• Marketing and Sales

Public Relations (PR) Fundamentals

Public relations (PR) is an important tool for building trust and increasing visibility for your business. This resource introduces key PR concepts and helps you understand how to gain exposure through credible third-party sources. You will learn how to build relationships with media, leverage customer advocates, and create content that supports brand awareness and thought leadership. It offers practical strategies to help you strengthen your reputation and connect with your audience in meaningful ways.

Developed by Futurpreneur through the FedEx Expert Exchange program in collaboration with Jelly Academy, this resource helps entrepreneurs build practical communication strategies to increase visibility and credibility.