5 hidden rules of Canadian business culture every newcomer entrepreneur must know: Insights from workplace culture expert Matt Adolphe
Starting a business in Canada as a newcomer is an exciting adventure but it often comes with its unique set of challenges. You might have an amazing business idea, yet without a solid grasp of how professional relationships and communication truly work in Canada, building and growing your venture can feel like an uphill battle.
So, what are these unwritten rules of Canadian business culture? We chatted with Matt Adolphe, a seasoned workplace culture expert with 25 years of experience in teaching, consulting and facilitating both in Canada and internationally. He’s the author of two insightful books: Canadian Workplace Culture: Mastering the Unspoken Rules and Would You Hire You? His expertise spans career development, leadership, communication skills and conflict resolution, making him the perfect guide for newcomer entrepreneurs aiming to thrive in the Canadian market.
1. Networking is about building trust, not just selling
If you’ve ever attended a networking event expecting to immediately secure a client or close a deal, you might have left feeling disappointed. That’s because networking in Canada is fundamentally about building genuine relationships—not simply transactional exchanges. For newcomer entrepreneurs, this means laying a foundation of trust before pitching your services or products.
What this means for your business:
- Don’t rush into a sales pitch; take the time to genuinely get to know people first.
- Always follow up after networking events to nurture those budding relationships.
- Be patient; building trust takes time and consistent effort.
Matt’s insight: “Frontline staff, like receptionists, are often gatekeepers to decision-makers. How you treat them can determine whether you get the right connections and business opportunities.”
2. Read between the lines—Canadians are indirect communicators
One of the most significant cultural differences newcomer entrepreneurs might encounter is Canada’s indirect communication style. Canadians often express themselves politely rather than being blunt, meaning you need to pay close attention to subtle cues and implied meanings in conversations with potential clients, partners or employees.
Example: If someone says, “Yeah, let’s connect sometime!” in a business context, it might actually be a polite way of declining or indicating a low priority. Canadians often avoid saying “no” outright to prevent perceived conflict. Learning to interpret these unspoken messages is crucial for effective business interactions.
What to do instead:
- Pay close attention to tone of voice and body language.
- If you’re unsure about an agreement or commitment, follow up once for clarification, but avoid pushing too hard.
- In discussions, rather than directly contradicting someone, try to agree with parts of their statement and then gently add your own perspective.
Matt’s insight: “Even disagreeing about the weather can be seen as conflict! Instead of saying ‘Not for me, it’s too cold,’ try, ‘It’s nice, but I prefer it a bit warmer.’ This applies to business discussions too.”
3. Humility wins—Too much self-promotion can hurt you
In some cultures, openly discussing your achievements and promoting yourself is encouraged. In Canada, however, humility is highly valued. Being overly flashy—whether in how you speak about your accomplishments or how you present yourself—can make potential collaborators or clients uncomfortable. For entrepreneurs, striking the right balance is key.
What this means for your business:
- Instead of boasting, let others inquire about your successes; allow your work to speak for itself.
- Dress professionally for business meetings but avoid overly expensive or showy clothing that might create a perception of extravagance.
- Approach business conversations with genuine curiosity about others’ work, rather than focusing solely on self-promotion.
Matt’s insight: “In the U.S., people want to hear about your accomplishments. In Canada, if you talk too much about yourself, it can come across as showing off, which can hinder business relationships.”
4. Volunteering is a secret weapon for networking
Want to rapidly expand your business network and gain credibility within the Canadian market? Consider integrating volunteering into your strategy! In Canada, volunteering isn’t just about giving back to the community—it’s a powerful and often overlooked way to meet influential people and build trust with potential business contacts.
Why it works for entrepreneurs:
- Many business leaders and CEOs are actively involved in community service and charitable organizations.
- People naturally tend to trust those who demonstrate a commitment to contributing to their community.
- It’s an excellent, low-pressure way to showcase your skills and dedication without appearing overly “salesy” or self-serving.
Matt’s insight: “If you’re a tech entrepreneur, offer to help a non-profit with their website. If you’re in marketing, volunteer at a local charity event. These small contributions can lead to truly meaningful business connections and opportunities.”
5. First impressions matter—And they last
Unlike in some cultures where a negative initial interaction can be easily mended over time, a bad first impression in Canadian business culture can be challenging to overcome. For newcomer entrepreneurs, this emphasizes the importance of every initial interaction.
What to keep in mind for your business interactions:
- Be polite and respectful to everyone you encounter, from receptionists to junior staff; every interaction reflects on your professionalism.
- Be highly aware of your tone and body language; your attitude can matter as much as your words in conveying professionalism and respect.
- Be mindful of personal space and avoid interrupting others during conversations; active listening is highly valued.
Matt’s insight: “Hiring managers often ask receptionists how a candidate treated them. Similarly, in business, how you treat everyone in an organization can impact whether you get the deal or build a lasting partnership.”
Cultural awareness: A cornerstone of business success
Adapting to Canadian business culture is just as crucial as having a brilliant business idea. By focusing on authentic relationship-building, understanding communication nuances, embracing humility and engaging with your community, newcomer entrepreneurs can build robust professional networks and achieve lasting success in Canada.
Ready to achieve your business goals in Canada? Futurpreneur’s My Canadian Startup program empowers newcomer entrepreneurs with success strategies and knowledge to help them on their entrepreneurial journeys in their new country. Learn more about us.
Built on strength: Indigenous entrepreneurship and economic sovereignty
Imagine a future where Indigenous communities thrive, empowered by their own vision and enterprise. Indigenous Peoples, a rapidly growing population in Canada, are at the forefront of shaping this future. According to Statistics Canada, Indigenous peoples represent about five per cent of Canada’s population, and their journey towards economic sovereignty has faced historical barriers stemming from colonialism, lack of infrastructure, limited capital and restricted access to opportunities. Futurpreneur believes entrepreneurship is a transformative tool for Indigenous self-determination and economic reconciliation, fostering growth and prosperity.
We asked members of the Futurpreneur Indigenous team about their experiences and how entrepreneurship supports economic sovereignty for Indigenous communities. We also asked how the Futurpreneur Indigenous Entrepreneur Startup Program (IESP) helps young Indigenous entrepreneurs take meaningful steps toward that goal.
