Mental health as a superpower: Jennifer Marotta’s approach to entrepreneurship and well-being

Entrepreneurship is full of challenges—from big decisions to managing teams to growing a business. For many, mental health can either be a hidden hurdle or, as Jennifer Marotta, owner of Halifax-based East Coast Dog, has discovered, a source of strength and inspiration.

Jennifer’s story shows how embracing mental health struggles can help entrepreneurs thrive. Her journey, marked by compassion and resilience, offers lessons for anyone navigating the intersection of business and well-being.

Building a business rooted in care

Jennifer’s entrepreneurial path was shaped by her own mental health challenges. “What inspired me to start my business was my struggle with mental health and the frustrations I faced in traditional workplaces,” she explains. Having spent years in the service industry, Jennifer witnessed burnout and a lack of support firsthand.

Instead of letting these challenges hold her back, Jennifer used them as motivation to create a workplace where mental health is prioritized for herself and her team.

Tip: Use personal experiences, even the tough ones, to shape your business vision. Often, challenges can lead to meaningful solutions.

The power of community

Jennifer emphasizes the importance of connection for mental well-being. “Building a community of support has been essential for me,” she shares. For Jennifer, that means surrounding herself with family, friends, mentors, and fellow entrepreneurs. Therapy has also been an essential resource, helping her process challenges and gain clarity.

Tip: Seek out support networks, whether through mentorship, peer groups, or professional help. Sharing experiences can lead to invaluable insights and encouragement.

Creating a culture of well-being

Jennifer makes employee mental health a priority at East Coast Dog. Wellness days, an Employee Assistance Program, and a culture of openness allow her team to take care of themselves without guilt.

By fostering a supportive workplace, Jennifer has created a thriving team that feels valued and motivated.

Tip: As a business owner, prioritize your team’s mental health. Simple steps like flexible time off or mental health resources can make a big impact.

Mental health can be a superpower

Jennifer’s advice to entrepreneurs is clear: “Your mental health challenges are not a weakness—they’re your superpower.” By addressing her struggles directly, Jennifer has built empathy and resilience, traits that enhance her leadership and decision-making.

Tip: Embrace your mental health journey and see it as a strength. It can help you lead with greater understanding and compassion.

Futurpreneur is partnering with Business Development Bank of Canada (BDC) to offer free mental health resources to approximately 200 Futurpreneur-supported entrepreneurs. If you have received a loan with mentorship from Futurpreneur, check your email to learn more about this offering.