Empowering in any language: Inspiring lessons from the first-ever Futurpreneur Francophone Growth Accelerator in Montreal

During Small Business Month last year, the vibrant city of Montreal hosted the very first Francophone edition of Futurpreneur’s Growth Accelerator. It was an inspiring and energizing event! 

The two-day gathering brought together 15 Francophone entrepreneurs, ready to transform their aspirations into lasting success. It concluded with a pitch competition held at the National Bank of Canada (NBC) offices, where the inspiring duo Arold Ramboasalama and Cécile Dijoux, Co-Founders of OR NOIR du Madagascar, impressed the jury and took home the $10,000 grand prize! 

Beyond the presentations and handshakes, it was a true whirlwind of intensive learning that left a lasting impression. Participants left with concrete tools, sharp strategies, renewed confidence and a strengthened network. 

Wondering about the benefits of this unique program? Join us to discover the key lessons. 

The program: a commitment to Francophone entrepreneurship 

With financial support from its partners, Futurpreneur has developed this growth program in partnership with NBC, with a specific focus on the needs of Francophone, Acadian, and Quebec-based entrepreneurs. This program is offered exclusively in French to ensure that each participant fully understands the concepts and is supported in their preferred language. 

Additionally, we have actively mobilized our Francophone partners, such as Réseau de Développement Économique et d’Employabilité (RDÉE Canada), the Société de Développement Économique de la Colombie-Britannique (SDECB), RDÉE Nouveau-Brunswick, the Société Économique de l’Ontario (SÉO), and the Fédération des Gens d’Affaires Francophones de l’Ontario (FGA). These organizations were crucial in identifying these talented participants and making this program possible. 

The Francophone Growth Accelerator program began earlier this year with tailored supports to recognize the unique needs of Francophone entrepreneurs, positioning them to seize the best opportunities in French-speaking markets and beyond. To achieve this, the founders completed an intensive learning curriculum focused on network development and business growth. This included six virtual workshops led by recognized experts in the fields of marketing, operations, finance, as well as personal and professional development. The journey culminated in the two-day event in Montreal, which included a pitch competition, where the winners were awarded the grand prize of $10,000! 

The pitch competition 

On the first day of the Growth Accelerator, the  entrepreneurs focused on the challenges facing French-speaking businesses and the importance of communicating with impact and authenticity. They also refined their pitches in an effort to prepare for the competition and even presented their businesses and prototypes to Futurpreneur’s partners. The next day, they delivered their pitches to a panel of Futurpreneur and partner judges.  

Expert insight: a motivational message to boot growth 

On the second day, before presenting their businesses to the pitch panel, participants had the opportunity to hear advice from Étienne Crevier, Founder of Entourage Investment Inc. and Futurpreneur’s board member. Crevier emphasized the importance of being able to explain one’s vision clearly, reflecting on his own beginnings. He also discussed the challenges that hold entrepreneurs back..  

“When faced with doubt, you have to silence the imposter syndrome and share the risk by surrounding yourself with the right team,” Crevier said. When one of the entrepreneurs asked him how to manage the pressure that comes with taking loans, he was clear: “Banks and organizations like Futurpreneur do not have the mission of bankrupting people, and taking out a loan proves above all that you are determined.” 

Lessons for the future: A fresh look at long-term Francophone growth 

A few moments before the announcement of the winners, we collected impressions from the participants to highlight what they retained from this program. 

Interprovincial trade as the new frontier of commercial success  

Interprovincial trade emerged as the key element on which all participants agreed. “The most valuable advice I received throughout the program came from Mona-Lisa Prosper, Senior Director, Community Engagement at Futurpreneur. “She advised us not to limit our way of thinking; not to hesitate to look deeper as well, and that we should not only focus on the English-speaking side to do business. Going to other provinces is possible, as long as you connect with local people or organizations to learn how that province works and consider it as a new country or a new market,” says Ingrid Broussillion, Founder of The WoW Culture in Vancouver, BC, and participant in the Francophone Growth Accelerator program. 

Strategic communication and the key to persuading investors 

Several participants also praised the value of working on their pitch presentation and learning how to persuade investors. “Thanks to the Growth Accelerator, I developed a pitch presentation; I didn’t have one before. Now, I can identify the key elements of my business that are worth highlighting; I better understand the points that can persuade investors and what builds their trust. I also better understand how to anticipate the long-term effects of support from investors,” said Louis-Philippe Allard-Bergeron, Founder of Centre Hub Créatif in Rivière-Éternité, QC, and one of the four pitch competition finalists. 

Assertiveness and networking to boost francophone entrepreneurship 

Ben Liegey, Founder of Meilleure Table from Vancouver, BC, and also one of the four pitch competition finalists, added that the Francophone Growth Accelerator helped him clarify and refine the long-term vision for his business. “This event allowed me to understand that I need to be more rigorous in terms of financial analysis and cash flow on a monthly basis. I’m also very grateful for networking with entrepreneurs across the entire country. That’s what initially attracted me to the program, as it’s very important for entrepreneurs to foster relationships. I realized that we share different challenges and different goals. But ultimately, we share much more in common than we think. It was very enriching.” 

This first Francophone edition of the Growth Accelerator confirms the immense potential and power of Francophone entrepreneurs. It’s clear, the moment has arrived to embrace bold actions, build interprovincial connections and courageously drive success for these founders into the future. 

Ready to accelerate the growth of your small business? Do you want to be part of the next wave of Francophone entrepreneurial success? Learn more about the Futurpreneur Francophone Growth Accelerator program and explore how to start, buy or grow your own business through our loan with mentorship and resources! Click here to learn more. 

The taste of sweet success: Celebrating Adeola Adeosun, winner of the $10,000 DIY Marketing Challenge 

For Adeola Adeosun, entrepreneurship has always been about more than baking. It’s about creating moments of joy, building confidence and opening doors for families through creative baking. 

Based in Edmonton, Alberta, Adeola is the founder of HouseOfZeeva, a fast-growing cake and dessert company known for delivering sweetness during life’s most meaningful celebrations. Beyond custom cakes and desserts, HouseOfZeeva also runs an online baking academy that teaches children and adults practical baking skills while nurturing creativity, independence and self-confidence. 

That purpose-led approach is what ultimately helped Adeola stand out as the winner of Futurpreneur’s DIY Marketing Challenge, earning her the coveted $10,000 in cash, sponsored by Empower by GoDaddy. 