Here’s what they shared:
Holly Atjecoutay, Head of DEI and Director, Indigenous and Northern Entrepreneurs
“Historically, Indigenous economies were egalitarian, independent and flourishing, akin to modern-day entrepreneurship. These ways were lost with colonialism. Indigenous people possess blood memory of entrepreneurship; it comes naturally to so many Indigenous youth. At the foundation of Indigenous economic prosperity and reconciliation is entrepreneurship! We are witnessing the revitalization of Indigenous economies, reclaiming our sovereignty and space within the broader Canadian economy. Our all-Indigenous team works alongside young Indigenous entrepreneurs, building tailored programs and connecting them to valuable resources and supports.”
Jason McDonald, Business Development Manager, Indigenous Entrepreneurs
“Without entrepreneurship, many First Nation territories would not survive; there would be 100% dependence on outside funds. The saying in Akwesasne is, ‘If we are depending on government funds to survive, we are not sovereign.’ What the IESP does helps overall communities survive. I am proud to be a member of IESP.”
Noah Wilson, Senior Business Development Manager, Indigenous Entrepreneurs
“According to the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP), ‘Indigenous peoples have the right to self-determination. By virtue of that right they freely determine their political status and freely pursue their economic, social and cultural development.’ One of the core elements to help our communities achieve self-determination and economic sovereignty is to create an environment for economic reconciliation led by Indigenous small and medium enterprises. We cannot rely solely on initiatives driven by Indigenous Nations. The strongest economies are driven by entrepreneurs who have the independent ability to drive innovation, accountability and resilience. We are helping lead the movement that is unlocking the repressed potential of Indigenous entrepreneurs who have been historically excluded.”
Devaiya Corbett, Business Development Manager, Indigenous Entrepreneurs
“Entrepreneurship goes far beyond just owning your own business. It is a shift in thought, leadership and trailblazing new opportunities. Being an entrepreneur means dedicating your energy to a vision bigger than yourself for the benefit of future generations. Our IESP is one piece of the puzzle supporting economic sovereignty. Our dedicated team is committed to building meaningful relations and supporting young entrepreneurs to not only live their dreams, but to create change, break cycles and become proud business owners.”
Jocelyn Eisert, Business Development Manager, Indigenous Entrepreneurs
“From my experience, entrepreneurship isn’t just about starting a business, it’s about reclaiming economic dependency and preserving cultural identity. The IESP is designed to address historical economic marginalization by providing targeted support. It’s not just about funding, but about creating a holistic ecosystem for Indigenous entrepreneurs. We are seeing young entrepreneurs create businesses that are not just economically viable, but also deeply rooted in traditional knowledge. It’s about creating economic pathways that respect and elevate Indigenous cultural practices. We are not just an entrepreneurial program—we are a movement towards reclaiming economic opportunities and building resilient, culturally grounded economic futures.”
Logan Daoust, Bilingual Business Development Manager, Indigenous Entrepreneurs
“Entrepreneurship is a way for Indigenous peoples to reclaim economic independence. It diversifies the workforce and strengthens local economies, while keeping culture at the heart of business. The IESP helps young Indigenous entrepreneurs take meaningful steps towards that goal by providing financing, one-on-one mentorship and tailored resources.”
Jordan Smith, Program Specialist, Indigenous Entrepreneurs
“Entrepreneurship has been a meaningful part of my own journey and something I’ve seen make a real difference in Indigenous communities. It’s a powerful way for Indigenous peoples to reclaim control over our economic futures, supporting economic self-determination and sovereignty. It also creates space to carry our cultures forward in meaningful and modern ways, weaving tradition into innovation. Programs like the IESP provide the mentorship, funding and culturally grounded support that young Indigenous entrepreneurs need to take the first steps. We’re not just building businesses—we’re helping shape a future rooted in Indigenous strength, creativity and sovereignty.”
At Futurpreneur, we are honoured to walk alongside Indigenous entrepreneurs as they build businesses that reflect their values and contribute to thriving communities.
If you are an Indigenous entrepreneur, ages 18-39, anywhere in Canada interested in starting, buying or growing a business, click here to learn more about a loan with mentorship and resources from the Futurpreneur Indigenous Entrepreneur Startup Program.
Creating an inclusive entrepreneurial ecosystem: Lessons from Kim Auclair
Entrepreneurship should be accessible to everyone, yet many aspiring business owners who are deaf or hard of hearing still face significant barriers. From communication challenges to accessing funding and mentorship, these entrepreneurs often navigate a world not designed with their needs in mind.
Kim Auclair, originally from Quebec City and living in Shawinigan, Quebec since 2023, is an entrepreneur with over 20 years of experience in web communication and media strategy. She has personally faced these challenges. Kim has dedicated her career to helping businesses enhance their visibility while ensuring accessibility remains central to the entrepreneurial conversation. Born with severe to profound deafness, she received a cochlear implant in 2019—an experience that reinforced her belief that disability should never be a barrier to entrepreneurship. Through her work, she develops tailored communication strategies for her clients and advocates for an entrepreneurial ecosystem where accessibility and innovation go hand in hand.
Understanding the barriers
Before making entrepreneurship more accessible, it’s essential to identify the key challenges faced by deaf and hard-of-hearing entrepreneurs, as highlighted by Kim:
- Communication barriers: Many traditional networking events, workshops and mentoring programs rely heavily on verbal communication, making them less accessible.
- Limited access to funding: Many financial institutions and investment programs are not well-equipped to assess and support businesses led by deaf and hard-of-hearing entrepreneurs.
- Lack of awareness and representation: Deaf and hard-of-hearing entrepreneurs often encounter misconceptions about their abilities, leading to missed opportunities and exclusion from business networks.
- Technology and accessibility needs: Many business management tools, training platforms and incubator programs are not designed with accessibility features such as captioning, sign language interpretation or text-based alternatives.
Kim’s perspective on inclusive entrepreneurship
Having personally faced these challenges, Kim emphasizes the importance of adapting strategies to achieve success. Here are her recommendations for building a more accessible entrepreneurial ecosystem:
1. Accessible communication is essential
Kim highlights how access to communication tools transformed her ability to build relationships in business.
