From store closure to storefront: How Michael Tourand reimagined his family business

This article is part of our 30th anniversary series, celebrating the young Futurpreneur-supported entrepreneurs shaping Canada’s economic future, as well as the mentors and partners who have supported them since 1996.

When a family business closes its doors, the story often ends there. For Michael Tourand, it was a starting point.

In August 2024, the workwear store the Tourand family had operated in Saskatchewan since 1982 shut down, leaving a gap in both the market and the community. Faced with the choice to move on or move forward, Michael and his brother chose the harder path: start over. Today, Michael is the owner of Moose Mountain Workwear in Carlyle, Saskatchewan, a new venture rooted in his family’s legacy but designed for today’s workforce.

Carrying forward a legacy on his own terms

Having grown up with the business, Michael understood the industry and the people it serves. But stepping into ownership meant rethinking what the business could be. He set out to modernize his offering, bringing in updated technology, stronger systems and a renewed focus on community.

“It was about taking that 40-year legacy and bringing in new technology, stronger corporate services and a deeper commitment to our community,” he says.

While the vision was clear, securing financing was not. Most traditional lenders viewed the business as a continuation rather than a new venture, making it difficult for Michael to access the support he needed to launch.

Finding the right partner

Michael’s turning point came when he connected with Futurpreneur. Where traditional banks saw a complicated history, Futurpreneur saw potential: an experienced entrepreneur, a clear market need and a strong plan for growth.

Through the Indigenous Entrepreneur Startup Program, Michael secured flexible, equity-free financing to open and stock his store. More importantly, he gained a partner who understood the realities of Indigenous entrepreneurship.

Learning to lead

While Michael brought more than 20 years of industry experience, running a business was a different skill set. Through Futurpreneur, he was paired with mentor Jerome Voss, who helped him navigate the shift from employee to owner.

“I can’t say enough about the mentorship program,” Michael says. “It pushed me to think differently and really understand the financial side of the business.” From payroll to bookkeeping to long-term planning, mentorship gave Michael both the tools and the confidence to lead. It also provided something less tangible but equally valuable: a trusted second opinion.

Having an experienced professional to bounce ideas off allowed him to move forward with confidence, knowing he had a solid grasp of the numbers as well as the customers.

A strong first year by every measure

In a sector where many businesses struggle to make it through their first year, Moose Mountain Workwear turned a profit. But for Michael, success goes beyond the balance sheet.

Community reinvestment – In its first year, the business gave back more than $10,000 in cash and products. As a volunteer firefighter for thirteen years, Michael sees this as an investment in the community and the place where his son will grow up.

Inclusive partnerships – As a Métis-owned business, Moose Mountain Workwear partners with White Bear First Nations, supplying safety gear for construction and housing projects.

Service that stands out – Michael’s approach is simple: show up for customers when they need you most. Whether it’s opening the shop on a Sunday afternoon or hand-delivering orders to corporate clients, his people-first approach has built strong customer loyalty.

Meeting a real need in the community

Beyond retail, Moose Mountain Workwear serves as a safety hub for workers in oil, gas and agriculture; industries where the right equipment matters. The store focuses on specialized gear, including fire-resistant clothing, high-visibility apparel and fall protection, helping workers stay safe on the job. With demand growing, Michael is already looking to expand, particularly in nearby communities like Weyburn and Estevan.

“Fortune favours the brave”

Michael’s advice to aspiring entrepreneurs, especially those in Indigenous communities, is straightforward: “Fortune favours the brave. So, be brave.”

He acknowledges the uncertainty that comes with starting a business but emphasizes the importance of taking the first step: “It’s okay to be nervous and ask for help, but it’s not okay to not try.” Michael believes small businesses that put people first will always have a place, even as industries evolve. His journey from working in a family business to building one of his own is a reminder that our backgrounds and our identities are our greatest strengths. By combining his Métis heritage with a forward-looking approach, he is building a future that is both rooted in community and built for the future.

Ready to start your own journey?

At Futurpreneur, we believe that young entrepreneurs like Michael are the heartbeat of the Canadian economy. Whether you’re looking to start a business from scratch, buy an existing one or grow your side-hustle into a full-time career, we’re here to support you.

Learn more about Futurpreneur’s Indigenous Entrepreneur Startup Program or explore our core startup program with financing and mentorship to start or buy a business in Canada.

Small Business, Big Impact: Visa Selects Futurpreneur as exclusive Canadian Non-Profit Partner

Artwork by: Rafael Mayani, a Mexican artist based in Vancouver, BC 

Futurpreneur is thrilled to have been selected as Visa’s only Canadian non-profit partner for ‘Tap In to Impact,’ a global program that will extend the energy of the highly anticipated international soccer tournament beyond the pitch and into the local communities that will help bring it to life.

As part of this initiative, Visa is contributing $275,000 CAD to Futurpreneur to expand our support for young entrepreneurs, mentors and community-builders across Canada, an exciting partnership that comes during a landmark year for Futurpreneur, as we celebrate 30 years of inclusive impact.

“Tap In to Impact reinforces the vital role small businesses play in building vibrant, strong, connected communities,” said Karen Greve Young, CEO of Futurpreneur. “As we celebrate Futurpreneur’s 30th anniversary, this partnership with Visa is especially meaningful, as it will enable us to empower even more young entrepreneurs with the loan financing, mentorship and resources they need to turn ambition into action and build thriving businesses with confidence.”

Through Tap In to Impact, Visa is committing $200,000 USD to one non-profit partner in each host country of the soccer tournament ($600,000 USD total) to support their work with small businesses and entrepreneurs.

Along with Futurpreneur in Canada, Visa is partnering with Pro Mujer, a non-profit supporting women microentrepreneurs across Latin America and Mexico, and Score Association, America’s largest network of volunteer business mentors. The goal of the campaign is to provide donations that drive practical, market-relevant support for small businesses.

Read more about this exciting initiative from Visa here.

Celebrating 30 years of impact : A recap of Futurpreneur’s Hill Day 2026

What an incredible week in Ottawa! As we celebrate Futurpreneur’s 30th anniversary, our team, mentors, and partners gathered in the nation’s capital for Hill Day 2026.From high-level policy discussions at the Future of Business Summit to meaningful conversations with Members of Parliament, the energy was palpable. We are thrilled to share the highlights of how we are working together to foster a more inclusive and prosperous ecosystem for Canada’s next generation of business leaders.