A month of learning, testing and growth 

The DIY Marketing program, sponsored by Empower by GoDaddy, was a month-long learning experience designed to help young entrepreneurs strengthen their digital marketing skills. Delivered in four cohorts throughout the year (April, June and two in September), the program supported 70 entrepreneurs in 2025 with practical tools, expert guidance and a marketing grant to put the startup founders’ ideas into action. 

At the end of 2025, graduates from all cohorts were invited to compete in the DIY Marketing Challenge to showcase the marketing strategies they developed through the program. Adeola was among them and her strategy rose to the top. 

For Adeola, the focus was on clearly communicating the value of her online children’s baking course in a crowded digital space. 

“We wanted parents to immediately understand the educational benefits,” she explains, “not just the baking outcomes.” 

Developing strategy with intention 

Through the program and challenge, Adeola took time to reflect not just on tactics, but on direction. 

“Participating in the DIY Marketing Challenge helped me with introspection and critical evaluation of what I was doing from a marketing standpoint, and what the next six months could look like for the business with the right tools and resources,” she says. 

By using customer journey mapping, Adeola aligned her content with key considerations like awareness, trust and enrollment stages, making her marketing more intentional and results-driven. 

Standing out by building from within 

What set Adeola’s strategy apart was not just her vision but execution. From running social media ads and lead-capture automation to nurturing customers and using AI tools to develop marketing creatives, HouseOfZeeva had already invested in building in-house digital infrastructure to support its growth. During the program, Adeola also used GoDaddy’s tools to build and refine her website, helping her create a clearer online home for her baking academy.  

“We were already actively exploring ways to reach more families through the online baking program,” Adeola says. “Being able to clearly articulate what we already do in-house and where we want the business to be, mid-term, really helped our strategy stand out.” 

That clarity and preparedness resonated strongly with the judges. 

A milestone moment 

“Winning the DIY Marketing Challenge is a significant boost to the business,” Adeola says. “We are now empowered to reach and help more families through the online baking program.” 

Beyond the financial support, the win also felt like validation. “It’s proof that what we are doing has strong marketing potential and appeal,” she reflects. “As an entrepreneur, this is an important milestone, a real turning point for our growth and reach.” 

Advice for fellow entrepreneurs 

For entrepreneurs who struggle with marketing or feel unsure how to tell their story, Adeola emphasizes authenticity and clarity. 

“First and foremost, people buy from people. Find ways to introduce your personality into your outreach, it goes a long way in building trust,” she says. 

She also encourages entrepreneurs to focus on transformation. “Clearly communicate what your product changes for your customer. Avoid overcomplicating your message and speak directly to your ideal customer’s needs.” 

Celebrating a well-earned win 

Adeola’s journey shows what can happen when entrepreneurs take the time to clearly tell their story and are supported along the way. 

Futurpreneur and Go Daddy congratulate Adeola on winning the $10,000 DIY Marketing Challenge grant. We’re proud to celebrate her success and excited to see what’s next for her and her business! 

Are you a young Black entrepreneur ready to launch, buy or grow your business? Futurpreneur’s Black Entrepreneur Startup Program (BESP) offers loan financing, mentorship and culturally relevant resources to empower your success. Learn more. 

From Egypt to Saskatoon: The inspiring journey of Futurpreneur Mahmoud Gaber in transforming textile waste into style

At the cutting edge of circular fashion, MAG Clothing Inc. is a Canadian brand turning textile waste into wearable innovation. Founded in Saskatoon by newcomer entrepreneur Mahmoud Gaber, MAG combines AI-powered design with pre-consumer fabric recycling to produce sustainable, on-demand clothing. With roots in Egypt’s textile industry and support from Futurpreneur, Mahmoud is building a fashion tech company that’s redefining production norms, one zero-waste garment at a time. We spoke with him about the inspiration, challenges and impact behind MAG’s mission to make fashion smarter, cleaner and more circular. 

1. Please tell us about yourself and your experience as a newcomer entrepreneur in Canada. 

My name is Mahmoud Gaber, originally from Egypt and now based in Saskatoon, Saskatchewan, where I founded MAG Clothing Inc.—a Canadian fashion tech company focused on sustainability. Before arriving in Canada, I discovered Futurpreneur through Immigration, Refugees and Citizenship Canada (IRCC)’s pre-arrival services. Futurpreneur’s mission to support young entrepreneurs, including newcomers like me, instantly resonated. 

From day one, I committed to building MAG. Thanks to pre-arrival guidance and local settlement support, I quickly learned how to navigate Canada’s financial system, taxes, and startup process, which gave me the confidence to move forward. 

2. Please tell us about your business, its origin story, your mission and vision. 

MAG is a Canadian eco-fashion tech company tackling one of the industry’s biggest issues: textile waste and overproduction. We use AI to design based on real customer preferences, producing only what’s in demand and minimizing excess inventory. What sets us apart is our use of pre-consumer textile waste to create high-quality, affordable clothing, which turns leftovers into style. 

Our mission is to make fashion smarter, cleaner and more circular, with a long-term goal of zero textile waste. Like many newcomers, accessing financing was a major hurdle, especially without credit history in Canada. Futurpreneur believed in me when others didn’t. 

Today, we’re focused on growing our customer base, building trust and preparing to launch our first concept store in Saskatoon. 

3. What inspired you to start your own business in Canada? 

Back in Egypt, I had hands-on experience in the textile industry, and I always dreamed of creating a fashion brand that puts sustainability and customer needs first. 

When I arrived in Canada, I immediately noticed a strong market opportunity. I started doing pop-up events and engaging directly with customers. Through surveys and one-on-one conversations, I found there was a real interest in our fabrics, our prices, and most importantly the idea behind MAG. The feedback was overwhelmingly positive, and that gave me the validation to keep going. 

Long-term, I believe MAG has the potential to help create the first yarn made in Canada from local textile waste, which would be a game-changer for the circular fashion economy here. 

4. What are some of your biggest wins since launching your business? 

There have been a few exciting milestones I’m really proud of: 

  • We were accepted by North Forge / ElevateIP to start the process of registering the intellectual property for our recycled fabric. 
  • I was shortlisted for a one-on-one meeting with Walmart at the Walmart Growth Summit, where we’re exploring the opportunity to become a supplier. 

