The taste of sweet success: Celebrating Adeola Adeosun, winner of the $10,000 DIY Marketing Challenge

For Adeola Adeosun, entrepreneurship has always been about more than baking. It’s about creating moments of joy, building confidence and opening doors for families through creative baking.

Based in Edmonton, Alberta, Adeola is the founder of HouseOfZeeva, a fast-growing cake and dessert company known for delivering sweetness during life’s most meaningful celebrations. Beyond custom cakes and desserts, HouseOfZeeva also runs an online baking academy that teaches children and adults practical baking skills while nurturing creativity, independence and self-confidence.

That purpose-led approach is what ultimately helped Adeola stand out as the winner of Futurpreneur’s DIY Marketing Challenge, earning her the coveted $10,000 in cash, sponsored by Empower by GoDaddy.

A month of learning, testing and growth

The DIY Marketing program, sponsored by Empower by GoDaddy, was a month-long learning experience designed to help young entrepreneurs strengthen their digital marketing skills. Delivered in four cohorts throughout the year (April, June and two in September), the program supported 70 entrepreneurs in 2025 with practical tools, expert guidance and a marketing grant to put the startup founders’ ideas into action.

At the end of 2025, graduates from all cohorts were invited to compete in the DIY Marketing Challenge to showcase the marketing strategies they developed through the program. Adeola was among them and her strategy rose to the top.

For Adeola, the focus was on clearly communicating the value of her online children’s baking course in a crowded digital space.

“We wanted parents to immediately understand the educational benefits,” she explains, “not just the baking outcomes.”

Developing strategy with intention

Through the program and challenge, Adeola took time to reflect not just on tactics, but on direction.

“Participating in the DIY Marketing Challenge helped me with introspection and critical evaluation of what I was doing from a marketing standpoint, and what the next six months could look like for the business with the right tools and resources,” she says.

By using customer journey mapping, Adeola aligned her content with key considerations like awareness, trust and enrollment stages, making her marketing more intentional and results-driven.

Standing out by building from within

What set Adeola’s strategy apart was not just her vision but execution. From running social media ads and lead-capture automation to nurturing customers and using AI tools to develop marketing creatives, HouseOfZeeva had already invested in building in-house digital infrastructure to support its growth. During the program, Adeola also used GoDaddy’s tools to build and refine her website, helping her create a clearer online home for her baking academy.

“We were already actively exploring ways to reach more families through the online baking program,” Adeola says. “Being able to clearly articulate what we already do in-house and where we want the business to be, mid-term, really helped our strategy stand out.”

That clarity and preparedness resonated strongly with the judges.

A milestone moment

“Winning the DIY Marketing Challenge is a significant boost to the business,” Adeola says. “We are now empowered to reach and help more families through the online baking program.”

Beyond the financial support, the win also felt like validation. “It’s proof that what we are doing has strong marketing potential and appeal,” she reflects. “As an entrepreneur, this is an important milestone, a real turning point for our growth and reach.”

Advice for fellow entrepreneurs

For entrepreneurs who struggle with marketing or feel unsure how to tell their story, Adeola emphasizes authenticity and clarity.

“First and foremost, people buy from people. Find ways to introduce your personality into your outreach, it goes a long way in building trust,” she says.

She also encourages entrepreneurs to focus on transformation. “Clearly communicate what your product changes for your customer. Avoid overcomplicating your message and speak directly to your ideal customer’s needs.”

Celebrating a well-earned win

Adeola’s journey shows what can happen when entrepreneurs take the time to clearly tell their story and are supported along the way.

Futurpreneur and Go Daddy congratulate Adeola on winning the $10,000 DIY Marketing Challenge grant. We’re proud to celebrate her success and excited to see what’s next for her and her business!

Are you a young Black entrepreneur ready to launch, buy or grow your business? Futurpreneur’s Black Entrepreneur Startup Program (BESP) offers loan financing, mentorship and culturally relevant resources to empower your success. Learn more.

From Egypt to Saskatoon: The inspiring journey of Futurpreneur Mahoud Gaber in transforming textile waste into style

At the cutting edge of circular fashion, MAG Clothing Inc. is a Canadian brand turning textile waste into wearable innovation. Founded in Saskatoon by newcomer entrepreneur Mahmoud Gaber, MAG combines AI-powered design with pre-consumer fabric recycling to produce sustainable, on-demand clothing. With roots in Egypt’s textile industry and support from Futurpreneur, Mahmoud is building a fashion tech company that’s redefining production norms, one zero-waste garment at a time. We spoke with him about the inspiration, challenges and impact behind MAG’s mission to make fashion smarter, cleaner and more circular.

1. Please tell us about yourself and your experience as a newcomer entrepreneur in Canada.

My name is Mahmoud Gaber, originally from Egypt and now based in Saskatoon, Saskatchewan, where I founded MAG Clothing Inc.—a Canadian fashion tech company focused on sustainability. Before arriving in Canada, I discovered Futurpreneur through Immigration, Refugees and Citizenship Canada (IRCC)’s pre-arrival services. Futurpreneur’s mission to support young entrepreneurs, including newcomers like me, instantly resonated.

From day one, I committed to building MAG. Thanks to pre-arrival guidance and local settlement support, I quickly learned how to navigate Canada’s financial system, taxes, and startup process, which gave me the confidence to move forward.

2. Please tell us about your business, its origin story, your mission and vision.

MAG is a Canadian eco-fashion tech company tackling one of the industry’s biggest issues: textile waste and overproduction. We use AI to design based on real customer preferences, producing only what’s in demand and minimizing excess inventory. What sets us apart is our use of pre-consumer textile waste to create high-quality, affordable clothing, which turns leftovers into style.

Our mission is to make fashion smarter, cleaner and more circular, with a long-term goal of zero textile waste. Like many newcomers, accessing financing was a major hurdle, especially without credit history in Canadian. Futurpreneur believed in me when others didn’t.

Today, we’re focused on growing our customer base, building trust and preparing to launch our first concept store in Saskatoon.

3. What inspired you to start your own business in Canada?

Back in Egypt, I had hands-on experience in the textile industry, and I always dreamed of creating a fashion brand that puts sustainability and customer needs first.

When I arrived in Canada, I immediately noticed a strong market opportunity. I started doing pop-up events and engaging directly with customers. Through surveys and one-on-one conversations, I found there was a real interest in our fabrics, our prices, and most importantly the idea behind MAG. The feedback was overwhelmingly positive, and that gave me the validation to keep going.

Long-term, I believe MAG has the potential to help create the first yarn made in Canada from local textile waste, which would be a game-changer for the circular fashion economy here.

4. What are some of your biggest wins since launching your business?

There have been a few exciting milestones I’m really proud of:

We were accepted by North Forge / ElevateIP to start the process of registering the intellectual property for our recycled fabric.