Driving the conversation: The Future of Business Summit

Our week began at the Future of Business Summit, hosted by our partners at the Canadian Chamber of Commerce. Futurpreneur CEO, Karen Greve Young, joined a panel titled “Enabling Small Businesses to Scale: From Insight to Impact.” During the session, she emphasized that while Canada has no shortage of entrepreneurial ambition, the challenge lies in providing the right conditions for these businesses to scale. Moderated by Déborah Cherenfant, the discussion included Cinzia Bazzo (Sage) and Simon Poulin (Upside Drinks).

Key takeaways included:

• Breaking down internal barriers: For many founders, their first export market is a neighboring province, yet red tape can make this challenging.

• The advisory gap: Scaling requires a different toolkit than starting a business. Founders need access to management talent and experienced advisors who have navigated these waters before.

A highlight of the summit was during the Premiers’ Session featuring The Hon. Doug Ford (Premier of Ontario), The Hon. Susan Holt (Premier of New Brunswick), The Hon. Rob Lantz (Premier of Prince Edward Island), and The Hon. R.J. Simpson (Premier of the Northwest Territories). The discussion focused on national unity and trade, reinforcing the issues entrepreneurs face across the country.

A night of celebrations: Our 30th anniversary Hill Day reception

The highlight of the week was Futurpreneur’s 30th anniversary Hill Day reception at the University of Ottawa, co-presented by our long-standing partners, the Business Development Bank of Canada (BDC), represented by Miguel Barrieras, Chief Community Banking and Impact Officer, and the Royal Bank of Canada (RBC), represented by Yasser Ghazi, Vice President- Commercial Financial Services, Ontario North & East. The Honourable Rechie Valdez, Minister of Women and Gender Equality and Secretary of State (Small Business and Tourism), joined us and expressed her support for the next generation of founders. Eleven Futurpreneur-supported young entrepreneurs from across Canada showcased their businesses to policymakers and ecosystem leaders, reflecting the diversity and strength of the country’s entrepreneurial landscape.

Featured entrepreneurs included:

• Joanna Pariseau (Taste the City, AB), who connects people to cities through food-based discovery experiences and turns digital recommendations into purchasable real-world routes.

• Moirae Choquette (Tomato Wheels, AB), founder of one of Canada’s fastest-growing independent wine labels focused on quality and community.

• Darion Ducharme (Teqare, MB), who delivers technology and cybersecurity education to First Nations communities.

• David Owasi (Outreach Genius, MB) David leads a venture-backed startup that deploys AI voice agents to help home service companies and brands scale operations.

• Constanza Safatle (Newbornlander, NL), G20 Alumni, who creates sustainable baby accessories while providing employment and training for newcomer and refugee women.

• Diana Virgovicova (Xatoms, ON), G20 Alumni, who uses AI and quantum chemistry to develop new materials for water treatment.

• Jennifer Ai (Leopard AI, ON), G20 Alumni, who is rethinking how venture capital is allocated globally.

• Richa Gupta (Good Food for Good, ON), who has scaled her organic, health-conscious food brand across North America.

• Viet Anh (Vian) Nguyen (Rude Mama Hot Sauce, ON), whose handcrafted Vietnamese hot sauces using locally sourced Canadian ingredients have expanded into major grocery retailers across the country.

• Arold Ramboasalama & Cécile Dijoux (Or Noir de Madagascar, QC), who draw on four generations of family expertise to bring ethically sourced Madagascar vanilla to the Quebec market.

• Guillaume Blais (PROD.G, QC), a veteran of the contemporary circus world, who produces immersive acrobatic performances that prioritize inclusion and diversity.

Entrepreneur David Owasi delivered a keynote address about building Outreach Genius, highlighting how access to mentorship and capital can help founders scale both their businesses and their impact.

We also heard from Futurpreneur Indigenous entrepreneur and Board member, Lorne Jr. Blesse, founder of Kiwetin Clothing, AB, who shared his journey from northern Alberta, emphasizing the importance of empowering others to envision their own success and ensuring those same doors to opportunity remain open for them.

This sense of community was echoed by Guillaume Blais (PRODG, QC), who shared how the Hill Day experience allowed him to bridge the gap between culture and commerce, securing pivotal meetings with institutions like the Canada Council for the Arts.

Experience the energy firsthand. Click below to watch a special behind-the-scenes video from Joanna Pariseau (Taste the City, AB), who reflected on her Hill Day experience.

Bringing entrepreneurial voices to parliament

To ensure the voices of young entrepreneurs are heard where decisions are made, Futurpreneur arranged one-on-one meetings between our founders and their local Members of Parliament, so they could hear firsthand about the challenges of scaling a business in Canada and the impact of federal support.

Looking ahead

Since 1996, Futurpreneur has supported more than 21,000 young entrepreneurs, helping them launch more than 16,600 businesses across Canada. As we reflect on 30 years of success, we are reminded that while the landscape of business has changed, the spirit of the Canadian entrepreneur remains strong.

We leave Ottawa feeling optimistic. Our week underscored the importance of collaboration between entrepreneurs, government and the private sector to ensure the next generation of founders have the support, the mentorship and the capital they need to succeed.

Thank you to everyone who joined us on the Hill. Here’s to the next 30 years of building, growing and scaling together!

Investing in women: How Janine Jivani is helping to fuel a thriving Canadian economy 

Women are building made-in-Canada businesses that power our economy. They’re majority owners of 20% of Canadian businesses, generating more than $90 billion annually, employing nearly one million Canadians and contributing about 9% of the country’s GDP. And Futurpreneur-supported businesses are a big part of the equation.  

Investing in women-led businesses has long been a priority for Futurpreneur, as the results show. Today, over 40% of the businesses we support are women-led, more than double the national average. 

One example is Janine Jivani, creator of Lilac & Leaf Wellness. 

From healthcare regulation to holistic health  

For five years, Janine worked in healthcare regulation. It was stable, respected work, but something was missing. 

“For years I was working in healthcare and while I knew I wanted to help people, I often felt disconnected from my work. It didn’t really allow me to think creatively,” Janine says. 

She began to see a gap between managing illness and promoting wellness. While her role focused on maintaining standards, she wanted to build something that aligned more closely with her own values and purpose. 

A turning point 

Janine’s shift toward entrepreneurship came with a growing sense of confidence in her own experience and perspective. 

Her background in healthcare regulation gave her a strong understanding of ethics, safety and quality standards, areas she saw missing in much of the unregulated wellness market. Her identity as a woman of colour with Kenyan and Irish-Scottish heritage also shaped her vision for a more inclusive approach to wellness. 