These milestones remind me that we’re on the right track and that our vision resonates with both consumers and industry leaders. 

5. How did Futurpreneur support your entrepreneurial journey? 

Futurpreneur has played a foundational role in my entrepreneurial journey. As a newcomer with no Canadian credit history, Futurpreneur believed in me when others didn’t. They connected me with a dedicated mentor, Sandy Sager from Premier Suits, whose support and expertise have been invaluable. I also benefited from mental health and work-life balance support through sessions with inkblot, by way of Futurpreneur’s collaboration with BDC, something I hadn’t expected but deeply appreciated. 

The Futurpreneur Marketplace gave us a platform to showcase our products, and Futurpreneur’s workshops covered essential topics like taxes, government procurement, and business planning — all critical tools for building a sustainable business in Canada. 

6. What advice would you offer to newcomer entrepreneurs starting their businesses in Canada? 

My biggest piece of advice: start small. If you can, begin your business as a side hustle while you get settled. It is challenging but it gives you the time to learn, test and adapt. Also, be flexible. Be open to feedback, stay humble, and always keep learning. Understanding the Canadian market, investor expectations, and customer behaviour takes time, but once you get there, the results are deeply rewarding. And don’t forget, there’s a strong ecosystem of support out there. You don’t have to do this alone. 

7. What’s the most important thing you’ve learned about yourself as an entrepreneur? 

I’ve learned that I’m persistent, consistent, and a self-learner. When I started MAG, I had to teach myself almost everything about Shopify, SEO, Google Ads, and social media marketing, just to get the store off the ground. Thanks to the Digital Marketing Skills Canada (DMSC) Fund and a growth marketing program with Growclass, funded by the Upskill Canada grant under the Government of Canada, I was able to sharpen those skills. That helped me not only build the brand but also connect with more customers online and a supportive community. Being an entrepreneur forces you to wear many hats, but it also shows you what you’re truly capable of when you believe in what you’re building. 

If you are a newcomer entrepreneur like Mahmoud, click here to learn more about Futurpreneur’s My Canadian Startup program presented by TD Bank and make sure to check out our upcoming workshops. And if you are looking for financing with mentorship to start or buy a business in Canada, click here to learn more. 

New year, new strategy: Five ways young entrepreneurs can win on social media 

As a new calendar year begins, it is the perfect time to revisit your digital strategy and plan for growth. For diverse young entrepreneurs across Canada, social media is more than a tool—it is often the most affordable, accessible and powerful way to build credibility, connect with customers and scale a business from the ground up. 

With 94 per cent of Canadian businesses using social platforms, monthly, to boost awareness, reach and sales, social media is your stage, your storytelling canvas and your most powerful marketing engine. Ready to make your digital presence intentional, inclusive and focused on results in 2026? 

Here are your quick tips to showing up on your socials with confidence: 

1. Show up with authenticity 

Your audience wants more than highly curated social content; they want the real you: the spark behind your idea, the late-night brainstorms, the challenges you overcame and the wins that made you proud as a small business owner. Share your why. Share the ups and downs—all the things that make your entrepreneurial journey relatable and real. This authenticity builds trust and long-term loyalty. 

2. Celebrate milestones 

Launched a prototype? Landed a mentor? Just completed Futurpreneur’s Rock My Business workshop series? Share it. Milestones show momentum. Over time, these posts become mini-chapters that help your audience follow your entrepreneurial journey. Highlighting milestones like this shows that you are learning, investing in yourself and moving forward with purpose. 

Fun fact: Futurpreneur’s free three-part Rock My Business program helps young founders shape strong ideas, build viable plans and develop realistic cash flows—all while forming meaningful peer connections. Learn more! 

3. Build a community, not just followers 

Social media is a two-way conversation. Comments, polls, shares and DMs are the bridge between your vision and your audience. Reply thoughtfully. Ask questions. Invite feedback. When people feel included, they invest emotionally. That connection turns passive followers into long-term supporters, brand advocates and customers. 

4. Make your entrepreneurial story palpable 

Today’s audiences want to support local, diverse and purpose-driven small businesses. Let them see why you matter. Share customer testimonials, behind-the-scenes clips, your founder story or impact statements (for example: sustainability initiatives, a newcomer journey or your community focus). Authentic storytelling builds emotional connection and strengthens your digital presence. Whether you run a small café in Toronto, a sustainable fashion line in Vancouver or a handmade-art studio in Halifax, your brand’s identity and purpose can be your biggest selling point. 

Looking for inspiration? These Futurpreneur-supported entrepreneurs are making waves on social media: 

They lead with creativity, reflect their identities, share their journeys and bring audiences along for the ride. 

5. Protect your brand’s reputation 

Your social presence reflects not just you but also those who invest in your business. If you get questions or concerns online, respond respectfully and professionally, even when conversations get challenging. If you ever mention partnerships or support programs, be transparent: consider adding disclaimers like “opinions are my own.” When asked detailed questions about programs you are associated with, always defer to official sources. Your voice matters. How you use it builds or breaks trust. 

Helpful resources from Futurpreneur’s partner, Business Development Bank of Canada (BDC) 

When you are ready to delve deeper into measuring success or converting fans into buyers, Futurpreneur encourages you to explore these excellent resources from our partner, Business Development Bank of Canada (BDC): 

Your story is your superpower 

Social media is a powerful and effective tool you can use to grow a business in Canada. When you lead with authenticity, engage intentionally and communicate clearly, every post becomes an opportunity to attract customers, connect with collaborators and share your entrepreneurial journey with pride. 

So go ahead—post that milestone, share that behind-the-scenes moment, tell your story and let your business shine. 

Roxana Larrondo is a social media specialist at Futurpreneur, based in Toronto, focusing on content, paid social and community engagement across all channels. With over eight years of experience across the B2B non-profit and financial sectors, she is committed to helping young founders and purpose-driven organizations grow their digital presence in intentional, inclusive and data-driven ways. Her work is centred on growing brand visibility, supporting cross-functional teams and amplifying the stories of diverse young entrepreneurs across Canada. 

Ready to start, buy or grow your business? Get connected with a dedicated team member to learn more about Futurpreneur’s loan with mentorship and resources. We are here to support your ambition, innovation and entrepreneurial success. Learn more about the ways we can empower you on your entrepreneurial journey, here. 