I was shortlisted for a one-on-one meeting with Walmart at the Walmart Growth Summit, where we’re exploring the opportunity to become a supplier.

These milestones remind me that we’re on the right track and that our vision resonates with both consumers and industry leaders.

5. How did Futurpreneur support your entrepreneurial journey?

Futurpreneur has played a foundational role in my entrepreneurial journey. As a newcomer with no Canadian credit history, Futurpreneur believed in me when others didn’t. They connected me with a dedicated mentor, Sandy Sager from Premier Suits, whose support and expertise have been invaluable. I also benefited from mental health and work-life balance support through sessions with inkblot, by way of Futurpreneur’s collaboration with BDC, something I hadn’t expected but deeply appreciated.

The Futurpreneur Marketplace gave us a platform to showcase our products, and Fturepreneur’s workshops covered essential topics like taxes, government procurement, and business planning — all critical tools for building a sustainable business in Canada.

6. What advice would you offer to newcomer entrepreneurs starting their businesses in Canada?

My biggest piece of advice: start small. If you can, begin your business as a side hustle while you get settled. It is challenging but it gives you the time to learn, test and adapt. Also, be flexible. Be open to feedback, stay humble, and always keep learning. Understanding the Canadian market, investor expectations, and customer behaviour takes time, but once you get there, the results are deeply rewarding. And don’t forget, there’s a strong ecosystem of support out there. You don’t have to do this alone.

7. What’s the most important thing you’ve learned about yourself as an entrepreneur?

I’ve learned that I’m persistent, consistent, and a self-learner. When I started MAG, I had to teach myself almost everything about Shopify, SEO, Google Ads, and social media marketing, just to get the store off the ground. Thanks to the Digital Marketing Skills Canada (DMSC) Fund and a growth marketing program with Growclass, funded by the Upskill Canada grant under the Government of Canada, I was able to sharpen those skills. That helped me not only build the brand but also connect with more customers online and a supportive community. Being an entrepreneur forces you to wear many hats, but it also shows you what you’re truly capable of when you believe in what you’re building.

If you are a newcomer entrepreneur like Mahmoud, click here to learn more about Futurpreneur’s My Canadian Startup program presented by TD Bank and make sure to check out our upcoming workshops. And if you are looking for financing with mentorship to start or buy a business in Canada, click here to learn more.

New year, new strategy: Five ways young entrepreneurs can win on social media

As a new calendar year begins, it is the perfect time to revisit your digital strategy and plan for growth. For diverse young entrepreneurs across Canada, social media is more than a tool—it is often the most affordable, accessible and powerful way to build credibility, connect with customers and scale a business from the ground up.

With 94 per cent of Canadian businesses using social platforms, monthly, to boost awareness, reach and sales, social media is your stage, your storytelling canvas and your most powerful marketing engine. Ready to make your digital presence intentional, inclusive and focused on results in 2026?

Here are your quick tips to showing up on your socials with confidence:

1. Show up with authenticity

Your audience wants more than highly curated social content; they want the real you: the spark behind your idea, the late-night brainstorms, the challenges you overcame and the wins that made you proud as a small business owner. Share your why. Share the ups and downs—all the things that make your entrepreneurial journey relatable and real. This authenticity builds trust and long-term loyalty.

2. Celebrate milestones

Launched a prototype? Landed a mentor? Just completed Futurpreneur’s Rock My Business workshop series? Share it. Milestones show momentum. Over time, these posts become mini-chapters that help your audience follow your entrepreneurial journey. Highlighting milestones like this shows that you are learning, investing in yourself and moving forward with purpose.

Fun fact: Futurpreneur’s free three-part Rock My Business program helps young founders shape strong ideas, build viable plans and develop realistic cash flows—all while forming meaningful peer connections. Learn more!

3. Build a community, not just followers

Social media is a two-way conversation. Comments, polls, shares and DMs are the bridge between your vision and your audience. Reply thoughtfully. Ask questions. Invite feedback. When people feel included, they invest emotionally. That connection turns passive followers into long-term supporters, brand advocates and customers.

4. Make your entrepreneurial story palpable

Today’s audiences want to support local, diverse and purpose-driven small businesses. Let them see why you matter. Share customer testimonials, behind-the-scenes clips, your founder story or impact statements (for example: sustainability initiatives, a newcomer journey or your community focus). Authentic storytelling builds emotional connection and strengthens your digital presence. Whether you run a small café in Toronto, a sustainable fashion line in Vancouver or a handmade-art studio in Halifax, your brand’s identity and purpose can be your biggest selling point.

Looking for inspiration? These Futurpreneur-supported entrepreneurs are making waves on social media:

Tease Tea (Sheena Brady), Ottawa, ON

Hudson Bagel (Jessica Wylychenko), Winnipeg, MB

Ice Creamonology (Onur Yilmaz), Toronto, ON

Simplement Kosy (Kassy Daigle-Dubé), Quebec City, QC

Rude Mama Hotsauce (Vian Nguyen), Toronto, ON

They lead with creativity, reflect their identities, share their journeys and bring audiences along for the ride.

5. Protect your brand’s reputation

Your social presence reflects not just you but also those who invest in your business. If you get questions or concerns online, respond respectfully and professionally, even when conversations get challenging. If you ever mention partnerships or support programs, be transparent: consider adding disclaimers like “opinions are my own.” When asked detailed questions about programs you are associated with, always defer to official sources. Your voice matters. How you use it builds or breaks trust.

Helpful resources from Futurpreneur’s partner, Business Development Bank of Canada (BDC)

When you are ready to delve deeper into measuring success or converting fans into buyers, Futurpreneur encourages you to explore these excellent resources from our partner, Business Development Bank of Canada (BDC):

Social media marketing plan checklist for your business

Turn fans into customers

Social media marketing: How to measure success

Your story is your superpower

Social media is a powerful and effective tool you can use to grow a business in Canada. When you lead with authenticity, engage intentionally and communicate clearly, every post becomes an opportunity to attract customers, connect with collaborators and share your entrepreneurial journey with pride.

So go ahead—post that milestone, share that behind-the-scenes moment, tell your story and let your business shine.

Roxana Larrondo is a social media specialist at Futurpreneur, based in Toronto, focusing on content, paid social and community engagement across all channels. With over eight years of experience across the B2B non-profit and financial sectors, she is committed to helping young founders and purpose-driven organizations grow their digital presence in intentional, inclusive and data-driven ways. Her work is centred on growing brand visibility, supporting cross-functional teams and amplifying the stories of diverse young entrepreneurs across Canada.

Ready to start, buy or grow your business? Get connected with a dedicated team member to learn more about Futurpreneur’s loan with mentorship and resources. We are here to support your ambition, innovation and entrepreneurial success. Learn more about the ways we can empower you on your entrepreneurial journey, here.