“My cultural background, which is mixed Kenyan and Irish/Scottish, truly makes me who I am. I believe my mixed heritage allows me to empathize with people from various backgrounds,” she says. “Representation and diversity are extremely important to me and are part of my business values.” Janine had the passion and the idea. What she needed next was guidance and support to launch the business. That’s where Futurpreneur came in. 

Through Futurpreneur, she received financing and mentorship that helped turn Lilac & Leaf Wellness from a concept into a growing company rooted in trust and transparency. 

Building community and empowering women 

Today, Lilac & Leaf Wellness offers organic herbal teas and wellness products designed to support healthier lifestyles. For Janine, the business is also about creating community and making wellness accessible. 

“Becoming an entrepreneur has been a transformative experience, continually teaching me what I’m truly capable of,” she says, noting that it’s pushed her to develop new skills, adapt to challenges and trust in herself. “If you’re ready to commit to your dreams, go for it. Futurpreneur isn’t just a place for financial support, they help you every step of the way and want you to succeed.” 

Janine is now preparing for the next phase of the business. She’s rebranding Lilac & Leaf Wellness, including launching a new website, with resources and workshops geared specifically toward women empowerment. Her goal is to create a trusted space where women can access reliable information, products and support for their well-being. 

Ready to launch your own vision? 

Whether you’re a full-time founder or just thinking about starting your business, Futurpreneur is here to empower you through our dedicated Women in Entrepreneurship Initiative, as well as loan financing, mentorship and resources.  

Join Futurpreneur’s Women in Entrepreneurship Initiative  presented by TD and turn your ambition into action.

The growth catalyst: How Futurpreneur and the G20 YEA connect Canadian founders with global opportunity

For many young entrepreneurs, “going global” often feels like a distant dream, something only large companies with massive budgets can attain. The G20 Young Entrepreneurs’ Alliance (YEA) is designed to bring that dream within reach.  

Hosted by a G20 country each year, the G20 YEA summit brings together hundreds of the world’s top young entrepreneurs to share ideas, advise on key issues, make international connections and, most importantly, explore global growth strategies. This is why Futurpreneur proudly leads Canada’s G20 YEA delegation to these annual summits, ensuring Canadian founders are actively shaping global conversations.  

As the 2025 summit in Johannesburg, South Africa demonstrated, the experience is truly once-in-a-lifetime: in a post-summit survey, 23 respondents (out of 39 young Canadian delegates) said it marked a defining turning point in their efforts to scale their businesses.  

Read on to learn how the G20 YEA helped past participants overcome common barriers to international growth. 

Charting a path to global expansion  

Before joining the delegation, participants identified some of the common hurdles they face when trying to enter a foreign market like South Africa, including a lack of local experience and credibility as a founder, along with trusted introductions.  

The G20 YEA 2025 post-summit survey also revealed three additional barriers, each of which Futurpreneur directly addressed through the summit experience: 

Barrier 1: Limited access to global networks  

Sixty-five per cent of survey respondents from the participating delegates who responded to the survey cited limited access to credible international business networks as their primary challenge to scaling globally. To help overcome this hurdle, Futurpreneur led targeted trade activities and facilitated curated B2B (business-to-business) connections, opening doors to senior government officials and industry leaders who are typically out of reach for young founders.  

Result: All survey respondents reported an expansion of their international networks, with a total of more than 740 new global connections made. 

Barrier 2: Financial constraints 

Over half (57%) of the survey respondents identified the cost of international travel as a significant barrier to gaining international exposure. In fact, without Futurpreneur’s partial travel stipend, made possible thanks to the support of Global Affairs Canada’s Exports Associations Trade Program, several delegates shared that participation would not have been possible.  

Result: This financial support enabled delegates to participate in 123 B2B meetings, 80 of which progressed to tangible next steps, including partnership discussions and project exploration. 

Barrier 3: Gaps in market intelligence and export readiness 

Prior to the summit, 52% of the survey respondents reported difficulty accessing market-specific intelligence, regulatory guidance and information on export tools and government support programs. To address this gap, Futurpreneur delivered intensive pre-departure briefings and workshops that strengthened export literacy and enhanced readiness for global expansion.  

Result: Following the mission, 87% of survey respondents reported increased awareness of Government of Canada resources, including the Trade Commissioner Service (TCS), while 73% reported feeling ready to actively pursue international opportunities with confidence. 

Through these targeted interventions, Futurpreneur transformed global ambition into actionable strategies, providing founders with the networks and knowledge needed to actively compete and thrive in foreign markets. 

Voices from the delegation: Real-world impact in action 

While the data highlights the scale of the mission, the delegates’ experiences reveal its deeper impact. Their stories showcase the partnerships formed, the credibility gained and the market validation achieved – outcomes that numbers can’t fully capture. 

• “This year’s G20 event was remarkable. Education was a priority for several delegations, and I’ve had promising initial meetings with delegates from Mexico and India about creating new certified programs that upskill youth before they immigrate for work or school. It’s been fantastic to see how we might expand our services and grow our businesses.” — Clinton Large, founder, Large Inc. 

• “[The G20 YEA] offered Iris + Arlo the opportunity to connect with visionary leaders from around the world, share our mission to make sustainable period care more accessible, and form meaningful partnerships that will help us expand into international markets.” — Lara Emond, founder, Iris + Arlo 

• “Attending the G20 Young Entrepreneurs Alliance Summit in Johannesburg as part of the Canadian delegation was a truly transformative experience for me and for Kovida Consultants. Thanks to this opportunity, I was able to expand my international network significantly, build relationships with entrepreneurs and ecosystem partners from across the G20, and secure new client relationships as a direct result of conversations that began at the Summit.” — Kajal Agarwal, founder, Kovida Consultants 

Apply today to join our 2026 mission to Vienna 

Whether you’re exploring international trade for the first time or preparing to scale into new markets, the 2026 summit in Vienna, Austria could be just the ticket. As a strategic gateway to the European Union, this mission offers unparalleled access to one of the world’s largest single markets – home to more than 450 million consumers. 

Taking place the week of September 14, 2026, this year’s summit will enable you to expand your network of international connections in key markets, advance youth entrepreneurship on the international stage while learning about growth strategies and positioning your business for global expansion.  

With 100 % satisfaction rate in trade activities and a strong majority of delegates eager to stay engaged as alumni, it’s clear the value extends far beyond the summit. 

So, what are you waiting for? 

Futurpreneur provides the network, preparation and support to ensure you do not have to do it alone. Check to see if you’re eligible to join the Canadian delegation to the 2026 G20 YEA Summit in Vienna, led by Futurpreneur, and introduce your business to the world. 

