Futurpreneur celebrates 15 years of G20 YEA in South Africa with high-impact delegation and pitch competition
As a founding organization, Futurpreneur is proud to celebrate a decade and a half of global youth entrepreneurship connection and global impact through the G20 Young Entrepreneurs’ Alliance (G20 YEA). As Canada’s delegation leader for the G20 YEA, Futurpreneur has witnessed the remarkable resilience of Canadian businesses and entrepreneurs. For the fifteenth year, we proudly led the Canadian delegation at the annual G20 YEA summit in Johannesburg, South Africa, from Sept. 18-21, 2025, contributing to uniting young business leaders and promoting innovation, sustainable development, and inclusive economic growth internationally.
This year’s summit focused on the theme “Celebrating 15 years of impact. Together we thrive.” In the spirit of global collaboration, Futurpreneur sent 39 diverse, high-impact young entrepreneurs to represent Canada on the world stage. Our commitment to diverse young entrepreneurs was demonstrated through a delegation that included businesses from Ontario, Quebec, British Columbia, Alberta, Nova Scotia, Newfoundland and Labrador, New Brunswick, Saskatchewan and Manitoba.
Beyond the wide regional representation, which contributed to Canada’s delegation winning the award for the largest delegation, the participating group represented Canada’s diversity, with 59% of the businesses being women-led and 30 entrepreneurs out of 39 identifying as Black, Indigenous or People of Colour. The group also included two entrepreneurs with disabilities and two entrepreneurs from the 2SLGBTQIA+ community.
Pitching for the win and shaping global vision
One of the highlights of the annual G20 YEA Summit is the pitch competition, which comes with a monetary award for the winner. In Johannesburg, two Canadian delegates competed as finalists and the Canadian delegation brought home the title for the first time in eight years, with Futurpreneur Diana Virgovicova, CEO of Xatoms, winning the pitch competition! Building on this major achievement, our delegates played a prominent role in informing the latest G20 YEA communiqué and shaping a shared global entrepreneurial vision.
During the summit, Canadian delegates participated in several panels on crucial topics such as circular economy, inclusive finance, women entrepreneurship, creative industries, tech, artificial intelligence, and the state of education. Canadian delegates capitalized on this momentum by connecting with peers from around the world and engaging with Canadian and South African business leaders, including The Da Vinci Institute, The Southern Africa–Canada Chamber of Commerce (SACANCHAM), NSDV Law, PKF Octagon and the Tshimologong Digital Innovation Precinct Innovation. They also met James Christoff, High Commissioner for Canada in South Africa, and other officials whose unwavering support greatly encouraged their efforts and amplified the delegation’s voice.
Key recommendations for global growth
This year’s G20 YEA communiqué presented five key recommendations that reaffirmed the Alliance’s mission to empower young entrepreneurs and drive global economic renewal. It called on G20 leaders to restore trade certainty by committing to a rules-based international trading system, ensuring stability for startups and small businesses navigating global markets. The communiqué also emphasized the importance of inclusive growth by expanding opportunities for young entrepreneurs who face social or economic barriers.
Beyond inclusion, the G20 YEA urged governments to strengthen support for young entrepreneurs leading innovation in sustainable agriculture, the green economic transition, and digital technology sectors critical to building a more resilient, equitable, and sustainable global economy.
Our commitment to global impact
As a founding member of the G20 Young Entrepreneurs’ Alliance, which has a global network of more than 500,000 young entrepreneurs, Futurpreneur remains committed to fostering innovation, sustainable development, and inclusive economic growth. “Futurpreneur created a space for and by young entrepreneurs to build international partnerships and secure support for our entrepreneurs and their startups,” says Mona-Lisa Prosper, Futurpreneur’s Senior Director, Community Engagement and Interim G20 YEA Canadian Delegation President. “It was a transformative experience. I’m proud to have championed a brilliant, diverse group of entrepreneurs whose global impact continues to inspire. The international connections we built—across cultures, industries, and borders—were deeply enriching for all of us. My heart is full, and my mind is sparking with new ideas.”
The G20 YEA trip to South Africa was more than a summit or a trade mission; it was a milestone for Canadian youth. Beyond celebrating the Alliance’s 15th anniversary, they reaffirmed their strong position on this unique world stage by bringing new connections, ideas, and a pitch competition win back to Canada.
Ready to expand your horizons, gain new insights and take your business to the global stagr? Visit Futurpreneur’s G20 YEA page to learn more.
Built on strength: Indigenous entrepreneurship and economic sovereignty
Imagine a future where Indigenous communities thrive, empowered by their own vision and enterprise. Indigenous Peoples, a rapidly growing population in Canada, are at the forefront of shaping this future. According to Statistics Canada, Indigenous peoples represent about five per cent of Canada’s population, and their journey towards economic sovereignty has faced historical barriers stemming from colonialism, lack of infrastructure, limited capital and restricted access to opportunities. Futurpreneur believes entrepreneurship is a transformative tool for Indigenous self-determination and economic reconciliation, fostering growth and prosperity.
We asked members of the Futurpreneur Indigenous team about their experiences and how entrepreneurship supports economic sovereignty for Indigenous communities. We also asked how the Futurpreneur Indigenous Entrepreneur Startup Program (IESP) helps young Indigenous entrepreneurs take meaningful steps toward that goal.
Here’s what they shared:
Holly Atjecoutay, Head of DEI and Director, Indigenous and Northern Entrepreneurs
“Historically, Indigenous economies were egalitarian, independent and flourishing, akin to modern-day entrepreneurship. These ways were lost with colonialism. Indigenous people possess blood memory of entrepreneurship; it comes naturally to so many Indigenous youth. At the foundation of Indigenous economic prosperity and reconciliation is entrepreneurship! We are witnessing the revitalization of Indigenous economies, reclaiming our sovereignty and space within the broader Canadian economy. Our all-Indigenous team works alongside young Indigenous entrepreneurs, building tailored programs and connecting them to valuable resources and supports.”
Jason McDonald, Business Development Manager, Indigenous Entrepreneurs
“Without entrepreneurship, many First Nation territories would not survive; there would be 100% dependence on outside funds. The saying in Akwesasne is, ‘If we are depending on government funds to survive, we are not sovereign.’ What the IESP does helps overall communities survive. I am proud to be a member of IESP.”
