What can I do? Buy your Indigenous Ally t-shirt from Red Rebel Armour today!

3. Nourish your skin and support Indigenous entrepreneurship at Aki Boutique

Discover the essence of natural beauty with Aki Boutique’s Blueberry and Sage skin toner, proudly founded by Indigenous entrepreneur, Charity Lax. This revitalizing toner not only enhances your skincare routine but also embodies the spirit of Indigenous entrepreneurship. By choosing this product, you’re supporting Charity’s dedication to promoting holistic wellness and empowering Indigenous communities. Embrace the rejuvenating power of blueberry and sage while contributing to a meaningful cause.

What can I do? Elevate your skincare and make a positive impact—pick-up the Blueberry and Sage toner at Aki Boutique!

4. Buy a jacket to give a jacket: Double the warmth

Keep cozy this winter while helping others stay warm. Warm Social Founder Jordan Britton builds his social mission directly into Warm’s business model. By purchasing a winter coat from Warm Social, you’re not only endorsing a meaningful cause but also supporting Indigenous entrepreneurs dedicated to making a difference. For every Warm winter jacket purchased, one jacket is donated to a person in need.

What can I do? Warm up this winter and make an impact with your men’s or women’s Long Down Puffer Coat from Warm Social.

5. Get spicy and make your meals more flavourful

Spice up your dishes the Hibiscus-Tamarind hot sauce from Tofino Hot Sauce. British Columbia-based Indigenous entrepreneur, Lise Richard, launched Tofino Hot Sauce with the mission to help others make delicious meals. British Columbians know where to find the flavour at more than 30 grocery and retail locations. Adding Tofino Hot Sauce to your dishes can not only be a way to add delicious flavours to your meals but it can also be a meaningful contribution to Indigenous economic reconciliation.

What can I do? Spice things up with Tofino Hot Sauce’s Hibiscus and Tamarind this fall!

6. Elevate your corporate culture with Deanne Hupfield’s cultural competence training

If you are corporate or community leader, or a business owner, you can help elevate your organizational culture by engaging, Deanne Hupfield, to build Indigenous awareness and cultural competencies. With her extensive expertise and deep understanding of Indigenous cultures, Deanne offers transformative sessions that empower employees with the knowledge and skills needed to navigate and appreciate the diversity of Indigenous perspectives. Investing in this training not only demonstrates your commitment to equity and inclusion but also enhances team dynamics and strengthens organizational values.

What can I do? Make a meaningful impact—partner with Deanne Hupfield to lead your company towards a more culturally competent and respectful future.

Learn more about Futurpreneur’s Indigenous Entrepreneur Startup Program (IESP) by clicking here.