Futurpreneur achieves Rainbow Registered accreditation, reinforcing our commitment to inclusion

At Futurpreneur, creating an environment where entrepreneurs can show up as their authentic selves has always been part of who we are. Today, we are proud to share an important milestone in that journey: Futurpreneur is now Rainbow Registered.

Administered by the Canadian Queer Chamber of Commerce (CQCC), the Rainbow Registered accreditation recognizes organizations that meet rigorous standards for 2SLGBTQIA+ inclusion and have demonstrated a genuine commitment to creating safer, more welcoming and equitable spaces for employees, clients, partners and communities. For Futurpreneur, this achievement is the result of years of dedicated work, learning, collaboration and continuous improvement across the organization.

A rigorous process driven by action, not just intention

Rainbow Registered is Canada’s national accreditation program for businesses and organizations that meet established standards for 2SLGBTQIA+ inclusion. Rather than completing a one-time exercise or a simple checklist, the process involves investing time and resources to conduct a comprehensive assessment of policies, practices, employee experience, training, governance and organizational culture. To be accredited, organizations must demonstrate meaningful progress, not only in identifying gaps but also implementing improvements and building accountability measures that support lasting change.

“This formal registration not only tells the people of Canada that we want to be welcoming to the community, but it also it clearly shows that we have done what it takes to truly be welcoming!”- David Eisnor, Regional Director, Business Development – Atlantic.

For Futurpreneur, earning Rainbow Registered status reflects a sustained commitment to embedding diversity, inclusion and belonging into the way we work and serve entrepreneurs across Canada who are members of the 2SLGBTQIA+ communities.

“Becoming Rainbow Registered with the Canadian Queer Chamber of Commerce reflects our commitment to building an organization where every entrepreneur feels seen, valued and supported. It strengthens our responsibility to foster an inclusive environment that creates clear pathways to success for all, regardless of identity or background. Representation matters, and by ensuring our team is equipped with the knowledge, resources and understanding to support Queer entrepreneurs in all their intersectionality, we are not only addressing barriers, but championing opportunity. This is not a moment, but an ongoing commitment, one we have entered with intention, and one we will carry forward into the future.” – Holly Atjecoutay, Futurpreneur’s Head of Inclusive Impact and Director, Indigenous and Northern Entrepreneurs

“Rainbow Registered bridges the gap between valuing inclusion and putting it into practice,” says Victoria Wicks, Program Lead, Rainbow Registered. “We serve as a trusted partner for businesses, entrepreneurs and organizations working to advance equity across Canada. More than a badge of support, the accreditation provides a rigorous framework for accountability, helping organizations align their policies and experiences with national standards and drive meaningful, measurable change in the communities they serve.”

A journey years in the making

The path to accreditation was driven by passionate Futurpreneur team members who championed this work over several years. From reviewing policies and procedures to strengthening employee education, advancing inclusive practices and gathering organizational evidence, the process required collaboration and dedication from teams across the organization.

“A certificate on a wall doesn’t prove anything. The proof is in the fact that Futurpreneur spent more than three years willingly opening itself to external scrutiny, addressing areas for improvement and building the evidence needed to back up its commitment to inclusion. The accreditation challenged us to look beyond how we viewed ourselves as an organization and examine whether our policies and practices consistently supported the inclusive culture we wanted to create.“ – Logan Daoust, Business Development Manager, Indigenous Entrepreneurs

Their work helped ensure that inclusion is reflected across Futurpreneur’s communications as well as its daily operations.

Why Rainbow Registered matters

Rainbow Registered is an important reflection of Futurpreneur’s commitment to creating an environment where everyone feels respected, welcomed and supported. For our employees, as well as the entrepreneurs, mentors, partners and community members we work with, the accreditation signals that inclusion is embedded in our culture and backed by meaningful action. It demonstrates our commitment to fostering inclusive spaces where people can bring their authentic selves and fully participate in the entrepreneurial ecosystem.

We recognize that young entrepreneurs from underrepresented groups often face unique barriers on their entrepreneurial journeys. To support their success, we offer a range of programs delivered by team members with lived experience, including those who identify as Queer. Currently, 10% of our team identifies as 2SLGBTQIA+, including 12% of our Leadership Team and 8% of our Senior Leadership Team.

Through initiatives such as the Black Entrepreneur Startup Program and the Indigenous Entrepreneur Startup Program, as well as our ongoing support for women entrepreneurs and newcomers to Canada, we continue to work toward a more inclusive and accessible entrepreneurial landscape, and we’re making progress.

Between April 2025 and March 2026, 41% of the businesses supported by Futurpreneur were women-led, 11% had 2SLGBTQIA+ founders, 15% had Black founders and 3% had Indigenous founders. Through programs such as My Canadian Startup and other tailored supports, Futurpreneur also helps newcomer entrepreneurs access the financing, mentorship, resources and networks they need to launch and grow successful businesses across Canada.

This Rainbow Registered accreditation reinforces our commitment to ensuring that all entrepreneurs, regardless of their identity or background, feel welcome and supported when engaging with our team.

Looking ahead

As Futurpreneur celebrates 30 years of empowering young entrepreneurs, Rainbow Registered marks an important milestone in our ongoing journey to create a more inclusive entrepreneurial ecosystem.

While we are proud of this achievement, we know the work does not stop here. We remain committed to listening, learning and evolving so that entrepreneurs, employees, mentors and partners can thrive and succeed.

By continuing to champion inclusion and expand opportunities for underrepresented communities, we can help build a stronger, more innovative and more prosperous Canada for everyone. Read more about our commitment to diversity and inclusion here.

Building from within: Futurpreneur’s commitment to Indigenous economic resilience

As part of our ongoing series celebrating National Indigenous Peoples Month, this post includes highlights from a conversation about Indigenous economic resilience between our CEO, Karen Greve Young, and Holly Atjecoutay, head of inclusive impact and director of Indigenous and Northern Entrepreneurs at Futurpreneur.

Across Indigenous communities, entrepreneurship has always been rooted in innovation, resilience and mutual support. While economic landscapes have changed over time, this core spirit of resilience and business ownership continues to drive growth and success for Indigenous entrepreneurs today.

This June, as Canada celebrates National Indigenous Peoples Month, Futurpreneur is focusing on a vital narrative: amplifying the journeys of thriving, young Indigenous entrepreneurs who are reshaping Canada’s entrepreneurial landscape by reclaiming economic independence and championing authentic representation over tokenism.

Resilience through success

True resilience is about acknowledging enduring hardships while celebrating the triumphs of the present. When discussing Indigenous communities, most mainstream media often focus on historical hardships. But at Futurpreneur, the spotlight is intentionally on the here and now, countering outdated stereotypes by celebrating the successes of Indigenous founders and their thriving businesses.

Focusing on success and celebration honours the strength and determination of Indigenous communities while giving the next generation the confidence to step into business ownership. “We need to focus on the people,” notes Holly Atjecoutay, Head of Inclusive Impact and Director of Indigenous and Northern Entrepreneurs at Futurpreneur. “We’ve come astronomically far. Highlighting these successes gives young people the realization that their business dreams are completely within reach.”