Noah Wilson, Senior Business Development Manager, Indigenous Entrepreneurs
“According to the United Nations Declaration on the Rights of Indigenous Peoples (UNDRIP), ‘Indigenous peoples have the right to self-determination. By virtue of that right they freely determine their political status and freely pursue their economic, social and cultural development.’ One of the core elements to help our communities achieve self-determination and economic sovereignty is to create an environment for economic reconciliation led by Indigenous small and medium enterprises. We cannot rely solely on initiatives driven by Indigenous Nations. The strongest economies are driven by entrepreneurs who have the independent ability to drive innovation, accountability and resilience. We are helping lead the movement that is unlocking the repressed potential of Indigenous entrepreneurs who have been historically excluded.”
Devaiya Corbett, Business Development Manager, Indigenous Entrepreneurs
“Entrepreneurship goes far beyond just owning your own business. It is a shift in thought, leadership and trailblazing new opportunities. Being an entrepreneur means dedicating your energy to a vision bigger than yourself for the benefit of future generations. Our IESP is one piece of the puzzle supporting economic sovereignty. Our dedicated team is committed to building meaningful relations and supporting young entrepreneurs to not only live their dreams, but to create change, break cycles and become proud business owners.”
Jocelyn Eisert, Business Development Manager, Indigenous Entrepreneurs
“From my experience, entrepreneurship isn’t just about starting a business, it’s about reclaiming economic dependency and preserving cultural identity. The IESP is designed to address historical economic marginalization by providing targeted support. It’s not just about funding, but about creating a holistic ecosystem for Indigenous entrepreneurs. We are seeing young entrepreneurs create businesses that are not just economically viable, but also deeply rooted in traditional knowledge. It’s about creating economic pathways that respect and elevate Indigenous cultural practices. We are not just an entrepreneurial program—we are a movement towards reclaiming economic opportunities and building resilient, culturally grounded economic futures.”
Logan Daoust, Bilingual Business Development Manager, Indigenous Entrepreneurs
“Entrepreneurship is a way for Indigenous peoples to reclaim economic independence. It diversifies the workforce and strengthens local economies, while keeping culture at the heart of business. The IESP helps young Indigenous entrepreneurs take meaningful steps towards that goal by providing financing, one-on-one mentorship and tailored resources.”
Jordan Smith, Program Specialist, Indigenous Entrepreneurs
“Entrepreneurship has been a meaningful part of my own journey and something I’ve seen make a real difference in Indigenous communities. It’s a powerful way for Indigenous peoples to reclaim control over our economic futures, supporting economic self-determination and sovereignty. It also creates space to carry our cultures forward in meaningful and modern ways, weaving tradition into innovation. Programs like the IESP provide the mentorship, funding and culturally grounded support that young Indigenous entrepreneurs need to take the first steps. We’re not just building businesses—we’re helping shape a future rooted in Indigenous strength, creativity and sovereignty.”
At Futurpreneur, we are honoured to walk alongside Indigenous entrepreneurs as they build businesses that reflect their values and contribute to thriving communities.
If you are an Indigenous entrepreneur, ages 18-39, anywhere in Canada interested in starting, buying or growing a business, click here to learn more about a loan with mentorship and resources from the Futurpreneur Indigenous Entrepreneur Startup Program.
From sustainability to scalability: How Futurpreneur’s Growth Accelerator program is helping young entrepreneurs rethink their supply chains and sales strategies
When you’re growing a business, you can feel like you’re juggling a dozen tasks at once.
The Futurpreneur Growth Accelerator program, presented by Spin Master, Lexus Canada, and supported by National Bank, is designed to help young entrepreneurs like you sharpen your skills and tackle key challenges, from supply chain management to sales strategies. This program is about more than just growth—it’s about building a smarter, more efficient business.
Whether you’re learning how to streamline your supply chain, create a scalable sales strategy, or build meaningful connections, the Growth Accelerator helps you move forward. Let’s look at how four young entrepreneurs have already used the program to refine their businesses and push their ideas further.
Maria Olson: Building a values-driven supply chain
Maria Olson, founder of Fox & Thistle Mercantile in Chilliwack, BC, knows that sustainability isn’t just a trend—it’s a necessity. “I’ve faced challenges with finding packaging that is affordable, Canadian-made, and available in small quantities,” Maria explains. “It’s not just about cost—it’s about ethics, carbon footprint and space.”
Through the Growth Accelerator, Maria realized the importance of forecasting and inventory management. She’s now making smarter decisions on purchasing and planning, and is focused on finding more sustainable packaging solutions that reflect her values.
Usman Uzzi Sultoni: Aligning growth with operational efficiency
Usman Uzzi Sultoni, founder of Adventure Outdoors in Abbotsford, BC, faced a different challenge: operational consistency. “The biggest issue was dealing with delays from manufacturers and having too much stock of some products while running out of others,” Usman says. “That affects customer experience and cash flow.”
Through the Growth Accelerator, Usman learned to streamline his operations by focusing on supplier relationships, regular inventory counts and centralizing his systems. He’s now well on his way to a more organized and efficient business.
Grant Guenkel: Turning events into opportunities
Grant Guenkel, who runs Mister G’s Cookhouse Corp. in Southampton, ON, turned his mobile BBQ catering business into a year-round operation. “I realized I needed to think beyond the product. It’s about creating an experience,” he says. Grant has now started partnering with local businesses for joint events to build a stronger presence, even during the off-season.
Christina Morrow: From organic growth to strategic selling
Christina Morrow, founder of Wicked Rose in Vancouver, BC, used to rely on organic growth through Instagram. But the Growth Accelerator Sales workshop showed her how to make the leap to wholesale. “Before, things felt scattered and not intentional,” Christina explains. With new strategies for outreach, prospecting, and lead generation, Christina is now building a more structured sales process.
2024 winners: DOUBL
The 2024 Growth Accelerator pitch competition saw DOUBL, founded by Jessica Bosman and Bryn Davis Williams from British Columbia, win the top prize. Their innovative approach to sustainable fashion, using AI to create made-to-measure bras, exemplifies the entrepreneurial spirit the Growth Accelerator nurtures.