Your biggest financial asset isn’t money, it’s your mindset says Shay Myers 

The most important thing about money isn’t the money itself. Wait, what?! Yes, you read correctly. Something that is often left out of the money conversation is how important your mindset is to becoming financially successful. 

Shay Myers is an Ontario-based licensed financial professional and founder of Finance for the Culture. The company offers an accessible, fun approach to financial literacy, with a special focus on young entrepreneurs. 

In this Futurpreneur guest blog post, Shay shares her insights on acknowledging past financial habits, overcoming systemic barriers, and developing a healthier relationship with money to secure a prosperous future. 

Release the past and relearn for your future 

Your mindset impacts your emotional well-being, which impacts your self-esteem, daily routine, spending habits, and more! Did you know FP Canada’s Financial Stress Index revealed that money was the top stressor for Canadians, with 40 per cent of people surveyed expressing it as their main source of stress? This placed money ahead of personal health, relationships and work! 

In recent years, their survey also revealed that Canadians are struggling to save money, with 35 per cent of people expressing that saving enough for retirement and 32 per cent expressing that saving for a major purchase were areas of growing concern. The good news is that people who work regularly with a financial professional have significantly lower levels of stress, fewer regrets about money, and a more hopeful view of their financial futures (56 per cent who work with a professional) compared to 48 per cent who do not work with one. 

We must also acknowledge the layered experiences of Black Canadians when it comes to money and mindset. Many Black Canadians are from immigrant families, whose parents came here with the mission of providing a better life for their children. They worked hard, often not having much time for their family, but did what they had to do to survive. Some of them barely made ends meet, but the ends still met. They held on tight to their money, especially if there wasn’t a lot of it. They never let you know when there wasn’t a lot of it. Or maybe they did. Did you have McDonald’s money? Probably not! 

Some of us saw our parents struggle, and some of us overheard hushed, stressed conversations about bills. Some of us developed scarcity mindsets from our childhood experiences and how money impacted our families’ behaviours. And we cannot forget the continuous, systemic impacts on us, including redlining, unequal pay, racism in hiring, and more. 

Now as young adults, we do a lot of the same things because that is all we know. We are afraid to spend money because we are unsure of the next time we will get it. We either overspend or hoard it in the wrong places. We overextend to keep up with the Joneses. But we can rewrite the financial script. We have acknowledged the past; now it is time to shift your money mindset to move forward. You cannot change the past, but you can change right now. 

When it comes to mindset, you have to unlearn to relearn. Are you your worst enemy? Are you stuck in your parents’ shadows of their poor financial decisions or habits? It is time to GET OUT! 

Here are some questions to ask yourself: 

  • What was your relationship with money growing up? What did you learn from your parents? 
  • What are healthy and unhealthy habits you picked up? Do you do any of them today? 
  • What are some ways you do not want to be like your parents, family, or friends when it comes to money management? 
  • What are some financial mistakes you have made in the past? 
  • What do you want your money relationship to feel or look like? 

Another reality is that how you feel about yourself affects your relationship with money, and there is no way around that. Your overall self-confidence impacts your confidence with money. 

Here is what you can do right now: 

  • Consume different, positive, educational content: Improve your self-confidence through the people you follow, content you watch, and what you listen to. 
  • Address where you are: A GPS (Global Positioning System) asks for your current location so it can show you the path to your destination. You have to know where you are in order to get to where you want to go. 
  • Write it down: Set some personal, fitness, business, and travel goals—regardless of how realistic they are right now. Give yourself something to look forward to and work towards it. 
  • Change your circle: Your friends affect your success. If you want to get better with money, go to where the money conversations are happening! 

Resources to elevate your money mindset 

Here is a list of books that will help you elevate your money mindset: 

  • We Should All Be Millionaires by Rachel Rodgers 
  • The Psychology of Money by Morgan Housel 
  • Rich Dad Poor Dad by Robert Kiyosaki 
  • The Intelligent Investor by Benjamin Graham 
  • The Lazy Millionaire by Marc Fisher 

Shifting your money mindset does not happen overnight, but the sooner you commit to it, the sooner it can happen. 

Ready to take control of your finances? 

There are so many resources available to help you gain financial confidence. If you are ready to take your finances to the next level, explore free tools and templates from Futurpreneur’s Business Resource Centre. Check out our cash flow templates, including a BESP-specific template designed for Black entrepreneurs. 

You can also explore free resources available to you through Futurpreneur’s KOFE Initiative, a confidential virtual platform designed to strengthen financial confidence and long-term success of young entrepreneurs across Canada. 

And for more on Shay’s financial literacy work, visit Finance for the Culture. Stay tuned for details on upcoming Futurpreneur events to keep building your financial know-how. For a deeper dive into these personal finance basics, Shay recommends Investopedia’s Personal Finance Checkup as a helpful resource.

Master your finances, drive your growth: Futurpreneur and Consolidated Credit offer KOFE resources 

Starting a business is exhilarating, but let’s be honest: navigating the world of credit, debt and budgeting can be overwhelming and stressful, especially when you’re under 40. 

That’s why Futurpreneur, in partnership with Consolidated Credit, is thrilled to announce the launch of KOFE (Knowledge of Financial Education)—a free and confidential dynamic platform designed to strengthen the financial confidence and long-term success of young entrepreneurs across Canada. 

This powerful initiative is driven by a shared vision. Futurpreneur is expanding its financial literacy support for young entrepreneurs nationwide, while advancing Consolidated Credit’s long-standing mission to make financial education, coaching, and counselling more accessible. Together, we identified a critical opportunity to combine our expertise. We’re here to help founders strengthen their financial foundations not just through funding, but by providing the essential knowledge, tools, personalised guidance, and confidence they need to build stronger, more resilient businesses. 

Shifting uncertainty to stability 

The partnership to launch the KOFE platform emerged from the shared recognition that many young entrepreneurs face significant financial challenges due to limited knowledge or a lack of access to affordable, trustworthy financial advice. Understanding the stress and uncertainty that comes with these limitations is key. 

“Financial education creates ripple effects across communities,” says Lexi Lin, Community Outreach Manager at Consolidated Credit. “By equipping young entrepreneurs with the tools to manage their finances wisely, we’re helping them build stronger, more resilient businesses that contribute to Canada’s economic growth.” 