Cultivating culturally rooted programming

Led by a team with lived experience, Futurpreneur’s Indigenous Entrepreneur Startup Program (IESP) supports young Indigenous entrepreneurs with a range of resources and programming grounded in Indigenous values and community realities, enabling these young founders to build businesses on their own terms.

This commitment comes to life through specialized programs, partnerships and community-led initiatives. For example, Futurpreneur’s Ohpikiwin program1 offers vital financial advice tailored for Indigenous innovators. Similarly, the Indigenous Founders Circle, launched in November 2025, creates a space for founders to connect, share experiences and support one another.

This approach works because the IESP team understands that every entrepreneurial journey looks different. Instead of following a rigid timeline, the team meets founders where they are and supports them at their own pace. Some entrepreneurs might attend several workshops before taking the next step, while others benefit from one-on-one conversations and relationship-building. Throughout the process, the focus remains on creating a welcoming and accessible environment where founders feel supported.

The blueprint of collaboration: Building trust

Sustainable economic opportunities are built on trust, relationships and mutual respect. In many First Nations, Inuit and Métis communities, trust in corporate and government institutions has been shaped by a long history of exclusion. The IESP team recognizes that reality and instead of focusing on quick wins, invests time in visiting communities, listening, fostering relationships and laying a strong foundation for future generations.

“When we first visit Indigenous communities to offer free workshops and resources, people naturally want to get to know us and understand our intentions,” Holly explains. “They ask, ‘What is your goal here?’ It takes time and real commitment to show that we are genuinely there simply to support their growth. Cultivating that relationship takes dedication, but it allows us to build strong, lifelong partnerships.” Through partnerships with organizations like the Business Development Bank of Canada (BDC), Futurpreneur helps facilitate co-lending opportunities that give young founders access to critical startup capital. These partnerships also help entrepreneurs build long-term relationships, making it easier for them to access additional financing as their businesses grow.

Representation vs. Tokenism

A key strength of Futurpreneur is its commitment to meaningful representation: Indigenous and non-Indigenous leaders work together as equal partners to guide the organization. This goes beyond tokenism by creating leadership opportunities where diverse voices have real influence, decision-making power and the ability to shape organizational strategy.

“Before Holly joined our Leadership Team, we had well-intentioned, non-Indigenous leaders making decisions about what Indigenous founders needed, and that simply does not work,” Karen Greve Young, Futurpreneur CEO, says. “We value lived experience alongside professional expertise. Having representation at the leadership level and on our Board removes assumptions, allows for honest, transformative learning and ensures we co-create programs that truly align with what entrepreneurs need.”

Futurpreneur also ensures Indigenous leadership is reflected across the broader organization by recognizing leaders for their full professional expertise. When Holly joined Futurpreneur’s Senior Leadership Team in 2024, her responsibilities expanded beyond the IESP to encompass inclusive impact across the organization.

“I bring my perspective as a Cree and Saulteaux woman to the table, but I also bring years of professional expertise across multiple industries,” Holly says. “When an organization values your whole background, you become a voice for all, breaking down boundaries and showing young people that their leadership potential has no limits.”

Looking forward: An unshakable community

The future of the IESP is bright, driven by momentum that extends far beyond the formal program itself. Economic resilience grows stronger when entrepreneurs connect, collaborate and support one another. That momentum is already taking shape within the Indigenous Founders Circle. After the formal sessions ended, the participating entrepreneurs chose to continue meeting regularly on their own to share advice, exchange experiences and support one another across cities and provinces. This peer-led initiative reflects the lasting impact of the program: creating a self-sustaining community built on connection, collaboration and mutual support.

As Futurpreneur looks beyond this celebratory month, the focus remains on valuing Indigenous representation, fostering community-led prosperity across the Canadian economy and growing the reach of the IESP by staying closely connected to the evolving needs of Indigenous communities.

“We want to authentically reach more Indigenous founders by keeping our finger on the pulse, continually talking to communities, listening to their experiences and adapting our resources based on what we learn. Increasing lived experience and representation within the program is how we ensure our support remains meaningful, ” Holly notes.

For Futurpreneur, this ongoing evolution supports a broader, long-term vision.

“When we look ahead, our goal is to foster Indigenous economic prosperity for generations to come,” Karen says. “By giving young, Indigenous entrepreneurs the tools to succeed today, we are helping build a sustainable foundation, ensuring that the economic success of this generation opens even greater doors for the next.”

If you are an aspiring or early-stage Indigenous entrepreneur aged 18 to 39 looking for financing, culturally rooted mentorship and a powerful network of peers who understand your experience, explore the Indigenous Entrepreneur Startup Program (IESP).

Discover how our dedicated team can support you on your journey towards economic resilience and business success.

Redefining Success: Darion Ducharme bridges the digital divide for Indigenous communities

This article is part of our 30th anniversary series, celebrating the young Futurpreneur-supported entrepreneurs shaping Canada’s economic future, as well as the mentors and partners who have supported them since 1996.

For Darion Ducharme, a proud member of Lac Seul First Nation now living in Winnipeg, building a business meant completely rethinking what it means to be successful.

Ten years ago, his dream was to buy a classic, air-cooled Porsche 911. He achieved that goal three years ago and eventually sold the vehicle at a profit. But hitting that major milestone didn’t bring the fulfillment he thought it would. Instead, it prompted him to rethink success and focus on purpose-driven growth.

Today, Darion is translating that mindset into action as the owner and founder of Teqare, a Winnipeg-based corporation that provides vital safety and digital literacy training to Indigenous communities across Canada.

Spotting a gap in the community

Before launching his business in 2021, Darion worked as a manager at Wow Mobile. He enjoyed offering unbiased advice to customers but his daily interactions revealed a troubling trend that hit incredibly close to home. Many Indigenous community members, especially Elders, were struggling to navigate their mobile devices, leaving them vulnerable to digital scams and losing access to essential services.

Darion saw a clear gap. No services focused on delivering technology literacy specifically tailored for Indigenous communities. As a proud member of Lac Seul First Nation, he felt a responsibility to help protect and empower both youth and Elders. “I really believe that every entrepreneur and every person has a calling in their heart,” Darion says. “And that calling is for a greater purpose to do something that’s incredible and it’s incredible for you.” For Darion, that meant answering his own call to community service. “If I was worth $300 million, I would still do what I am doing today,” he adds. “Doing the training for the kids and for the Elders warms my heart.”

Driven by this profound sense of purpose, Darion chose to step away from the corporate world to turn his calling into a reality for First Nations across Canada.

Finding support through Futurpreneur

Trading a steady, guaranteed paycheck to start a business is a significant leap, especially for young entrepreneurs who often face challenges accessing startup financing. But Darion found his turning point when he connected with Futurpreneur. Through Futurpreneur’s Indigenous Entrepreneur Program, he secured a startup loan that helped turn his idea into reality. This funding provided the essential capital to design a logo, incorporate the business, set up bank accounts and launch a professional website. It also gave him enough working capital to survive the first few months before launching Teqare. Without this early trust and financial runway, Darion admits the business likely would have remained just an idea.