Their success is a testament to how the Growth Accelerator program helps entrepreneurs turn their innovative ideas into successful businesses.
Ready to take your business to the next level?
The Growth Accelerator is your opportunity to gain the tools, mentorship, and resources to grow your business. Whether you’re refining your supply chain or scaling your sales, this program is the key to moving forward.
If you’re interested in learning more about the program, check out Futurpreneur’s Growth Accelerator page.
If you’re ready to take the next step in your entrepreneurial journey, learn more about Futurpreneur’s loan with mentorship.
Earth Day, every day: How shopping local supports sustainability and entrepreneurs in Canada
Every day is a great day to make eco-conscious choices. For young entrepreneurs, it’s an opportunity to grow their businesses sustainably, contributing to a healthier planet while also helping their communities. At Futurpreneur, we’re excited to highlight a few of the many young entrepreneurs who are helping shape a sustainable future through their innovative products. By supporting local businesses, we’re not just investing in entrepreneurs’ dreams—we’re also making a positive impact on the environment.
Sustainable shopping trends
According to recent data from Agriculture and Agri-Food Canada, half of Canadian consumers say they’re buying more sustainable products than five years ago. Eight in 10 Canadians value a sustainable lifestyle, and 65% feel they have a moral obligation to use environmentally friendly products. As we face the realities of climate change, 6 in 10 Canadians report that it’s their top concern.
Supporting sustainable products is not just good for the planet—it’s good business. The Canadian sustainable market is valued at approximately $25 billion, according to Statistics Canada. This shows that sustainability is more than a trend—it’s a significant industry with immense potential for growth.
Here are a few Futurpreneur-supported businesses from the Futurpreneur Marketplace offering local, sustainable options for eco-conscious shoppers:
Gleam & Glow
Product: Skin cream
Futurpreneur: Camilia Destteffano
Website: gleamandglow.ca
Gleam & Glow is a skincare brand focused on natural, plant-based ingredients that are organic, cruelty-free, and packaged in recyclable materials. This brand is not just about skincare—it’s about a holistic approach to wellness, encouraging healthy thoughts and emotions along with healthy skin.
Pinky Swear & Co.
Product: Scented candles
Futurpreneur: Alexander Farrow
Website: pinkyswearandco.com
Pinky Swear & Co. creates clean-burning, long-lasting candles from sustainably sourced coconut soy wax. Their products are phthalate- and paraben-free, and they collaborate with Canadian markets and charities to give back to their communities.
Cooks Who Feed
Product: Chef-designed aprons
Futurpreneur: Seema Sanghavi
Website: cookswhofeed.com
Cooks Who Feed is on a mission to fight food insecurity with fair trade, organic aprons. Made by marginalized women in India, every purchase helps provide meals to those in need. This business is all about creating a sustainable impact through small actions.
Origine en Vrac
Service: Sustainable grocery store
Futurpreneur: Jean-Philippe Miville-Deschênes
Website: origine-vrac.ca
Origine en Vrac is a zero-waste grocery store in Quebec, focusing on reducing single-use packaging. Customers bring their own containers to fill with organic, fair trade, vegan, and eco-friendly products, making it easy to shop sustainably.
At Futurpreneur, we are proud to support young entrepreneurs who are committed to making the world a better place through sustainable business practices. We’re here to help them turn their eco-conscious ideas into thriving businesses.
Interested in learning more?
Find out how Futurpreneur’s loan with mentorship can help you start and grow your sustainable business by visiting Futurpreneur’s startup resources.
Are you a Futurpreneur-supported entrepreneur?
Would you like to feature your products or services in the Futurpreneur Marketplace? You can fill out a short application here.
Looking to shop sustainably?
Check out the Futurpreneur Marketplace to discover more eco-friendly products and services from Canadian entrepreneurs.
Celebrating four years of supporting Black entrepreneurs
In March 2021, the Futurpreneur Black Entrepreneur Startup Program (BESP), funded by RBC, launched with a clear mission: to provide Black entrepreneurs across Canada with access to the capital, mentorship, resources and networks they need to succeed.
Since then, the impact speaks for itself:
- $20.5 million in loan financing and follow-on loan financing disbursed;
- 511 Black-owned businesses supported; and
- 50% of supported Black-owned businesses are women-led.
These numbers tell part of the story, but for me, BESP’s impact is personal.
Why this work matters to me
Like many Black professionals, I spent years in corporate spaces as the only Black woman in the room. I mastered code-switching, learned how to shape-shift to fit in, but the higher I climbed, the more disconnected I felt from my purpose.
In 2017, I walked away from corporate and started consulting. A lot of my time went to Black non-profits and grassroots organizations. I wanted to contribute to a community that was too often overlooked and underfunded.
Then BESP found me.
A friend sent me a job posting at Futurpreneur in 2022. I applied, thinking, “Why not?” But the more I engaged with the organization, the more I saw something rare: real commitment to diversity, not just in words but in action. A Head of DEI at the senior leadership level? In a climate where companies are quietly backing away from diversity efforts, that means something.
When the opportunity to lead BESP came, I took another leap. And it changed everything.
A program that’s reshaping the economic landscape
Let’s be real, Black entrepreneurs face systemic barriers that make success harder. Limited access to capital, a lack of mentorship, and fewer industry connections make it tougher to scale a business. According to BDC, 84% of Black entrepreneurs are the first in their immediate or extended family to own a business, a rate higher than their non-Black peers.1 Despite these challenges, community support is strong, with 95% of Black business owners having previously supported another Black-owned business.
That’s why BESP isn’t just about financing; it’s about shifting the landscape entirely.
We’re not just investing in Black businesses. We’re investing in Black entrepreneurs—their ideas, their resilience, their ability to innovate and lead.
Take David Owasi, for example. He built Outreach Genius, an AI-driven marketing company in Winnipeg. In just 18 months, his team expanded tenfold, proving that Black tech founders are leading innovation in unexpected places.
Or Jayrell Diggs, who turned his frustration with juggling laundry and school into SudDrop, a Halifax-based fast-growing laundry service that’s now expanding beyond Nova Scotia. After winning a $10,000 Rock My Business Start-Up Award prize, he’s using his prize money to scale even further.