Stay tuned. Applications will open soon

Empowering in any language: Inspiring lessons from the first-ever Futurpreneur Francophone Growth Accelerator in Montreal

During Small Business Month last year, the vibrant city of Montreal hosted the very first Francophone edition of Futurpreneur’s Growth Accelerator. It was an inspiring and energizing event! 

The two-day gathering brought together 15 Francophone entrepreneurs, ready to transform their aspirations into lasting success. It concluded with a pitch competition held at the National Bank of Canada (NBC) offices, where the inspiring duo Arold Ramboasalama and Cécile Dijoux, Co-Founders of OR NOIR du Madagascar, impressed the jury and took home the $10,000 grand prize! 

Beyond the presentations and handshakes, it was a true whirlwind of intensive learning that left a lasting impression. Participants left with concrete tools, sharp strategies, renewed confidence and a strengthened network. 

Wondering about the benefits of this unique program? Join us to discover the key lessons. 

The program: a commitment to Francophone entrepreneurship 

With financial support from its partners, Futurpreneur has developed this growth program in partnership with NBC, with a specific focus on the needs of Francophone, Acadian, and Quebec-based entrepreneurs. This program is offered exclusively in French to ensure that each participant fully understands the concepts and is supported in their preferred language. 

Additionally, we have actively mobilized our Francophone partners, such as Réseau de Développement Économique et d’Employabilité (RDÉE Canada), the Société de Développement Économique de la Colombie-Britannique (SDECB), RDÉE Nouveau-Brunswick, the Société Économique de l’Ontario (SÉO), and the Fédération des Gens d’Affaires Francophones de l’Ontario (FGA). These organizations were crucial in identifying these talented participants and making this program possible. 

The Francophone Growth Accelerator program began earlier this year with tailored supports to recognize the unique needs of Francophone entrepreneurs, positioning them to seize the best opportunities in French-speaking markets and beyond. To achieve this, the founders completed an intensive learning curriculum focused on network development and business growth. This included six virtual workshops led by recognized experts in the fields of marketing, operations, finance, as well as personal and professional development. The journey culminated in the two-day event in Montreal, which included a pitch competition, where the winners were awarded the grand prize of $10,000! 

The pitch competition 

On the first day of the Growth Accelerator, the  entrepreneurs focused on the challenges facing French-speaking businesses and the importance of communicating with impact and authenticity. They also refined their pitches in an effort to prepare for the competition and even presented their businesses and prototypes to Futurpreneur’s partners. The next day, they delivered their pitches to a panel of Futurpreneur and partner judges.  

Expert insight: a motivational message to boot growth 

On the second day, before presenting their businesses to the pitch panel, participants had the opportunity to hear advice from Étienne Crevier, Founder of Entourage Investment Inc. and Futurpreneur’s board member. Crevier emphasized the importance of being able to explain one’s vision clearly, reflecting on his own beginnings. He also discussed the challenges that hold entrepreneurs back..  

“When faced with doubt, you have to silence the imposter syndrome and share the risk by surrounding yourself with the right team,” Crevier said. When one of the entrepreneurs asked him how to manage the pressure that comes with taking loans, he was clear: “Banks and organizations like Futurpreneur do not have the mission of bankrupting people, and taking out a loan proves above all that you are determined.” 

Lessons for the future: A fresh look at long-term Francophone growth 

A few moments before the announcement of the winners, we collected impressions from the participants to highlight what they retained from this program. 

Interprovincial trade as the new frontier of commercial success  

Interprovincial trade emerged as the key element on which all participants agreed. “The most valuable advice I received throughout the program came from Mona-Lisa Prosper, Senior Director, Community Engagement at Futurpreneur. “She advised us not to limit our way of thinking; not to hesitate to look deeper as well, and that we should not only focus on the English-speaking side to do business. Going to other provinces is possible, as long as you connect with local people or organizations to learn how that province works and consider it as a new country or a new market,” says Ingrid Broussillion, Founder of The WoW Culture in Vancouver, BC, and participant in the Francophone Growth Accelerator program. 

Strategic communication and the key to persuading investors 

Several participants also praised the value of working on their pitch presentation and learning how to persuade investors. “Thanks to the Growth Accelerator, I developed a pitch presentation; I didn’t have one before. Now, I can identify the key elements of my business that are worth highlighting; I better understand the points that can persuade investors and what builds their trust. I also better understand how to anticipate the long-term effects of support from investors,” said Louis-Philippe Allard-Bergeron, Founder of Centre Hub Créatif in Rivière-Éternité, QC, and one of the four pitch competition finalists. 

Assertiveness and networking to boost francophone entrepreneurship 

Ben Liegey, Founder of Meilleure Table from Vancouver, BC, and also one of the four pitch competition finalists, added that the Francophone Growth Accelerator helped him clarify and refine the long-term vision for his business. “This event allowed me to understand that I need to be more rigorous in terms of financial analysis and cash flow on a monthly basis. I’m also very grateful for networking with entrepreneurs across the entire country. That’s what initially attracted me to the program, as it’s very important for entrepreneurs to foster relationships. I realized that we share different challenges and different goals. But ultimately, we share much more in common than we think. It was very enriching.” 

This first Francophone edition of the Growth Accelerator confirms the immense potential and power of Francophone entrepreneurs. It’s clear, the moment has arrived to embrace bold actions, build interprovincial connections and courageously drive success for these founders into the future. 

Ready to accelerate the growth of your small business? Do you want to be part of the next wave of Francophone entrepreneurial success? Learn more about the Futurpreneur Francophone Growth Accelerator program and explore how to start, buy or grow your own business through our loan with mentorship and resources! Click here to learn more. 

The taste of sweet success: Celebrating Adeola Adeosun, winner of the $10,000 DIY Marketing Challenge 

For Adeola Adeosun, entrepreneurship has always been about more than baking. It’s about creating moments of joy, building confidence and opening doors for families through creative baking. 

Based in Edmonton, Alberta, Adeola is the founder of HouseOfZeeva, a fast-growing cake and dessert company known for delivering sweetness during life’s most meaningful celebrations. Beyond custom cakes and desserts, HouseOfZeeva also runs an online baking academy that teaches children and adults practical baking skills while nurturing creativity, independence and self-confidence. 

That purpose-led approach is what ultimately helped Adeola stand out as the winner of Futurpreneur’s DIY Marketing Challenge, earning her the coveted $10,000 in cash, sponsored by Empower by GoDaddy. 