Learning to navigate the speed bumps

In the beginning, Teqare operated on a small scale, with Darion visiting people one-on-one in their homes during the height of COVID-19. As the business began to grow, he ran into a major obstacle. A prospective client who had been discussing a $ 90,000 contract suddenly stopped responding. The setback left Darion feeling completely discouraged and uncertain about the company’s future.

Needing guidance, Darion reached out to his Futurpreneur mentor, Noah Wilson. The two met at a local First Nations cafe, where Noah listened carefully as Darion shared his concerns. “I knew he was cooking something up,” Darion remembers. “He had 10 amazing solutions that I could bring in right here, right now. It was amazing because I felt like he really cared and he came in a very serving way.”

Noah’s mentorship taught Darion a vital business skill: how to pivot. By listening to advice, Darion adapted his business offerings and attracted new opportunities. The shift brought almost immediate success, leading to a wave of new bookings.

A model of success by every metric

Five years after launching, Teqare is now a thriving company with a national track record of success. Darion and his team have delivered in-person workshops to over 70 First Nations communities, teaching essential skills in cybersecurity, financial literacy and navigating life in urban centres. Reaching remote communities comes with its set of challenges. In some cases, travel costs exceeded $3,400 per person.

Despite these barriers, Teqare continues to prioritize in-person sessions for youth and Elders, because of the stronger engagement and learning outcomes it can provide. As the company’s impact has grown, so has its visibility. Teqare has been featured on CBC, Global News and The Globe and Mail. That recognition has helped attract corporate sponsors who fund workshops in lower-income communities and schools. The business has also provided financial stability for Darion and his family, enabling him to support his wife and daughter at home while continuing to invest in future growth.

Looking ahead, Darion has a bold goal for the next three years: to expand Teqare into all 630-plus First Nations across Canada.

Face your fears and take the risk

Darion’s advice to aspiring entrepreneurs is simple, urgent and deeply personal. He points out that traditional university degrees no longer guarantee a fulfilling or high-paying career path in Canada. Entrepreneurship, however, unlocks unlimited earning potential and allows people to create a purpose-driven life.

His perspective is shaped by a profound personal loss. After losing his wife to cancer, he gained a deeper appreciation for how quickly life can change and the importance of pursuing opportunities while they are in front of you. Darion learned that when people are on their deathbeds, they do not think about their material goods or the things they failed at. They are haunted by the “what-ifs”. He urges aspiring business owners not to let fear block them from building something incredible. “Losing out on a contract isn’t failure, but giving up is failure,” Darion says. “So as long as you still have breath in your lungs, don’t give up on that dream. Don’t give up on that calling. Take that risk. It is so worth it.”

Ready to start your own journey?

At Futurpreneur, we believe that young entrepreneurs like Darion are helping shape Canada’s economic future. Whether you’re looking to launch a business, buy an existing company or grow your side hustle into a full-time career, we’re here to support you every step of the way.

Learn more about Futurpreneur’s Indigenous Entrepreneur Startup Program or explore our core startup program featuring the financing and mentorship you need to succeed in Canada.

From store closure to storefront: How Michael Tourand reimagined his family business

This article is part of our 30th anniversary series, celebrating the young Futurpreneur-supported entrepreneurs shaping Canada’s economic future, as well as the mentors and partners who have supported them since 1996.

When a family business closes its doors, the story often ends there. For Michael Tourand, it was a starting point.

In August 2024, the workwear store the Tourand family had operated in Saskatchewan since 1982 shut down, leaving a gap in both the market and the community. Faced with the choice to move on or move forward, Michael and his brother chose the harder path: start over. Today, Michael is the owner of Moose Mountain Workwear in Carlyle, Saskatchewan, a new venture rooted in his family’s legacy but designed for today’s workforce.

Carrying forward a legacy on his own terms

Having grown up with the business, Michael understood the industry and the people it serves. But stepping into ownership meant rethinking what the business could be. He set out to modernize his offering, bringing in updated technology, stronger systems and a renewed focus on community.

“It was about taking that 40-year legacy and bringing in new technology, stronger corporate services and a deeper commitment to our community,” he says.

While the vision was clear, securing financing was not. Most traditional lenders viewed the business as a continuation rather than a new venture, making it difficult for Michael to access the support he needed to launch.

Finding the right partner

Michael’s turning point came when he connected with Futurpreneur. Where traditional banks saw a complicated history, Futurpreneur saw potential: an experienced entrepreneur, a clear market need and a strong plan for growth.

Through the Indigenous Entrepreneur Startup Program, Michael secured flexible, equity-free financing to open and stock his store. More importantly, he gained a partner who understood the realities of Indigenous entrepreneurship.

Learning to lead

While Michael brought more than 20 years of industry experience, running a business was a different skill set. Through Futurpreneur, he was paired with mentor Jerome Voss, who helped him navigate the shift from employee to owner.

“I can’t say enough about the mentorship program,” Michael says. “It pushed me to think differently and really understand the financial side of the business.” From payroll to bookkeeping to long-term planning, mentorship gave Michael both the tools and the confidence to lead. It also provided something less tangible but equally valuable: a trusted second opinion.

Having an experienced professional to bounce ideas off allowed him to move forward with confidence, knowing he had a solid grasp of the numbers as well as the customers.

A strong first year by every measure

In a sector where many businesses struggle to make it through their first year, Moose Mountain Workwear turned a profit. But for Michael, success goes beyond the balance sheet.

Community reinvestment – In its first year, the business gave back more than $10,000 in cash and products. As a volunteer firefighter for thirteen years, Michael sees this as an investment in the community and the place where his son will grow up.

Inclusive partnerships – As a Métis-owned business, Moose Mountain Workwear partners with White Bear First Nations, supplying safety gear for construction and housing projects.

Service that stands out – Michael’s approach is simple: show up for customers when they need you most. Whether it’s opening the shop on a Sunday afternoon or hand-delivering orders to corporate clients, his people-first approach has built strong customer loyalty.

Meeting a real need in the community

Beyond retail, Moose Mountain Workwear serves as a safety hub for workers in oil, gas and agriculture; industries where the right equipment matters. The store focuses on specialized gear, including fire-resistant clothing, high-visibility apparel and fall protection, helping workers stay safe on the job. With demand growing, Michael is already looking to expand, particularly in nearby communities like Weyburn and Estevan.

“Fortune favours the brave”

Michael’s advice to aspiring entrepreneurs, especially those in Indigenous communities, is straightforward: “Fortune favours the brave. So, be brave.”

He acknowledges the uncertainty that comes with starting a business but emphasizes the importance of taking the first step: “It’s okay to be nervous and ask for help, but it’s not okay to not try.” Michael believes small businesses that put people first will always have a place, even as industries evolve. His journey from working in a family business to building one of his own is a reminder that our backgrounds and our identities are our greatest strengths. By combining his Métis heritage with a forward-looking approach, he is building a future that is both rooted in community and built for the future.

Ready to start your own journey?