Beyond loans: The power of mentorship & community
Money is one thing. But access to mentorship, resources and networks? That’s where the real magic happens.
One of the most powerful aspects of BESP is that we’re not just handing out loans; we’re creating real connections. Having a mentor who understands your reality, who’s navigated the same barriers, changes everything. Because when you see someone who looks like you win, you realize you can win too.
Through financial literacy workshops, business planning support, and peer-to-peer connections, we’re making sure Black entrepreneurs don’t just launch their businesses; they successfully sustain and scale them.
Looking ahead: Expanding our reach
None of this would be possible without RBC. As BESP’s founding partner and biggest champion, RBC has been instrumental in turning a vision into reality. Their commitment to Black entrepreneurship isn’t just a pledge; it’s a game-changer. Thanks to their support, and additional loan financing from BDC, we’re reaching more Black entrepreneurs and helping them turn bold ideas into thriving businesses.
That means:
- Expanding beyond major urban centers: because Black entrepreneurs exist everywhere, not just in big cities;
- Strengthening post-disbursement support: with more marketing and financial workshops so that businesses can thrive after accessing their loans; and
- Building more networking opportunities: because sometimes, the best business advice comes from another entrepreneur who’s been in your shoes.
The work doesn’t stop here. We’re just getting started.
This is just the beginning.
We’ve seen what happens when Black entrepreneurs get the right support: businesses grow, industries shift, new opportunities open up and economies flourish.
BESP is here to make sure that continues. Through mentorship, community, and the right resources, we’re backing Black entrepreneurs who are ready to build.
If you’re serious about taking your business to the next level, we’re here. Pull up. Let’s make it happen.
Startup your future, today! Learn more about Futurpreneur’s Black Entrepreneur Startup Program, click here.
Tamara Chanoine is Futurpreneur’s Director, Black Entrepreneur Startup Program. She is a bilingual marketing professional with a dynamic background of more than 15 years of experience, working with national and global brands across a mix of exciting fields like automotive, retail, government, non-profit organizations and creative agencies.
This path led her to Futurpreneur’s Black Entrepreneur Startup Program (BESP), leading a team of dedicated individuals who are committed to offering continuous support to Black entrepreneurs, helping them start up and expand their businesses.
Changing lives, one coat at a time: Futurpreneur Jordan Britton’s journey from idea to impact
Entrepreneurship is a journey—exciting, unpredictable, and filled with both challenges and opportunities. For Alberta-based entrepreneur Jordan Britton, founder of Warm Social Co., that journey has been shaped by his Indigenous identity and a deep commitment to making a difference.
What started as a simple idea—ensuring people have proper winter coats—has grown into a mission-driven business making a community impact. Jordan’s story is a testament to the fact that entrepreneurship isn’t just about making money; it’s about creating real, lasting change.
Embracing identity and purpose
For Jordan, launching a business has been as much about self-discovery as it has been about entrepreneurship.
“Being Indigenous is a complex thing… but meeting strong Indigenous role models really helped me embrace my identity,” he shares.
His heritage has been a key element in navigating the challenges of business ownership.
But Warm Social Co. is about more than just coats—it’s a movement. Jordan believes business should be a force for good, and his company proves that success and social impact can go hand in hand. His mission is simple: no one in Canada should have to endure harsh winters without a proper coat. That’s why Warm Social Co. follows a one-for-one model, donating one equal article of outerwear for every single purchase.
Entrepreneurship with empathy
Before launching Warm Social Co., Jordan worked as a counselor for seven years. He saw families struggling to afford warm clothing—an issue that was both urgent and solvable. That’s when the idea clicked.
“We want to make sure that every single Canadian who needs a winter coat gets one,” Jordan explains.
This deep sense of empathy—honed through years of working with vulnerable communities—became the foundation of his business. His story highlights a key lesson: empathy drives innovation. The best business ideas don’t just fill a gap in the market—they solve real problems and improve lives.
Watch Jordan’s story
See how Jordan turned a simple idea into a thriving, impact-driven business.
Turning an idea into a sustainable business is no small feat, but Futurpreneur’s Indigenous Entrepreneur Startup Program was a game-changer for Jordan. Over the past two years, the program has provided him with essential funding, mentorship, and resources to help grow Warm Social Co.
“I would not have seen the growth I’ve had over the last two years without Futurpreneur’s support,” he says.
Beyond financial support, Jordan credits his mentors and the connections he made through Futurpreneur as some of the most valuable aspects of the program.
“Amazing people at Futurpreneur. Would work with them again,” he adds.
For Jordan, having a supportive and passionate entrepreneurial community has made all the difference. And while he’s proud of how far his business has come, he’s even more excited about what’s ahead.
Key takeaways from Jordan’s entrepreneurial journey
Jordan’s experience offers valuable insights for any aspiring entrepreneur:
- Embrace your identity – Your background, culture and experiences can shape your business in powerful ways.
- Entrepreneurship is about impact – A business isn’t just about profit; it’s about making meaningful change.
- Empathy drives innovation – The best business ideas solve real-world problems.
- Resilience is key – Overcoming challenges and staying committed to your vision is essential.
- Mentorship matters – Learning from experienced entrepreneurs can be a game-changer.
- Funding fuels growth – A great idea needs financial support to scale—seek out funding opportunities.
- Surround yourself with the right people – A strong support network makes all the difference.
- Stay true to your mission – Let your purpose guide every business decision.
Your turn: Start your entrepreneurial journey
Are you an Indigenous entrepreneur ready to turn your idea into a thriving business? Futurpreneur’s Indigenous Entrepreneur Startup Program provides loan financing, mentorship and support to help you start, buy or grow your small business. Apply today and take the first step toward making your vision a reality.
The Power of Community: Stories from Black entrepreneurs in Canada
When you think about building a business, it’s easy to fall into the “hustle hard” mindset. But for many Black entrepreneurs, success is less about the grind and more about the power of community. Across Canada, young Black business owners are making it happen through networks, mentorship, and collective support that fuel their drive.