Futurpreneur recognises that financial confidence is key to long-term entrepreneurial success. Through KOFE, we aim to expand our support beyond funding by helping young entrepreneurs move past financial uncertainty and overcome the barriers that hinder them from starting, managing, or growing their businesses. 

KOFE: Your platform to master credit, debt and budgeting 

To help entrepreneurs build confidence and move beyond financial uncertainty, KOFE offers a comprehensive online hub of free financial education resources and personalised support. The platform is specifically designed to help young business owners navigate periods of financial distress, strengthen their decision-making, and manage debt responsibly. 

The KOFE platform delivers practical, impactful learning through a range of high-value services: 

  • On-demand education: Modules and videos covering credit, debt, and budgeting fundamentals that you can access anytime, anywhere. 
  • Live expertise: Live and recorded webinars hosted by certified financial experts who answer your burning questions. 
  • Personalised guidance: One-on-one coaching and counselling to review your unique financial situation and develop a tailored action plan. 
  • Practical tools: Templates to manage cash flow and build sustainable budgets right from the start. 

This platform is designed for new and existing Futurpreneur clients, aspiring founders (ages 18 to 39), and our partners who support entrepreneurship across Canada. Through KOFE, Futurpreneur reinforces its commitment to long-term financial resilience, improved financial health, and a thriving entrepreneurship ecosystem. 

Ready to take control? 

Your entrepreneurial journey deserves a solid financial foundation. Through KOFE, Futurpreneur is empowering you to make informed, responsible decisions for your business. Your financial success starts now. 

1. Explore KOFE Today 

Take the first step toward financial mastery and explore the free resources available to you right now. 

Learn more about the Futurpreneur KOFE initiative: https://futurpreneur.ca/en/financial-resources-coaching/ 

2. Join the next workshop 

Join us for our upcoming free virtual workshop to dive deep into these concepts: 

Building financial confidence: Mastering money, credit and debt 

  • When: Thursday, Nov. 27, 11 a.m.-12 p.m. ET/8-9 a.m. PT 

Ready to ditch the stress? Why mastering your money mindset is the first step to business success

“Money, like emotions, is something you must control to keep your life on the right track.”  ― Natasha Munson, Finance author and speaker  

Be honest: When someone mentions the words “cash flow,” do you cringe a little?  

Whenever I run a cash flow workshop, the first response I get is often nervous laughter. You can practically feel the collective resistance. When I ask why, I hear the classics:  

“I’m not good with numbers.”

“It feels like I’m predicting the future.”

“Can’t I just hire someone to do it?”  

For new entrepreneurs, the term “cash flow” sounds clinical, maybe even cold. But here’s the secret: you aren’t doing complex math equations. You’re simply budgeting. That’s all a cash flow really is. And with the Futurpreneur cash flow template, the formulas are already there—you just plug in your numbers.  

Still, the hesitation isn’t really about spreadsheets. It’s about something deeper and more challenging: our relationship with money itself.  

Why your money story matters  

Each of us carries a “money story”—a set of beliefs formed by our upbringing, experiences, and what we’ve seen others model. These stories often make us resist looking at our finances in the first place.  

Some of these beliefs might sound familiar:  

“If you’re rich, you must be ruthless.”  

“You can’t make money doing something creative.”  

“I don’t care about money; it’s not important to me.”  

Most of us have 20 to 30 of these beliefs silently looping in our heads, and they often trap us in a cycle of self-fulfilling prophecies. Your first step to financial resilience is recognizing these stories.  

Our on-demand spending culture  

To make matters more complicated, we now live in an emotionally cashless world.  

When was the last time you paid for something with actual paper money? We live in an “on-demand tap” culture, where instant gratification takes less effort than thinking twice. When you hand over cash, you feel the exchange. When you tap, it’s invisible.  

And invisible spending adds up fast.  

According to Equifax Canada, missed payment rates for consumers aged 26 to 35 are now the highest of any age group, up over 21 per cent year-over-year (Q2 2024). We’re literally tapping our way into debt.  

So, if our world makes it easier to spend without thinking, how do we bring that crucial awareness back into how we manage our money?  

Awareness before abundance  

You’ve probably heard the advice: “Just develop an abundant mindset.”  

That’s nice in theory, but abundance without awareness is like driving with your eyes closed and calling it visualization. Before you can shift your mindset, you need to see your numbers clearly. Awareness has to come first.  

Schedule your weekly money check-in  

Here’s a simple, low-stress way to start building awareness: schedule a weekly money check-in.  

Pick a consistent time—say, Sunday morning with coffee or Monday afternoon before the week kicks in. Spend 20 minutes looking at your money:  

  • Open your online banking.  
  • Review your debit and credit card transactions.  
  • Check for any outstanding loans or unused subscriptions.  

Then ask yourself, “What patterns am I noticing? Where could I make the biggest impact by cutting back?”  

Just observe for now. Don’t judge—this is about noticing. This simple, regular check-in builds a habit of financial attention, and that habit is what will change your financial life over time.  

Small actions lead to big change  

No matter your current situation, the key to success is starting with tiny, consistent actions:  

  • Notice your impulse buys and eliminate one that doesn’t add real value.  
  • Pay your credit card on time (every time).  
  • Celebrate the small wins—they truly matter.  

Each small action sends a clear signal to your brain: “I’m in control of my money.” And that shift—from avoidance to ownership—is where your entrepreneurial confidence begins.  

Your personal finances are business training  

Here’s the reality for every founder: if you can’t manage your personal finances, you won’t be able to manage your business finances.  

There’s a reason why your personal credit score affects whether you can borrow money for your business. Your score tells a story about your habits, your consistency, and your reliability.  

Think of your personal money management as the most valuable training you can get for your entrepreneurial future. You don’t need to become a chartered accountant. You just need to understand that money management is a skill that is essential to your life and your business.  

Master your money mindset now, and your future business self will thank you.  

Dominik Loncar is an entrepreneurship coach at Futurpreneur. Over the last decade, he has dedicated his practical skills and expertise from building three businesses and running his own social purpose business to guide young entrepreneurs. Dominik believes that becoming an entrepreneur is a transformative identity shift and has worked with over 200 young entrepreneurs to launch social purpose ventures and both traditional and innovation-based businesses in a multitude of industries.  