At Futurpreneur, we believe that young entrepreneurs like Michael are the heartbeat of the Canadian economy. Whether you’re looking to start a business from scratch, buy an existing one or grow your side-hustle into a full-time career, we’re here to support you.

Learn more about Futurpreneur’s Indigenous Entrepreneur Startup Program or explore our core startup program with financing and mentorship to start or buy a business in Canada.

Small Business, Big Impact: Visa Selects Futurpreneur as exclusive Canadian Non-Profit Partner

Artwork by: Rafael Mayani, a Mexican artist based in Vancouver, BC 

Futurpreneur is thrilled to have been selected as Visa’s only Canadian non-profit partner for ‘Tap In to Impact,’ a global program that will extend the energy of the highly anticipated international soccer tournament beyond the pitch and into the local communities that will help bring it to life.

As part of this initiative, Visa is contributing $275,000 CAD to Futurpreneur to expand our support for young entrepreneurs, mentors and community-builders across Canada, an exciting partnership that comes during a landmark year for Futurpreneur, as we celebrate 30 years of inclusive impact.

“Tap In to Impact reinforces the vital role small businesses play in building vibrant, strong, connected communities,” said Karen Greve Young, CEO of Futurpreneur. “As we celebrate Futurpreneur’s 30th anniversary, this partnership with Visa is especially meaningful, as it will enable us to empower even more young entrepreneurs with the loan financing, mentorship and resources they need to turn ambition into action and build thriving businesses with confidence.”

Through Tap In to Impact, Visa is committing $200,000 USD to one non-profit partner in each host country of the soccer tournament ($600,000 USD total) to support their work with small businesses and entrepreneurs.

Along with Futurpreneur in Canada, Visa is partnering with Pro Mujer, a non-profit supporting women microentrepreneurs across Latin America and Mexico, and Score Association, America’s largest network of volunteer business mentors. The goal of the campaign is to provide donations that drive practical, market-relevant support for small businesses.

Read more about this exciting initiative from Visa here.

Celebrating 30 years of impact : A recap of Futurpreneur’s Hill Day 2026

What an incredible week in Ottawa! As we celebrate Futurpreneur’s 30th anniversary, our team, mentors, and partners gathered in the nation’s capital for Hill Day 2026.From high-level policy discussions at the Future of Business Summit to meaningful conversations with Members of Parliament, the energy was palpable. We are thrilled to share the highlights of how we are working together to foster a more inclusive and prosperous ecosystem for Canada’s next generation of business leaders.

Driving the conversation: The Future of Business Summit

Our week began at the Future of Business Summit, hosted by our partners at the Canadian Chamber of Commerce. Futurpreneur CEO, Karen Greve Young, joined a panel titled “Enabling Small Businesses to Scale: From Insight to Impact.” During the session, she emphasized that while Canada has no shortage of entrepreneurial ambition, the challenge lies in providing the right conditions for these businesses to scale. Moderated by Déborah Cherenfant, the discussion included Cinzia Bazzo (Sage) and Simon Poulin (Upside Drinks).

Key takeaways included:

• Breaking down internal barriers: For many founders, their first export market is a neighboring province, yet red tape can make this challenging.

• The advisory gap: Scaling requires a different toolkit than starting a business. Founders need access to management talent and experienced advisors who have navigated these waters before.

A highlight of the summit was during the Premiers’ Session featuring The Hon. Doug Ford (Premier of Ontario), The Hon. Susan Holt (Premier of New Brunswick), The Hon. Rob Lantz (Premier of Prince Edward Island), and The Hon. R.J. Simpson (Premier of the Northwest Territories). The discussion focused on national unity and trade, reinforcing the issues entrepreneurs face across the country.

A night of celebrations: Our 30th anniversary Hill Day reception

The highlight of the week was Futurpreneur’s 30th anniversary Hill Day reception at the University of Ottawa, co-presented by our long-standing partners, the Business Development Bank of Canada (BDC), represented by Miguel Barrieras, Chief Community Banking and Impact Officer, and the Royal Bank of Canada (RBC), represented by Yasser Ghazi, Vice President- Commercial Financial Services, Ontario North & East. The Honourable Rechie Valdez, Minister of Women and Gender Equality and Secretary of State (Small Business and Tourism), joined us and expressed her support for the next generation of founders. Eleven Futurpreneur-supported young entrepreneurs from across Canada showcased their businesses to policymakers and ecosystem leaders, reflecting the diversity and strength of the country’s entrepreneurial landscape.

Featured entrepreneurs included:

• Joanna Pariseau (Taste the City, AB), who connects people to cities through food-based discovery experiences and turns digital recommendations into purchasable real-world routes.

• Moirae Choquette (Tomato Wheels, AB), founder of one of Canada’s fastest-growing independent wine labels focused on quality and community.

• Darion Ducharme (Teqare, MB), who delivers technology and cybersecurity education to First Nations communities.

• David Owasi (Outreach Genius, MB) David leads a venture-backed startup that deploys AI voice agents to help home service companies and brands scale operations.

• Constanza Safatle (Newbornlander, NL), G20 Alumni, who creates sustainable baby accessories while providing employment and training for newcomer and refugee women.

• Diana Virgovicova (Xatoms, ON), G20 Alumni, who uses AI and quantum chemistry to develop new materials for water treatment.

• Jennifer Ai (Leopard AI, ON), G20 Alumni, who is rethinking how venture capital is allocated globally.

• Richa Gupta (Good Food for Good, ON), who has scaled her organic, health-conscious food brand across North America.

• Viet Anh (Vian) Nguyen (Rude Mama Hot Sauce, ON), whose handcrafted Vietnamese hot sauces using locally sourced Canadian ingredients have expanded into major grocery retailers across the country.

• Arold Ramboasalama & Cécile Dijoux (Or Noir de Madagascar, QC), who draw on four generations of family expertise to bring ethically sourced Madagascar vanilla to the Quebec market.

• Guillaume Blais (PROD.G, QC), a veteran of the contemporary circus world, who produces immersive acrobatic performances that prioritize inclusion and diversity.

Entrepreneur David Owasi delivered a keynote address about building Outreach Genius, highlighting how access to mentorship and capital can help founders scale both their businesses and their impact.

We also heard from Futurpreneur Indigenous entrepreneur and Board member, Lorne Jr. Blesse, founder of Kiwetin Clothing, AB, who shared his journey from northern Alberta, emphasizing the importance of empowering others to envision their own success and ensuring those same doors to opportunity remain open for them.

This sense of community was echoed by Guillaume Blais (PRODG, QC), who shared how the Hill Day experience allowed him to bridge the gap between culture and commerce, securing pivotal meetings with institutions like the Canada Council for the Arts.

Experience the energy firsthand. Click below to watch a special behind-the-scenes video from Joanna Pariseau (Taste the City, AB), who reflected on her Hill Day experience.

Bringing entrepreneurial voices to parliament

To ensure the voices of young entrepreneurs are heard where decisions are made, Futurpreneur arranged one-on-one meetings between our founders and their local Members of Parliament, so they could hear firsthand about the challenges of scaling a business in Canada and the impact of federal support.