She recommends:
- Using captions and sign language interpretation for meetings and online events.
- Employing flexible communication methods, such as emails, video calls with captions and accessible digital platforms.
- Adopting inclusive practices, like asking individuals about their preferred communication mode instead of making assumptions.
2. Adapting mentorship and networking opportunities
Kim attributes much of her success to mentorship but acknowledges that traditional mentorship structures often exclude deaf entrepreneurs. To create a more inclusive environment, she suggests:
- Connecting with mentors who understand accessibility needs and are open to diverse communication styles.
- Offering written or recorded guidance rather than relying solely on in-person meetings.
- Adding accessibility features to networking events, such as name tags for easy identification, short and visual instructions about event logistics, pre-shared agendas and post-event written summaries in blogs or PDFs.
- Ensuring that networking events incorporate captions, sign language interpreters and text-based engagement options to foster inclusivity.
3. Ensuring better access to funding
Kim has faced difficulties securing funding due to a lack of awareness among investors regarding accessibility challenges. To improve access to financial resources, she proposes:
- Providing alternative pitching methods, such as written proposals or pre-recorded captioned presentations.
- Raising awareness among investors and financial institutions about the realities of entrepreneurs with disabilities.
- Using simple language or visual explanations to make financial concepts more accessible.
- Developing more inclusive funding application processes that do not rely solely on verbal presentations.
4. Representation makes a difference
A key takeaway from Kim’s journey is that visibility and advocacy are crucial for long-term change. She believes more stories of deaf entrepreneurs need to be highlighted in mainstream business discussions.
She suggests:
- Showcasing deaf entrepreneurs’ success stories in blogs, conferences and digital campaigns.
- Integrating accessibility training into business incubator and accelerator programs.
- Strengthening collaboration with organizations led by people with disabilities to share best practices and build stronger support networks.
5. Technology as a tool for accessibility
Throughout her career, Kim has leveraged technology to bridge accessibility gaps. She recommends utilizing:
- Speech-to-text apps like Otter.ai or live transcriptions or subtitles during Zoom meetings.
- Video relay services (VRS), when collaborating with Deaf individuals who use Quebec Sign Language (LSQ)—a language Kim understands, partially, but does not speak fluently.
- AI-powered transcription tools for seamless communication in business settings.
Building a more inclusive future
Kim’s experience demonstrates that creating an inclusive entrepreneurial ecosystem is not just about removing obstacles—it is about creating an environment where every entrepreneur, regardless of their challenges, can thrive.
She reminds us that accessibility is not an individual responsibility but a collective one. The goal is not just to improve access for deaf entrepreneurs, but to build a truly inclusive business world for all, recognizing and accommodating the diverse needs of entrepreneurs. The faster we take action, the closer we get to a future where entrepreneurial success is driven by innovation and talent—not by the absence of accessibility barriers.
If you’re a young entrepreneur looking for support, learn more about Futurpreneur’s loan with mentorship and resources to get started on your entrepreneurial journey.
Built in Vancouver: Young, ambitious and changing the game
Vancouver stands out as a vibrant hub for entrepreneurship in Canada.
According to the City of Vancouver, approximately 80,000 businesses call Vancouver home, with a remarkable 98% classified as small businesses (employing fewer than 50 people). A significant 54% are self-employed individuals, while the remaining 46% have one or more employees. While small businesses are the predominant type, the majority of employees in Vancouver work for larger companies. However, StartUp Blink ranks Vancouver second in Canada for startup growth, just behind Toronto.
Each May, Vancouver Startup Week celebrates this dynamic ecosystem. Let’s shine a light on three inspiring Vancouver-based businesses supported by Futurpreneur, each demonstrating the innovation and drive that define the city’s entrepreneurial spirit.
Honest Camper
Futurpreneur: William Jarvis
Product: Fully-equipped rental vans
Website: https://www.honestcamper.com/
Honest Camper offers premium, fully equipped camping van rentals for those eager to explore the stunning Pacific Coast and interior. Inspired by a memorable road trip, founder William Jarvis wanted to share the experience of connecting with nature. Operating from Coquitlam, BC, Honest Camper also has a presence in San Francisco, ensuring year-round business. They provide an opportunity to escape the everyday and embrace the freedom of the open road.
Risa Vancouver
Futurpreneurs: Rid and Sal Sayyal
Product: Upcycled handbags
Website: https://risavancouver.com/
Risa Vancouver is a family-owned business crafting beautiful bags from upcycled leather. Led by two sisters, Rid and Sal Sayyal, they are committed to sustainability and ethical production, partnering with women artisans in India. Their mission is to blend affordable luxury with environmental responsibility, creating stylish, high-quality bags that contribute to a cleaner planet, one bag at a time.
Double Sunrise
Futurpreneur: Stephanie Baker
Product: Women’s clothing
Website: https://www.doublesunrise.ca/
Double Sunrise is a women’s clothing brand born from a desire for empowering apparel. Founded by Stephanie Baker in 2020, their collections draw inspiration from tropical getaways and timeless designs, offering pieces that evoke a resort-wear feel. With a focus on mindful fabric choices and smaller production runs in Vancouver, Double Sunrise champions both style and sustainability.
At Futurpreneur, we’re proud to support the energy and vision of young entrepreneurs who are not only building innovative businesses but also strengthening the fabric of communities across British Columbia and the entire country.
Ready to build your own future? Futurpreneur offers startup loan financing with mentorship and resources to help young entrepreneurs across Canada start, buy or grow their businesses. Learn more about us.
Are you a Futurpreneur-supported entrepreneur? Want to showcase your products or services in our Futurpreneur Marketplace? Submit a quick application here to be featured on our year-round platform.
From sustainability to scalability: How Futurpreneur’s Growth Accelerator program is helping young entrepreneurs rethink their supply chains and sales strategies
When you’re growing a business, you can feel like you’re juggling a dozen tasks at once.