A month of learning, testing and growth 

The DIY Marketing program, sponsored by Empower by GoDaddy, was a month-long learning experience designed to help young entrepreneurs strengthen their digital marketing skills. Delivered in four cohorts throughout the year (April, June and two in September), the program supported 70 entrepreneurs in 2025 with practical tools, expert guidance and a marketing grant to put the startup founders’ ideas into action. 

At the end of 2025, graduates from all cohorts were invited to compete in the DIY Marketing Challenge to showcase the marketing strategies they developed through the program. Adeola was among them and her strategy rose to the top. 

For Adeola, the focus was on clearly communicating the value of her online children’s baking course in a crowded digital space. 

“We wanted parents to immediately understand the educational benefits,” she explains, “not just the baking outcomes.” 

Developing strategy with intention 

Through the program and challenge, Adeola took time to reflect not just on tactics, but on direction. 

“Participating in the DIY Marketing Challenge helped me with introspection and critical evaluation of what I was doing from a marketing standpoint, and what the next six months could look like for the business with the right tools and resources,” she says. 

By using customer journey mapping, Adeola aligned her content with key considerations like awareness, trust and enrollment stages, making her marketing more intentional and results-driven. 

Standing out by building from within 

What set Adeola’s strategy apart was not just her vision but execution. From running social media ads and lead-capture automation to nurturing customers and using AI tools to develop marketing creatives, HouseOfZeeva had already invested in building in-house digital infrastructure to support its growth. During the program, Adeola also used GoDaddy’s tools to build and refine her website, helping her create a clearer online home for her baking academy.  

“We were already actively exploring ways to reach more families through the online baking program,” Adeola says. “Being able to clearly articulate what we already do in-house and where we want the business to be, mid-term, really helped our strategy stand out.” 

That clarity and preparedness resonated strongly with the judges. 

A milestone moment 

“Winning the DIY Marketing Challenge is a significant boost to the business,” Adeola says. “We are now empowered to reach and help more families through the online baking program.” 

Beyond the financial support, the win also felt like validation. “It’s proof that what we are doing has strong marketing potential and appeal,” she reflects. “As an entrepreneur, this is an important milestone, a real turning point for our growth and reach.” 

Advice for fellow entrepreneurs 

For entrepreneurs who struggle with marketing or feel unsure how to tell their story, Adeola emphasizes authenticity and clarity. 

“First and foremost, people buy from people. Find ways to introduce your personality into your outreach, it goes a long way in building trust,” she says. 

She also encourages entrepreneurs to focus on transformation. “Clearly communicate what your product changes for your customer. Avoid overcomplicating your message and speak directly to your ideal customer’s needs.” 

Celebrating a well-earned win 

Adeola’s journey shows what can happen when entrepreneurs take the time to clearly tell their story and are supported along the way. 

Futurpreneur and Go Daddy congratulate Adeola on winning the $10,000 DIY Marketing Challenge grant. We’re proud to celebrate her success and excited to see what’s next for her and her business! 

Are you a young Black entrepreneur ready to launch, buy or grow your business? Futurpreneur’s Black Entrepreneur Startup Program (BESP) offers loan financing, mentorship and culturally relevant resources to empower your success. Learn more. 

From Egypt to Saskatoon: The inspiring journey of Futurpreneur Mahmoud Gaber in transforming textile waste into style

At the cutting edge of circular fashion, MAG Clothing Inc. is a Canadian brand turning textile waste into wearable innovation. Founded in Saskatoon by newcomer entrepreneur Mahmoud Gaber, MAG combines AI-powered design with pre-consumer fabric recycling to produce sustainable, on-demand clothing. With roots in Egypt’s textile industry and support from Futurpreneur, Mahmoud is building a fashion tech company that’s redefining production norms, one zero-waste garment at a time. We spoke with him about the inspiration, challenges and impact behind MAG’s mission to make fashion smarter, cleaner and more circular. 

1. Please tell us about yourself and your experience as a newcomer entrepreneur in Canada. 

My name is Mahmoud Gaber, originally from Egypt and now based in Saskatoon, Saskatchewan, where I founded MAG Clothing Inc.—a Canadian fashion tech company focused on sustainability. Before arriving in Canada, I discovered Futurpreneur through Immigration, Refugees and Citizenship Canada (IRCC)’s pre-arrival services. Futurpreneur’s mission to support young entrepreneurs, including newcomers like me, instantly resonated. 

From day one, I committed to building MAG. Thanks to pre-arrival guidance and local settlement support, I quickly learned how to navigate Canada’s financial system, taxes, and startup process, which gave me the confidence to move forward. 

2. Please tell us about your business, its origin story, your mission and vision. 

MAG is a Canadian eco-fashion tech company tackling one of the industry’s biggest issues: textile waste and overproduction. We use AI to design based on real customer preferences, producing only what’s in demand and minimizing excess inventory. What sets us apart is our use of pre-consumer textile waste to create high-quality, affordable clothing, which turns leftovers into style. 

Our mission is to make fashion smarter, cleaner and more circular, with a long-term goal of zero textile waste. Like many newcomers, accessing financing was a major hurdle, especially without credit history in Canada. Futurpreneur believed in me when others didn’t. 

Today, we’re focused on growing our customer base, building trust and preparing to launch our first concept store in Saskatoon. 

3. What inspired you to start your own business in Canada? 

Back in Egypt, I had hands-on experience in the textile industry, and I always dreamed of creating a fashion brand that puts sustainability and customer needs first. 

When I arrived in Canada, I immediately noticed a strong market opportunity. I started doing pop-up events and engaging directly with customers. Through surveys and one-on-one conversations, I found there was a real interest in our fabrics, our prices, and most importantly the idea behind MAG. The feedback was overwhelmingly positive, and that gave me the validation to keep going. 

Long-term, I believe MAG has the potential to help create the first yarn made in Canada from local textile waste, which would be a game-changer for the circular fashion economy here. 

4. What are some of your biggest wins since launching your business? 

There have been a few exciting milestones I’m really proud of: 

• We were accepted by North Forge / ElevateIP to start the process of registering the intellectual property for our recycled fabric. 

• I was shortlisted for a one-on-one meeting with Walmart at the Walmart Growth Summit, where we’re exploring the opportunity to become a supplier. 

These milestones remind me that we’re on the right track and that our vision resonates with both consumers and industry leaders. 