Looking ahead

Since 1996, Futurpreneur has supported more than 21,000 young entrepreneurs, helping them launch more than 16,600 businesses across Canada. As we reflect on 30 years of success, we are reminded that while the landscape of business has changed, the spirit of the Canadian entrepreneur remains strong.

We leave Ottawa feeling optimistic. Our week underscored the importance of collaboration between entrepreneurs, government and the private sector to ensure the next generation of founders have the support, the mentorship and the capital they need to succeed.

Thank you to everyone who joined us on the Hill. Here’s to the next 30 years of building, growing and scaling together!

Investing in women: How Janine Jivani is helping to fuel a thriving Canadian economy 

Women are building made-in-Canada businesses that power our economy. They’re majority owners of 20% of Canadian businesses, generating more than $90 billion annually, employing nearly one million Canadians and contributing about 9% of the country’s GDP. And Futurpreneur-supported businesses are a big part of the equation.  

Investing in women-led businesses has long been a priority for Futurpreneur, as the results show. Today, over 40% of the businesses we support are women-led, more than double the national average. 

One example is Janine Jivani, creator of Lilac & Leaf Wellness. 

From healthcare regulation to holistic health  

For five years, Janine worked in healthcare regulation. It was stable, respected work, but something was missing. 

“For years I was working in healthcare and while I knew I wanted to help people, I often felt disconnected from my work. It didn’t really allow me to think creatively,” Janine says. 

She began to see a gap between managing illness and promoting wellness. While her role focused on maintaining standards, she wanted to build something that aligned more closely with her own values and purpose. 

A turning point 

Janine’s shift toward entrepreneurship came with a growing sense of confidence in her own experience and perspective. 

Her background in healthcare regulation gave her a strong understanding of ethics, safety and quality standards, areas she saw missing in much of the unregulated wellness market. Her identity as a woman of colour with Kenyan and Irish-Scottish heritage also shaped her vision for a more inclusive approach to wellness. 

“My cultural background, which is mixed Kenyan and Irish/Scottish, truly makes me who I am. I believe my mixed heritage allows me to empathize with people from various backgrounds,” she says. “Representation and diversity are extremely important to me and are part of my business values.” Janine had the passion and the idea. What she needed next was guidance and support to launch the business. That’s where Futurpreneur came in. 

Through Futurpreneur, she received financing and mentorship that helped turn Lilac & Leaf Wellness from a concept into a growing company rooted in trust and transparency. 

Building community and empowering women 

Today, Lilac & Leaf Wellness offers organic herbal teas and wellness products designed to support healthier lifestyles. For Janine, the business is also about creating community and making wellness accessible. 

“Becoming an entrepreneur has been a transformative experience, continually teaching me what I’m truly capable of,” she says, noting that it’s pushed her to develop new skills, adapt to challenges and trust in herself. “If you’re ready to commit to your dreams, go for it. Futurpreneur isn’t just a place for financial support, they help you every step of the way and want you to succeed.” 

Janine is now preparing for the next phase of the business. She’s rebranding Lilac & Leaf Wellness, including launching a new website, with resources and workshops geared specifically toward women empowerment. Her goal is to create a trusted space where women can access reliable information, products and support for their well-being. 

Ready to launch your own vision? 

Whether you’re a full-time founder or just thinking about starting your business, Futurpreneur is here to empower you through our dedicated Women in Entrepreneurship Initiative, as well as loan financing, mentorship and resources.  

Join Futurpreneur’s Women in Entrepreneurship Initiative  presented by TD and turn your ambition into action.

The growth catalyst: How Futurpreneur and the G20 YEA connect Canadian founders with global opportunity

For many young entrepreneurs, “going global” often feels like a distant dream, something only large companies with massive budgets can attain. The G20 Young Entrepreneurs’ Alliance (YEA) is designed to bring that dream within reach.  

Hosted by a G20 country each year, the G20 YEA summit brings together hundreds of the world’s top young entrepreneurs to share ideas, advise on key issues, make international connections and, most importantly, explore global growth strategies. This is why Futurpreneur proudly leads Canada’s G20 YEA delegation to these annual summits, ensuring Canadian founders are actively shaping global conversations.  

As the 2025 summit in Johannesburg, South Africa demonstrated, the experience is truly once-in-a-lifetime: in a post-summit survey, 23 respondents (out of 39 young Canadian delegates) said it marked a defining turning point in their efforts to scale their businesses.  

Read on to learn how the G20 YEA helped past participants overcome common barriers to international growth. 

Charting a path to global expansion  

Before joining the delegation, participants identified some of the common hurdles they face when trying to enter a foreign market like South Africa, including a lack of local experience and credibility as a founder, along with trusted introductions.  

The G20 YEA 2025 post-summit survey also revealed three additional barriers, each of which Futurpreneur directly addressed through the summit experience: 

Barrier 1: Limited access to global networks  

Sixty-five per cent of survey respondents from the participating delegates who responded to the survey cited limited access to credible international business networks as their primary challenge to scaling globally. To help overcome this hurdle, Futurpreneur led targeted trade activities and facilitated curated B2B (business-to-business) connections, opening doors to senior government officials and industry leaders who are typically out of reach for young founders.  

Result: All survey respondents reported an expansion of their international networks, with a total of more than 740 new global connections made. 

Barrier 2: Financial constraints 

Over half (57%) of the survey respondents identified the cost of international travel as a significant barrier to gaining international exposure. In fact, without Futurpreneur’s partial travel stipend, made possible thanks to the support of Global Affairs Canada’s Exports Associations Trade Program, several delegates shared that participation would not have been possible.  

Result: This financial support enabled delegates to participate in 123 B2B meetings, 80 of which progressed to tangible next steps, including partnership discussions and project exploration. 

Barrier 3: Gaps in market intelligence and export readiness 

Prior to the summit, 52% of the survey respondents reported difficulty accessing market-specific intelligence, regulatory guidance and information on export tools and government support programs. To address this gap, Futurpreneur delivered intensive pre-departure briefings and workshops that strengthened export literacy and enhanced readiness for global expansion.  

Result: Following the mission, 87% of survey respondents reported increased awareness of Government of Canada resources, including the Trade Commissioner Service (TCS), while 73% reported feeling ready to actively pursue international opportunities with confidence. 

Through these targeted interventions, Futurpreneur transformed global ambition into actionable strategies, providing founders with the networks and knowledge needed to actively compete and thrive in foreign markets. 

Voices from the delegation: Real-world impact in action 

While the data highlights the scale of the mission, the delegates’ experiences reveal its deeper impact. Their stories showcase the partnerships formed, the credibility gained and the market validation achieved – outcomes that numbers can’t fully capture. 

• “This year’s G20 event was remarkable. Education was a priority for several delegations, and I’ve had promising initial meetings with delegates from Mexico and India about creating new certified programs that upskill youth before they immigrate for work or school. It’s been fantastic to see how we might expand our services and grow our businesses.” — Clinton Large, founder, Large Inc. 