The Futurpreneur Growth Accelerator program, presented by Spin Master, Lexus Canada, and supported by National Bank, is designed to help young entrepreneurs like you sharpen your skills and tackle key challenges, from supply chain management to sales strategies. This program is about more than just growth—it’s about building a smarter, more efficient business.
Whether you’re learning how to streamline your supply chain, create a scalable sales strategy, or build meaningful connections, the Growth Accelerator helps you move forward. Let’s look at how four young entrepreneurs have already used the program to refine their businesses and push their ideas further.
Maria Olson: Building a values-driven supply chain
Maria Olson, founder of Fox & Thistle Mercantile in Chilliwack, BC, knows that sustainability isn’t just a trend—it’s a necessity. “I’ve faced challenges with finding packaging that is affordable, Canadian-made, and available in small quantities,” Maria explains. “It’s not just about cost—it’s about ethics, carbon footprint and space.”
Through the Growth Accelerator, Maria realized the importance of forecasting and inventory management. She’s now making smarter decisions on purchasing and planning, and is focused on finding more sustainable packaging solutions that reflect her values.
Usman Uzzi Sultoni: Aligning growth with operational efficiency
Usman Uzzi Sultoni, founder of Adventure Outdoors in Abbotsford, BC, faced a different challenge: operational consistency. “The biggest issue was dealing with delays from manufacturers and having too much stock of some products while running out of others,” Usman says. “That affects customer experience and cash flow.”
Through the Growth Accelerator, Usman learned to streamline his operations by focusing on supplier relationships, regular inventory counts and centralizing his systems. He’s now well on his way to a more organized and efficient business.
Grant Guenkel: Turning events into opportunities
Grant Guenkel, who runs Mister G’s Cookhouse Corp. in Southampton, ON, turned his mobile BBQ catering business into a year-round operation. “I realized I needed to think beyond the product. It’s about creating an experience,” he says. Grant has now started partnering with local businesses for joint events to build a stronger presence, even during the off-season.
Christina Morrow: From organic growth to strategic selling
Christina Morrow, founder of Wicked Rose in Vancouver, BC, used to rely on organic growth through Instagram. But the Growth Accelerator Sales workshop showed her how to make the leap to wholesale. “Before, things felt scattered and not intentional,” Christina explains. With new strategies for outreach, prospecting, and lead generation, Christina is now building a more structured sales process.
2024 winners: DOUBL
The 2024 Growth Accelerator pitch competition saw DOUBL, founded by Jessica Bosman and Bryn Davis Williams from British Columbia, win the top prize. Their innovative approach to sustainable fashion, using AI to create made-to-measure bras, exemplifies the entrepreneurial spirit the Growth Accelerator nurtures.
Their success is a testament to how the Growth Accelerator program helps entrepreneurs turn their innovative ideas into successful businesses.
Ready to take your business to the next level?
The Growth Accelerator is your opportunity to gain the tools, mentorship, and resources to grow your business. Whether you’re refining your supply chain or scaling your sales, this program is the key to moving forward.
If you’re interested in learning more about the program, check out Futurpreneur’s Growth Accelerator page.
If you’re ready to take the next step in your entrepreneurial journey, learn more about Futurpreneur’s loan with mentorship.
Buying strength, building success: Kirsten Burns’ path to business ownership with #OwnersWanted
When Kirsten Burns took the leap from manager to owner of Tri Fit Training in Airdrie, Alberta, she stepped into a new phase of her career with confidence and purpose—supported in part by Futurpreneur’s #OwnersWanted Program.
Tri Fit is a performance-focused facility offering strength and conditioning, nutrition services and massage therapy. After managing the business for five years, Kirsten officially purchased it in October 2024. For her, it wasn’t a dream years in the making—but rather the right opportunity at the right time.
From opportunity to ownership
“Business ownership wasn’t on my radar,” says Kirsten. “But after years of helping grow the business on the management side, I saw a chance to make a bigger impact.”
That chance came when the former owners offered her the opportunity to take over. Kirsten was already embedded in the business and had a deep understanding of its culture, clients and potential.
Why buying a business made sense
Rather than building from scratch, Kirsten saw the value in buying a business with an existing customer base, operations and strong community presence. It wasn’t without challenges—especially when it came to understanding finances and navigating the legal side of a share purchase.
But she wasn’t alone. From the early stages of her journey, Kirsten connected with Futurpreneur through a referral from RBC’s small business team.
Tools for confident ownership
Futurpreneur supported Kirsten with startup loan financing, a mentor and access to practical tools and resources. These supports helped her fine-tune her business plan, build scalable systems and overcome early uncertainty around revenue.
Mentorship proved especially valuable. Kirsten’s mentor helped her strengthen her social media strategy and refine how she markets within her local community.
“Identifying my strengths and weaknesses early on helped drive our conversations,” she says. “My mentor’s background in marketing helped me build confidence in areas that didn’t come naturally.”
Listen to Kirsten’s top success strategies for buying a business in this audio clip.
Alberta challenges and community strengths
Running a business in Alberta brings unique considerations—from market volatility linked to the oil and gas sector to challenges in attracting top talent. But it also presents opportunities.
“There’s a strong entrepreneurial spirit here,” says Kirsten. “And Airdrie, while growing fast, still has a small-town feel. The local support for small businesses is incredible.”
Her advice for navigating these complexities? Stay informed and surround yourself with experienced professionals who can help guide your decisions.
Lessons from experience
Kirsten’s journey hasn’t been without hurdles. Two key ones were assessing the financial health of the business and navigating the legal complexity of a share purchase.
Thankfully, she leaned on her network of fellow entrepreneurs, as well as a skilled accountant and lawyer, to feel confident she was making the right move.
She also emphasizes the importance of having a clear transition plan. Working collaboratively with the former owners helped retain staff and maintain trust with clients.
Common pitfalls to avoid
From her experience and conversations with mentors and peers, Kirsten highlights several common mistakes young entrepreneurs should avoid:
- Underestimating the time commitment required to run a business.
- Overlooking the importance of a smooth transition with staff and clients.
- Ignoring the need to manage cash flow, especially in the early days.
A new chapter, professionally and personally
Owning Tri Fit has given Kirsten more autonomy over her career but has also come with its demands. Wearing many hats has helped her grow in areas like leadership, problem-solving and decision-making.
