Radiant ambitions: Oumar Bah’s journey to revolutionize skincare 

For Oumar Bah, his entrepreneurship journey started early.  

Growing up, he spent his time in two very different places—his mom’s pharmacy and his dad’s construction sites. One was about care and healing. The other was about building from the ground up. Together, those experiences shaped a big dream: to create his own line of skincare products. 

“I always wanted to learn how to make skincare,” Oumar says. “Helping my mom in her pharmacy and watching her create solutions for skin problems really stuck with me. I knew I wanted to do something like that too.” 

Today, that dream has taken shape through Cosmepharm, a Cowansville, Quebec-based family-run business that manufactures and distributes dermocosmetic products. Their signature line, Radiant Skin, stands out for its multitasking formulas. “Each product of our brand addresses multiple skin issues in a single product,” Oumar explains. The result? High-end skincare that remains accessible and affordable compared to competitors. 

But even with strong products, Oumar knew there was a missing piece. “Our biggest hurdle was marketing,” Oumar explains. “We didn’t have the experience, and the costs can add up quickly. We also didn’t know how to use digital marketing to turn interest into sales.” 

To tackle these challenges, Oumar joined the Futurpreneur DIY Marketing program, sponsored by Empower by GoDaddy.  

The program included: 

• Live expert-led training with marketing coach Fortune Ibare-Jones 

• Flexible self-paced modules to fit busy entrepreneurial schedules 

• A focus on tools like AI, SEO, and social media to grow online presence 

• A $1,000 marketing grant to help put strategies into action 

This flexible mix of live coaching and self-paced learning helped Oumar and other participants to build a marketing plan that truly fits their business’ needs. 

“The program showed me how to refresh our branding across our website and social media. It also taught me how to use SEO keywords to stand out online.” 

Oumar also discovered new ways to work smarter: “We learned how AI tools can make us more effective and boost productivity without breaking the budget.” With this fresh knowledge, he plans to use email marketing, retargeting, and online communities to convert more prospects into customers. 

And he’s not doing it all alone. “We will entrust social media management to digital marketing specialists to make sure our message is clear and consistent.” Thanks to the $1,000 grant awarded after completing the program, Oumar is ready to put these new strategies into action. 

Looking ahead, Oumar’s vision for Cosmepharm is both ambitious and grounded: “In the coming years, we want Cosmepharm to become a local and international reference in dermocosmetics—known for reputation, quality, solutions, and innovation.” 

But it’s not just about business growth. Oumar is also passionate about giving back. “We want to help fund community organizations that support mental health and other causes like ADHD,” he shares. 

To anyone just starting out, Oumar delivers this message: “Believe in yourself, empower yourself, and unleash the entrepreneur within. The entrepreneurial journey is full of ups and downs, but through the storms, you build yourself.” 

Looking to start, buy or grow your business? 

The Futurpreneur Black Entrepreneur Startup Program (BESP) could be your gateway. Along with financing and one-on-one support, you’ll also gain access to exclusive programs— like the DIY Marketing program, sponsored by Empower by GoDaddy that helped Oumar take his brand to the next level. 

Learn more about how BESP can help bring your entrepreneurial vision to life today, here.