• “[The G20 YEA] offered Iris + Arlo the opportunity to connect with visionary leaders from around the world, share our mission to make sustainable period care more accessible, and form meaningful partnerships that will help us expand into international markets.” — Lara Emond, founder, Iris + Arlo 

• “Attending the G20 Young Entrepreneurs Alliance Summit in Johannesburg as part of the Canadian delegation was a truly transformative experience for me and for Kovida Consultants. Thanks to this opportunity, I was able to expand my international network significantly, build relationships with entrepreneurs and ecosystem partners from across the G20, and secure new client relationships as a direct result of conversations that began at the Summit.” — Kajal Agarwal, founder, Kovida Consultants 

Apply today to join our 2026 mission to Vienna 

Whether you’re exploring international trade for the first time or preparing to scale into new markets, the 2026 summit in Vienna, Austria could be just the ticket. As a strategic gateway to the European Union, this mission offers unparalleled access to one of the world’s largest single markets – home to more than 450 million consumers. 

Taking place the week of September 14, 2026, this year’s summit will enable you to expand your network of international connections in key markets, advance youth entrepreneurship on the international stage while learning about growth strategies and positioning your business for global expansion.  

With 100 % satisfaction rate in trade activities and a strong majority of delegates eager to stay engaged as alumni, it’s clear the value extends far beyond the summit. 

So, what are you waiting for? 

Futurpreneur provides the network, preparation and support to ensure you do not have to do it alone. Check to see if you’re eligible to join the Canadian delegation to the 2026 G20 YEA Summit in Vienna, led by Futurpreneur, and introduce your business to the world. 

Stay tuned. Applications will open soon

Empowering in any language: Inspiring lessons from the first-ever Futurpreneur Francophone Growth Accelerator in Montreal

During Small Business Month last year, the vibrant city of Montreal hosted the very first Francophone edition of Futurpreneur’s Growth Accelerator. It was an inspiring and energizing event! 

The two-day gathering brought together 15 Francophone entrepreneurs, ready to transform their aspirations into lasting success. It concluded with a pitch competition held at the National Bank of Canada (NBC) offices, where the inspiring duo Arold Ramboasalama and Cécile Dijoux, Co-Founders of OR NOIR du Madagascar, impressed the jury and took home the $10,000 grand prize! 

Beyond the presentations and handshakes, it was a true whirlwind of intensive learning that left a lasting impression. Participants left with concrete tools, sharp strategies, renewed confidence and a strengthened network. 

Wondering about the benefits of this unique program? Join us to discover the key lessons. 

The program: a commitment to Francophone entrepreneurship 

With financial support from its partners, Futurpreneur has developed this growth program in partnership with NBC, with a specific focus on the needs of Francophone, Acadian, and Quebec-based entrepreneurs. This program is offered exclusively in French to ensure that each participant fully understands the concepts and is supported in their preferred language. 

Additionally, we have actively mobilized our Francophone partners, such as Réseau de Développement Économique et d’Employabilité (RDÉE Canada), the Société de Développement Économique de la Colombie-Britannique (SDECB), RDÉE Nouveau-Brunswick, the Société Économique de l’Ontario (SÉO), and the Fédération des Gens d’Affaires Francophones de l’Ontario (FGA). These organizations were crucial in identifying these talented participants and making this program possible. 

The Francophone Growth Accelerator program began earlier this year with tailored supports to recognize the unique needs of Francophone entrepreneurs, positioning them to seize the best opportunities in French-speaking markets and beyond. To achieve this, the founders completed an intensive learning curriculum focused on network development and business growth. This included six virtual workshops led by recognized experts in the fields of marketing, operations, finance, as well as personal and professional development. The journey culminated in the two-day event in Montreal, which included a pitch competition, where the winners were awarded the grand prize of $10,000! 

The pitch competition 

On the first day of the Growth Accelerator, the  entrepreneurs focused on the challenges facing French-speaking businesses and the importance of communicating with impact and authenticity. They also refined their pitches in an effort to prepare for the competition and even presented their businesses and prototypes to Futurpreneur’s partners. The next day, they delivered their pitches to a panel of Futurpreneur and partner judges.  

Expert insight: a motivational message to boot growth 

On the second day, before presenting their businesses to the pitch panel, participants had the opportunity to hear advice from Étienne Crevier, Founder of Entourage Investment Inc. and Futurpreneur’s board member. Crevier emphasized the importance of being able to explain one’s vision clearly, reflecting on his own beginnings. He also discussed the challenges that hold entrepreneurs back..  

“When faced with doubt, you have to silence the imposter syndrome and share the risk by surrounding yourself with the right team,” Crevier said. When one of the entrepreneurs asked him how to manage the pressure that comes with taking loans, he was clear: “Banks and organizations like Futurpreneur do not have the mission of bankrupting people, and taking out a loan proves above all that you are determined.” 

Lessons for the future: A fresh look at long-term Francophone growth 

A few moments before the announcement of the winners, we collected impressions from the participants to highlight what they retained from this program. 

Interprovincial trade as the new frontier of commercial success  

Interprovincial trade emerged as the key element on which all participants agreed. “The most valuable advice I received throughout the program came from Mona-Lisa Prosper, Senior Director, Community Engagement at Futurpreneur. “She advised us not to limit our way of thinking; not to hesitate to look deeper as well, and that we should not only focus on the English-speaking side to do business. Going to other provinces is possible, as long as you connect with local people or organizations to learn how that province works and consider it as a new country or a new market,” says Ingrid Broussillion, Founder of The WoW Culture in Vancouver, BC, and participant in the Francophone Growth Accelerator program. 

Strategic communication and the key to persuading investors 

Several participants also praised the value of working on their pitch presentation and learning how to persuade investors. “Thanks to the Growth Accelerator, I developed a pitch presentation; I didn’t have one before. Now, I can identify the key elements of my business that are worth highlighting; I better understand the points that can persuade investors and what builds their trust. I also better understand how to anticipate the long-term effects of support from investors,” said Louis-Philippe Allard-Bergeron, Founder of Centre Hub Créatif in Rivière-Éternité, QC, and one of the four pitch competition finalists. 

Assertiveness and networking to boost francophone entrepreneurship 

Ben Liegey, Founder of Meilleure Table from Vancouver, BC, and also one of the four pitch competition finalists, added that the Francophone Growth Accelerator helped him clarify and refine the long-term vision for his business. “This event allowed me to understand that I need to be more rigorous in terms of financial analysis and cash flow on a monthly basis. I’m also very grateful for networking with entrepreneurs across the entire country. That’s what initially attracted me to the program, as it’s very important for entrepreneurs to foster relationships. I realized that we share different challenges and different goals. But ultimately, we share much more in common than we think. It was very enriching.” 

This first Francophone edition of the Growth Accelerator confirms the immense potential and power of Francophone entrepreneurs. It’s clear, the moment has arrived to embrace bold actions, build interprovincial connections and courageously drive success for these founders into the future. 