5. How did Futurpreneur support your entrepreneurial journey? 

Futurpreneur has played a foundational role in my entrepreneurial journey. As a newcomer with no Canadian credit history, Futurpreneur believed in me when others didn’t. They connected me with a dedicated mentor, Sandy Sager from Premier Suits, whose support and expertise have been invaluable. I also benefited from mental health and work-life balance support through sessions with inkblot, by way of Futurpreneur’s collaboration with BDC, something I hadn’t expected but deeply appreciated. 

The Futurpreneur Marketplace gave us a platform to showcase our products, and Futurpreneur’s workshops covered essential topics like taxes, government procurement, and business planning — all critical tools for building a sustainable business in Canada. 

6. What advice would you offer to newcomer entrepreneurs starting their businesses in Canada? 

My biggest piece of advice: start small. If you can, begin your business as a side hustle while you get settled. It is challenging but it gives you the time to learn, test and adapt. Also, be flexible. Be open to feedback, stay humble, and always keep learning. Understanding the Canadian market, investor expectations, and customer behaviour takes time, but once you get there, the results are deeply rewarding. And don’t forget, there’s a strong ecosystem of support out there. You don’t have to do this alone. 

7. What’s the most important thing you’ve learned about yourself as an entrepreneur? 

I’ve learned that I’m persistent, consistent, and a self-learner. When I started MAG, I had to teach myself almost everything about Shopify, SEO, Google Ads, and social media marketing, just to get the store off the ground. Thanks to the Digital Marketing Skills Canada (DMSC) Fund and a growth marketing program with Growclass, funded by the Upskill Canada grant under the Government of Canada, I was able to sharpen those skills. That helped me not only build the brand but also connect with more customers online and a supportive community. Being an entrepreneur forces you to wear many hats, but it also shows you what you’re truly capable of when you believe in what you’re building. 

If you are a newcomer entrepreneur like Mahmoud, click here to learn more about Futurpreneur’s My Canadian Startup program presented by TD Bank and make sure to check out our upcoming workshops. And if you are looking for financing with mentorship to start or buy a business in Canada, click here to learn more. 

Your biggest financial asset isn’t money, it’s your mindset says Shay Myers 

The most important thing about money isn’t the money itself. Wait, what?! Yes, you read correctly. Something that is often left out of the money conversation is how important your mindset is to becoming financially successful. 

Shay Myers is an Ontario-based licensed financial professional and founder of Finance for the Culture. The company offers an accessible, fun approach to financial literacy, with a special focus on young entrepreneurs. 

In this Futurpreneur guest blog post, Shay shares her insights on acknowledging past financial habits, overcoming systemic barriers, and developing a healthier relationship with money to secure a prosperous future. 

Release the past and relearn for your future 

Your mindset impacts your emotional well-being, which impacts your self-esteem, daily routine, spending habits, and more! Did you know FP Canada’s Financial Stress Index revealed that money was the top stressor for Canadians, with 40 per cent of people surveyed expressing it as their main source of stress? This placed money ahead of personal health, relationships and work! 

In recent years, their survey also revealed that Canadians are struggling to save money, with 35 per cent of people expressing that saving enough for retirement and 32 per cent expressing that saving for a major purchase were areas of growing concern. The good news is that people who work regularly with a financial professional have significantly lower levels of stress, fewer regrets about money, and a more hopeful view of their financial futures (56 per cent who work with a professional) compared to 48 per cent who do not work with one. 

We must also acknowledge the layered experiences of Black Canadians when it comes to money and mindset. Many Black Canadians are from immigrant families, whose parents came here with the mission of providing a better life for their children. They worked hard, often not having much time for their family, but did what they had to do to survive. Some of them barely made ends meet, but the ends still met. They held on tight to their money, especially if there wasn’t a lot of it. They never let you know when there wasn’t a lot of it. Or maybe they did. Did you have McDonald’s money? Probably not! 

Some of us saw our parents struggle, and some of us overheard hushed, stressed conversations about bills. Some of us developed scarcity mindsets from our childhood experiences and how money impacted our families’ behaviours. And we cannot forget the continuous, systemic impacts on us, including redlining, unequal pay, racism in hiring, and more. 

Now as young adults, we do a lot of the same things because that is all we know. We are afraid to spend money because we are unsure of the next time we will get it. We either overspend or hoard it in the wrong places. We overextend to keep up with the Joneses. But we can rewrite the financial script. We have acknowledged the past; now it is time to shift your money mindset to move forward. You cannot change the past, but you can change right now. 

When it comes to mindset, you have to unlearn to relearn. Are you your worst enemy? Are you stuck in your parents’ shadows of their poor financial decisions or habits? It is time to GET OUT! 

Here are some questions to ask yourself: 

• What was your relationship with money growing up? What did you learn from your parents? 

• What are healthy and unhealthy habits you picked up? Do you do any of them today? 

• What are some ways you do not want to be like your parents, family, or friends when it comes to money management? 

• What are some financial mistakes you have made in the past? 

• What do you want your money relationship to feel or look like? 

Another reality is that how you feel about yourself affects your relationship with money, and there is no way around that. Your overall self-confidence impacts your confidence with money. 

Here is what you can do right now: 

• Consume different, positive, educational content: Improve your self-confidence through the people you follow, content you watch, and what you listen to. 

• Address where you are: A GPS (Global Positioning System) asks for your current location so it can show you the path to your destination. You have to know where you are in order to get to where you want to go. 

• Write it down: Set some personal, fitness, business, and travel goals—regardless of how realistic they are right now. Give yourself something to look forward to and work towards it. 

• Change your circle: Your friends affect your success. If you want to get better with money, go to where the money conversations are happening! 

Resources to elevate your money mindset 

Here is a list of books that will help you elevate your money mindset: 

• We Should All Be Millionaires by Rachel Rodgers 

• The Psychology of Money by Morgan Housel 

• Rich Dad Poor Dad by Robert Kiyosaki 

• The Intelligent Investor by Benjamin Graham 

• The Lazy Millionaire by Marc Fisher 

Shifting your money mindset does not happen overnight, but the sooner you commit to it, the sooner it can happen. 

Ready to take control of your finances? 

There are so many resources available to help you gain financial confidence. If you are ready to take your finances to the next level, explore free tools and templates from Futurpreneur’s Business Resource Centre. Check out our cash flow templates, including a BESP-specific template designed for Black entrepreneurs. 

You can also explore free resources available to you through Futurpreneur’s KOFE Initiative, a confidential virtual platform designed to strengthen financial confidence and long-term success of young entrepreneurs across Canada. 

And for more on Shay’s financial literacy work, visit Finance for the Culture. Stay tuned for details on upcoming Futurpreneur events to keep building your financial know-how. For a deeper dive into these personal finance basics, Shay recommends Investopedia’s Personal Finance Checkup as a helpful resource.