Ready to launch your business with confidence? Futurpreneur offers flexible loan financing, expert mentorship, and resources to empower you to reach your entrepreneurial goals. Learn more and get started today.  

The power of positioning: Futurpreneur Rhodie Lamour on turning style into professional influence

At the intersection of style, leadership and inclusion, Rhodie Lamour Inc. is a Montréal-based company using fashion as a strategic tool for professional positioning. Founded by Haitian-born newcomer entrepreneur Rhodie Lamour, the company helps professionals and organizations communicate with authenticity and impact. With a background in engineering and a successful business in the Dominican Republic, Rhodie blends image consulting, EDI principles, and governance expertise to support a diverse, global clientele. We spoke with her about the inspiration, challenges, and bold vision driving her mission to make professional presence more intentional, inclusive, and empowering. 

1. Please tell us about yourself and your experience as a newcomer entrepreneur in Canada. 

My name is Rhodie Lamour. I am a Professional Image and Positioning Consultant, and the Founder and President of Rhodie Lamour Inc., a company that transforms style into a strategic tool for communication and positioning, serving both professionals and organizations. We are based in Montréal and provide our services online to an international clientele. 

2. Please tell us about your business, its origin story, your mission and vision. 

After a career as a telecommunications engineer, I noticed how image often outweighs skill in professional success, limiting opportunities for many. Returning to my passion for fashion, I trained in Image Consulting in New York and deepened my understanding of Leadership, Equity, Diversity and Inclusion, and Governance to better support diverse professionals and businesses. I use fashion as a communication tool to help clients stay authentic and respected at work.  

As a Haitian woman and former entrepreneur in the Dominican Republic, I faced cultural challenges arriving in Canada, rebuilding my network and visibility, which led me to Futurpreneur. Now, I’m growing my services in Québec, the Francophonie, and expanding to Latin America, with a growing interest in neurodiversity and communication for high-potential professionals. 

3. What inspired you to start your own business in Canada? 

Even before coming to Canada, I knew I would start another business; it was a natural reflex. I already had a flourishing company in the Dominican Republic, so entrepreneurship was already a part of me. 

4. What are some of your biggest wins since launching your business? 

One of my greatest accomplishments has been learning to adapt and becoming more versatile and open to change. That mindset led to the creation of my signature program: 
VSP (Visibility, Style and Professional Positioning), which I’m incredibly proud of. Not just because I created it, but because of the transformation it creates. Seeing my clients step into their full potential, claim their space, and grow their influence. That’s the real reward. 

5. How did Futurpreneur support your entrepreneurial journey? 

Before anything else, Futurpreneur gave me confidence. They believed in me. And let’s be honest, although I knew what I was doing, the fashion industry is often seen as risky. But Futurpreneur wasn’t afraid to take that risk with me, when others said no.

I’m incredibly grateful to them for recognizing someone who simply needed an opportunity. Thanks to their support, I was able to build stronger relationships in Montréal, adapt my tools into French (including my website), access the right coaches for my growth, and keep going, even through a recent life-threatening health situation. 

Futurpreneur showed me not only financial support but also human empathy. When I was hesitant to talk about what I was going through, they were simply there. They’ve also amplified my visibility, promoted my work through their channels, and included me in events — that’s a huge plus. 

6. What advice would you offer to newcomer entrepreneurs starting their businesses in Canada? 

Before arriving, research widely and stay curious. Don’t rely only on advice from non-entrepreneurs or locals, as it may be outdated or irrelevant. Use platforms like LinkedIn to prepare and minimize surprises.  

Also, and this is key, open yourself to communities beyond your own. I’m Haitian, but I’ve intentionally built relationships with Québécois, Latinos, Italians, Senegalese and more. That’s how you grow. 

7. What’s the most important thing you’ve learned about yourself as an entrepreneur? 

Everything in us can become an asset, even our so-called “flaws,” when used with purpose.  

The complexity of my mind and my personality have become my greatest strengths. They allow me to face adversity, evolve, and reinvent myself on my own terms. 

If you are a newcomer entrepreneur like Rhodie, click here  to learn more about Futurpreneur’s My Canadian Startup program presented by TD Bank.  

Startup to scale-up: Futurpreneur and BDC highlight your roadmap to thriving in Canada’s entrepreneurial revolution

We’ve all felt it—the ground is shifting. Canada’s entrepreneurial landscape is going through a revolution, powered by rapid technological shifts and economic change.  

To help entrepreneurs and business owners navigate this transition, Futurpreneur and the Business Development Bank of Canada (BDC) teamed up during Small Business Week (Oct. 22, 2025) to host two exclusive panel discussions.  

Titled “Startup to Succession: Thriving in Canada’s Entrepreneurial Revolution,” these events brought together top experts and successful young founders to share a roadmap for not just surviving but thriving in today’s fast-moving ecosystem. This partnership demonstrates our joint commitment to supporting entrepreneurs through every stage, from launching ventures to planning long-term growth. 

These dynamic panels were moderated by Futurpreneur’s own Maryse Gingras (Vice President, Business Development) and Mona-Lisa Prosper (Senior Director, Community Engagement) and welcomed incredible experts and successful young founders supported by both BDC and Futurpreneur. Attendees heard from Amanda Kattan (Business Partner at BDC Capital), Geneviève Cyr (Repreneuriat Québec), Liz McRae (Co-Founder of Village Wellth) and inspiring Futurpreneur-supported entrepreneurs: Vian Anh Nguyen (Founder of Rude Mama Hot Sauce), and Gabriel Roy Doyon and Guillaume Dagher (Co-founders of Redfrog Labs). Attendees didn’t just listen—they got to ask tough questions and walk away with practical strategies to adapt and grow in this rapidly changing economic climate. 

Ready to launch? Here are the key takeaways 

Your mental health is your biggest asset 

Entrepreneurs can’t do this alone. The panellists emphasized that mentorship isn’t just nice-to-have—it’s essential. The best strategy is to be proactive: step outside your comfort zone, reach out to people you admire, and build your own personal support squad. Just as crucial is self-care. Success is taxing, and maintaining your mental health is vital. Remember to recognize your strengths during difficult moments and, most importantly, ask for help when you need it. 