For Black History Month, we caught up with three inspiring entrepreneurs from Futurpreneur’s Black Entrepreneur Startup Program (BESP). Their stories highlight how the program and the broader community helped them overcome obstacles and thrive.
Alain Barcimin: Nurturing connections through Villa 961
Co-Founder, Villa 961 (Quebec City, QC)
Alain Barcimin co-founded Villa 961, a Mediterranean restaurant in Quebec City, with Hussein Ezzeddine to create a space where people can gather and share culinary experiences.
“Futurpreneur gave me the tools I needed to bring my ideas to life,” says Alain. “From Rodrique Lomomba’s (Black Entrepreneur Startup Program Specialist) advice to Karoline Yelle (Business Development Manager), who helped me structure my business plan, I felt supported every step of the way. Even Tamara Chanoine, Director of the Black Entrepreneur Startup Program, visited my restaurant—it was an incredible show of support.”
Alain explains how the guidance went beyond financial support. “They helped me analyze my business, avoid mistakes, and connected me with a mentor who equipped me with essential tools.”
His restaurant also became a place of inspiration. “People often visit not just to eat but to ask about starting their own businesses. I always tell them about Futurpreneur because I’ve seen firsthand how they can help.”
His advice: “You don’t need to have everything figured out to begin. Take that first small step, and you’ll go places you never imagined.”
Mary-Noah Ndateramye: Building a village for success
Founder, Garderie Les Petits Yogis (Beaumont, AB)
For Mary-Noah Ndateramye, opening her daycare wasn’t easy. Facing multiple loan rejections from banks, she found a lifeline through Futurpreneur’s Black Entrepreneur Startup Program.
“Without their support, I wouldn’t have been able to open my daycare,” says Mary-Noah. A key connection came through Black Canadian Women in Action (BCW in Action). “Their workshops and networking events introduced me to other women entrepreneurs who encouraged me to keep going.”
It was Jeanne Lehman (CEO of Black Canadian Women in Action) who connected her with Marie-Laure Polydore (Senior Business Development Manager) at Futurpreneur. “That connection made all the difference,” she says. Futurpreneur helped her fine-tune her business plan and financial projections.
Mary-Noah credits representation and community for her strength. “Seeing people like you succeed helps you believe you can do it too. But we need to support each other more—we need to build our own village where we can share successes and challenges.”
Her advice: “If you have a solid idea, don’t wait for the perfect moment. Just start.”
Lance Thomas-James: Accountability and community support
Founder, Vancity Slingshot Rental (Vancouver, BC)
For Lance Thomas-James, joining Futurpreneur’s Black Entrepreneur Startup Program was a game-changer.
“At first, I didn’t think having a mentor would make a big difference,” admits Lance. “But my mentor helped me think differently—especially about budgeting and accountability.”
Futurpreneur’s structured approach also made an impact. “Their platform keeps you on track with tasks and reflections that ensure you’re ready to move forward.”
Lance highlights the challenges of competition within the Black entrepreneurial community. “We need to realize there’s strength in numbers and collaboration,” he says. A visit to Atlanta inspired him when fellow entrepreneurs generously shared insights.
His advice: “Get with Futurpreneur! Don’t think you need to do it all alone. Build a team, accept help, and listen more than you talk. That knowledge is what will help you grow.”
No matter where you are in your entrepreneurial journey, your community can help you level up. Just like Alain, Mary-Noah and Lance, you don’t have to go it alone—Futurpreneur has the resources, mentors and networks to help.
Don’t wait for the stars to align. Connect with Futurpreneur today to get the support you need to make your business a reality. Learn more
Five reasons young entrepreneurs should experience the G20 Young Entrepreneurs’ Alliance Summit
Looking to take your business to the next level? A global perspective could be the game-changer you need on your entrepreneurial journey.
The annual G20 Young Entrepreneurs’ Alliance (YEA) Summit brings together some of the most driven young entrepreneurs from across the globe to collaborate, innovate and grow. Hosted by a different international delegation every year, recent iterations of the Summit have taken place in locations ranging from Brazil to India.
As a founding member of the G20 YEA, Futurpreneur is proud to support young entrepreneurs in representing Canadian voices on the world stage, joining a powerful global network. By participating in the annual summit, Canada’s young entrepreneurs have opportunities to gain international insights and contribute directly to the future of global entrepreneurship. Here are the top five reasons why you should consider attending.
1. Join a global network
The G20 YEA Summit offers participants access to an unparalleled global network of entrepreneurs, industry leaders and policymakers from G20 countries. Imagine the possibilities of connecting with over 500,000 young entrepreneurs from diverse backgrounds and industries. You’re not just making contacts—you’re building an international network that can open doors to partnerships, resources and new markets.
“The response was overwhelming,” says Nina Lantinga, CEO and Co-Founder of Nets for Net Zero. “Sharing my journey at the G20 YEA in Brazil led to collaborations I could never have anticipated. It’s a community where shared goals and collective action are more than just words.”
If you’re looking to expand internationally, these connections can be crucial. You’re gaining not only business contacts but also allies who can help you understand market dynamics in other regions, offer new perspectives on challenges and spark fresh ideas for growth.
2. Shape policies that impact global entrepreneurship
As a G20 YEA delegate, you’ll be in a unique position to make your voice heard in international policy discussions. By participating in the policy taskforces at the G20 YEA, young entrepreneurs help shape recommendations presented to global leaders. This is a chance to directly influence policies that can benefit entrepreneurs everywhere.
Bryce Mathew Watts, Founder of Forager International and the Innovation Taskforce Leader as part of the G20 YEA Canadian delegation, emphasizes the impact of these discussions: “It’s an opportunity to bring forward new ideas and solutions to issues that matter to us as entrepreneurs. Knowing our input might reach policymakers makes it worthwhile.”
If you have ideas on innovation, sustainability or diversity, the G20 YEA provides a platform to share those insights. You’re not just learning about policy; you’re actively shaping it.
3. Develop leadership skills in a supportive environment
The summit is more than an international gathering—it’s a place to grow as a leader. Through collaborative projects, discussions and workshops, delegates are able to sharpen their leadership skills while learning from peers who bring unique perspectives and experiences to the table.