Ready to accelerate the growth of your small business? Do you want to be part of the next wave of Francophone entrepreneurial success? Learn more about the Futurpreneur Francophone Growth Accelerator program and explore how to start, buy or grow your own business through our loan with mentorship and resources! Click here to learn more. 

The taste of sweet success: Celebrating Adeola Adeosun, winner of the $10,000 DIY Marketing Challenge 

For Adeola Adeosun, entrepreneurship has always been about more than baking. It’s about creating moments of joy, building confidence and opening doors for families through creative baking. 

Based in Edmonton, Alberta, Adeola is the founder of HouseOfZeeva, a fast-growing cake and dessert company known for delivering sweetness during life’s most meaningful celebrations. Beyond custom cakes and desserts, HouseOfZeeva also runs an online baking academy that teaches children and adults practical baking skills while nurturing creativity, independence and self-confidence. 

That purpose-led approach is what ultimately helped Adeola stand out as the winner of Futurpreneur’s DIY Marketing Challenge, earning her the coveted $10,000 in cash, sponsored by Empower by GoDaddy. 

A month of learning, testing and growth 

The DIY Marketing program, sponsored by Empower by GoDaddy, was a month-long learning experience designed to help young entrepreneurs strengthen their digital marketing skills. Delivered in four cohorts throughout the year (April, June and two in September), the program supported 70 entrepreneurs in 2025 with practical tools, expert guidance and a marketing grant to put the startup founders’ ideas into action. 

At the end of 2025, graduates from all cohorts were invited to compete in the DIY Marketing Challenge to showcase the marketing strategies they developed through the program. Adeola was among them and her strategy rose to the top. 

For Adeola, the focus was on clearly communicating the value of her online children’s baking course in a crowded digital space. 

“We wanted parents to immediately understand the educational benefits,” she explains, “not just the baking outcomes.” 

Developing strategy with intention 

Through the program and challenge, Adeola took time to reflect not just on tactics, but on direction. 

“Participating in the DIY Marketing Challenge helped me with introspection and critical evaluation of what I was doing from a marketing standpoint, and what the next six months could look like for the business with the right tools and resources,” she says. 

By using customer journey mapping, Adeola aligned her content with key considerations like awareness, trust and enrollment stages, making her marketing more intentional and results-driven. 

Standing out by building from within 

What set Adeola’s strategy apart was not just her vision but execution. From running social media ads and lead-capture automation to nurturing customers and using AI tools to develop marketing creatives, HouseOfZeeva had already invested in building in-house digital infrastructure to support its growth. During the program, Adeola also used GoDaddy’s tools to build and refine her website, helping her create a clearer online home for her baking academy.  

“We were already actively exploring ways to reach more families through the online baking program,” Adeola says. “Being able to clearly articulate what we already do in-house and where we want the business to be, mid-term, really helped our strategy stand out.” 

That clarity and preparedness resonated strongly with the judges. 

A milestone moment 

“Winning the DIY Marketing Challenge is a significant boost to the business,” Adeola says. “We are now empowered to reach and help more families through the online baking program.” 

Beyond the financial support, the win also felt like validation. “It’s proof that what we are doing has strong marketing potential and appeal,” she reflects. “As an entrepreneur, this is an important milestone, a real turning point for our growth and reach.” 

Advice for fellow entrepreneurs 

For entrepreneurs who struggle with marketing or feel unsure how to tell their story, Adeola emphasizes authenticity and clarity. 

“First and foremost, people buy from people. Find ways to introduce your personality into your outreach, it goes a long way in building trust,” she says. 

She also encourages entrepreneurs to focus on transformation. “Clearly communicate what your product changes for your customer. Avoid overcomplicating your message and speak directly to your ideal customer’s needs.” 

Celebrating a well-earned win 

Adeola’s journey shows what can happen when entrepreneurs take the time to clearly tell their story and are supported along the way. 

Futurpreneur and Go Daddy congratulate Adeola on winning the $10,000 DIY Marketing Challenge grant. We’re proud to celebrate her success and excited to see what’s next for her and her business! 

Are you a young Black entrepreneur ready to launch, buy or grow your business? Futurpreneur’s Black Entrepreneur Startup Program (BESP) offers loan financing, mentorship and culturally relevant resources to empower your success. Learn more. 

From Egypt to Saskatoon: The inspiring journey of Futurpreneur Mahmoud Gaber in transforming textile waste into style

At the cutting edge of circular fashion, MAG Clothing Inc. is a Canadian brand turning textile waste into wearable innovation. Founded in Saskatoon by newcomer entrepreneur Mahmoud Gaber, MAG combines AI-powered design with pre-consumer fabric recycling to produce sustainable, on-demand clothing. With roots in Egypt’s textile industry and support from Futurpreneur, Mahmoud is building a fashion tech company that’s redefining production norms, one zero-waste garment at a time. We spoke with him about the inspiration, challenges and impact behind MAG’s mission to make fashion smarter, cleaner and more circular. 

1. Please tell us about yourself and your experience as a newcomer entrepreneur in Canada. 

My name is Mahmoud Gaber, originally from Egypt and now based in Saskatoon, Saskatchewan, where I founded MAG Clothing Inc.—a Canadian fashion tech company focused on sustainability. Before arriving in Canada, I discovered Futurpreneur through Immigration, Refugees and Citizenship Canada (IRCC)’s pre-arrival services. Futurpreneur’s mission to support young entrepreneurs, including newcomers like me, instantly resonated. 

From day one, I committed to building MAG. Thanks to pre-arrival guidance and local settlement support, I quickly learned how to navigate Canada’s financial system, taxes, and startup process, which gave me the confidence to move forward. 

2. Please tell us about your business, its origin story, your mission and vision. 

MAG is a Canadian eco-fashion tech company tackling one of the industry’s biggest issues: textile waste and overproduction. We use AI to design based on real customer preferences, producing only what’s in demand and minimizing excess inventory. What sets us apart is our use of pre-consumer textile waste to create high-quality, affordable clothing, which turns leftovers into style. 

Our mission is to make fashion smarter, cleaner and more circular, with a long-term goal of zero textile waste. Like many newcomers, accessing financing was a major hurdle, especially without credit history in Canada. Futurpreneur believed in me when others didn’t. 

Today, we’re focused on growing our customer base, building trust and preparing to launch our first concept store in Saskatoon. 

3. What inspired you to start your own business in Canada? 

Back in Egypt, I had hands-on experience in the textile industry, and I always dreamed of creating a fashion brand that puts sustainability and customer needs first. 

When I arrived in Canada, I immediately noticed a strong market opportunity. I started doing pop-up events and engaging directly with customers. Through surveys and one-on-one conversations, I found there was a real interest in our fabrics, our prices, and most importantly the idea behind MAG. The feedback was overwhelmingly positive, and that gave me the validation to keep going. 

Long-term, I believe MAG has the potential to help create the first yarn made in Canada from local textile waste, which would be a game-changer for the circular fashion economy here. 

4. What are some of your biggest wins since launching your business? 

There have been a few exciting milestones I’m really proud of: 

• We were accepted by North Forge / ElevateIP to start the process of registering the intellectual property for our recycled fabric. 