Your biggest financial asset isn’t money, it’s your mindset says Shay Myers

The most important thing about money isn’t the money itself. Wait, what?! Yes, you read correctly. Something that is often left out of the money conversation is how important your mindset is to becoming financially successful.

Shay Myers is an Ontario-based licensed financial professional and founder of Finance for the Culture. The company offers an accessible, fun approach to financial literacy, with a special focus on young entrepreneurs.

In this Futurpreneur guest blog post, Shay shares her insights on acknowledging past financial habits, overcoming systemic barriers, and developing a healthier relationship with money to secure a prosperous future.

Release the past and relearn for your future

Your mindset impacts your emotional well-being, which impacts your self-esteem, daily routine, spending habits, and more! Did you know FP Canada’s Financial Stress Index revealed that money was the top stressor for Canadians, with 40 per cent of people surveyed expressing it as their main source of stress? This placed money ahead of personal health, relationships and work!

In recent years, their survey also revealed that Canadians are struggling to save money, with 35 per cent of people expressing that saving enough for retirement and 32 per cent expressing that saving for a major purchase were areas of growing concern. The good news is that people who work regularly with a financial professional have significantly lower levels of stress, fewer regrets about money, and a more hopeful view of their financial futures (56 per cent who work with a professional) compared to 48 per cent who do not work with one.

We must also acknowledge the layered experiences of Black Canadians when it comes to money and mindset. Many Black Canadians are from immigrant families, whose parents came here with the mission of providing a better life for their children. They worked hard, often not having much time for their family, but did what they had to do to survive. Some of them barely made ends meet, but the ends still met. They held on tight to their money, especially if there wasn’t a lot of it. They never let you know when there wasn’t a lot of it. Or maybe they did. Did you have McDonald’s money? Probably not!

Some of us saw our parents struggle, and some of us overheard hushed, stressed conversations about bills. Some of us developed scarcity mindsets from our childhood experiences and how money impacted our families’ behaviours. And we cannot forget the continuous, systemic impacts on us, including redlining, unequal pay, racism in hiring, and more.

Now as young adults, we do a lot of the same things because that is all we know. We are afraid to spend money because we are unsure of the next time we will get it. We either overspend or hoard it in the wrong places. We overextend to keep up with the Joneses. But we can rewrite the financial script. We have acknowledged the past; now it is time to shift your money mindset to move forward. You cannot change the past, but you can change right now.

When it comes to mindset, you have to unlearn to relearn. Are you your worst enemy? Are you stuck in your parents’ shadows of their poor financial decisions or habits? It is time to GET OUT!

Here are some questions to ask yourself:

What was your relationship with money growing up? What did you learn from your parents?

What are healthy and unhealthy habits you picked up? Do you do any of them today?

What are some ways you do not want to be like your parents, family, or friends when it comes to money management?

What are some financial mistakes you have made in the past?

What do you want your money relationship to feel or look like?

Another reality is that how you feel about yourself affects your relationship with money, and there is no way around that. Your overall self-confidence impacts your confidence with money.

Here is what you can do right now:

Consume different, positive, educational content: Improve your self-confidence through the people you follow, content you watch, and what you listen to.

Address where you are: A GPS (Global Positioning System) asks for your current location so it can show you the path to your destination. You have to know where you are in order to get to where you want to go.

Write it down: Set some personal, fitness, business, and travel goals—regardless of how realistic they are right now. Give yourself something to look forward to and work towards it.

Change your circle: Your friends affect your success. If you want to get better with money, go to where the money conversations are happening!

Resources to elevate your money mindset

Here is a list of books that will help you elevate your money mindset:

We Should All Be Millionaires by Rachel Rodgers

The Psychology of Money by Morgan Housel

Rich Dad Poor Dad by Robert Kiyosaki

The Intelligent Investor by Benjamin Graham

The Lazy Millionaire by Marc Fisher

Shifting your money mindset does not happen overnight, but the sooner you commit to it, the sooner it can happen.

Ready to take control of your finances?

There are so many resources available to help you gain financial confidence. If you are ready to take your finances to the next level, explore free tools and templates from Futurpreneur’s Business Resource Centre. Check out our cash flow templates, including a BESP-specific template designed for Black entrepreneurs.

You can also explore free resources available to you through Futurpreneur’s KOFE Initiative, a confidential virtual platform designed to strengthen financial confidence and long-term success of young entrepreneurs across Canada.

And for more on Shay’s financial literacy work, visit Finance for the Culture. Stay tuned for details on upcoming Futurpreneur events to keep building your financial know-how. For a deeper dive into these personal finance basics, Shay recommends Investopedia’s Personal Finance Checkup as a helpful resource.

Ready to ditch the stress? Why mastering your money mindset is the first step to business success

“Money, like emotions, is something you must control to keep your life on the right track.” ― Natasha Munson, Finance author and speaker

Be honest: When someone mentions the words “cash flow,” do you cringe a little?

Whenever I run a cash flow workshop, the first response I get is often nervous laughter. You can practically feel the collective resistance. When I ask why, I hear the classics:

“I’m not good with numbers.”

“It feels like I’m predicting the future.”

“Can’t I just hire someone to do it?”

For new entrepreneurs, the term “cash flow” sounds clinical, maybe even cold. But here’s the secret: you aren’t doing complex math equations. You’re simply budgeting. That’s all a cash flow really is. And with the Futurpreneur cash flow template, the formulas are already there—you just plug in your numbers.

Still, the hesitation isn’t really about spreadsheets. It’s about something deeper and more challenging: our relationship with money itself.

Why your money story matters

Each of us carries a “money story”—a set of beliefs formed by our upbringing, experiences, and what we’ve seen others model. These stories often make us resist looking at our finances in the first place.

Some of these beliefs might sound familiar:

“If you’re rich, you must be ruthless.”

“You can’t make money doing something creative.”

“I don’t care about money; it’s not important to me.”

Most of us have 20 to 30 of these beliefs silently looping in our heads, and they often trap us in a cycle of self-fulfilling prophecies. Your first step to financial resilience is recognizing these stories.

Our on-demand spending culture

To make matters more complicated, we now live in an emotionally cashless world.

When was the last time you paid for something with actual paper money? We live in an “on-demand tap” culture, where instant gratification takes less effort than thinking twice. When you hand over cash, you feel the exchange. When you tap, it’s invisible.

And invisible spending adds up fast.

According to Equifax Canada, missed payment rates for consumers aged 26 to 35 are now the highest of any age group, up over 21 per cent year-over-year (Q2 2024). We’re literally tapping our way into debt.

So, if our world makes it easier to spend without thinking, how do we bring that crucial awareness back into how we manage our money?

Awareness before abundance

You’ve probably heard the advice: “Just develop an abundant mindset.”

That’s nice in theory, but abundance without awareness is like driving with your eyes closed and calling it visualization. Before you can shift your mindset, you need to see your numbers clearly. Awareness has to come first.