“Being a business owner means rapid development in so many areas,” she says. “It’s been challenging—but incredibly rewarding.”
Thinking of buying a business? Here’s where to start
Kirsten encourages aspiring entrepreneurs to explore Futurpreneur’s #OwnersWanted program for insights, tools and real-world strategies to make business ownership a reality.
You can also learn more about Futurpreneur’s Startup Program, which offers startup loan financing with mentorship and resources—up to $75,000—here.
Want to learn more? Explore how #OwnersWanted helps young entrepreneurs on their journeys to purchase existing businesses in Canada.
Thank you to the Government of Alberta for supporting this initiative.
Strategies and resources to help young entrepreneurs navigate economic uncertainty
Small businesses are the heart and soul of Canada’s economy. According to Statistics Canada, there are more than 1.07 million small businesses across the country—representing approximately 98% of all businesses. Behind every local business is a passionate entrepreneur with a vision to create, build and grow. But today’s economic climate presents new challenges. Rising costs, trade uncertainties, shifting consumer habits and supply chain disruptions can add pressure to even the most resilient entrepreneurs.
At Futurpreneur, we’ve been helping young founders start, buy and grow their businesses since 1996. We know that navigating uncertainty isn’t easy, but with the right strategies, support and resources, you can set your business up for success.
Here are some strategies to help you adapt, build resilience and keep your business moving forward. And don’t forget to check out the resource list at the end to help you stay informed and ahead of the curve.
1. Source locally whenever possible
Cut down on supply chain risks by working with Canadian manufacturers, suppliers and distributors. Buying local can, in many cases, reduce costs, strengthen the economy and build strong, reliable partnerships. Whether it’s raw materials, packaging or services, investing in your local networks can help your business stay resilient.
2. Explore new markets
If your current market is slowing down, consider expanding your reach. Canada’s trade agreements with Europe, the United Kingdom and the Indo-Pacific region open doors to new customers. Whether through exports, e-commerce or partnerships, tapping into new markets can bring fresh opportunities for growth.
3. Reassess pricing and costs
Inflation and rising costs can be tough, but small adjustments can make a big difference. Reevaluate your pricing strategy, bundle products or services or introduce subscription models to create steady revenue streams. Transparent pricing that reflects value will help retain loyal customers while maintaining profitability.
4. Strengthen your digital and e-commerce presence
A strong online presence helps build a trusted brand. Whether you’re optimizing your website, improving your search engine visibility or using social media to tell your story, digital tools can strengthen your brand and grow your reach. You might also explore online marketplaces or set up direct-to-consumer channels to get your business in front of more people.
Thinking about starting, buying or growing a business? Futurpreneur’s Startup Program offers up to $75,000 in loan financing with mentorship and resources to help you succeed. Learn more here.
5. Build strong business relationships
Your business network is one of your greatest assets. Developing strong relationships with suppliers, customers and industry peers can open doors to better deals, flexible payment terms and valuable collaborations. Networking events, business associations and mentorship programs—like those offered by Futurpreneur—can help expand your connections.
6. Prioritize your well-being
A thriving business starts with a thriving entrepreneur. Make time for what helps you recharge—whether it’s exercise, reading or unplugging from work to spend time with loved ones. Running a business can be demanding but taking care of yourself is key to sustaining long-term success.
7. Stay informed and plan ahead
Economic conditions evolve quickly. Keep up with industry trends, policy updates and market shifts to make informed decisions. Resources like the Canadian Chamber of Commerce, Export Development Canada (EDC) and the Business Development Bank of Canada (BDC) offer insights to help businesses navigate uncertainty.
At Futurpreneur, we stand with young entrepreneurs because small businesses are the heart of our communities and the engines of Canada’s economy. If you’re ready to start, buy or grow your business, we’re here to help with a startup loan, mentorship and resources to set you up for success. Startup your future, today! Learn more here.
Additional resources to help you stay ahead:
🔗 EDC Guide: How Tariffs Work for Business
🔗 Canadian Federation of Independent Business Tariff Guide
🔗 Canadian Chamber of Commerce – Canada-U.S. Trade Tracker
🔗 MaRS Canada-U.S. Trade Volatility Research
🔗 Supporting Canadian exporters through United States tariff challenges (Trade Commissioner)
🔗 Startup Canada Tariff Toolkit
🔗 Made in CA Directory / Submit Your Business
Celebrating four years of supporting Black entrepreneurs
In March 2021, the Futurpreneur Black Entrepreneur Startup Program (BESP), funded by RBC, launched with a clear mission: to provide Black entrepreneurs across Canada with access to the capital, mentorship, resources and networks they need to succeed.
Since then, the impact speaks for itself:
- $20.5 million in loan financing and follow-on loan financing disbursed;
- 511 Black-owned businesses supported; and
- 50% of supported Black-owned businesses are women-led.
These numbers tell part of the story, but for me, BESP’s impact is personal.
Why this work matters to me
Like many Black professionals, I spent years in corporate spaces as the only Black woman in the room. I mastered code-switching, learned how to shape-shift to fit in, but the higher I climbed, the more disconnected I felt from my purpose.
In 2017, I walked away from corporate and started consulting. A lot of my time went to Black non-profits and grassroots organizations. I wanted to contribute to a community that was too often overlooked and underfunded.
Then BESP found me.
A friend sent me a job posting at Futurpreneur in 2022. I applied, thinking, “Why not?” But the more I engaged with the organization, the more I saw something rare: real commitment to diversity, not just in words but in action. A Head of DEI at the senior leadership level? In a climate where companies are quietly backing away from diversity efforts, that means something.
When the opportunity to lead BESP came, I took another leap. And it changed everything.
A program that’s reshaping the economic landscape
Let’s be real, Black entrepreneurs face systemic barriers that make success harder. Limited access to capital, a lack of mentorship, and fewer industry connections make it tougher to scale a business. According to BDC, 84% of Black entrepreneurs are the first in their immediate or extended family to own a business, a rate higher than their non-Black peers.1 Despite these challenges, community support is strong, with 95% of Black business owners having previously supported another Black-owned business.