Plans are useless, but planning is essential 

To build a sustainable business, you need to think like a funder. Adopting that proactive, strategic mindset helps you refine your business and your pitch to investors. The panellists shared a quote that sums up entrepreneurship perfectly: “All plans are useless, but planning is essential.” Create a clear roadmap, but stay flexible, stay agile, and keep your focus laser-sharp on the central problem your business solves. The ability to pivot quickly is what defines success in this new economy. 

Think big: It’s never too early for long-term growth 

Whether you’re starting from scratch or looking at buying an existing company, you must prioritize scaling and long-term projections. The planning required to achieve major milestones—like acquiring or selling a business—takes serious time and strategic fine-tuning. That’s why Futurpreneur and BDC are committed to providing you with resources, funding, and support designed to empower you through every stage of your growth journey. 

As co-lending partners, Futurpreneur and BDC share a joint commitment to building a resilient future for young entrepreneurs across Canada. We’re here to help you weather any economic storm or entrepreneurial revolution.  

Ready to launch, buy, or grow your business? We’ve got the startup loans, the mentorship and the resources you need to turn your vision into success. Learn more and connect with us today. 

Futurpreneur celebrates 15 years of G20 YEA in South Africa with high-impact delegation and pitch competition

As a founding organization, Futurpreneur is proud to celebrate a decade and a half of global youth entrepreneurship connection and global impact through the G20 Young Entrepreneurs’ Alliance (G20 YEA). As Canada’s delegation leader for the G20 YEA, Futurpreneur has witnessed the remarkable resilience of Canadian businesses and entrepreneurs. For the fifteenth year, we proudly led the Canadian delegation at the annual G20 YEA summit in Johannesburg, South Africa, from Sept. 18-21, 2025, contributing to uniting young business leaders and promoting innovation, sustainable development, and inclusive economic growth internationally. 

This year’s summit focused on the theme “Celebrating 15 years of impact. Together we thrive.” In the spirit of global collaboration, Futurpreneur sent 39 diverse, high-impact young entrepreneurs to represent Canada on the world stage. Our commitment to diverse young entrepreneurs was demonstrated through a delegation that included businesses from Ontario, Quebec, British Columbia, Alberta, Nova Scotia, Newfoundland and Labrador, New Brunswick, Saskatchewan and Manitoba. 

Beyond the wide regional representation, which contributed to Canada’s delegation winning the award for the largest delegation, the participating group represented Canada’s diversity, with 59% of the businesses being women-led and 30 entrepreneurs out of 39 identifying as Black, Indigenous or People of Colour. The group also included two entrepreneurs with disabilities and two entrepreneurs from the 2SLGBTQIA+ community. 

Pitching for the win and shaping global vision 

One of the highlights of the annual G20 YEA Summit is the pitch competition, which comes with a monetary award for the winner. In Johannesburg, two Canadian delegates competed as finalists and the Canadian delegation brought home the title for the first time in eight years, with Futurpreneur Diana Virgovicova, CEO of Xatoms, winning the pitch competition! Building on this major achievement, our delegates played a prominent role in informing the latest G20 YEA communiqué and shaping a shared global entrepreneurial vision. 

During the summit, Canadian delegates participated in several panels on crucial topics such as circular economy, inclusive finance, women entrepreneurship, creative industries, tech, artificial intelligence, and the state of education. Canadian delegates capitalized on this momentum by connecting with peers from around the world and engaging with Canadian and South African business leaders, including The Da Vinci Institute, The Southern Africa–Canada Chamber of Commerce (SACANCHAM), NSDV Law, PKF Octagon and the Tshimologong Digital Innovation Precinct Innovation. They also met James Christoff, High Commissioner for Canada in South Africa, and other officials whose unwavering support greatly encouraged their efforts and amplified the delegation’s voice. 

Key recommendations for global growth 

This year’s G20 YEA communiqué presented five key recommendations that reaffirmed the Alliance’s mission to empower young entrepreneurs and drive global economic renewal. It called on G20 leaders to restore trade certainty by committing to a rules-based international trading system, ensuring stability for startups and small businesses navigating global markets. The communiqué also emphasized the importance of inclusive growth by expanding opportunities for young entrepreneurs who face social or economic barriers. 

Beyond inclusion, the G20 YEA urged governments to strengthen support for young entrepreneurs leading innovation in sustainable agriculture, the green economic transition, and digital technology sectors critical to building a more resilient, equitable, and sustainable global economy. 

Our commitment to global impact 

As a founding member of the G20 Young Entrepreneurs’ Alliance, which has a global network of more than 500,000 young entrepreneurs, Futurpreneur remains committed to fostering innovation, sustainable development, and inclusive economic growth. “Futurpreneur created a space for and by young entrepreneurs to build international partnerships and secure support for our entrepreneurs and their startups,” says Mona-Lisa Prosper, Futurpreneur’s Senior Director, Community Engagement and Interim G20 YEA Canadian Delegation President. “It was a transformative experience. I’m proud to have championed a brilliant, diverse group of entrepreneurs whose global impact continues to inspire. The international connections we built—across cultures, industries, and borders—were deeply enriching for all of us. My heart is full, and my mind is sparking with new ideas.” 

The G20 YEA trip to South Africa was more than a summit or a trade mission; it was a milestone for Canadian youth. Beyond celebrating the Alliance’s 15th anniversary, they reaffirmed their strong position on this unique world stage by bringing new connections, ideas, and a pitch competition win back to Canada. 

Ready to expand your horizons, gain new insights and take your business to the global stagr? Visit Futurpreneur’s G20 YEA page to learn more.

Breaking barriers: Lulu Mashonganyika’s mission to make childcare accessible

For Lulu Mashonganyika, entrepreneurship began with a challenge many parents know all too well. As a working mom, she felt the mental, emotional, and financial strain of finding reliable childcare. “The process is often overwhelming, unpredictable, and inaccessible for many, especially women, newcomers, and those working irregular hours,” Lulu explains. That struggle sparked an idea: a platform that makes finding trusted childcare as easy as booking a ride or ordering food—anywhere, anytime.

That idea became LiiT Care Connect, a technology-enabled marketplace connecting families with childcare providers. Whether a parent needs a babysitter for a few hours, full-time care in a dayhome, or a host wants to make their event inclusive, LiiT Care Connect prioritizes convenience, safety, and trust. “We’re building technology-enabled trust in an industry where reliability and peace of mind are everything,” Lulu says.