Schedule your weekly money check-in

Here’s a simple, low-stress way to start building awareness: schedule a weekly money check-in.

Pick a consistent time—say, Sunday morning with coffee or Monday afternoon before the week kicks in. Spend 20 minutes looking at your money:

Open your online banking.

Review your debit and credit card transactions.

Check for any outstanding loans or unused subscriptions.

Then ask yourself, “What patterns am I noticing? Where could I make the biggest impact by cutting back?”

Just observe for now. Don’t judge—this is about noticing. This simple, regular check-in builds a habit of financial attention, and that habit is what will change your financial life over time.

Small actions lead to big change

No matter your current situation, the key to success is starting with tiny, consistent actions:

Notice your impulse buys and eliminate one that doesn’t add real value.

Pay your credit card on time (every time).

Celebrate the small wins—they truly matter.

Each small action sends a clear signal to your brain: “I’m in control of my money.” And that shift—from avoidance to ownership—is where your entrepreneurial confidence begins.

Your personal finances are business training

Here’s the reality for every founder: if you can’t manage your personal finances, you won’t be able to manage your business finances.

There’s a reason why your personal credit score affects whether you can borrow money for your business. Your score tells a story about your habits, your consistency, and your reliability.

Think of your personal money management as the most valuable training you can get for your entrepreneurial future. You don’t need to become a chartered accountant. You just need to understand that money management is a skill that is essential to your life and your business.

Master your money mindset now, and your future business self will thank you.

Dominik Loncar is an entrepreneurship coach at Futurpreneur. Over the last decade, he has dedicated his practical skills and expertise from building three businesses and running his own social purpose business to guide young entrepreneurs. Dominik believes that becoming an entrepreneur is a transformative identity shift and has worked with over 200 young entrepreneurs to launch social purpose ventures and both traditional and innovation-based businesses in a multitude of industries.

Ready to launch your business with confidence? Futurpreneur offers flexible loan financing, expert mentorship, and resources to empower you to reach your entrepreneurial goals. Learn more and get started today.

The power of positioning: Futurpreneur Rhodie Lamour on turning style into professional influence

At the intersection of style, leadership and inclusion, Rhodie Lamour Inc. is a Montréal-based company using fashion as a strategic tool for professional positioning. Founded by Haitian-born newcomer entrepreneur Rhodie Lamour, the company helps professionals and organizations communicate with authenticity and impact. With a background in engineering and a successful business in the Dominican Republic, Rhodie blends image consulting, EDI principles, and governance expertise to support a diverse, global clientele. We spoke with her about the inspiration, challenges, and bold vision driving her mission to make professional presence more intentional, inclusive, and empowering.

1. Please tell us about yourself and your experience as a newcomer entrepreneur in Canada.

My name is Rhodie Lamour. I am a Professional Image and Positioning Consultant, and the Founder and President of Rhodie Lamour Inc., a company that transforms style into a strategic tool for communication and positioning, serving both professionals and organizations. We are based in Montréal and provide our services online to an international clientele.

2. Please tell us about your business, its origin story, your mission and vision.

After a career as a telecommunications engineer, I noticed how image often outweighs skill in professional success, limiting opportunities for many. Returning to my passion for fashion, I trained in Image Consulting in New York and deepened my understanding of Leadership, Equity, Diversity and Inclusion, and Governance to better support diverse professionals and businesses. I use fashion as a communication tool to help clients stay authentic and respected at work.

As a Haitian woman and former entrepreneur in the Dominican Republic, I faced cultural challenges arriving in Canada, rebuilding my network and visibility, which led me to Futurpreneur. Now, I’m growing my services in Québec, the Francophonie, and expanding to Latin America, with a growing interest in neurodiversity and communication for high-potential professionals.

3. What inspired you to start your own business in Canada?

Even before coming to Canada, I knew I would start another business; it was a natural reflex. I already had a flourishing company in the Dominican Republic, so entrepreneurship was already a part of me.

4. What are some of your biggest wins since launching your business?

One of my greatest accomplishments has been learning to adapt and becoming more versatile and open to change. That mindset led to the creation of my signature program:
VSP (Visibility, Style and Professional Positioning), which I’m incredibly proud of. Not just because I created it, but because of the transformation it creates. Seeing my clients step into their full potential, claim their space, and grow their influence. That’s the real reward.

5. How did Futurpreneur support your entrepreneurial journey?

Before anything else, Futurpreneur gave me confidence. They believed in me. And let’s be honest, although I knew what I was doing, the fashion industry is often seen as risky. But Futurpreneur wasn’t afraid to take that risk with me, when others said no.

I’m incredibly grateful to them for recognizing someone who simply needed an opportunity. Thanks to their support, I was able to build stronger relationships in Montréal, adapt my tools into French (including my website), access the right coaches for my growth, and keep going, even through a recent life-threatening health situation.

Futurpreneur showed me not only financial support but also human empathy. When I was hesitant to talk about what I was going through, they were simply there. They’ve also amplified my visibility, promoted my work through their channels, and included me in events — that’s a huge plus.

6. What advice would you offer to newcomer entrepreneurs starting their businesses in Canada?

Before arriving, research widely and stay curious. Don’t rely only on advice from non-entrepreneurs or locals, as it may be outdated or irrelevant. Use platforms like LinkedIn to prepare and minimize surprises.

Also, and this is key, open yourself to communities beyond your own. I’m Haitian, but I’ve intentionally built relationships with Québécois, Latinos, Italians, Senegalese and more. That’s how you grow.

7. What’s the most important thing you’ve learned about yourself as an entrepreneur?

Everything in us can become an asset, even our so-called “flaws,” when used with purpose.

The complexity of my mind and my personality have become my greatest strengths. They allow me to face adversity, evolve, and reinvent myself on my own terms.

If you are a newcomer entrepreneur like Rhodie, click here  to learn more about Futurpreneur’s My Canadian Startup program presented by TD Bank. 

Startup to scale-up: Futurpreneur and BDC highlight your roadmap to thriving in Canada’s entrepreneurial revolution

We’ve all felt it—the ground is shifting. Canada’s entrepreneurial landscape is going through a revolution, powered by rapid technological shifts and economic change.

To help entrepreneurs and business owners navigate this transition, Futurpreneur and the Business Development Bank of Canada (BDC) teamed up during Small Business Week (Oct. 22, 2025) to host two exclusive panel discussions.

Titled “Startup to Succession: Thriving in Canada’s Entrepreneurial Revolution,” these events brought together top experts and successful young founders to share a roadmap for not just surviving but thriving in today’s fast-moving ecosystem. This partnership demonstrates our joint commitment to supporting entrepreneurs through every stage, from launching ventures to planning long-term growth.