That’s why BESP isn’t just about financing; it’s about shifting the landscape entirely.
We’re not just investing in Black businesses. We’re investing in Black entrepreneurs—their ideas, their resilience, their ability to innovate and lead.
Take David Owasi, for example. He built Outreach Genius, an AI-driven marketing company in Winnipeg. In just 18 months, his team expanded tenfold, proving that Black tech founders are leading innovation in unexpected places.
Or Jayrell Diggs, who turned his frustration with juggling laundry and school into SudDrop, a Halifax-based fast-growing laundry service that’s now expanding beyond Nova Scotia. After winning a $10,000 Rock My Business Start-Up Award prize, he’s using his prize money to scale even further.
Beyond loans: The power of mentorship & community
Money is one thing. But access to mentorship, resources and networks? That’s where the real magic happens.
One of the most powerful aspects of BESP is that we’re not just handing out loans; we’re creating real connections. Having a mentor who understands your reality, who’s navigated the same barriers, changes everything. Because when you see someone who looks like you win, you realize you can win too.
Through financial literacy workshops, business planning support, and peer-to-peer connections, we’re making sure Black entrepreneurs don’t just launch their businesses; they successfully sustain and scale them.
Looking ahead: Expanding our reach
None of this would be possible without RBC. As BESP’s founding partner and biggest champion, RBC has been instrumental in turning a vision into reality. Their commitment to Black entrepreneurship isn’t just a pledge; it’s a game-changer. Thanks to their support, and additional loan financing from BDC, we’re reaching more Black entrepreneurs and helping them turn bold ideas into thriving businesses.
That means:
- Expanding beyond major urban centers: because Black entrepreneurs exist everywhere, not just in big cities;
- Strengthening post-disbursement support: with more marketing and financial workshops so that businesses can thrive after accessing their loans; and
- Building more networking opportunities: because sometimes, the best business advice comes from another entrepreneur who’s been in your shoes.
The work doesn’t stop here. We’re just getting started.
This is just the beginning.
We’ve seen what happens when Black entrepreneurs get the right support: businesses grow, industries shift, new opportunities open up and economies flourish.
BESP is here to make sure that continues. Through mentorship, community, and the right resources, we’re backing Black entrepreneurs who are ready to build.
If you’re serious about taking your business to the next level, we’re here. Pull up. Let’s make it happen.
Startup your future, today! Learn more about Futurpreneur’s Black Entrepreneur Startup Program, click here.
Tamara Chanoine is Futurpreneur’s Director, Black Entrepreneur Startup Program. She is a bilingual marketing professional with a dynamic background of more than 15 years of experience, working with national and global brands across a mix of exciting fields like automotive, retail, government, non-profit organizations and creative agencies.
This path led her to Futurpreneur’s Black Entrepreneur Startup Program (BESP), leading a team of dedicated individuals who are committed to offering continuous support to Black entrepreneurs, helping them start up and expand their businesses.
Buying a business, building a future: How Lana Larson found success through #OwnersWanted
When Lana Larson was ready to take the next step in her career by purchasing an existing business, Futurpreneur’s #OwnersWanted program provided her with the support she needed to make that goal a reality.
Passion, resilience and a commitment to quality healthcare—these are the driving forces behind Lana’s journey from registered nurse to business owner. With over a decade of experience in pediatric nursing, she recently took a bold step by acquiring Aim Nursing Services Inc., a private nursing company specializing in pediatric care in Edmonton.
For Lana, entrepreneurship isn’t just about running a business—it’s about creating meaningful change in her community while balancing life as a mother of three.
From nurse to business owner: A natural progression
Lana’s path into healthcare started with a diploma in physical and occupational therapy assistance from MacEwan University, followed by a Bachelor of Science in nursing from the University of Alberta in 2015. She built a career in pediatric medicine at the Stollery Children’s Hospital, trauma-informed nursing at the Edmonton Young Offender Centre, and homecare services.
Business ownership was always in the back of her mind. She had previously owned a dance studio at the start of her nursing career, so when Wendy King, founder of Aim Nursing Services, decided to retire, Lana saw an opportunity. She knew she could continue Wendy’s legacy while bringing new energy to the business.
Balancing business, family and passion
As a mother of three, flexibility was key in Lana’s decision to take over Aim Nursing Services. A quote she once read resonated deeply:
“If your business or job allows you to pick up your kids from school and attend all their events, you’re already successful,” says Lana.
This realization gave her the final push to embrace business ownership, creating a career that supports both her passion for healthcare and her commitment to family.
Want to hear Lana’s top success strategies for buying a business? Listen to her insights and practical advice in this short audio clip.
A new path to business ownership
Many young entrepreneurs assume that starting a business from scratch is the only way forward. But buying an existing business can be a smart and rewarding path to entrepreneurship.
In fact, 76% of Canadian business owners plan to exit their business in the next decade and 54% say their biggest challenge is finding the right buyer. With the support of Futurpreneur’s #OwnersWanted program, more young entrepreneurs like Lana can take advantage of these opportunities.
Overcoming challenges with mentorship and startup loan financing
One of the biggest hurdles Lana faced was securing startup loan financing. Traditional banks required proof of ownership before approving a loan, yet she couldn’t purchase the business without one—a frustrating cycle.
That’s when she found Futurpreneur’s #OwnersWanted program through a Google search. The program provided her the knowledge and confidence she needed to acquire Aim Nursing Services—a game-changing opportunity. Lana turned to Futurpreneur’s Core Startup Program to secure a loan to make the purchase a reality.
Beyond loan financing, mentorship has played a crucial role in her success. Having a mentor outside the healthcare industry has given her a fresh perspective on running a business, helping her move from a nurse’s mindset to a strategic business approach.
Lessons learned in entrepreneurship
Lana’s journey has been filled with valuable insights. Here’s what she’s learned:
- Do your due diligence. Understand why the seller is selling and ensure the business aligns with your goals.
- Get financial clarity. Work with an accountant and create a solid business plan before committing.
- Be patient with yourself. Running a business is a learning process—embrace the challenges as part of the journey.
- Invest in mentorship. Having an experienced advisor can provide guidance and support in unexpected ways.