• I was shortlisted for a one-on-one meeting with Walmart at the Walmart Growth Summit, where we’re exploring the opportunity to become a supplier. 

These milestones remind me that we’re on the right track and that our vision resonates with both consumers and industry leaders. 

5. How did Futurpreneur support your entrepreneurial journey? 

Futurpreneur has played a foundational role in my entrepreneurial journey. As a newcomer with no Canadian credit history, Futurpreneur believed in me when others didn’t. They connected me with a dedicated mentor, Sandy Sager from Premier Suits, whose support and expertise have been invaluable. I also benefited from mental health and work-life balance support through sessions with inkblot, by way of Futurpreneur’s collaboration with BDC, something I hadn’t expected but deeply appreciated. 

The Futurpreneur Marketplace gave us a platform to showcase our products, and Futurpreneur’s workshops covered essential topics like taxes, government procurement, and business planning — all critical tools for building a sustainable business in Canada. 

6. What advice would you offer to newcomer entrepreneurs starting their businesses in Canada? 

My biggest piece of advice: start small. If you can, begin your business as a side hustle while you get settled. It is challenging but it gives you the time to learn, test and adapt. Also, be flexible. Be open to feedback, stay humble, and always keep learning. Understanding the Canadian market, investor expectations, and customer behaviour takes time, but once you get there, the results are deeply rewarding. And don’t forget, there’s a strong ecosystem of support out there. You don’t have to do this alone. 

7. What’s the most important thing you’ve learned about yourself as an entrepreneur? 

I’ve learned that I’m persistent, consistent, and a self-learner. When I started MAG, I had to teach myself almost everything about Shopify, SEO, Google Ads, and social media marketing, just to get the store off the ground. Thanks to the Digital Marketing Skills Canada (DMSC) Fund and a growth marketing program with Growclass, funded by the Upskill Canada grant under the Government of Canada, I was able to sharpen those skills. That helped me not only build the brand but also connect with more customers online and a supportive community. Being an entrepreneur forces you to wear many hats, but it also shows you what you’re truly capable of when you believe in what you’re building. 

If you are a newcomer entrepreneur like Mahmoud, click here to learn more about Futurpreneur’s My Canadian Startup program presented by TD Bank and make sure to check out our upcoming workshops. And if you are looking for financing with mentorship to start or buy a business in Canada, click here to learn more. 

Your biggest financial asset isn’t money, it’s your mindset says Shay Myers 

The most important thing about money isn’t the money itself. Wait, what?! Yes, you read correctly. Something that is often left out of the money conversation is how important your mindset is to becoming financially successful. 

Shay Myers is an Ontario-based licensed financial professional and founder of Finance for the Culture. The company offers an accessible, fun approach to financial literacy, with a special focus on young entrepreneurs. 

In this Futurpreneur guest blog post, Shay shares her insights on acknowledging past financial habits, overcoming systemic barriers, and developing a healthier relationship with money to secure a prosperous future. 

Release the past and relearn for your future 

Your mindset impacts your emotional well-being, which impacts your self-esteem, daily routine, spending habits, and more! Did you know FP Canada’s Financial Stress Index revealed that money was the top stressor for Canadians, with 40 per cent of people surveyed expressing it as their main source of stress? This placed money ahead of personal health, relationships and work! 

In recent years, their survey also revealed that Canadians are struggling to save money, with 35 per cent of people expressing that saving enough for retirement and 32 per cent expressing that saving for a major purchase were areas of growing concern. The good news is that people who work regularly with a financial professional have significantly lower levels of stress, fewer regrets about money, and a more hopeful view of their financial futures (56 per cent who work with a professional) compared to 48 per cent who do not work with one. 

We must also acknowledge the layered experiences of Black Canadians when it comes to money and mindset. Many Black Canadians are from immigrant families, whose parents came here with the mission of providing a better life for their children. They worked hard, often not having much time for their family, but did what they had to do to survive. Some of them barely made ends meet, but the ends still met. They held on tight to their money, especially if there wasn’t a lot of it. They never let you know when there wasn’t a lot of it. Or maybe they did. Did you have McDonald’s money? Probably not! 

Some of us saw our parents struggle, and some of us overheard hushed, stressed conversations about bills. Some of us developed scarcity mindsets from our childhood experiences and how money impacted our families’ behaviours. And we cannot forget the continuous, systemic impacts on us, including redlining, unequal pay, racism in hiring, and more. 

Now as young adults, we do a lot of the same things because that is all we know. We are afraid to spend money because we are unsure of the next time we will get it. We either overspend or hoard it in the wrong places. We overextend to keep up with the Joneses. But we can rewrite the financial script. We have acknowledged the past; now it is time to shift your money mindset to move forward. You cannot change the past, but you can change right now. 

When it comes to mindset, you have to unlearn to relearn. Are you your worst enemy? Are you stuck in your parents’ shadows of their poor financial decisions or habits? It is time to GET OUT! 

Here are some questions to ask yourself: 

• What was your relationship with money growing up? What did you learn from your parents? 

• What are healthy and unhealthy habits you picked up? Do you do any of them today? 

• What are some ways you do not want to be like your parents, family, or friends when it comes to money management? 

• What are some financial mistakes you have made in the past? 

• What do you want your money relationship to feel or look like? 

Another reality is that how you feel about yourself affects your relationship with money, and there is no way around that. Your overall self-confidence impacts your confidence with money. 

Here is what you can do right now: 

• Consume different, positive, educational content: Improve your self-confidence through the people you follow, content you watch, and what you listen to. 

• Address where you are: A GPS (Global Positioning System) asks for your current location so it can show you the path to your destination. You have to know where you are in order to get to where you want to go. 

• Write it down: Set some personal, fitness, business, and travel goals—regardless of how realistic they are right now. Give yourself something to look forward to and work towards it. 

• Change your circle: Your friends affect your success. If you want to get better with money, go to where the money conversations are happening! 

Resources to elevate your money mindset 

Here is a list of books that will help you elevate your money mindset: 

• We Should All Be Millionaires by Rachel Rodgers 

• The Psychology of Money by Morgan Housel 

• Rich Dad Poor Dad by Robert Kiyosaki 

• The Intelligent Investor by Benjamin Graham 

• The Lazy Millionaire by Marc Fisher 

Shifting your money mindset does not happen overnight, but the sooner you commit to it, the sooner it can happen. 

Ready to take control of your finances? 

There are so many resources available to help you gain financial confidence. If you are ready to take your finances to the next level, explore free tools and templates from Futurpreneur’s Business Resource Centre. Check out our cash flow templates, including a BESP-specific template designed for Black entrepreneurs. 

You can also explore free resources available to you through Futurpreneur’s KOFE Initiative, a confidential virtual platform designed to strengthen financial confidence and long-term success of young entrepreneurs across Canada. 

And for more on Shay’s financial literacy work, visit Finance for the Culture. Stay tuned for details on upcoming Futurpreneur events to keep building your financial know-how. For a deeper dive into these personal finance basics, Shay recommends Investopedia’s Personal Finance Checkup as a helpful resource.