Sustainable fashion finds a new home in Corner Brook: Futurpreneur Roshayne Mendis’s success story

At the forefront of sustainable fashion, Contour Clothing Boutique is the first North American brand to offer complete end-to-end transparency in its design and production process. Founded and designed in Newfoundland and Labrador, Contour is redefining what it means to dress with purpose—meticulously curating upcycled fabrics, collaborating closely with ethical offshore manufacturers, and prioritizing environmental responsibility at every stage. We sat down with founder Roshayne Mendis to explore the vision, values, and journey behind the brand that’s making eco-conscious fashion both stylish and meaningful.

1. Please tell us about yourself and your experience as a newcomer entrepreneur in Canada.

My name is Roshayne Mendis, founder and creative force behind Contour Clothing Boutique in Corner Brook, Newfoundland & Labrador (NL). My journey to Canada began in 2018, when I arrived to pursue a master’s degree; today, I’m proudly advancing my academic career with a PhD at Memorial University’s Grenfell Campus. Alongside my academic and entrepreneurial journey, I’m also the proud mother of a spirited and joyful 3-year-old who brings laughter into my everyday life. I love being an entrepreneur, a mother, and a lifelong creator.

2. Please tell us about your business, its origin story, your mission and vision.

Before moving to Canada, I spent over seven years in the apparel manufacturing industry, working as a Designer and Product Development Manager. After settling into my new life, I began exploring ways to reconnect with my creative roots and apply my industry experience—all while navigating the early stages of motherhood. Although the pandemic brought unexpected challenges and delays, it also offered a rare pause, allowing me the space to reflect, and ultimately reignite my passion for fashion and purposeful design.

Contour Clothing was born out of a desire to create sustainable, versatile fashion that aligns with my values: sustainability and eco-conscious fashion. My brand focuses on timeless pieces that can be styled in multiple ways and worn for different occasions—from office wear to dinner—embracing the concept of “Desk to Dinner.” I want people to rethink how they shop for clothing by choosing pieces that offer both value and versatility.

One of the biggest challenges I faced when starting my business was the high cost of importing fabric, due to the limited number of textile manufacturers in Canada. I was fortunate to receive early support through a loan from Futurpreneur and a Women’s Enterprise Organizations of Canada (WEOC) loan from Newfoundland and Labrador Organization of Women Entrepreneurs (NLOWE), which helped me lay the foundation for Contour Clothing.

Another significant hurdle for newcomer entrepreneurs is building a professional network. While I have a strong support system in Sri Lanka, establishing brand recognition in Canada takes time, persistence, and consistent outreach. As a newcomer, it can also be difficult to gain trust—many are hesitant to collaborate with or invest in unfamiliar brands. Despite these obstacles, I remain committed to growing a community that uplifts women and empowers newcomer entrepreneurs across Newfoundland and Labrador.

3. What inspired you to start your own business in Canada?              

Driven by a deep passion for textiles and product development, I felt a strong calling to apply my knowledge and experience in a meaningful way. I recognized a clear gap in the market for sustainable designer wear that blends elegance with everyday practicality—and that insight became the catalyst for launching my own brand. I wanted to create clothing that not only looks beautiful but also aligns with conscious living and modern lifestyles. 

4. What are some of your biggest wins since launching your business? 

One of my proudest moments was launching my store with the support of The Shop, Salt. Emily and Lauren have been incredibly encouraging, especially toward new entrepreneurs. I’ve also collaborated with local businesses such as Sea Salt and Twig and JR Fashion Designs to feature their jewelry and fashion in my store. I strongly believe in supporting fellow designers and makers in any way I can.

But above all, my greatest achievement has been the connections I’ve built with my customers. The long, heartfelt conversations and their ongoing support remind me every day why I do what I do.

5. How did Futurpreneur support your entrepreneurial journey?

Starting a retail business is costly, especially when setting up a physical store. I needed fixtures, lighting, renovations, and initial stock to launch successfully. The $25,000 loan I received from Futurpreneur helped me convert my online store into a brick-and-mortar location. It was a major stepping stone and an absolute blessing.

6. What advice would you offer to newcomer entrepreneurs starting their businesses in Canada? 

If you have a great idea, believe in it and start. It may or may not work out, but failure is never final, it’s just part of the journey. Each step helps you gain experience and grow. Reach out to fellow entrepreneurs in your community and be open to partnerships. Especially in places like Newfoundland and Labrador, we need stronger entrepreneurial networks that uplift and support one another. I also work as a startup advisor for NLOWE, a great organization that supports women entrepreneurs.

7. What’s the most important thing you’ve learned about yourself as an entrepreneur? 

The journey is tough, but resilience is everything. I’ve come to understand the power of perseverance and confidence. I have a toddler at home who looks up to me, and every day I remind myself that I’m showing him how to dream big, work hard, and never give up.

If you are a newcomer entrepreneur like Roshayne, click here to learn more about Futurpreneur’s My Canadian Startup program presented by TD Bank.