Andrea Bomo, a health practitioner and founder of Ann & Eli Apothecary, reflects on her time as the Diversity, Equity and Inclusion (DEI) Taskforce Co-Lead within the G20 YEA Canadian delegation: “Balancing the role with my own business was challenging, but the support from Futurpreneur and my co-lead helped me stay focused. We learned so much about collaboration, project management and leading effectively.”
The experience can be particularly valuable if you’re looking to strengthen competencies in leadership, decision-making and cross-cultural collaboration—skills that are highly transferable to any business setting.
4. Make an impact by advocating for issues you care about
As a delegate, you have a platform to drive conversations around issues that matter to you and your business values. Whether it’s innovation, equity or sustainability, the G20 YEA lets you connect with other entrepreneurs who share your passions. The summit allows you to bring your unique experiences and advocate for positive change.
Kathy Pellerin, Founder of VisaVie Canada and Co-Lead of the Diversity, Equity and Inclusion (DEI) Taskforce within the Canadian delegation, found her purpose in advocating for underrepresented groups. She recalls a team-building activity at the Summit in India where language barriers disappeared as delegates worked towards a common goal: “It was a powerful reminder of what we can achieve when we’re focused on solutions, regardless of background.”
If you’re passionate about social impact, the summit is an inspiring setting where you can champion causes close to your heart and see firsthand the power of collective action.
5. Gain a fresh perspective on entrepreneurship
The G20 YEA Summit goes beyond networking and policy—it offers a space to rethink what entrepreneurship means on a global scale. You’ll get an inside view of how other entrepreneurs and countries tackle common challenges, from scaling a business to embracing sustainable practices. Learning about diverse approaches helps you see new possibilities and rethink how you approach your own business.
As Lantinga shares, “The summit broadens your thinking. You realize that while our challenges are shared, solutions can look very different from one country to another.”
This exposure to diverse perspectives and business practices can broaden your outlook, inspire fresh ideas and leave you with new strategies to tackle issues within your own business.
Ready to join the next G20 YEA Summit? For young entrepreneurs, experiences like the G20 YEA Summit offer so much more than just knowledge—they provide a transformative opportunity to connect with other driven entrepreneurs, shape policies, advocate for meaningful change and gain an international perspective on business. If you’re ready to expand your horizons, gain new insights and take your business to the next level, visit Futurpreneur’s G20 YEA page to learn more about the summit and how you can get involved.
Supporting Indigenous business: Five ways you can make a difference on National Day for Truth and Reconciliation
In September, communities across Canada mark National Day for Truth and Reconciliation (falls annually on Sept. 30), a time a to reflect on and learn from Canada’s history and take action to advance reconciliation. Futurpreneur proudly supports the Truth and Reconciliation Commission of Canada’s Call-to-Action #92, focusing on Indigenous economic empowerment.
Supporting Indigenous-led businesses is one impactful way to contribute. Every purchase helps build equitable relationships with Indigenous communities. Every purchase from these businesses not only helps to uplift and empower Indigenous entrepreneurs but also fosters greater economic reconciliation with Indigenous communities.
By choosing to shop Indigenous, you’re participating in a meaningful act of reconciliation, helping to bridge gaps and build stronger, more equitable relationships. Discover how your purchasing power can be a force for positive change and join the movement towards reconciliation by supporting Indigenous entrepreneurs.
Not sure where to start? Futurpreneur has put together a list of six awesome products and services from entrepreneurs supported by the Indigenous Entrepreneur Startup Program (IESP), to allow you to help these Indigenous businesses thrive.
1. Support an Indigenous retail leader with your purchase of an Orange Shirt
Show your commitment to healing and justice by purchasing an Orange Shirt from aaniin. Founded by Chelsee Pettit, a visionary Indigenous leader and trailblazer in women-owned retail, aaniin is making a significant impact through its commitment to Truth & Reconciliation. By purchasing an Orange Shirt from aaniin, you’re helping acknowledge the systemic barriers and inter-generational traumas experienced by Indigenous Peoples and communities. Each shirt is more than just apparel—it’s a symbol of solidarity with healing and justice for Indigenous communities. Embrace this opportunity to support aaniin and Chelsee’s inspiring journey toward reconciliation and change.
What can I do? Add aaniin’s Orange T-Shirt to your cart today!
2. Stand in solidarity and support reconciliation with Red Rebel Armour’s Indigenous Ally T-Shirt
Another option for Indigenous allies who want to show their commitment to reconciliation and support Indigenous communities is by purchasing the ‘Indigenous Ally’ t-shirt from Red Rebel Armour. This powerful and stylish garment is more than just a statement piece—it’s a symbol of your dedication to standing alongside Indigenous Peoples in their journey towards justice and equality. By wearing this shirt, you’re amplifying the call for change and demonstrating your role in fostering a more inclusive and respectful society. Join the movement, make your support visible, and be a true ally.
What can I do? Buy your Indigenous Ally t-shirt from Red Rebel Armour today!
3. Nourish your skin and support Indigenous entrepreneurship at Aki Boutique
Discover the essence of natural beauty with Aki Boutique’s Blueberry and Sage skin toner, proudly founded by Indigenous entrepreneur, Charity Lax. This revitalizing toner not only enhances your skincare routine but also embodies the spirit of Indigenous entrepreneurship. By choosing this product, you’re supporting Charity’s dedication to promoting holistic wellness and empowering Indigenous communities. Embrace the rejuvenating power of blueberry and sage while contributing to a meaningful cause.
What can I do? Elevate your skincare and make a positive impact—pick-up the Blueberry and Sage toner at Aki Boutique!
4. Buy a jacket to give a jacket: Double the warmth
Keep cozy this winter while helping others stay warm. Warm Social Founder Jordan Britton builds his social mission directly into Warm’s business model. By purchasing a winter coat from Warm Social, you’re not only endorsing a meaningful cause but also supporting Indigenous entrepreneurs dedicated to making a difference. For every Warm winter jacket purchased, one jacket is donated to a person in need.
What can I do? Warm up this winter and make an impact with your men’s or women’s Long Down Puffer Coat from Warm Social.
