Changing lives, one coat at a time: Futurpreneur Jordan Britton’s journey from idea to impact  

Entrepreneurship is a journey—exciting, unpredictable, and filled with both challenges and opportunities. For Alberta-based entrepreneur Jordan Britton, founder of Warm Social Co., that journey has been shaped by his Indigenous identity and a deep commitment to making a difference. 

What started as a simple idea—ensuring people have proper winter coats—has grown into a mission-driven business making a community impact. Jordan’s story is a testament to the fact that entrepreneurship isn’t just about making money; it’s about creating real, lasting change. 

Embracing identity and purpose 

For Jordan, launching a business has been as much about self-discovery as it has been about entrepreneurship. 

“Being Indigenous is a complex thing… but meeting strong Indigenous role models really helped me embrace my identity,” he shares. 

His heritage has been a key element in navigating the challenges of business ownership. 

But Warm Social Co. is about more than just coats—it’s a movement. Jordan believes business should be a force for good, and his company proves that success and social impact can go hand in hand. His mission is simple: no one in Canada should have to endure harsh winters without a proper coat. That’s why Warm Social Co. follows a one-for-one model, donating one equal article of outerwear for every single purchase. 

Entrepreneurship with empathy 

Before launching Warm Social Co., Jordan worked as a counselor for seven years. He saw families struggling to afford warm clothing—an issue that was both urgent and solvable. That’s when the idea clicked. 

“We want to make sure that every single Canadian who needs a winter coat gets one,” Jordan explains. 

This deep sense of empathy—honed through years of working with vulnerable communities—became the foundation of his business. His story highlights a key lesson: empathy drives innovation. The best business ideas don’t just fill a gap in the market—they solve real problems and improve lives. 

Watch Jordan’s story 

See how Jordan turned a simple idea into a thriving, impact-driven business.  

Turning an idea into a sustainable business is no small feat, but Futurpreneur’s Indigenous Entrepreneur Startup Program was a game-changer for Jordan. Over the past two years, the program has provided him with essential funding, mentorship, and resources to help grow Warm Social Co. 

“I would not have seen the growth I’ve had over the last two years without Futurpreneur’s support,” he says. 

Beyond financial support, Jordan credits his mentors and the connections he made through Futurpreneur as some of the most valuable aspects of the program. 

“Amazing people at Futurpreneur. Would work with them again,” he adds. 

For Jordan, having a supportive and passionate entrepreneurial community has made all the difference. And while he’s proud of how far his business has come, he’s even more excited about what’s ahead. 

Key takeaways from Jordan’s entrepreneurial journey 

Jordan’s experience offers valuable insights for any aspiring entrepreneur: 

• Embrace your identity – Your background, culture and experiences can shape your business in powerful ways. 

• Entrepreneurship is about impact – A business isn’t just about profit; it’s about making meaningful change. 

• Empathy drives innovation – The best business ideas solve real-world problems. 

• Resilience is key – Overcoming challenges and staying committed to your vision is essential. 

• Mentorship matters – Learning from experienced entrepreneurs can be a game-changer. 

• Funding fuels growth – A great idea needs financial support to scale—seek out funding opportunities. 

• Surround yourself with the right people – A strong support network makes all the difference. 

• Stay true to your mission – Let your purpose guide every business decision. 

Your turn: Start your entrepreneurial journey 

Are you an Indigenous entrepreneur ready to turn your idea into a thriving business? Futurpreneur’s Indigenous Entrepreneur Startup Program provides loan financing, mentorship and support to help you start, buy or grow your small business. Apply today and take the first step toward making your vision a reality.