• Marketing and Sales

Search Engine Optimization (SEO) Fundamentals

Search engine optimization (SEO) can feel complex when you are getting started, but it plays a key role in helping customers find your business online. This resource introduces the fundamentals of SEO, including how search engines evaluate your website and how to improve your visibility. You will learn the difference between on-page and off-page SEO, how to approach keyword research and content creation, and how to strengthen your presence through local SEO and backlinks. It provides practical guidance to help you take manageable steps toward building a strong and sustainable online presence.

Developed by Futurpreneur through the FedEx Expert Exchange program in collaboration with Jelly Academy, this resource helps entrepreneurs build foundational digital marketing skills and improve their online visibility.