These dynamic panels were moderated by Futurpreneur’s own Maryse Gingras (Vice President, Business Development) and Mona-Lisa Prosper (Senior Director, Community Engagement) and welcomed incredible experts and successful young founders supported by both BDC and Futurpreneur. Attendees heard from Amanda Kattan (Business Partner at BDC Capital), Geneviève Cyr (Repreneuriat Québec), Liz McRae (Co-Founder of Village Wellth) and inspiring Futurpreneur-supported entrepreneurs: Vian Anh Nguyen (Founder of Rude Mama Hot Sauce), and Gabriel Roy Doyon and Guillaume Dagher (Co-founders of Redfrog Labs). Attendees didn’t just listen—they got to ask tough questions and walk away with practical strategies to adapt and grow in this rapidly changing economic climate.

Ready to launch? Here are the key takeaways

Your mental health is your biggest asset

Entrepreneurs can’t do this alone. The panellists emphasized that mentorship isn’t just nice-to-have—it’s essential. The best strategy is to be proactive: step outside your comfort zone, reach out to people you admire, and build your own personal support squad. Just as crucial is self-care. Success is taxing, and maintaining your mental health is vital. Remember to recognize your strengths during difficult moments and, most importantly, ask for help when you need it.

Plans are useless, but planning is essential

To build a sustainable business, you need to think like a funder. Adopting that proactive, strategic mindset helps you refine your business and your pitch to investors. The panellists shared a quote that sums up entrepreneurship perfectly: “All plans are useless, but planning is essential.” Create a clear roadmap, but stay flexible, stay agile, and keep your focus laser-sharp on the central problem your business solves. The ability to pivot quickly is what defines success in this new economy.

Think big: It’s never too early for long-term growth

Whether you’re starting from scratch or looking at buying an existing company, you must prioritize scaling and long-term projections. The planning required to achieve major milestones—like acquiring or selling a business—takes serious time and strategic fine-tuning. That’s why Futurpreneur and BDC are committed to providing you with resources, funding, and support designed to empower you through every stage of your growth journey.

As co-lending partners, Futurpreneur and BDC share a joint commitment to building a resilient future for young entrepreneurs across Canada. We’re here to help you weather any economic storm or entrepreneurial revolution.

Ready to launch, buy, or grow your business? We’ve got the startup loans, the mentorship and the resources you need to turn your vision into success. Learn more and connect with us today.

Futurpreneur celebrates 15 years of G20 YEA in South Africa with high-impact delegation and pitch competition

As a founding organization, Futurpreneur is proud to celebrate a decade and a half of global youth entrepreneurship connection and global impact through the G20 Young Entrepreneurs’ Alliance (G20 YEA). As Canada’s delegation leader for the G20 YEA, Futurpreneur has witnessed the remarkable resilience of Canadian businesses and entrepreneurs. For the fifteenth year, we proudly led the Canadian delegation at the annual G20 YEA summit in Johannesburg, South Africa, from Sept. 18-21, 2025, contributing to uniting young business leaders and promoting innovation, sustainable development, and inclusive economic growth internationally.

This year’s summit focused on the theme “Celebrating 15 years of impact. Together we thrive.” In the spirit of global collaboration, Futurpreneur sent 39 diverse, high-impact young entrepreneurs to represent Canada on the world stage. Our commitment to diverse young entrepreneurs was demonstrated through a delegation that included businesses from Ontario, Quebec, British Columbia, Alberta, Nova Scotia, Newfoundland and Labrador, New Brunswick, Saskatchewan and Manitoba.

Beyond the wide regional representation, which contributed to Canada’s delegation winning the award for the largest delegation, the participating group represented Canada’s diversity, with 59% of the businesses being women-led and 30 entrepreneurs out of 39 identifying as Black, Indigenous or People of Colour. The group also included two entrepreneurs with disabilities and two entrepreneurs from the 2SLGBTQIA+ community.

Pitching for the win and shaping global vision

One of the highlights of the annual G20 YEA Summit is the pitch competition, which comes with a monetary award for the winner. In Johannesburg, two Canadian delegates competed as finalists and the Canadian delegation brought home the title for the first time in eight years, with Futurpreneur Diana Virgovicova, CEO of Xatoms, winning the pitch competition! Building on this major achievement, our delegates played a prominent role in informing the latest G20 YEA communiqué and shaping a shared global entrepreneurial vision.

During the summit, Canadian delegates participated in several panels on crucial topics such as circular economy, inclusive finance, women entrepreneurship, creative industries, tech, artificial intelligence, and the state of education. Canadian delegates capitalized on this momentum by connecting with peers from around the world and engaging with Canadian and South African business leaders, including The Da Vinci Institute, The Southern Africa–Canada Chamber of Commerce (SACANCHAM), NSDV Law, PKF Octagon and the Tshimologong Digital Innovation Precinct Innovation. They also met James Christoff, High Commissioner for Canada in South Africa, and other officials whose unwavering support greatly encouraged their efforts and amplified the delegation’s voice.

Key recommendations for global growth

This year’s G20 YEA communiqué presented five key recommendations that reaffirmed the Alliance’s mission to empower young entrepreneurs and drive global economic renewal. It called on G20 leaders to restore trade certainty by committing to a rules-based international trading system, ensuring stability for startups and small businesses navigating global markets. The communiqué also emphasized the importance of inclusive growth by expanding opportunities for young entrepreneurs who face social or economic barriers.

Beyond inclusion, the G20 YEA urged governments to strengthen support for young entrepreneurs leading innovation in sustainable agriculture, the green economic transition, and digital technology sectors critical to building a more resilient, equitable, and sustainable global economy.

Our commitment to global impact

As a founding member of the G20 Young Entrepreneurs’ Alliance, which has a global network of more than 500,000 young entrepreneurs, Futurpreneur remains committed to fostering innovation, sustainable development, and inclusive economic growth. “Futurpreneur created a space for and by young entrepreneurs to build international partnerships and secure support for our entrepreneurs and their startups,” says Mona-Lisa Prosper, Futurpreneur’s Senior Director, Community Engagement and Interim G20 YEA Canadian Delegation President. “It was a transformative experience. I’m proud to have championed a brilliant, diverse group of entrepreneurs whose global impact continues to inspire. The international connections we built—across cultures, industries, and borders—were deeply enriching for all of us. My heart is full, and my mind is sparking with new ideas.”

The G20 YEA trip to South Africa was more than a summit or a trade mission; it was a milestone for Canadian youth. Beyond celebrating the Alliance’s 15th anniversary, they reaffirmed their strong position on this unique world stage by bringing new connections, ideas, and a pitch competition win back to Canada.

Ready to expand your horizons, gain new insights and take your business to the global stagr? Visit Futurpreneur’s G20 YEA page to learn more.