5. Elevate your corporate culture with Deanne Hupfield’s cultural competence training
If you are corporate or community leader, or a business owner, you can help elevate your organizational culture by engaging, Deanne Hupfield, to build Indigenous awareness and cultural competencies. With her extensive expertise and deep understanding of Indigenous cultures, Deanne offers transformative sessions that empower employees with the knowledge and skills needed to navigate and appreciate the diversity of Indigenous perspectives. Investing in this training not only demonstrates your commitment to equity and inclusion but also enhances team dynamics and strengthens organizational values.
What can I do? Make a meaningful impact—partner with Deanne Hupfield to lead your company towards a more culturally competent and respectful future.
Learn more about Futurpreneur’s Indigenous Entrepreneur Startup Program (IESP) by clicking here.
Empowered to succeed: Jessica Wylychenko’s Growth Accelerator experience
Futurpreneur Jessica Wylychenko was interested in accelerating the growth of her small business. The Futurpreneur Growth Accelerator, presented by Spin Master and Lexus Canada, has helped her to do just that.
Geared towards ambitious Futurpreneurs, the Growth Accelerator program, presented by Spin Master and Lexus Canada, is your launchpad to successfully propel your startup toward rapid growth and success. Participants engage in interactive workshops over an eight-week period, culminating in a strategy pitch competition judged by Spin Master, Lexus, and entrepreneurial ecosystem partners in Toronto. The Growth Accelerator panel of judges includes representatives from Spin Master and Lexus, as well as other partners. The pitch competition awards $10,000 to the Futurpreneur who presents the most compelling vision for growth.
Jessica’s entrepreneurial journey led to the successful Hudson Bagels, an establishment that has since become a beloved local business in Winnipeg, Manitoba. Reflecting on her journey, Jessica recalls how her passion for entrepreneurship was rekindled during her time with the Growth Accelerator program.
The Growth Accelerator program provided Jessica with new perspectives and opportunities for her business. Surrounded by passionate entrepreneurs, the program’s environment fueled her ambition, pushing her to think bigger and explore new avenues for growth. Each workshop served as a stepping stone, providing actionable insights and prepping her for future challenges.
One pivotal session on cash flow management transformed how Jessica viewed her business’s financials. The guidance helped her dive deep into understanding and managing her cash flow, laying a solid foundation for future growth. This newfound financial acumen allowed her to project and plan for her business’s expansion more effectively.
In today’s business landscape, social impact and sustainability are non-negotiable. While her business was already involved in community initiatives, the Futurpreneur Growth Accelerator two-day summit event and pitch competition in Toronto helped her address sustainability challenges. Inspired by the discussions, she plans to implement small yet significant changes, such as reducing plastic use in packaging and collaborating with delivery companies to adopt sustainable practices.
Networking played a crucial role in Jessica’s journey. The summit provided a platform to connect with a diverse group of entrepreneurs, industry experts, and even a Futurpreneur board member. These connections opened doors for growth and strategic development, reinforcing the importance of building a robust professional network.
The pitch competition was a defining moment for Jessica. Her meticulous preparation, clear understanding of the requirements, and extensive practice paid off, despite the nerves of presenting to a large group. Jessica used her pitch as an opportunity to candidly share the ups and downs of her entrepreneurial experience with the Growth Accelerator cohort. The experience underscored the importance of confidence, transparency and preparation in business.
And the pitch competition winners were… DOUBL. While this wasn’t the result Jessica was hoping for, the experience was still fulfilling. Co-founders Jessica Bosman and Bryn Davis Williams from British Columbia impressed the judges with their innovative business, DOUBL, which specializes in made-to-measure bras powered by AI technology. Learn more about their exciting venture on their website and check out Futurpreneur’s Instagram post celebrating DOUBL’s win.
A unique activity at the summit involved writing a letter to her future self. Jessica used this exercise to set a vision for her business and remind herself of her potential. It was a moment of reflection and motivation, reinforcing her commitment to growth and self-improvement.
Jessica’s journey through the Growth Accelerator program was marked by significant learning, growth, and invaluable connections. Her story is a testament to the power of seizing opportunities, continuous learning, and the impact of a supportive entrepreneurial community. Through her experiences, she has not only grown her business but also solidified her role as a passionate and resilient entrepreneur.
Futurpreneur can help you take your small business to the next level. Benefit from our loan with mentorship and resources, as well as our programs, like the Growth Accelerator, that can empower you, like Jessica, toward your small business goals.
Learn more about the Futurpreneur Growth Accelerator.
Céline Juppeau of Kotmo: Staying true to company values in a crisis
In November 2019, we asked Kotmo founder Céline Juppeau about what defines a “local product” (read the article).
She spoke to us with conviction and enthusiasm about Kotmo’s values and her choice to develop, produce and market unique and sustainable promotional items, made in Quebec, with the emphasis on educating business owners on the positive impact that their actions can have on society, the economy and the environment.
We caught up with Juppeau a year later, in a social and economic context profoundly transformed by COVID-19.
In March 2020, Kotmo was in full growth mode – but overnight, the events sector had to stop all activity, and the company’s partner factories were forced to close.
On top of the loss of a significant number of customers, Kotmo, which at the time had no finished inventory, found itself without any items to sell. It was a blow for the entire team, and a considerable weight on the shoulders of Juppeau and her partner, Cindy Couture, who were responsible for the future of the company and their six employees.
Still, they didn’t miss a beat. Quickly, the team decided to use the coming months to review the company’s strategy and create a sustainable action plan aligned with the company’s values.
Question your vision and values
“The start of the crisis was a special period that enabled us to reflect on our model, but also to consolidate our corporate vision and to rely on it to make the right decisions,” Juppeau says.
“Through Kotmo, we believe that we provide a solution to the challenges of sustainable development by placing people and design at the heart of an innovative transformation for companies, building an economy responsible for its community and our planet.
“We know the company is here to stay. Looking at things in this light invites us to take another look at the difficulties and challenges that we encounter.”
Crisis or not, promotional items remain a powerful way to communicate – to “convey a message, a vision, or even to offer thanks,” Juppeau says.
“When the factories were able to reopen in May, our activity resumed naturally, because people need to create this kind of link.”
Adapt and renew
Kotmo has adapted in various ways to the crisis – and to the evolution of customer demand.