The impact of business ownership
Since taking over Aim Nursing Services, Lana’s life has changed profoundly. She now has the flexibility to drive her kids to school, volunteer in their classrooms, and take time for herself when needed.
Professionally, stepping into a leadership role has been a major adjustment, but she’s embraced the challenge. The learning curve is steep, but she reminds herself daily:
“I’m constantly growing into my role as ‘the boss’—and that’s okay.”
Thinking of buying a business? Here’s where to start
If you’re an aspiring entrepreneur considering buying an existing business, Futurpreneur’s #OwnersWanted program can help you build your knowledge and confidence to make your business ownership goals a reality.
You can also learn more about Futurpreneur’s startup loan with mentorship and resources, up to $75,000, here.
Want to learn more? Explore how #OwnersWanted helps young entrepreneurs purchase existing businesses in Canada. Click here
Thank you to the Government of Alberta for supporting this initiative.
Turning passion into purpose: Three entrepreneurship lessons from Richa Gupta and Kailey Gilchrist
Richa Gupta, Founder of Good Food for Good, and Kailey Gilchrist, Founder of NONA Vegan, are on a mission: transforming their passion for food into purpose-driven, successful businesses.
Richa launched Good Food for Good, a B Corp-certified company to offer organic condiments and sauces with no added sugar, dairy, wheat or preservatives.
Kailey turned her love for plant-based food into NONA Vegan, a thriving business producing a variety of lactose-free, gluten-free vegan sauces.
Two entrepreneurial stories that began 10 years ago. Two inspiring women entrepreneurs with practical advice for aspiring business owners.
Richa and Kailey were panelists in a virtual session co-hosted by Futurpreneur and Business Development Bank of Canada (BDC) during StrikeUP 2025, Canada’s leading digital conference for women entrepreneurs.
Here are three essential lessons from their entrepreneurial journeys:
1. Know your industry inside and out
Both Good Food for Good and NONA Vegan were born with the same purpose: making good food and using it to create a positive impact. They also aimed to fill a market gap.
Richa was looking for healthy, no-sugar, no-preservative sauces to feed her four-year-old daughter. “I was working in the food industry, and the more I learned, the more I questioned what I was feeding my child. I was putting ketchup on her potatoes while taking away her cookie, without realizing that a teaspoon of ketchup contains the same amount of sugar as one cookie.”
Around the same time, Kailey was working in a health food store and searching for tasty, healthy vegan sauces. “Nobody was making a bottled vegan Alfredo sauce or a cashew cheese sauce back then. I had the knowledge and the passion, and after my mom passed away, I needed something to channel my grief. Cooking was my way of staying connected to her.”
While industry experience isn’t a requirement for starting a business, both entrepreneurs emphasize the importance of understanding the market before launching.
“Know everything possible about your industry: the data, the numbers, the product categories. No matter what industry you enter, deep dive into it—understand how it works, the supply chains, the key players. This is all crucial,” explains Richa.
This knowledge will be invaluable when sourcing ingredients or building reliable supply chains. “I’ve worked with seven different co-packers in the past 10 years,” says Kailey. “Mastering your industry helps you pivot quickly when needed.”
2. Let your purpose and values guide your business decisions
Both Kailey and Richa built purpose-driven businesses. Through conscious sourcing, responsible production and a commitment to quality, their companies prove that success isn’t just about profit—it’s also about making a positive impact.
“I’ve always been passionate about inclusivity. At NONA Vegan, we say, ‘Tutti a tavola,’ which means ‘Everyone to the table.’ This applies across all aspects of life—who you are, who you love and what you eat. Everyone should feel included,” says Kailey.
The way a business communicates shapes how customers perceive the brand and builds trust. “I always ask my team to pay attention to the words we use. Instead of saying, ‘This is crazy,’ or ‘I felt paralyzed,’ we say, ‘This is wild,’ or ‘I felt frozen.’ Ultimately, it’s about living your brand values,” Kailey explains.
At Good Food for Good, every purchase helps someone in need. “We’ve donated over two million meals through partnerships with food banks and nonprofit organizations,” says Richa. “Our values drive our decisions. It’s about good food—and food for good. The food I create for others is the food I’d serve my family.”
3. Reach out for help—you don’t have to do it alone
Both entrepreneurs credit the support they received early on from Futurpreneur and BDC, along with other entrepreneurship-focused organizations, as key to their success. From Futurpreneur’s business plan writer and BDC’s cash flow forecast to loan financing, networking and mentorship, ecosystem support is essential.
“Put aside that first-time founder ego. Ask for help,” says Kailey, encouraging entrepreneurs to lean into their communities. “Go to events—you never know who you’ll meet. Entrepreneurship can be lonely, but knowing others are going through the same challenges is reassuring. There’s so much to learn from each other’s successes and struggles.”
For young, first-time entrepreneurs, it’s crucial to seek advisors with proven track records, adds Richa. “There’s a great network of support out there. The financing, planning, connections and visibility are invaluable. I have a business degree, but I had never run a business before. The advice and support I received over the years were priceless.”
Learn more about Futurpreneur’s loan financing with mentorship and resources for young entrepreneurs, here.
You can learn more about how BDC supports women entrepreneurs, here.
StrikeUP 2025 registrants can re-watch content from the conference, here.
This article is presented in partnership with:
Business Development Bank of Canada (BDC)
Bringing plant-based protein to Canadian shelves: A Q&A with Futurpreneur Li-an Delos Reyes
This story is presented as part of My Canadian Startup, a newcomer entrepreneur initiative presented by Futurpreneur and TD through its corporate citizenship platform, the TD Ready Commitment.
When Li-an Delos Reyes moved to Petty Harbour, Newfoundland from the Philippines in 2018, she was on the hunt for a product she needed but couldn’t find—breastfeeding coffee, a decaf drink made for nursing mothers. Instead of giving up, she created her own and quickly found a market for it at local farmers’ markets.
Her entrepreneurial spirit led her to another gap in the market—shelf-stable, plant-based protein. Once again, she couldn’t find what she was looking for, so she decided to make it herself. This time, instead of relying on investors, she turned to Futurpreneur to help launch Brother Sprout, a business that has grown beyond her wildest dreams.