Young entrepreneurs don’t need perfection. They need consistency: A how-to guide to Futurpreneur’s growth-mindset

“Stop trying to be spectacular. Start being consistent.” – Shane Parrish, Founder and New York Times Bestselling Author

Starting a business can feel daunting. Misconceptions about what it takes to get off the ground are numerous, and unfortunately, the media fuels some of those myths. In this blog, I will explore how perfectionism can stall, sidetrack, or even sabotage your business. Consistency is the perfect, or perhaps more accurately, the imperfect antidote.

The perfect idea (that doesn’t exist)

If there’s one near-certainty in business, it’s that your first idea won’t be your best idea, at least not without a lot of fine-tuning. An idea isn’t a business; it’s a starting point.

Dan Koe puts it well: “Burn this in your brain: iterate, iterate, iterate.” In other words, keep testing, verifying and refining. Ideas are cheap and plentiful. I’ve lost count of how many aspiring entrepreneurs are so focused on protecting their “great idea” instead of putting it out there to get feedback.

At Futurpreneur, we see every type of business, from small cafés to online skincare lines to B2B services. What separates those who succeed is execution. To start, all you need is a clear value proposition, not a “perfect differentiator”. In fact, your value proposition often evolves as customers interact with your product.

The perfect time (also doesn’t exist)

Remember those last-minute, all-nighters for exams as a student? You told yourself 9 p.m. on Sunday was the perfect time, studied for six hours straight, and then promptly forgot everything.

Building a business is the same. Looking for quick fixes rarely pays off. An intense three-week course that promises $10,000 a month is more fantasy than fact. Rushing a business plan overnight and expecting it to be a magic key just shows you’ve misunderstood the process.

Yes, the plan matters, but it’s merely a conversation starter that you’ll revise constantly. What makes the difference are small, consistent habits. Business isn’t a 100-metre dash, it’s a marathon..

The perfect motivation (Spoiler: You don’t need it)

At a recent Futurpreneur workshop on money management, a participant told me, “I just need to get motivated to do my cash flow.” My answer is: You’ll never be motivated, especially for things you dread. Motivation is unreliable. What you need is discipline.

As entrepreneurs, we all have tasks we prefer to avoid. Waiting to “feel ready” is just another form of procrastination. Instead, build habits that carry you through. A powerful method to do this is the “If-Then” technique:

“If it’s Monday, Wednesday, or Friday at 6:30 a.m., then I ride my bike.”

I’m rarely motivated to get on my stationary bike at 6:30 a.m., but I do it anyway. Not because I feel like it, but because it’s scheduled. Motivation shows up afterwards. The more consistent the action, the deeper the habit takes root. Discipline is the muscle every entrepreneur needs, and consistency is how you build it.

The perfect step (A trap in disguise)

One of the most damaging myths is that you need to take “perfect steps” before starting: a flawless strategy, a polished plan, or an ideal branding. That obsession is paralyzing. American psychologist Dr. Neil Fiore explains that perfectionist self-talk can look like this:

“I have to take one perfect step, and I don’t have time for fun.”

See the trap? The stakes become impossibly high, leaving no room for experimentation or play. You feel stuck before you even start. Fiore recommends reframing your self-talk to:

“I choose to take one small, imperfect step, knowing I have time to take many more.”

Notice the shift? Working on your business becomes a choice, not a “have to.” The step you are taking to move forward is intentionally imperfect, so mistakes are expected. By embracing this approach, you create a sense of a long runway for your project, making consistency the ultimate mantra for growth, not perfection.

Consistency leads to excellence

Consistency isn’t about lowering standards. It’s about building momentum. Over time, consistent action compounds into excellence. Take Professor Jerry Uelsmann’s famous photography experiment at the University of Florida in the 1960s. He divided his students into two groups: a “quality group” to create one perfect photo and a “quantity group” to create as many photos as possible. By the end of the semester, the “quantity group” produced far superior work proving that practice, feedback and iteration drive results, not perfectionism. The same principle applies in art, science and business.

Consistency frees you from obsessing over results, and ironically, that’s what leads to better results. Yes, you will stumble (everyone does). The point is not to stay down; it’s to get back up, take the next imperfect step and keep moving.

Action leads the way—one small, imperfect step at a time. That’s all you need. Here’s to your progress.

Ready to take the first step towards starting, buying or growing your business? Futurpreneur offers you a flexible loan with mentorship and resources to empower you to reach your entrepreneurial goals. Learn more here.

Truth, reconciliation & entrepreneurship: Amplifying the voices of Indigenous founders

In September, communities across Canada mark National Day for Truth and Reconciliation. It is a time to reflect on and learn from a difficult history and take action to advance reconciliation. At Futurpreneur, we proudly support the Truth and Reconciliation Commission of Canada’s Call-to-Action #92, focusing on Indigenous economic empowerment.

We believe entrepreneurship is a transformative tool for Indigenous self-determination and economic reconciliation, fostering growth and prosperity. The Indigenous Entrepreneur Startup Program (IESP) was created to support young Indigenous entrepreneurs as they build businesses that reflect their values and contribute to thriving communities.

To better understand the role of entrepreneurship in advancing reconciliation, we spoke with three young Indigenous entrepreneurs supported by Futurpreneur. We asked them to share their personal and professional journeys and how their businesses are contributing to a stronger future for their communities.

Finding purpose and pride in entrepreneurship

Branden Bruyere, who is from Biigtigong Nishnaabeg (in Northwestern Ontario), is the founder of Giniw Printing Co., a side business he runs alongside his full-time work with the Pic River Development Corporation. He started his business after recognizing a gap for local printing services in his community.

“I had a vision for my business, but I needed support to make it a reality,” Branden says. “Futurpreneur’s loan financing gave me the capital I needed, and the mentorship has been a huge resource when challenges come up.”

Giniw Printing Co. has already grown beyond Branden’s expectations, and he takes great pride in serving local First Nation bands and businesses, as well as nearby Pukaskwa National Park. His dream is to grow the business to a full-time operation that provides employment and opportunities for his community.

For Branden, truth and reconciliation means moving forward together to build lasting, respectful relationships between Indigenous and non-Indigenous communities. It is about honouring the struggles of ancestors while also walking with pride today.

“I have seen how important it is to work side by side and support one another, and I want to continue growing those lasting relationships in both business and community,” he says. “It means sharing traditions and celebrating each other’s successes. Friendship grows when we cheer for one another.”

From a personal journey to a mission to empower

Jacinda Belisle, an Ojibwe woman with ancestry from Batchewana First Nation in Northern Ontario, is the founder of Lilies Pages, a planner and stationery brand. The business was born during a financially and emotionally difficult time in her life.

“Everything pointed back to planning, but I couldn’t find the right tools to organize my thoughts, goals and next steps,” Jacinda says. “What started as a personal need became a business that helps others find clarity and purpose through beautifully designed planners and tools.”

For Jacinda, truth and reconciliation is deeply personal. She reflects on what her grandmother, a residential school survivor, endured, and the “what ifs” of a culture lost to shame.