“In May, our customers asked us for masks. We worked with a manufacturer in Beauce that offered great value for money in order to meet this new need,” Juppeau said. “In the end, that allowed us to not only serve our usual customers but also develop a new clientele who were at first attracted by the masks, but now ask us for gifts for their clients or their employees.”
Starting in the month of April, the Kotmo team envisioned itself in the middle of a long-term crisis, anticipating the probability of a second wave in autumn and another shutdown of the manufacturing sector.
“From there, we decided to create a new range of products during the summer that we would keep in stock. That would allow us to support the local economy by reconnecting with our manufacturers, but also by creating new partnerships – particularly by working with illustrators from Quebec for the first time.”
And so, a new series of eight limited-run promotional objects – coasters, slippers, socks, chocolate, cookie cutters, posters, cards and candlesticks – was born.
“Through this line, the story of the extraordinary year we are living is told – our story. We wanted it to reflect Kotmo’s values of equity, inclusion, and collaboration.”
The inventory is being stored by a Kotmo partner organization, a social reintegration company in Quebec. The objects are sold in the form of a set, and are accessible via Kotmo’s new, purpose-built online sales platform.
Review your financial strategy
Before the crisis, Kotmo’s cash flow was strong – an undeniable asset when it came to overcome the period of business inactivity, but still not enough to fund the overhaul of their product line.
Juppeau relied on the advice of her mentor from the banking sector to make financial decisions, particularly when it came to the launch of their new product range and website redesign. Government financial aid was crucial in making investments and maintaining jobs.
Quebec’s PATME training, which offered support to companies and individuals experiencing business reduction due to COVID, enabled the team to advance in understanding the company’s finances and to put in place a sustainable financial strategy.
“Until now, we had no knowledge of how our prices were set. Thanks to the training, we created a price catalog for resellers, allowing us to more easily bring in new distributors,” Juppeau says.
“We would not have initiated such changes so quickly if the crisis had not occurred. It gave us the opportunity to structure ourselves to continue to grow. ”
No matter what the coming weeks and months have in store, Kotmo’s future is looking bright.
We made a mistake. We fixed it. Now we learn from it and move forward.
Just last week, we had a virtual meeting in which our Futurpreneur team members from across Canada discussed our new Diversity & Inclusion commitments.
As we talked about the next steps on our journey, I shared a thought with our team: “We will do our best, and along our journey to be a more diverse & inclusive organization, we will make mistakes. We need to learn from these mistakes so we can do better.”
It isn’t that I want to make mistakes, I have just learned over time that if you are working toward real, meaningful positive change, missteps will happen on the path to improvement, and I didn’t want our team to be discouraged when we took our first wrong turn. How we learn from these moments, adapting and pivoting our approach, plays a vital role in our learning and growth.
Well, yesterday we discovered our first mistake on our Diversity & Inclusion journey.
As our core values also include accountability & transparency, we are sharing our misstep and our course correction, in hopes that sharing our experience will benefit our entrepreneurs, mentors and partners on their respective journeys.
In early June, one of our team members received an email from an entrepreneur that contained screenshots of social media comments from one of Futurpreneur’s 3,000 volunteer mentors. The comments, made on a public Instagram discussion thread, were the mentor’s views – which Futurpreneur does not share – about police action and the Black community.
Although the entrepreneur was not a Futurpreneur client, our senior leadership team took this seriously and acted quickly to understand the situation. Based on our review of the full Instagram thread and the mentor’s broader social media presence, his mentor record at Futurpreneur and several conversations with him, we understood that:
- The mentor believed in equal opportunity regardless of race (which he shared on the Instagram thread). He said he was open to becoming more informed about the impact of systemic racism and oppression, which he disregarded as a factor based on his current understanding.
- The mentor’s Instagram comments appeared to be an isolated incident. It occurred outside Futurpreneur channels/programs on a platform on which he didn’t identify his Futurpreneur affiliation. There was no evidence of other mentions of race-related topics.
- The mentor had dedicated significant time to helping Futurpreneur’s young entrepreneurs (including at least one person of colour) over a four-year period, with positive reviews from all four entrepreneurs he had supported.
After evaluating the situation and weighing four years of the mentor’s positive Futurpreneur experience and professed openness to learn, relative to what appeared to be a single instance of misinformed rather than malicious comments, we made the difficult, measured decision to continue working with him.
This wasn’t an easy decision or one we took lightly – it was one we made based on our understanding of the situation and our commitment to learn and grow, which also means encouraging members of our community to learn and grow. In communicating our decision to the mentor, we asked him to be mindful of his comments going forward and informed him that we would review our decision to keep working with him if necessary.
Yesterday, we discovered from a third party that the mentor had posted a long, detailed blog on a public channel on July 6 – several weeks after our last interaction with him – basically reiterating his perspective that systemic racism is not a factor in the policing of Black communities. Instead of listening and learning, as we had hoped, he intensified and amplified his argument.
Within an hour, our senior leadership team unanimously decided to end our relationship with the mentor, effective immediately. Within two hours, we communicated to the mentor that while we appreciated his past support of entrepreneurs, his post was inconsistent with our values and we would not continue our relationship with him.
Diversity & Inclusion are very important to Futurpreneur, including equity and anti-racism. We strive to be a learning organization, focused on continual improvement.
It turns out that we made a mistake in continuing to work with this mentor. Although I’m disappointed and frustrated, it is important that we learned about his subsequent post, so we could take the appropriate action to end our relationship with him.
As our Head of Diversity & Inclusion, Kevin Garcia shared his thoughts with me about this situation: “The success of a journey is not determined by new obstacles we encounter but rather by how we learn and persevere through them as an organization. Obstacles do not define our character but rather develop and strengthen it for the journey ahead. We cannot ignore this obstacle, or the large positive strides we have taken as an organization to implement our diversity and inclusion commitment.
“Our Diversity & Inclusion commitments were created by many who have firsthand experience in racial bias and other systematic disadvantages. Together, we (our BIPOC, LGBTQ+, white and other diverse staff) will continue to learn and bring about positive change as we support diverse, young aspiring entrepreneurs & new business owners.”
Yes, we will.