Futurpreneur celebrates 15 years of G20 YEA in South Africa with high-impact delegation and pitch competition

As a founding organization, Futurpreneur is proud to celebrate a decade and a half of global youth entrepreneurship connection and global impact through the G20 Young Entrepreneurs’ Alliance (G20 YEA). As Canada’s delegation leader for the G20 YEA, Futurpreneur has witnessed the remarkable resilience of Canadian businesses and entrepreneurs. For the fifteenth year, we proudly led the Canadian delegation at the annual G20 YEA summit in Johannesburg, South Africa, from Sept. 18-21, 2025, contributing to uniting young business leaders and promoting innovation, sustainable development, and inclusive economic growth internationally. 

This year’s summit focused on the theme “Celebrating 15 years of impact. Together we thrive.” In the spirit of global collaboration, Futurpreneur sent 39 diverse, high-impact young entrepreneurs to represent Canada on the world stage. Our commitment to diverse young entrepreneurs was demonstrated through a delegation that included businesses from Ontario, Quebec, British Columbia, Alberta, Nova Scotia, Newfoundland and Labrador, New Brunswick, Saskatchewan and Manitoba. 

Beyond the wide regional representation, which contributed to Canada’s delegation winning the award for the largest delegation, the participating group represented Canada’s diversity, with 59% of the businesses being women-led and 30 entrepreneurs out of 39 identifying as Black, Indigenous or People of Colour. The group also included two entrepreneurs with disabilities and two entrepreneurs from the 2SLGBTQIA+ community. 

Pitching for the win and shaping global vision 

One of the highlights of the annual G20 YEA Summit is the pitch competition, which comes with a monetary award for the winner. In Johannesburg, two Canadian delegates competed as finalists and the Canadian delegation brought home the title for the first time in eight years, with Futurpreneur Diana Virgovicova, CEO of Xatoms, winning the pitch competition! Building on this major achievement, our delegates played a prominent role in informing the latest G20 YEA communiqué and shaping a shared global entrepreneurial vision. 

During the summit, Canadian delegates participated in several panels on crucial topics such as circular economy, inclusive finance, women entrepreneurship, creative industries, tech, artificial intelligence, and the state of education. Canadian delegates capitalized on this momentum by connecting with peers from around the world and engaging with Canadian and South African business leaders, including The Da Vinci Institute, The Southern Africa–Canada Chamber of Commerce (SACANCHAM), NSDV Law, PKF Octagon and the Tshimologong Digital Innovation Precinct Innovation. They also met James Christoff, High Commissioner for Canada in South Africa, and other officials whose unwavering support greatly encouraged their efforts and amplified the delegation’s voice. 

Key recommendations for global growth 

This year’s G20 YEA communiqué presented five key recommendations that reaffirmed the Alliance’s mission to empower young entrepreneurs and drive global economic renewal. It called on G20 leaders to restore trade certainty by committing to a rules-based international trading system, ensuring stability for startups and small businesses navigating global markets. The communiqué also emphasized the importance of inclusive growth by expanding opportunities for young entrepreneurs who face social or economic barriers. 

Beyond inclusion, the G20 YEA urged governments to strengthen support for young entrepreneurs leading innovation in sustainable agriculture, the green economic transition, and digital technology sectors critical to building a more resilient, equitable, and sustainable global economy. 

Our commitment to global impact 

As a founding member of the G20 Young Entrepreneurs’ Alliance, which has a global network of more than 500,000 young entrepreneurs, Futurpreneur remains committed to fostering innovation, sustainable development, and inclusive economic growth. “Futurpreneur created a space for and by young entrepreneurs to build international partnerships and secure support for our entrepreneurs and their startups,” says Mona-Lisa Prosper, Futurpreneur’s Senior Director, Community Engagement and Interim G20 YEA Canadian Delegation President. “It was a transformative experience. I’m proud to have championed a brilliant, diverse group of entrepreneurs whose global impact continues to inspire. The international connections we built—across cultures, industries, and borders—were deeply enriching for all of us. My heart is full, and my mind is sparking with new ideas.” 

The G20 YEA trip to South Africa was more than a summit or a trade mission; it was a milestone for Canadian youth. Beyond celebrating the Alliance’s 15th anniversary, they reaffirmed their strong position on this unique world stage by bringing new connections, ideas, and a pitch competition win back to Canada. 

Ready to expand your horizons, gain new insights and take your business to the global stagr? Visit Futurpreneur’s G20 YEA page to learn more.

Built on strength: Indigenous entrepreneurship and economic sovereignty 

Imagine a future where Indigenous communities thrive, empowered by their own vision and enterprise. Indigenous Peoples, a rapidly growing population in Canada, are at the forefront of shaping this future. According to Statistics Canada, Indigenous peoples represent about five per cent of Canada’s population, and their journey towards economic sovereignty has faced historical barriers stemming from colonialism, lack of infrastructure, limited capital and restricted access to opportunities. Futurpreneur believes entrepreneurship is a transformative tool for Indigenous self-determination and economic reconciliation, fostering growth and prosperity. 

We asked members of the Futurpreneur Indigenous team about their experiences and how entrepreneurship supports economic sovereignty for Indigenous communities. We also asked how the Futurpreneur Indigenous Entrepreneur Startup Program (IESP) helps young Indigenous entrepreneurs take meaningful steps toward that goal.  

Here’s what they shared:

Holly Atjecoutay, Head of DEI and Director, Indigenous and Northern Entrepreneurs 

“Historically, Indigenous economies were egalitarian, independent and flourishing, akin to modern-day entrepreneurship. These ways were lost with colonialism. Indigenous people possess blood memory of entrepreneurship; it comes naturally to so many Indigenous youth. At the foundation of Indigenous economic prosperity and reconciliation is entrepreneurship! We are witnessing the revitalization of Indigenous economies, reclaiming our sovereignty and space within the broader Canadian economy. Our all-Indigenous team works alongside young Indigenous entrepreneurs, building tailored programs and connecting them to valuable resources and supports.” 

Jason McDonald, Business Development Manager, Indigenous Entrepreneurs 

“Without entrepreneurship, many First Nation territories would not survive; there would be 100% dependence on outside funds. The saying in Akwesasne is, ‘If we are depending on government funds to survive, we are not sovereign.’ What the IESP does helps overall communities survive. I am proud to be a member of IESP.” 