“Truth and reconciliation means acknowledging those painful truths and working toward healing and restoration,” she says. “While Lilies Pages is not inspired by Indigenous women specifically, it is built on the belief that every person has a story worth telling. In that way, it contributes to reconciliation by helping people reconnect with themselves and their values, including cultural identity when that’s part of their journey.”

Jacinda wants to share a message of empowerment with other Indigenous entrepreneurs. “Your story matters. Your voice is powerful. You don’t need to fit a mold — your path is valid, and your culture is a strength.”

Healing intergenerational trauma through business

Dr. Sadie Laronde is an Anishinaabe Ojibwekwe from Teme-Augama First Nation. She is the founder of The Effect Healing Collective, a trauma-informed healing centre in Ottawa. Her vision is to decolonize healthcare by blending chiropractic care with a wholistic, Indigenous worldview.

“I recognized the limitations of conventional, extractive healthcare models,” she says. “Inspired by my own healing journey and cultural teachings, I launched The Effect Healing Collective to bring accessible, collaborative and culturally grounded care to my community.”

For Sadie, truth and reconciliation is a path to reconnecting with our collective humanity. In her business, it shows up as creating a decolonized healthcare model, centering values of equity, community and cultural safety. She encourages Indigenous youth to see their cultural knowledge as strength.

“Entrepreneurship has the power to advance truth and reconciliation by demonstrating Indigenous ways of doing business, ways that are grounded in respect, reciprocity and sustainability,” Sadie says. “My hope is that others see entrepreneurship not only as a path for personal success, but also as a way to repair relationships, build generational wealth and strengthen our communities for the future.”

Entrepreneurship as an act of reconciliation

Futurpreneur is honoured to walk alongside entrepreneurs like Branden, Jacinda and Sadie. Their stories illustrate the power of entrepreneurship as a tool for self-determination and economic reconciliation.

Holly Atjecoutay, Futurpreneur’s Head of Inclusive Impact and Director of Indigenous and Northern Entrepreneurs, reflects on this deeply personal connection. “Historically, Indigenous economies were egalitarian, independent and flourishing, akin to modern-day entrepreneurship,” she says. “These ways were lost with colonialism. Indigenous Peoples possess a blood memory of entrepreneurship; it comes naturally to so many Indigenous youth.”

“At the foundation of Indigenous economic prosperity and reconciliation is entrepreneurship. We are witnessing the revitalization of Indigenous economies, reclaiming our sovereignty and space within the broader Canadian economy. Our all-Indigenous team works alongside young Indigenous entrepreneurs, building tailored programs and connecting them to valuable resources and supports.”

Starting your business journey

The stories of these entrepreneurs show that businesses are more than a service or product. They are a reflection of culture, resilience and hope.

The Indigenous Entrepreneur Startup Program (IESP) provides start-up loan financing and up to two years of mentorship, supported by an Indigenous team, offering access to tools and networking.

If you are an Indigenous entrepreneur, ages 18-39, anywhere in Canada interested in starting, buying or growing a business, you can learn more about a loan with mentorship and resources from the Futurpreneur Indigenous Entrepreneur Startup Program. Click here to learn more.

Sustainable fashion finds a new home in Corner Brook: Futurpreneur Roshayne Mendis’s success story

At the forefront of sustainable fashion, Contour Clothing Boutique is the first North American brand to offer complete end-to-end transparency in its design and production process. Founded and designed in Newfoundland and Labrador, Contour is redefining what it means to dress with purpose—meticulously curating upcycled fabrics, collaborating closely with ethical offshore manufacturers, and prioritizing environmental responsibility at every stage. We sat down with founder Roshayne Mendis to explore the vision, values, and journey behind the brand that’s making eco-conscious fashion both stylish and meaningful.

1. Please tell us about yourself and your experience as a newcomer entrepreneur in Canada.

My name is Roshayne Mendis, founder and creative force behind Contour Clothing Boutique in Corner Brook, Newfoundland & Labrador (NL). My journey to Canada began in 2018, when I arrived to pursue a master’s degree; today, I’m proudly advancing my academic career with a PhD at Memorial University’s Grenfell Campus. Alongside my academic and entrepreneurial journey, I’m also the proud mother of a spirited and joyful 3-year-old who brings laughter into my everyday life. I love being an entrepreneur, a mother, and a lifelong creator.

2. Please tell us about your business, its origin story, your mission and vision.

Before moving to Canada, I spent over seven years in the apparel manufacturing industry, working as a Designer and Product Development Manager. After settling into my new life, I began exploring ways to reconnect with my creative roots and apply my industry experience—all while navigating the early stages of motherhood. Although the pandemic brought unexpected challenges and delays, it also offered a rare pause, allowing me the space to reflect, and ultimately reignite my passion for fashion and purposeful design.

Contour Clothing was born out of a desire to create sustainable, versatile fashion that aligns with my values: sustainability and eco-conscious fashion. My brand focuses on timeless pieces that can be styled in multiple ways and worn for different occasions—from office wear to dinner—embracing the concept of “Desk to Dinner.” I want people to rethink how they shop for clothing by choosing pieces that offer both value and versatility.

One of the biggest challenges I faced when starting my business was the high cost of importing fabric, due to the limited number of textile manufacturers in Canada. I was fortunate to receive early support through a loan from Futurpreneur and a Women’s Enterprise Organizations of Canada (WEOC) loan from Newfoundland and Labrador Organization of Women Entrepreneurs (NLOWE), which helped me lay the foundation for Contour Clothing.

Another significant hurdle for newcomer entrepreneurs is building a professional network. While I have a strong support system in Sri Lanka, establishing brand recognition in Canada takes time, persistence, and consistent outreach. As a newcomer, it can also be difficult to gain trust—many are hesitant to collaborate with or invest in unfamiliar brands. Despite these obstacles, I remain committed to growing a community that uplifts women and empowers newcomer entrepreneurs across Newfoundland and Labrador.

3. What inspired you to start your own business in Canada?

Driven by a deep passion for textiles and product development, I felt a strong calling to apply my knowledge and experience in a meaningful way. I recognized a clear gap in the market for sustainable designer wear that blends elegance with everyday practicality—and that insight became the catalyst for launching my own brand. I wanted to create clothing that not only looks beautiful but also aligns with conscious living and modern lifestyles.

4. What are some of your biggest wins since launching your business?

One of my proudest moments was launching my store with the support of The Shop, Salt. Emily and Lauren have been incredibly encouraging, especially toward new entrepreneurs. I’ve also collaborated with local businesses such as Sea Salt and Twig and JR Fashion Designs to feature their jewelry and fashion in my store. I strongly believe in supporting fellow designers and makers in any way I can.

But above all, my greatest achievement has been the connections I’ve built with my customers. The long, heartfelt conversations and their ongoing support remind me every day why I do what I do.