What inspired you to start your own business in Canada?
I’ve struggled with digestive issues for a long time, and my health was declining. People kept suggesting I try a plant-based diet, so I did—and within a month, I thought, why didn’t I try this earlier?
But in Newfoundland, I noticed most people who went plant-based relied on tofu or Beyond Burgers. I kept wondering, why aren’t there more shelf-stable, plant-based protein products? Since I couldn’t find what I wanted, I decided to make it myself and see if people would buy it.
I started researching how to create a long-lasting meat alternative, but as a newcomer, I was still establishing myself. Financially, I wasn’t in a position to launch a business from scratch without support.
What are some of your biggest wins since launching your business?
The first big milestone was rebranding and redesigning my product with professional packaging. With the help of my Futurpreneur loan, I bought my first round of inventory, and being able to sell it successfully was a huge moment for me.
The second milestone was landing a national retail partnership with Loblaws. Seeing something that started as a small farmers’ market product now available nationwide is overwhelming in the best way. I’m incredibly grateful.
How did Futurpreneur support your entrepreneurial journey?
I participated in Futurpreneur’s Rock My Business workshop, where I learned about cash flow planning and accessed free business resources. The financing I received covered critical startup costs—things that often aren’t funded elsewhere, like marketing and launching.
One of the biggest game-changers was my Futurpreneur mentor, who had deep experience in the plant-based industry. They helped me refine my branding and messaging so that it truly resonated with my target market. The Futurpreneur loan also allowed me to turn my small farmers’ market business into a professional product now available across Canada.
Are you a newcomer entrepreneur looking to start, buy or grow a business in Canada? Learn more about My Canadian Startup, here.
What advice would you offer to newcomer entrepreneurs starting their businesses in Canada?
Find the right mentors. You need people who understand the market and can guide you. Futurpreneur was always there when I had questions—they would follow up with me instead of the other way around, which made me feel truly supported.
Do your market research. Know your customers—who they are, what they want, and how to convert them into buyers. I started by chatting with people at farmers’ markets, asking why they bought my product and what they liked about it. That simple approach helped me see an even bigger market opportunity—like parents looking for high-fiber options for their kids.
What’s the most important thing you’ve learned about yourself as an entrepreneur?
I’ve learned that if I never tried, never failed, and never made mistakes, I wouldn’t have discovered my ability to create something out of nothing.
Starting a business as a newcomer was challenging, but every obstacle taught me something valuable. This journey has shown me that resilience, adaptability, and trusting in my ability to keep moving forward are key to long-term success.
Want to start your own business in Canada? Discover the free resources, mentorship, and support available through My Canadian Startup!
Presented by TD Bank Group
Bringing vibrant African-inspired decor to Canada: A Q&A with Futurpreneur Prima Mabonzo
This story is presented as part of My Canadian Startup, a newcomer entrepreneur initiative presented by Futurpreneur and TD through its corporate citizenship platform, the TD Ready Commitment.
When Prima Mabonzo moved to Canada, she quickly realized something was missing from the interiors around her—vibrancy and colour. Inspired by her African heritage, she launched Kisina Déco in 2018 to bring bold, African-inspired home decor to Canadian households.
Building a business as a newcomer comes with challenges, from understanding regulations to securing financing. Prima shares her entrepreneurial journey and advice for fellow newcomers looking to turn their business ideas into reality.
What inspired you to start your own small business in Canada?
Where I’m from in Africa, clothing and home decor are vibrant and full of colour. When I moved to Canada, I noticed a lack of colour around me—homes felt very similar. Over time, I started imagining a business that could bring African-inspired decorative accessories to Canadian homes, blending traditional craftsmanship with modern design.
What challenges did you face when launching your business?
The first challenge was understanding the Canadian regulatory system and market. Learning about customer preferences was crucial because a business’s success depends on identifying market gaps and positioning itself effectively.
The biggest challenge, however, was securing financing. My employment status made it difficult to access funding—no one wanted to finance me. Futurpreneur was the only organization willing to support me, and that made all the difference.
Looking to launch your own business in Canada? Explore free workshops, resources and support offered through My Canadian Startup, presented by Futurpreneur and TD Bank Group.
What pitfalls would you advise new entrepreneurs to avoid?
Focusing too much on the product and underestimating the importance of marketing and communication. Where I come from, businesses grow mainly through word-of-mouth. That works in Canada too, but you can’t rely on it alone—you need a strong online presence and marketing strategy to reach a wider audience.
How did Futurpreneur’s loan with mentorship impact your business success?
It was essential. I had my business plan, but I needed equipment and raw materials to get started. The mentorship program helped me make smart decisions at the right time.
When you’re starting out, it’s easy to want to do everything at once, but that can be overwhelming. My mentor helped me focus on priorities, guiding me toward building a strong foundation for my business.
What’s the most important lesson you’ve learned about doing business in Canada?
The first challenge is understanding Canadian culture and customer expectations. As newcomers, we bring our own cultural perspectives, but business approaches aren’t always the same here. Taking the time to get to know your customers and adapt to the local market is key.
The second lesson is the importance of building a strong network. When you move to a new country, you don’t have the same support system you had back home. It’s important to rebuild that structure by networking and surrounding yourself with people who understand your vision and are willing to support you.
For me, I found a great community through Business Professional Women (BPW) Montreal, a businesswomen’s network where I volunteered. I always encourage entrepreneurs to look beyond incubators and get involved in their communities. Giving back can open doors in unexpected ways.
What strategies would you recommend to newcomer entrepreneurs launching a business?
Build your network early. Volunteering or working in Canada before launching your business helps you understand how things work here. Seeing the business world through a Canadian lens makes everything easier.
Learn from others. Observe what works for successful businesses and adapt those insights to your own venture.
Don’t go it alone. Seeking mentorship, connecting with peers, and engaging with your community will help you succeed.
Want to access startup loan financing with mentorship and tailored resources for Black entrepreneurs? Learn more about Futurpreneur’s Black Entrepreneur Startup Program (BESP).
Presented by the TD Bank Group