Noah Wilson, Senior Business Development Manager, Indigenous Entrepreneurs 

“According to the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP), ‘Indigenous peoples have the right to self-determination. By virtue of that right they freely determine their political status and freely pursue their economic, social and cultural development.’ One of the core elements to help our communities achieve self-determination and economic sovereignty is to create an environment for economic reconciliation led by Indigenous small and medium enterprises. We cannot rely solely on initiatives driven by Indigenous Nations. The strongest economies are driven by entrepreneurs who have the independent ability to drive innovation, accountability and resilience. We are helping lead the movement that is unlocking the repressed potential of Indigenous entrepreneurs who have been historically excluded.” 

Devaiya Corbett, Business Development Manager, Indigenous Entrepreneurs 

“Entrepreneurship goes far beyond just owning your own business. It is a shift in thought, leadership and trailblazing new opportunities. Being an entrepreneur means dedicating your energy to a vision bigger than yourself for the benefit of future generations. Our IESP is one piece of the puzzle supporting economic sovereignty. Our dedicated team is committed to building meaningful relations and supporting young entrepreneurs to not only live their dreams, but to create change, break cycles and become proud business owners.” 

Jocelyn Eisert, Business Development Manager, Indigenous Entrepreneurs 

“From my experience, entrepreneurship isn’t just about starting a business, it’s about reclaiming economic dependency and preserving cultural identity. The IESP is designed to address historical economic marginalization by providing targeted support. It’s not just about funding, but about creating a holistic ecosystem for Indigenous entrepreneurs. We are seeing young entrepreneurs create businesses that are not just economically viable, but also deeply rooted in traditional knowledge. It’s about creating economic pathways that respect and elevate Indigenous cultural practices. We are not just an entrepreneurial program—we are a movement towards reclaiming economic opportunities and building resilient, culturally grounded economic futures.” 

Logan Daoust, Bilingual Business Development Manager, Indigenous Entrepreneurs 

“Entrepreneurship is a way for Indigenous peoples to reclaim economic independence. It diversifies the workforce and strengthens local economies, while keeping culture at the heart of business. The IESP helps young Indigenous entrepreneurs take meaningful steps towards that goal by providing financing, one-on-one mentorship and tailored resources.” 

Jordan Smith, Program Specialist, Indigenous Entrepreneurs 

“Entrepreneurship has been a meaningful part of my own journey and something I’ve seen make a real difference in Indigenous communities. It’s a powerful way for Indigenous peoples to reclaim control over our economic futures, supporting economic self-determination and sovereignty. It also creates space to carry our cultures forward in meaningful and modern ways, weaving tradition into innovation. Programs like the IESP provide the mentorship, funding and culturally grounded support that young Indigenous entrepreneurs need to take the first steps. We’re not just building businesses—we’re helping shape a future rooted in Indigenous strength, creativity and sovereignty.” 

At Futurpreneur, we are honoured to walk alongside Indigenous entrepreneurs as they build businesses that reflect their values and contribute to thriving communities.  

If you are an Indigenous entrepreneur, ages 18-39, anywhere in Canada interested in starting, buying or growing a business, click here to learn more about a loan with mentorship and resources from the Futurpreneur Indigenous Entrepreneur Startup Program. 

From sustainability to scalability: How Futurpreneur’s Growth Accelerator program is helping young entrepreneurs rethink their supply chains and sales strategies

When you’re growing a business, you can feel like you’re juggling a dozen tasks at once.  

The Futurpreneur Growth Accelerator program, presented by Spin Master, Lexus Canada, and supported by National Bank, is designed to help young entrepreneurs like you sharpen your skills and tackle key challenges, from supply chain management to sales strategies. This program is about more than just growth—it’s about building a smarter, more efficient business. 

Whether you’re learning how to streamline your supply chain, create a scalable sales strategy, or build meaningful connections, the Growth Accelerator helps you move forward. Let’s look at how four young entrepreneurs have already used the program to refine their businesses and push their ideas further. 

Maria Olson: Building a values-driven supply chain 

Maria Olson, founder of Fox & Thistle Mercantile in Chilliwack, BC, knows that sustainability isn’t just a trend—it’s a necessity. “I’ve faced challenges with finding packaging that is affordable, Canadian-made, and available in small quantities,” Maria explains. “It’s not just about cost—it’s about ethics, carbon footprint and space.” 

Through the Growth Accelerator, Maria realized the importance of forecasting and inventory management. She’s now making smarter decisions on purchasing and planning, and is focused on finding more sustainable packaging solutions that reflect her values.

Usman Uzzi Sultoni: Aligning growth with operational efficiency 

Usman Uzzi Sultoni, founder of Adventure Outdoors in Abbotsford, BC, faced a different challenge: operational consistency. “The biggest issue was dealing with delays from manufacturers and having too much stock of some products while running out of others,” Usman says. “That affects customer experience and cash flow.” 

Through the Growth Accelerator, Usman learned to streamline his operations by focusing on supplier relationships, regular inventory counts and centralizing his systems. He’s now well on his way to a more organized and efficient business. 

Grant Guenkel: Turning events into opportunities 

Grant Guenkel, who runs Mister G’s Cookhouse Corp. in Southampton, ON, turned his mobile BBQ catering business into a year-round operation. “I realized I needed to think beyond the product. It’s about creating an experience,” he says. Grant has now started partnering with local businesses for joint events to build a stronger presence, even during the off-season. 

Christina Morrow: From organic growth to strategic selling 

Christina Morrow, founder of Wicked Rose in Vancouver, BC, used to rely on organic growth through Instagram. But the Growth Accelerator Sales workshop showed her how to make the leap to wholesale. “Before, things felt scattered and not intentional,” Christina explains. With new strategies for outreach, prospecting, and lead generation, Christina is now building a more structured sales process. 

2024 winners: DOUBL 

The 2024 Growth Accelerator pitch competition saw DOUBL, founded by Jessica Bosman and Bryn Davis Williams from British Columbia, win the top prize. Their innovative approach to sustainable fashion, using AI to create made-to-measure bras, exemplifies the entrepreneurial spirit the Growth Accelerator nurtures. 

Their success is a testament to how the Growth Accelerator program helps entrepreneurs turn their innovative ideas into successful businesses. 

Ready to take your business to the next level? 

The Growth Accelerator is your opportunity to gain the tools, mentorship, and resources to grow your business. Whether you’re refining your supply chain or scaling your sales, this program is the key to moving forward. 

If you’re interested in learning more about the program, check out Futurpreneur’s Growth Accelerator page. 

If you’re ready to take the next step in your entrepreneurial journey, learn more about Futurpreneur’s loan with mentorship.