5. How did Futurpreneur support your entrepreneurial journey?

Starting a retail business is costly, especially when setting up a physical store. I needed fixtures, lighting, renovations, and initial stock to launch successfully. The $25,000 loan I received from Futurpreneur helped me convert my online store into a brick-and-mortar location. It was a major stepping stone and an absolute blessing.

6. What advice would you offer to newcomer entrepreneurs starting their businesses in Canada?

If you have a great idea, believe in it and start. It may or may not work out, but failure is never final, it’s just part of the journey. Each step helps you gain experience and grow. Reach out to fellow entrepreneurs in your community and be open to partnerships. Especially in places like Newfoundland and Labrador, we need stronger entrepreneurial networks that uplift and support one another. I also work as a startup advisor for NLOWE, a great organization that supports women entrepreneurs.

7. What’s the most important thing you’ve learned about yourself as an entrepreneur?

The journey is tough, but resilience is everything. I’ve come to understand the power of perseverance and confidence. I have a toddler at home who looks up to me, and every day I remind myself that I’m showing him how to dream big, work hard, and never give up.

If you are a newcomer entrepreneur like Roshayne, click here to learn more about Futurpreneur’s My Canadian Startup program presented by TD Bank.

Igniting ambition: How Futurpreneur’s Women in Entrepreneurship Initiative is empowering young women founders across Canada

Everywhere in Canada, young women are turning their ideas into businesses that change lives. Whether it’s a new product designed at the kitchen table or a bold service launched in their community, women entrepreneurs are building a stronger future for Canada. Yet, too many face barriers, not by lack of talent or ambition, but because of systemic challenges that hold them back.

Research from the Canadian Chamber of Commerce highlights a higher-than-average share of “missing women entrepreneurs”—women who could be contributing to the economy if not for gender-based and intersectional barriers. The estimated loss of 710,000 women entrepreneurs over the past decade represents up to $180 billion in unrealized economic impact.

This is not just a social issue; it’s an economic opportunity. That’s where Futurpreneur comes in. With the support of TD, we’ve launched the Women in Entrepreneurship Initiative, a program designed to help women founders across Canada access the financing, mentorship and community they need to succeed.

Why supporting women entrepreneurs matters in Canada

The Women Entrepreneurship Knowledge Hub (WEKH) reports steady progress: in 2024, 19% of all businesses in Canada were majority-owned by women, up from 18.4% in 2023. It’s encouraging momentum, but far from enough.

Small and medium sized businesses make up 98% of all Canadian businesses. If more women could fully participate, imagine the growth, possibilities and inclusive prosperity that would follow. Supporting women entrepreneurs isn’t just the right thing to do, it the smart thing to do for Canada’s future.

Futurpreneur’s track record of impact

At Futurpreneur, we know what’s possible when women have the right support. In FY2025, 43% of the businesses we supported were women-led. That’s 2.4 times higher than the Canadian average.

This success shows what happens when barriers are removed and women are given access to financing, mentorship and resources. Thousands of women founders have launched businesses with Futurpreneur, creating jobs, strengthening communities and contributing to inclusive economic prosperity across Canada.

The Women in Entrepreneurship Initiative builds on this success, ensuring even more women have the tools, knowledge and confidence to thrive.

About Futurpreneur’s Women in Entrepreneurship Initiative

Officially launched in Toronto on Sept. 10, 2025, and presented by TD, the Women in Entrepreneurship Initiative is designed to help young women founders start and succeed. It complements Futurpreneur’s proven model of financing up to $75,000 paired with two years of mentorship and tailored programming built around three key pillars:

Networking events: Opportunities to connect with coaches, mentors, business leaders and fellow women entrepreneurs

Peer-supported communities: Safe, collaborative spaces to share experiences, insights and encouragement

Capacity-building workshops: Practical training on financial management, marketing, international expansion and raising capital.

This holistic approach ensures women entrepreneurs in Canada can build businesses with confidence and resilience.

A conversation with Mona-Lisa Prosper

To help us learn more about this exciting new program, we sat down with Mona-Lisa Prosper, Senior Director of Community Engagement at Futurpreneur.

Q: What is the purpose of Futurpreneur’s new Women in Entrepreneurship Initiative and why is it so important right now?

A: Women entrepreneurs are resilient and innovative, yet they still face barriers that men often don’t, whether it’s access to financing, mentorship or technology adoption. We know from research and our own experience that women, particularly those from diverse backgrounds, continue to encounter roadblocks to business success. By offering a dedicated program, we’re accelerating women’s success and addressing those gaps. When women thrive, communities thrive.

Q: What sets Futurpreneur apart in supporting women entrepreneurs?

A: Since 1996, Futurpreneur has helped more than 20,000 entrepreneurs across Canada start, buy and grow their businesses. Our impact with women entrepreneurs is especially significant: in FY2025, 43% of the businesses we supported were majority women-owned – 2.4x higher than the national average. That shows our approach works.

We’re also national, bilingual and deeply connected in communities coast to coast. Our long-standing partnerships with TD through the TD Ready Commitment has enabled us to offer programs like My Canadian Startup for newcomers. Together, with this Women in Entrepreneurship Initiative, we’re aiming to connect 1,500 women founders with the resources and communities they need to succeed.

Q: What is your vision for the future of women in entrepreneurship?

A: I want every woman with a business idea to know that she belongs here. This initiative is about equipping women not only to start or buy businesses, but to lead with confidence, create jobs and strengthen communities across Canada. I see a future where women’s entrepreneurship is not the exception but the expectation.

How to join the Women in Entrepreneurship Initiative

If you are woman between the ages of 18-39 with a business idea or even just a spark of one, Futurpreneur is here for you. With financing, mentorship, networking and workshops tailored to women, this initiative is designed to help you move from idea to action.

Learn more about the Futurpreneur Women in Entrepreneurship Initiative presented by TD and discover how Futurpreneur can help you launch and grow your business.

Frequently Asked Questions (FAQ)

Q: What support does Futurpreneur provide for women entrepreneurs?
A: Loan financing of up to $75,000, two years of one-to-one mentorship, plus networking, peer support, and workshops through the Women in Entrepreneurship Initiative.

Q: Who is eligible to apply?
A: Women entrepreneurs aged 18–39 across Canada who are starting, buying, or growing a business.

Q: How does Futurpreneur compare to national averages?
A: In FY2025, 43% of the businesses supported by Futurpreneur were women-led – 2.4x higher than the Canadian average of 19%.

Q: How do I get started?
A: Visit our home page to learn more about the process. Our team is here to support you, every step of the way.

Your time is now

Your idea matters. Your vision matters. And your time is now. Futurpreneur’s Women in Entrepreneurship Initiative, presented by TD, is here to help you take the first step. With mentorship, financing, and a community that believes in you, there has never been a better moment to start your entrepreneurial journey.

Join Futurpreneur’s Women in Entrepreneurship Initiative presented by TD, today, and turn your ambition into action.