The concept was deeply personal. When Lulu became a parent, she realized how profoundly childcare affects every aspect of family and community life. “It’s not just a personal issue,” she says. “Childcare is a barrier that leaves many women emotionally, mentally, and financially strained. I wanted to create a solution that not only makes childcare accessible but also empowers caregivers, many of them women and newcomers.”

Her experience as a former dayhome provider and an immigrant shaped her perspective. “My experiences weren’t barriers—they were my strengths,” she reflects. Seeing other women entrepreneurs turn their own challenges into solutions inspired her to take the leap.

Overcoming hurdles

Every entrepreneur faces challenges, and Lulu had plenty. As a non-technical founder, building a tech platform without a coding background felt daunting. Financial constraints added pressure. She overcame these obstacles by learning fast, leaning on advisers, finding the right people, and being resourceful. Bootstrapping, applying for grants, and engaging community support became essential.

Marketing presented its own challenge. She had to build trust with two very different audiences—parents seeking care and providers looking for opportunities. “It’s not just about awareness,” Lulu says. “It’s about building credibility and trust in a new, streamlined way of finding childcare.”

A digital boost

The DIY Marketing program sponsored by Empower by GoDaddy gave her practical tools. Lulu used what she learned to improve website navigation, enhance calls to action, and streamline registration. On social media, she focused on consistent branding, storytelling, and content that resonates with both parents and providers. “The program showed me how to clearly tell our story online and leverage tools to build trust, which is essential in childcare,” she says.

The $1,000 grant that came with the program also helped launch marketing initiatives, create materials, and raise awareness. Today, Lulu is focused on onboarding more dayhomes and babysitters, running targeted campaigns, and strengthening the platform’s ratings and reviews.

Looking ahead

Lulu’s vision for LiiT Care Connect is ambitious but grounded. She hopes to transform childcare access in Canada, making it flexible, reliable, and inclusive. “Our goal is to expand access, build community partnerships, and eventually integrate more services that support parents and providers,” she explains.

For those starting out, Lulu has simple advice: “Start before you feel ready. You’ll never have all the answers, but you’ll figure it out step by step. Use your challenges as fuel, surround yourself with people who believe in your vision, and remember, your lived experience is your unique advantage.”

Are you a young Black entrepreneur ready to launch, buy or grow your business? Futurpreneur’s Black Entrepreneur Startup Program (BESP) reflects Black communities across Canada through its leadership and team. BESP offers loan financing, mentorship, and culturally relevant resources to empower your success. Learn more.

The story behind Lili et Gordo: The Quebecois-Mexican fusion cuisine business from Futurpreneurs Kévin Bélisle and Lili Perez Vera

At the heart of Quebec’s evolving culinary landscape, Lili et Gordo is redefining how authentic Mexican cuisine is experienced—one taco at a time. Co-founded by chefs Lili (originally from Mexico) and Kévin (from Quebec), the business is a vibrant blend of two cultures, rooted in tradition and driven by innovation. We sat down with the founders to learn more about their journey, values, and the passion that fuels their growing brand.

1. Please tell us about yourself and your entrepreneurial journey.

We’re Kévin and Lili, Co-Founders of Lili et Gordo (and Marché MX), a business celebrating authentic Mexican cuisine in Drummondville, Quebec. As a Québécois-Mexican couple, we blend our cultures to bring something unique to our community. This journey teaches us daily about management, adaptation, and innovation.

2. Please tell us about your business, its origin story, your mission and vision.

Our company is called Lili et Gordo and operates Marché MX in Drummondville. Born from our passion for authentic Mexican cuisine, we offer fully cooked, seasoned taco fillings, vacuum-sealed and frozen for convenience. We also run an online grocery store, a taco bar, catering services, Mexican cooking classes (in-person and online), and a restaurant-style counter. Our mission is to make real Mexican food easy to enjoy at home and bring people together through a friendly, flavorful experience.

Early challenges included introducing unfamiliar Mexican flavors to the local market, managing food production logistics, and educating customers about our products. Looking ahead, we aim to expand our online grocery and classes across Canada.

3. What inspired you to start your own business in Canada?

The inspiration really came from the meeting of our two cultures. We saw an opportunity to introduce the richness of Mexican gastronomy to our area, where authentic options were limited. The support and curiosity of our local community also encouraged us to take the leap and build something meaningful together.

4. What are some of your biggest wins since launching your business?

Some of our biggest successes to date include:

  • Building a loyal local customer base and opening our specialty grocery store, Marché MX, in Drummondville.
  • Launching our signature line of vacuum-sealed, ready-to-eat taco fillings, combining authenticity and convenience.
  • Developing in-store and online Direct-to-Consumer (D2C distribution), allowing us to ship frozen products across Quebec and beyond.
  • Expanding services to include taco bar catering and cooking classes (in-person and online), strengthening community engagement.
  • Receiving consistent positive feedback for product quality and authenticity.
  • Growing organically through D2C sales and exploring strategic partnership avenues to scale production and distribution across Canada.

5. How did Futurpreneur support your entrepreneurial journey?

Futurpreneur played a key role by providing us with financing when it was challenging to access traditional loans. Futurpreneur’s support helped us get off the ground and invest in equipment and inventory. Their online resources and business planning tools were also extremely helpful, giving us practical guidance as we navigated the Canadian market.

6. What advice would you offer to newcomer entrepreneurs starting their businesses in Canada?

One of the first things we noticed, especially Lili, was how many more rules there are here compared to Mexico. Our advice to other newcomers is to take the time to understand the key differences in business laws and regulations between Canada and your home country.

From food safety and permits to labeling and taxes, the regulatory environment can feel overwhelming at first. But investing the time to learn and comply with these rules is essential—not just to stay legally protected, but also to build trust and credibility with your customers.

Don’t be afraid to ask for help. Local business organizations, government programs, and mentorship networks can offer valuable guidance. It’s absolutely worth it in the long run.

7. What’s the most important thing you’ve learned about yourself as an entrepreneur?

We’ve learned that we’re able to adapt and thrive in a multicultural environment. Working with team members, distributors, and customers who speak Spanish, French, and English has challenged us to be more flexible, open-minded, and creative in how we communicate and solve problems. This diversity has become one of our greatest strengths. It helps us to grow and learn every day.

If you are a newcomer entrepreneur like Kévin and Lili, click here to learn more about Futurpreneur’s My Canadian Startup program presented by TD Bank.